Global monopoly of technology

Chapter 440 Ubisoft's door-to-door sales promotion?

Before we knew it, we entered the new year, and the time came to January 3, 2011.

This afternoon, the people of Sugon Technology came to the Science and Technology Complex Building and once again performed a hardware optimization and upgrade for the "Naf" supercomputer. At this moment, Luo Sheng reawakened Xiaona and left the supercomputer room. The staff of Sugon Technology I left half an hour ago.

"Master, you have an unread internal company email message from the Côte d'Azur." Xiaona, who was awakened again, soon heard a voice.

"Just report it briefly." Luo Sheng said casually. He came to the wine cabinet and opened a bottle of wine and poured himself a glass. Now Luo Sheng rarely goes to the company to work. Most of the cases are carried out in the form of internal mail. , Or it is the form of a conference call.

Although Luo Sheng is consciously downplaying his own influence in the two companies, but... little effect has been achieved. He is almost an irreplaceable absolute soul figure, even if he really resigns, he can absolutely do so.

Xiaona said immediately: "Yao Jianhong, Executive Vice President of Blue Coast Global, sent an internal fiscal year email. The company's annual report last year has been audited. The total annual global sales revenue for the year was 97.536 billion US dollars, or about 665.2 billion yuan. ; Net profit is US$14.63 billion, or about 99.78 billion yuan."

Luo Sheng was a little surprised when he heard it, and said, "Did the sales not exceed 100 billion U.S. dollars last year?"

After speaking, I took an ieP tablet and opened the list of email messages. I looked at it and there was nothing wrong. The financial report has been audited, and the probability of error is very small.

However, this data is also quite dazzling year-on-year. Both total sales and net profit more than doubled compared with last year. Last year's total sales were 46.2 billion US dollars and net profit was 6.3 billion US dollars.

Luo Sheng put down the tablet and shook it aside.

Xiaona went on to report: “The total global sales of Azure-3 mobile phones last year were 113 million units, generating revenue of 70.286 billion U.S. dollars; the total sales of iP tablets last year was 37 million units, generating revenue of 17.76 billion U.S. dollars; the ACC host was in the last week of last year. The sales volume was 2.07 million units and the revenue generated US$790 million. The AOS app store generated US$7 billion in revenue last year, the total subscription revenue of the ieP tablet last year was US$1.7 billion, and the ACC host platform generated US$340 million in revenue last year."

It is worth mentioning that the ACC console has been on sale for less than half a month so far. The data that entered the audit is one week, but in the last week since the release on December 24 last year, all 3A-level game masterpieces on the entire platform A total of 24.86 million sets were sold, of which 17 million sets were set at 340 million US dollars based on 30% of the platform.

It can be seen that in the ACC mainframe business, hardware revenue and profit are secondary, and the enrichment of ecological content has increased, and platform revenue is the absolute bulk of revenue.

However, the platform commission for ACC mainframe business is actually a net loss.

Because Luo Sheng has exclusively released several masterpieces by several game companies acquired by Bluestar Technology. According to the previous promise, the Blue Coast company not only did not receive a commission during the exclusive period, but also paid for the same amount of money for each set sold. In the last week of last year, several works sold 7.86 million sets, all of which were standard US$60, which meant that the Côte d’Azur would have to subsidize US$470 million.

The greater the subsequent sales, the more subsidies.

Although you are losing money, don't make people too happy in such a situation. According to such a curve, you can lie down and count your money before you lose money.

After Xiaona reported the e-mail information, Luo Sheng decisively ordered: "Return an e-mail to President Yao, and the company's financial report can be disclosed to the outside world, just as usual."

Xiaona: "OK, it has been sent."

...

Ubisoft headquarters.

Entering the new year, Ubisoft is boiling.

"Unbelievable, "Assassin’s Creed: Brotherhood" was launched simultaneously with the ACC console’s release date. In the first week, it achieved 1.92 million horror sales. Almost every player who bought the ACC console sold a set of "Brotherhood." God..." Chris Erli, vice president of publishing at Ubisoft Digital, said in an exhilarating tone.

At the same time, there was a document at the meeting, which was the annual report information released by the Riviera just recently. Ubisoft’s people didn’t want to care about the sales volume of their Azure mobile phones or iP tablets, nor did they want to care about the company last year. How much revenue.

Ubisoft only pays attention to the sales of ACC consoles on the Riviera, because it is related to its own income. Generally, when a game is sold, the developer accounts for about 28% of the share, and the platform receives about 30%, the publisher, and the channel. The quotient should also be drawn accordingly.

It seems that the game company as a developer has less commissions, but publishers, channel providers, and platform providers will also devote corresponding resources to promotion. Generally speaking, the cakes can be eaten when they are bigger, and most of the cakes are not made. Drink northwest wind.

ACC console’s global sales of 2.07 million units in the first week shocked the global gaming industry. Everyone knows that this brand new next-generation console will definitely be a big seller, but I didn’t expect it to be so popular. If this trend goes on, it takes no more Years, a super first party with a platform of 100 million mainframe users will be born.

All third-party game developers around the world are keenly aware that a first party in the same echelon with Sony, Nintendo, and Microsoft is about to become a reality.

"According to the sales data for the first week from December 24 last year, the sales of "Brotherhood" in the ACC version accounted for more than 56%. It directly suppressed the Sony PS3 version. This is only 2 million units in the ACC console. Based on the achievements made, if the ACC host has more than 40 million users, do you know what this means?" Ubisoft's then president Ivers Gilliam said as he looked around.

Everyone knows what BOSS means, which means that the sales ratio of the ACC version will be as high as 80%.

Ivers Gilliam immediately looked at the vice president of publishing and said decisively: "I have decided, Chris, you go to China as soon as possible, talk to the Riviera, and talk about the success of Ubisoft’s super popular action game. The "Assassin's Creed" series will be exclusive to ACC and its subsequent models, and will no longer be compatible with Xbox series consoles and PS series consoles."

None of the executives at the meeting came out to object, because the actual sales data has proved that the "Assassin's Creed" series exclusive by ACC can bring maximum benefits to Ubisoft.

What's more, Ubisoft is now very eager for peers such as R Stars, CDPR, and 2KGame. When selling a set of Côte d’Azur companies to subsidize one set of money, it has made double the money, and the profit has increased by more than 300% because of the subsidy If you don't get the platform's commission, or the publishers and distributors, you will all enter the developers' pockets.

After the meeting, Chris Erli prepared the itinerary for the first time and took the flight to China.

...

Two days later, the headquarters of the Cote d'Azur, Galaxy City, executive vice president office.

Chris actually wanted to meet and talk with Luo Sheng, but he couldn't see it, even if the president of Ubisoft came over, he might not be able to see it.

Luo Sheng is too busy now, how can he have so much free time to deal with such small things? For him, this is really a small thing.

The person who met and talked with him this time was Yao Jianhong. As the second-ranked figure of the real power in the Côte d'Azur, the existence of Luo Sheng is second only to Luo Sheng.

At this moment, Yao Jianhong looked at the Ubisoft executives sitting across from him in surprise: "Mr. Chris, you mean you want the Assassin's Creed series to be a long-term ACC exclusive game?"

Xie Erli nodded very simply: "Yes, Mr. Yao, this is my purpose here. Mr. Luo rescued Ubisoft. He already owns 19% of Ubisoft's shares and is considered our boss."

Yao Jianhong couldn't help but smile. This foreigner was a little bit funny. He came up to greet him with an emotional card. It seems that he has done a lot of homework during this trip.

But for a moment, Yao Jianhong smiled and said: "OK, there is no reason for the ACC platform to reject the exclusive qualification of a popular masterpiece like "Assassin's Creed". We welcome it. Then Mr. Chris, what are your company's conditions?

Chris secretly trembled and said: "We hope to get the same qualifications as R Star and 2KGame, and the sales of the games sold in the first half of the year can receive equal subsidies."

The current third-party developers don't know how envious and enviable these companies are. This is the benefit of entering the pit early. The risk period has passed, and the time to make blood is now.

After this subsidy, within half a year, they will sell one game for actual profit. Other developers can only sell four copies to make it worth it. Who can not be greedy?

Yao Jianhong shook his head calmly: "If it's just the "Assassin's Creed" series, sorry, our company can't accept it."

...