Global monopoly of technology

At the media conference being held by Ubisoft, President Ivers calmly said to reporters: “In the new year, we will adjust our strategy to use ACC as a key development platform, and cancel the compatibility of other platforms, non-ACC platforms. The content will end on sale at the end of this month. Yes, we have just reached a close cooperation relationship with the Cote d'Azur company soon, and our game will become the exclusive ACC platform for a long time."

The game media reporters on the scene couldn't help but utter a cry of exclamation, and the camera lens in his hand was pointed at Ivers and shot wildly.

Ubisoft is really ruthless. This is the rhythm of completely surrendering Luo Sheng. It is more ruthless than game companies such as 2K, R Star, and CDPR. It is really unstoppable and decisive.

For Ubisoft, this is undoubtedly a gamble, but there is no way, because the "Luo Sheng effect" is too powerful.

At this time, Ivers said calmly to a group of media reporters with a smile: "I am very pleased to announce here that Côte d’Azur has invested US$1.375 billion in Ubisoft as a financial investor, accounting for 11% of the shares. With the sum of money and the company’s strategic restructuring, the speed at which we launch new works will be significantly accelerated."

Ivers continued with an excited expression: "This is an exciting long-term strategy. This means that within this year you will see a series of new works such as "Split Cell" on the market. Well, I will tell you now. The goals we set for this year include "Split Cell: Conviction", "Assassin's Creed: Revelations", "Rainbow Six: Shadow Pioneer", "Ghost Recon 4: Future Warrior" and the new IP "Watch Dogs" , You will see the speed of launching new games in this series of masterpiece games will be significantly accelerated. Of course, they will all be exclusive ACC games."

The media reporters at the scene and the friends and businessmen who followed Ubisoft's media conference were all dumbfounded.

Ivers, is this taking drugs?Is Ubisoft crazy?

Do you want to push 5 games in a row this year?And "Watch Dogs" is a new non-sequel game.

Madefak, Ivers definitely took drugs.

Even the majority of players are not calm, no one in the industry expected Ubisoft to release such a big move just after the new year.

Of course, Ivers did not take drugs, but the strategic cooperation agreement signed with the Cote d'Azur just yesterday is absolutely nothing short of a chicken blood, allowing the entire Ubisoft company to remain excited for the next two years.

Because the high subsidies are too tempting!

Based on the standard retail price of a 3A-level game masterpiece of US$60, you can get a full subsidy of US$30 for every copy sold. Under normal circumstances, game developers can only get US$16.8 for every copy sold. , Now there is an additional $30 on the Côte d'Azur, which means that the income from selling a copy is $46.8, and the profit has increased by more than 178%.

The more total sales, the greater the total profit.

Then can't you use the golden time of making money for the past two years to launch a sequel to impulse?

"We are working closely with the Côte d'Azur. In the next two years, Ubisoft's games sold on the ACC platform will receive subsidies from the parent company accounting for 50% of game sales." Ivers finally disclosed one more item. Heavy information.

Just when he announced the news, Ubisoft's stock rose sharply. It was so true.

The peers instantly jealous!

Other third-party developers were jealous when they heard it. The Côte d'Azur's move is almost no different from throwing money. It is better to swear and curse Ubisoft's licking dog until the end is nothing.

Everyone suddenly realized it, no wonder Ubisoft was so excited that it was actually going to push five blockbuster masterpieces in one go this year.

It turned out to be eligible for subsidies from the Blue Coast. Although it is 50% less than developers such as R Star and CPDR, R Star and other game companies only enjoy the full subsidy for the first half of the year when the ACC console is launched, but Ubisoft has up to two Time of year.

Two years, plus the $1.375 billion invested by the Côte d'Azur, is enough for Ubisoft to launch at least 10 masterpieces under the premise of ensuring quality. Even if companies such as R Star want to launch new works, even if they have enough time, they will not be able to keep up.

The content disclosed at Ubisoft’s media conference quickly spread in the industry. Whether it is third-party game developers such as Square and Capcom, or first-party console platforms such as Sony and Microsoft, they quickly held temporary meetings. Discuss things.

Obviously, the emergence of the ACC console has messed up the otherwise peaceful game world, and is releasing a powerful "catfish effect", making the entire industry uneasy.

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Microsoft Interactive Entertainment Division.

At the meeting, an executive at the meeting solemnly said: "Ubisoft, Take-Two, 2KGame, R Star, CDPR, Valve, Blizzard Entertainment and other host and PC terminals, nearly half of the world’s top game developers have been In Luo Sheng's pocket, such a huge content ecology has surpassed all first parties."

Don Mattrick, president of Microsoft’s interactive entertainment department, said in a deep voice: “Add one point, what you are talking about is his direct line, and third parties such as Capcom and Koreme may now fall to ACC. Platform, Ubisoft has a very bad head."

All the people present at the meeting were dignified, and at the same time they cursed Yves Gilliam, who is in charge of Ubisoft. This operation simply gave all third parties around the world a slogan. In the face of such subsidies from the Riviera, I'm afraid that few game companies are uninterested.

If a large number of third-party game developers turn to the ACC console platform to monopolize the game, it will be a disaster for the old first-party manufacturers such as Sony and Microsoft, which means that the content will be drastically weakened, which will lead to ecological collapse.

No matter how good your host is, no matter how good the hardware is, it is no different from a brick if there is no fun game on it.

"With so many third parties, I can't Luo Sheng dare to take them all." A manager who attended the meeting said unconvinced.

Then another retorted decisively: "Naive thoughts. Until now, you still dare to doubt the financial strength and courage of this Chinese. Is that a lunatic? The Côte d’Azur had nearly 100 billion U.S. dollars in revenue last year, plus several debt issuances. The company’s cash flow is conservatively estimated to exceed US$50 billion, and his Bluestar Technology. According to their Q3 financial report last year, book cash exceeded US$70 billion. The global game industry is worth more than US$100 billion. The cash reserves of the two companies are enough to buy the total annual output value of global games, not to mention that he still has Shengfeng Capital. Luo Sheng's most indispensable is cash, understand?"

The executive just now had no temper at all, and he was speechless. Luo Sheng controlled such a huge scale of assets, once it became unthinkable.

Just a month ago, Luo Sheng's life science fund easily raised more than 10 billion US dollars.

As long as he says that there is a lack of money, someone will fight for the money and throw it in...

The conclusion is obvious. As long as a third party dared to give his arms to the Blue Coast, Luo Sheng would dare to accept it all, and everything would follow.

Isn't it just money...

The money in your hand is as if you are pregnant.

Don Mattrick said solemnly: "Once the ACC platform monopolizes content resources, both Xbox and PS will face the disaster."

"I know the truth, how to deal with the problem?"

Hearing this, Don Mattrick sighed: "If you want to avoid the loss of third parties, you can only apply for more budget from the headquarters and participate in this subsidy war."

However, when he said this sentence, he was not fully sure that the headquarters would adopt his suggestion. Microsoft is undoubtedly the world's top multinational technology giant, but it has the ability to burn money with Luo Sheng now, even if it is Microsoft. Established companies will also appear to be lacking in confidence.

However, if you don’t want its game business to fail, you can only fight for the ability to burn money. Microsoft will undoubtedly be in a dilemma. After so many years, the game business sector has smashed a lot of money in, and it is hard to make Xbox in the industry Nei has a firm foothold, and hasn't said to give up without a fight?Microsoft does not have this courage, and will not be willing to invest so much before.

In fact, Sony and Nintendo, the first parties with older qualifications than Microsoft, also felt a huge sense of crisis.

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