Global monopoly of technology

Entering the new year of 2013, several companies are happy and worried. Bluestar Technology is relieved because it has survived the biggest crisis in the company’s history. Although it has lost too many international markets, it is still full of confidence in the future. There is an urge to return.

After experiencing this crisis, the cohesion of the company's core backbone has become stronger.

But at the same time, Ali, the second largest Internet giant in China and the largest e-commerce giant in China, and Alipay, the overlord in the mobile payment field, felt a huge sense of crisis after entering the new year.

The source of this sense of crisis is the Bluestar Technology, which announced in a high profile last year that it will deeply expand the Greater China market.

This New Year, Luo Sheng silently gave Mr. Ma a "super big red envelope" to celebrate the New Year.

...

Hangzhou, Zhifubao operation department meeting.

Mr. Ma, who was dressed in casual clothes for a meeting, ridiculed himself: "I really never expected Luo Sheng to give me such a big'surprise' as soon as the new year came. This surprise almost frightened me."

As soon as this remark came out, everyone at the meeting also smiled strongly.

In the first ten days of this month, the operation team of the mobile internet instant messaging social software WeChat under the Bluestar Technology Group did a seemingly trivial thing, but it directly detonated the ecological pattern of the third-party mobile payment market-WeChat Pay .

That's right, WeChat launched a third-party payment function at the beginning of this year, and only used a "WeChat red envelope" strategy to crazily increase users' card binding during the New Year.

WeChat Pay was officially launched on February 3, 2013, which is also the traditional Chinese "Little Year" festival.

At that time, the third-party mobile payment market was flat, and as the overlord of third-party mobile payment, Zhifubao didn't care much.

But a week later, on New Year’s Eve, the speed at which WeChat users tied up their cards was beyond description of horror.

It took just ten days from the launch to today. Yesterday, the official Weibo of the WeChat operation team announced that its mobile payment users exceeded 50 million.

The news broke out and directly frightened Zhifubao and the entire domestic third-party mobile payment market. It was really shocking.

At this moment, President Ma, who participated in the meeting of the Operations Department, was listening to an executive's introduction using PPT.

"We have internally conducted a comprehensive research on the lightning rise of WeChat Pay. The user base of this product has reached a huge volume of 330 million. We believe that this year should be the first year of WeChat commercialization. WeChat Pay is its commercialization. One way."

"According to our investigation, the WeChat red envelope strategy is that several employees of Bluestar Technology are inspired by the group company’s distribution of “start-up benefits” to employees during the Spring Festival. They can develop WeChat red envelopes outside of work. The operation is simple, A small product that is interesting but can greatly carry the active atmosphere of the social relationship chain."

"In addition, the cooperation between Bluestar Technology Group and the Spring Festival Gala this year was an instant success during the New Year. Without large-scale promotion, more than 13.5 million users participated in the New Year’s Eve to the first day of the new year. According to the WeChat operation team’s disclosure According to official statistics, more than 48 million red envelopes were first issued that day."

"Subsequently, it ushered in a continuous surge. So far, the total number of red envelopes sent and received has exceeded 500 million, forming a trend of people grabbing red envelopes on WeChat, and it has quickly occupied the topic of current topics. What follows is that users bind cards. The trend is unstoppable."

Mr. Ma simply inserted a sentence: "The marketing model of getting more than 50 million paying users at zero cost, why can't we think of the red envelope strategy?"

As soon as this was said, the attending managers pretended not to hear anything.

President Ma couldn't help but vomit: "Luo Sheng is really a thief, no wonder Wall Street calls him a savvy person. I am pushing the payment tool under tremendous pressure and risk, waiting for you. He felt that there was almost no problem, so he came, and just went through the procedure. It was so annoying."

Speaking of this President Ma, he was so angry that he couldn't help but breathe fragrantly.

The road of mobile payment has come out with difficulty. You have not had time to enjoy the fruits of victory. As a result, the people of Bluestar Technology walked along the way to grab the cake, and it is called a relaxed and happy, which is the most annoying.

The manager standing in front of the big screen in the conference room also pretended not to hear BOSS's complaints, and continued: "Because the process of binding bank cards is cumbersome, most mobile payment applications are facing the problem of'cold start'. The so-called "cold start" is how to convince users to tie cards."

"The WeChat red envelope cleverly solves this problem. Many users who receive the red envelope will choose to reflect it, which will naturally trigger the bank card binding behavior. Under the catalysis of the red envelope, the number of WeChat tied cards has skyrocketed. This innovation With the emergence of payment forms, WeChat Pay successfully completed the "cold start" problem, and quickly accumulated initial payment users and account funds."

"I have to say that the innovation of Bluestar Technology is really amazing." Mr. Ma sighed, but he added concisely: "Zhupay will launch similar functions as soon as possible."

The executives of the operation department continued to expand the PPT content: "We noticed that the WeChat operation department recently... To be precise, it began vigorously promoting the layout of offline payments three days ago, and a large number of online and offline merchants continued to access WeChat Pay continues to find reasons for users to use WeChat Pay."

President Ma rarely showed a solemn expression and said: "The emergence of WeChat Pay has instantly changed the ecological pattern of mobile payments, and it has been so vigorously popular that it caught the entire industry by surprise. In addition, Bluestar Technology announced last year that it has made a high-profile announcement to expand the mainland. The development of the business market has clearly stated that the strategic focus has been shifted from the international market to the mainland market. The biggest competitor of Zhifubao is undoubtedly WeChat."

One of the managers attending the meeting was also full of emotion. Luo Sheng, as expected, didn't usually make a move, but it was unusual. WeChat Pay broke the current original ecological pattern of mobile payment in less than half a month.

Even Wall Street had a big somersault in his hands last year, and it is terrible to compete with such an opponent.

It should be understood that the time when Zhifubao was established is the same as the time when Bluestar Technology was established. Both were born in 2003, and the time difference between the two is only a few months.

The WeChat mobile Internet instant messaging software was established in 2010 and was born in 2011. It is less than three years old so far. It is too late to enter the mobile payment market.

But even so, WeChat Pay not only successfully entered the mobile payment market, but also entered and gained a foothold at such lightning speed.

This really frightened the overlord in the mobile payment field, Zhifubao, and other colleagues have also been stunned and haven't recovered yet.

WeChat's entry into the mobile payment market this time allowed Mr. Ma to see the charm of social software, and was even more amazed by the explosive power of social software. WeChat payment was able to enter the battlefield in a flash and quickly established a piece of his own in the mobile payment market. The site is inseparable from WeChat’s current base of more than 300 million users.

Without this prerequisite, the miracle of today's WeChat payment would simply be impossible.

Internet socialization is the field that President Ma always wants to enter. After so many years, he has tried various methods to tear off a piece of meat from the two major social "two heroes" of Bluestar Technology and Tengxun. Come.

It's okay now, not only did the meat not eaten, but Bluestar Technology ate a large piece of meat on itself as soon as it shot.

In the past, Bluestar Technology lacked interest in e-commerce. Even today, in the territory of the vast business empire of Bluestar Technology Group, the e-commerce market is still blank and outside the boundaries.

But now the rise of WeChat Pay has also made Ali feel a great crisis. God knows that Luo Sheng will do the same in e-commerce?Also caught you off guard?

President Ma also kept secretly sighing in his heart, Luo Cheng's keen sense of smell, and his mastery of the pulse of the times.

In 2013, this key node used the mobile social software WeChat to enter the market. Even President Ma secretly couldn't help but screamed, because the mobile payment at this time was just at the first time node of the outbreak.

During the ten years since the birth of Zhifubao in 2003 and its subsequent ten years, PC-side payments were the main focus.

But since this year, with the rise of the mobile Internet boom, the transaction scale has maintained an annual growth rate of more than 100%. By the end of last year, the total scale of mobile payments has exceeded 150 billion. It can be said that WeChat Pay will be launched at this time. The night just caught up with the first wave of mobile payments.

Bluestar Technology’s announcement of strategic restructuring last year has shown that the incomers are not good. In addition, it has perfectly solved its own crisis at the end of last year, and now it has completely freed up its hands in the mainland.

And the first bomb of the new year, a starter is so explosive.

It is no wonder that competitors will feel tremendous pressure and sense of crisis.

………………

Ps:

I have a question to explain. There are too many reports and data in the book. It is purely the number of water words. To be honest, Xiaoyu has consciously compressed the content of the data stream before the book is released. .

However, the route of this book is different from most commercial science and technology articles. Many of the science and technology articles do not go public and 100% eat alone, but this book is directly inverted. At the beginning, Bluestar Technology took the route of financing and listing. This is also a lot of readers who like to watch and eat alone. The protagonist is angry with such a big advantage and also gives away shares... This is not to be evaluated. Financing and listing are the core settings and thematic selling points of this book.

Because of this, data is indispensable. Listed companies must release financial reports, and the fluctuation information of financial reports, market value and other data is an intuitive feedback of the protagonist of the company and business development in the current time period, what scale, and how influential Wait.

Reading the previous content, you know that the follow-up content has no longer introduced the user growth of Bluestar Technology’s major social products. The financial statements disclose in detail the quarter-on-quarter revenue, net interest rate, operating profit, growth rate, year-on-year growth rate, Detailed data on the scale and proportion of different business revenues.

When Bluestar Technology made a profit for the first time, the data was described in the most detailed way, because it was the first time to achieve profitability, which was of great significance.

However, with the advancement of the plot, the data description has become more and more concise. Up to now, the release of the financial report data only describes two indicators-revenue and net profit.

If it is as detailed as before, the two chapters may not be enough, because the protagonist’s business has become larger and larger, so the omissions can be omitted, but the quarterly report cannot be omitted. The core is revenue and Net profit data.

It intuitively reflects the protagonist’s career growth to that point, just like the protagonist’s level of growth in a fantasy novel has the same value. If you don’t explain it, you don’t know what level the protagonist has grown to.

To be honest, the content of the data report in the whole book only accounts for less than 5% of the total word count. It only appears once every ten or twenty chapters, and it accounts for up to 35% of the chapter length, while the length of the previous chapter is more than half. , It only appeared once in the seventy or eighty chapters.