Global monopoly of technology

The meeting has been going on for nearly an hour, and it is still going on. After Luo Sheng arranges his strategy and tactics, he will not care about the specific ones. The executive level will carry out his will, and the follow-up will only need to listen Na can report the progress.

This is what the big boss should be like.

Everyone is recording and memorizing, and Luo Sheng is also eloquent: "2013 is the first year that mobile payment has fully penetrated the offline scene. That's why I want to listen to Internet companies such as Hungry, Meituan and Volkswagen. The story is that the penetration rate of mobile payment in online scenarios has exceeded half, but the offline market is relatively blank, and it will surely become the main battlefield for competition among major payment applications."

After a pause, Luo Sheng looked around and said, "More importantly, the scale of transactions in the offline market is very large. It is conservatively estimated that it will be about four or five times that of the online market. It will be the main driver of the future payment market growth. The source is also a must for WeChat Pay and Zhipaybao."

"Offline catering, supermarkets and retail are the main battlefields, and it is expanding horizontally to public transportation, private travel and other fields... By the way, there are Didi Taxi and Kuaihai Taxi. You have to listen to what they say about this. The story, the old way of telling the good ones, cast more, and the ones that were almost told would cast a little less.” Luo Sheng said, and once again set his eyes on Pang Lei, who nodded and quickly memorized it.

Luo Sheng once again returned to the topic and said: "In addition to horizontal expansion, the offline market can be further divided into different vertical sub-sectors. The penetration difficulties of each major sub-sector are relatively different. Mobile payment penetration scenarios are mainly expanded in the catering, supermarket, and retail sectors. , But the penetration rate in entertainment, transportation, hotel, medical and other fields may not be high."

"In short, mobile payment will be more widely used in the'small amount, high frequency' scenario, while the application in the'large amount, low frequency' scenario is still lagging behind bank card payment. My requirement is very simple. "Uh, high frequency" or "large, low frequency", all application scenarios must be taken for me, and all of them must be penetrated by WeChat payment!"

At this meeting, Luo Sheng has set the core tasks of this year for Bluestar Technology, especially its WeChat operation department.

...

With the passage of time, with the setting of strategy and tactics, the operation department quickly worked out a specific implementation plan. The first wave of offline three-dimensional strategies: catering, supermarkets and retail, and public transportation.

In terms of catering: Bluestar Technology allows WeChat Pay to actively access catering users by focusing on ordering websites such as Ele.me. It also focuses on penetration in third- and fourth-tier cities, which can be said to fully enter the catering O2O field.

Supermarkets and retail: In addition to allowing WeChat Pay to actively access merchants, Zhang Bowen also led Bluestar to increase investment in leading companies in the retail industry, and integrated payment links as an important content.This will inevitably lead to a consequence. The national retailer super-enterprise must face the choice of standing in line, or choose to stand in line with Ali or choose to stand in line with Bluestar Technology.

Public transportation: This is a typical small high-frequency payment scenario, such as the subway scene. Bluestar Technology is about to start working hard to complete the access of major subway lines this year, and even play a new trick, WeChat friends A subway ticket can be presented in between, and you can choose a personalized ticket pattern and attach a blessing, which increases the sociality and fun.

...

Three days later, in Shanghai, Ele.me is headquartered.

"The strong are always strong and the Matthew effect. The social network system under the Bluestar Technology Group has created unparalleled competitiveness. WeChat red envelopes can be regarded as a textbook marketing case, and the rise of WeChat payment is unstoppable." Zhang Xuhao is in an office. I chatted with Konka, another co-founder of his room, and praised Bluestar Technology in all words.

In fact, he is a big fan of Luo Sheng.

As an Internet startup company, Ele.me is still in its developmental stage. The company is very short of money. The funds from the previous round of financing have almost burned. Zhang Xuhao even wished to split a dollar and use it.

"Are you saying you want to access WeChat Pay when you are hungry?" Konka asked rhetorically.

"It must be accessed. I am sure that WeChat Pay will become the biggest competitor of Zhifubao." Zhang Xuhao said firmly.

While the two were chatting, another co-founder Wang Yuan came here. Zhang Xuhao and Konka were inexplicable because they were very excited to see each other.

"Brother Hao, Pang Lei from Bluestar Technology Group is here and he is entertaining him in the reception room."

Hearing Wang Yuan's words, Zhang Xuhao's eyes suddenly lit up: "Pang Lei of Bluestar Technology?"

"Correct!"

After confirming, Zhang Xuhao immediately got up and went to meet. Of course he knew the name Pang Lei, the current chief strategy officer of Bluestar Technology Group, or a strategic investor of Bluestar Technology.

The company's current funds are about to bottom out, and seeking financing is something Zhang Xuhao has been upset recently.

Are you hungry? As an Internet company in the development stage, people like Pang Lei came to visit. No wonder Wang Yuan, Zhang Xuhao and others are excited.

If you can hold the thighs of Bluestar's father, not only can you solve the problem of financial constraints, but just think about the traffic entrance of Bluestar Technology's social products. Are you hungry, then can't you just take off?

Zhang Xuhao went to the reception room to meet Pang Lei with such excitement, but his excitement was suppressed as much as possible.

"President Pang, there are missed far to welcome, some missed to welcome."

In the reception room, Zhang Xuhao and Pang Lei met and shook hands. In Ele.me’s eyes, Bluestar Technology was an unimaginable behemoth. Pang Lei, as the chief strategy officer of this multinational giant, had his own halo, but Zhang Xuhao also showed Neither overbearing nor overbearing.

After a while, Pang Lei smiled and said, "Mr. Zhang, our company has been concerned about being hungry for a while, and your development route is also very interesting."

Hearing this, Zhang Xuhao couldn't help but smile, and naturally understood that Ele.me's development route was largely based on the early development history of Bluestar Technology.

But when he heard Pang Lei's words, Zhang Xuhao's heart was even more exciting. He didn't expect his startup company to be paid attention to by a super giant like Bluestar Technology.

"Actually, Mr. Luo is very interested in getting hungry." Pang Lei said again. This time he came to Shencheng with the task assigned by Luo Sheng. He had to run several Internet companies behind him. Most of them were It is a young startup company that has been in existence for three to five years, and the first stop is to come to Ele. Hear what the founder can tell.

"Manager Luo?"

Zhang Xuhao immediately showed an air of flattery, never expected to be "flopped" by his idol, and he was unavoidably excited.

"Mr. Zhang, I am curious about a question, can you answer me?" Pang Lei asked.

"Please tell me." Zhang Xuhao calmed down immediately, and he knew in his heart whether he could hold the thigh of Bluestar Technology and take off. The next conversation would become very critical.

"Why a takeaway with a unit price of less than a dozen yuan, the merchants are still small restaurants in the form of traditional mom-and-pop shops, and the profit model of your company is still unclear, and there is no top idea, why is it valued at 100 million US dollars? ?" Pang Lei's question hardly changed Luo Sheng's original question.

After he finished speaking, he stared at Zhang Xuhao without saying a word. After his response, the latter bowed his head and thought for a while, and Pang Lei was also willing to wait.

But for a moment, Zhang Xuhao looked up at Pang Lei and replied: "First, just need. Food, clothing, housing and transportation are the most basic needs of human society. As an ancient industry, the form of food delivery has evolved from traditional restaurant packaging to telephone ordering, and the latter has gradually become The main method of the food delivery industry, and compared to restaurant packaging, telephone ordering has the advantage of not having to go to the door, which has greatly stimulated the development of the food delivery industry."

"But telephone ordering also has its inconveniences. It requires a lot of manpower and material resources to distribute flyers in the early stage and the user conversion rate is not high. It is also impossible to update the takeaway order information in real time, and it is impossible to obtain consumer consumption data. The emergence of takeaway websites To solve this problem, the O2O model of catering originated in North America, and the most successful one is OpenTable, which was established in 1998."

Pang Lei silently nodded, saying that the most important thing for Bluestar Technology is undoubtedly data, consumer consumption data. Now Bluestar Technology has begun to label itself as a cloud computing service company.

Data is the most valuable thing.

Zhang Xuhao went on to say: "Second, customer positioning. The great success of OpenTable has given domestic entrepreneurs hope. After 2009, many domestic ordering websites have appeared one after another. Judging from the current situation, it is hungry to complete the C round of financing. It is considered that most of the body has been protruding. It is also a takeaway website, why is it hungry? Not something else?"

"First of all, the target composition of takeaway websites is mainly college students and white-collar workers aged 20-30. For white-collar workers, sufficient consumption power has led to a diversified choice of dining styles and more concerned about factors such as quality, taste and service. The takeaway is at best a supplement to the offline method, so the development space is relatively narrow."

"Hungry? You see this. Because of its origins on campus, it has long been centered on the university takeaway market. Compared with the fiercely competitive white-collar ordering market, the student ordering market is much easier. In addition, today’s university students In the era of'Internet + fast food', they are good at Internet communication habits and enjoy the fast food culture lifestyle. The emergence of takeaway websites caters to the needs of young people and can also be accepted to the greatest extent."

At this moment, Zhang Xuhao, who was telling the story, was eloquent, while Pang Lei listened silently, admiring the young founder's self-confidence and clear knowledge in his heart.

"Third, the offline model. The key to the success of the O2O model is not the online part, the offline part is the core indicator of survival. How to burn money to seize the market, how to replace the telephone line between merchants and consumers? The most important issue for online ordering websites."

Speaking of this, Zhang Xuhao’s story is almost the same, and finally added: “As for the profit model, we have formulated a set of imaginative strategies, namely: from the very beginning the intermediary model-taking food from the restaurant, and then Eleme delivers to customers and settles once a week; further upgrades to a platform-based model, Eleme’s profit model will continue to be flexibly adjusted. Generally speaking, when no delivery is provided, the business aspect can be divided into two development stages. "

"The first stage: the fixed commission model. This is the mainstream business model adopted by most order receipts, and it has also caused fierce market competition, leading to maliciously reducing fees for websites to compete for market share. We are also implementing this model, too It’s burning money, but it’s not a long-term solution after all."

"The second stage: management fee + bidding ranking model. This is our future business planning strategy. When the merchant passes Ele.me’s monthly order amount to a certain value, Ele.me will collect a fixed management fee from the merchant. One model can help Ele.me to gain a lot of initiative when striving for high-quality business resources, and form an advantage in seizing market share, so as to stand out from competitors."

At the end, Zhang Xuhao said no more.

Pang Lei ended his silence and immediately made a decisive decision: "OK, a very exciting story. Mr. Zhang, I hope Bluestar Technology can lead the vote, are you hungry? US$300 million plus Bluestar Technology's first-level traffic portal for WeChat, I want 40% equity."

300 million US dollars + WeChat first-level traffic entrance?

It was Zhang Xuhao who kept reminding himself to be calm, and he couldn't calm down at this moment.

...