Global monopoly of technology

With the attention of thousands of consumers in the venue and online, Luo Shengxuan pressed the small remote control in his hand again, and the audience's eyes immediately focused on the big screen on the stage.

On the left side of the picture are four different color styles, namely black, frost silver, ice white and deep sea blue.The subtitles on the left show the three model versions of Azure-4, while the price on the side is obscured.

Luo Sheng said without looking back: "The flagship machine released this time provides consumers with three versions of 16GB model, 64GB model and 256GB model to choose from."

Looking back at the giant screen, he added: "So how much does the basic 16GB model cost?"

Speaking of this, Luo Sheng paused for a moment to cast into the audience: "The retail price of the Bank of China version is RMB 5888, and the retail price of the international version is US$1099."

There was a burst of cheers and exclamations at the scene. The fans were cheering. Those who can come here are all iron fans, and they are basically the owners of not bad money. After all, even more than a thousand tickets can be used. What's this?

The exclaimed people are industry insiders and media professionals. The price of the basic version is already comparable to the top version of the previous generation, and even more expensive.

You have to know that the flagship phone of a friend's product is only two to three thousand.

In fact, many professionals in the industry have already expected that Azure-4 is definitely not cheap. If nothing else, the 2k screen is not much cheaper, but I didn't expect it to be so expensive on the Riviera!

Many friends and business colleagues are questioning in their hearts, will consumers pay for such a high price?

On the stage, Luo Sheng continued to announce: "The retail price of the National Bank version of the 64GB model is RMB 6888, and the retail price of the International version is $1199; the retail price of the National Bank version of the 256GB model is RMB 7888, and the retail price of the International version is RMB 7888. The price is $1399."

As soon as the offer came out, the industry and the media were dumbfounded.

What made the friends, businessmen and colleagues stunned was that the fans all cheered and gave thunderous applause.

An insider on the scene looked around and looked around the audience, muttering to himself: "Aren't these people the navy invited by Luo Sheng?"

From the consumer's point of view, shouldn't it be a complaint if it is so expensive?Why are everyone so happy, for fear that they don't have enough money?

What else can it be except the navy?

Well, he suddenly believed that it was definitely a navy!

However, the colleague sitting next to him heard his muttering but held a different point of view. He looked at the retail price figures on the giant stage screen and sighed: "You are an IT technician, but I do marketing. I don’t think The audience is the navy, do you know why?"

"why?"

"What you see is the high price of the product itself, but consumers see the "light of domestic products" in their eyes. Have you seen it? Foreign retail prices are several hundred yuan more expensive than the mainland, consumers see What has been achieved is the satisfaction brought about by this differentiated treatment, which first earned a wave of character."

"Secondly, consumers choose a product for many reasons, maybe die-hard fans, maybe money doesn't care, maybe other factors. Price is only one of the factors that affect product sales, not even the decisive factor."

Speaking of this, Yi Youwei continued to add: “Only high prices can ensure the brand status of the Côte d’Azur. Do you know why? In addition to the rising cost of the product itself, if the profit of your product is too low, you will not have enough confidence in the supply chain to speak loudly. Full, do you know why Mi is out of stock this year?"

"Because of the cheap selling and low profit, the supply chain directly gave Mi's production capacity to the flagship of the Côte d'Azur. Can he have the goods? Do you want the supplier to guarantee your supply capacity, is the money in place? Who will give it? Give priority to whoever has more money and capacity. If you don’t have money, you will be beaten to stop people from making money. So do you think Rebs is really willing to engage in hunger marketing routines? He can only do that. , Rebs felt bitter, but Rebs didn’t say it, but pretended to be very happy.”

"It's not because you don't have a position in the supply chain, you can't get production capacity, you don't have money. It's like that. Taking a step back, hunger marketing itself doesn't make sense, because Xiaomi mobile phones are already cheap, so profits are not high. More than any other mobile phone brand needs to rely on impulse to win, do you really want to go bankrupt and die faster if you are still engaged in hunger marketing?"

Hearing what a colleague said was justified and well-founded, it turned out to be speechless to refute.

It seems that this is really the case!

...

On the stage, Luo Sheng said with a smile: "After the press conference, an experience hall opened next door. We have prepared 1,000 exhibits for you to experience. Regarding the product launch date, September 28 is next Saturday. The National Bank version will be launched in the Greater China market, and the international market will be launched simultaneously on December 24."

The fans on the scene immediately cheered again as soon as they heard it, and there was endless applause from the audience. It was first sold in China, and it was cheaper than abroad, and there was nothing to be steadily happy.

After another five minutes, the press conference finally ended, but the audience at the scene has already begun to move towards the next hall. Both consumers and industry peers and friends cannot wait to experience the Azure-4 flagship machine.

After all, it will take more than a week to wait for the first domestic release.

...

In the experience hall, in the crowd, there were two Koreans in suits and leather shoes who were wearing Azure-4 products, sliding around and taking pictures.

The front camera of the Azure-4 mobile phone is 5 million pixels, and the rear camera is 12 million pixels. This is unparalleled data for all mobile phone products on the market.

The main models of many other smart phone brands, the rear camera is 5 million pixels.

Immediately after that, the Korean turned on the background power management to see the proportion of power consumption of the program. Power consumption was his focus.

Then I clicked on other functions to take a look, and finally I wanted to think about it, but when the time came, I could only give the experience machine to the next experiencer.

The two Koreans did not stay too much in the lobby and left here soon, but one of them showed a solemn expression when he left.

Both of these individuals are employees of the Samsung Group.

The two came to a place where no one paid much attention. One of them immediately asked: "How is it? Is there a problem?"

The other party shook his head solemnly and said: "Everything is perfect, but this is unscientific. How can the 28-nanometer L7 processor with 2k screen have such excellent power management capabilities? But it can be moved, and you can't even feel it. It's hot...There is only one explanation."

"What is it?"

"algorithm!"

"algorithm?"

"Yes, it is the algorithm. When the hardware process technology is determined, the only variable is the algorithm mechanism. They must have adopted a software developed by a very advanced algorithm to make up for the lack of hardware. There is no other explanation. I dare Make sure that the algorithmic mechanism they developed is the most valuable technology!"

Product performance improvement is nothing more than hardware and software two paths, and the core of the software layer is the algorithm.

At this moment, not only Samsung’s people are “spying” intelligence, but other friends and business colleagues are also doing the same thing. Everyone’s biggest doubt lies in the reason for the L7 processor on Azure-4 on the Blue Coast. Can drive a 2k screen and still not eat electricity so much?

Everyone still believes in science. The 28-nanometer process L7 chip is unlikely to be so much faster and better. The power consumption management of other software is also exceptional. Although the battery capacity of Azure-4 has increased, it is not significant. , But with so many power-consuming function modules, it is a bit scary to have 15% more battery life than the previous generation.

In fact, for ordinary consumers, their experience of 2k screens is not much different except for a few enthusiasts, but Xiaobai users are actually the main force in product consumption.

But here lies the problem. Because the installation ratio is the hardest rigid requirement of human beings, Xiaobai may not understand but likes the installation ratio the most, and he especially likes the invisible installation ratio. He will ask you, your phone has a 2k screen. Well?

what?Is not it?

No big, don’t buy it, don’t buy it!

Seller:???

The more serious problem is coming. Other manufacturers can't afford the 2k screen technology of mobile phones at all, and they don't have the abnormal power management capabilities of Azure-4. Unless they can steal his algorithm from Luo Sheng, or just wait The semiconductor process technology is advanced.

But when will you wait until your process is up?How much does the Côte d'Azur lead during this time?How many innovative technologies have been developed?

Friends businessmen are desperate.

They realized that Luo Sheng's biggest attempt to install a 2k screen on Azure-4 was to monopolize high-end brands. The 2k screen is just one of them. There are other things that don't affect the use much, but very high-end technology is also a purpose.

It is to prevent other manufacturers from launching a sprint to the high-end market. This profit is exclusive to the Riviera, and no one can share it.

Therefore, the 2K screen on Azure-4 is primarily prepared for consumers, but to discourage competitors from entering the high-end market and forcibly raise the entry barrier for high-end brands.

In Luo Sheng's eyes, it is enough to have an Azure brand in the high-end market, and other manufacturers should not want to mix up, and fight in the low-end.

I have to say that this move of the Côte d'Azur has made friends, businessmen and colleagues irritated, but it is difficult to break this game. It can almost be said to be incomprehensible because it is too hardcore.

Unless you can develop a technology that is more powerful than the Côte d'Azur, if this can be achieved, there will be no Côte d'Azur for a long time, and it is not Luo Sheng that will be compared at the press conference.

The Côte d’Azur’s trick has actually achieved an indirect monopoly on the high-end market. This is the fundamental reason why Azure-4 dared to sell at such a high price. Monopoly profits are the most attractive.

In the final analysis, mastering core technology means mastering core competitiveness.

Core technology is the root cause.

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