Global monopoly of technology

"Master, the reporter from Economic Weekly has arrived."

During the video conference, Xiaona’s voice responded to Luo Sheng and reminded Xia Luo Sheng that Economic Weekly is one of the two important financial media from Germany. The door of the company is almost broken by various media, and the media who want to interview Luo Sheng are also too numerous to list.

This time Luo Sheng chose a European media to accept the interview. The purpose is still to send a signal to the euro zone market. The developed countries' regional markets are now worth investing in the euro zone.

"That's it for the meeting."

At the end of the video conference, Luo Sheng got up and left his private office. At the same time, the reporter of Economic Weekly had entered the interior of the science and technology complex.

...

"Mr. Luo, it's an honor to meet you. I'm Laurentis, a reporter from Economic Weekly. Thank you for accepting our exclusive interview."

In the large living room, Luo Sheng met with the coming media reporters. The reporter from Economic Weekly had a good face. Not only was he good at face value, but Luo Sheng was surprised that she was able to speak fluent Chinese. .

"You are the most standard Westerner who speaks Chinese I have ever seen. You are also very beautiful, and you are also the most beautiful reporter I have ever seen." Luo Sheng said with a smile, and immediately invited the other person to take a seat.

"Thank you for your compliment, Mr. Luo, can we start?" Laurentiis smiled brightly. She also knew that time was limited. After all, the other party is the richest man in the world at the helm of two super-giant conglomerates. Time is precious of.

Luo Sheng nodded. The two sat face to face on a table. Laurentis immediately gave each other a wireless microphone, and her partner had already adjusted the camera equipment and started recording video.

"First of all, congratulations to your company’s flagship Azure-4 which is selling well in Greater China. In fact, consumers in Germany and the entire Eurozone are talking about this product on social media and can’t wait to have it as soon as possible. It is foreseen that the new flagship machine will also be a great success in the Eurozone market."

After Laurentiis raised his hand, the conversation changed: "However, there are also some objections. We have seen some media reports criticizing the price of Azure-4 on the Côte d’Azur. The retail price in Europe for the basic version is €1099. The version sold for €1399, which is much more expensive than other mobile phone brands such as Samsung and iPhone. The Côte d’Azur has very excellent technology, production, processing, and technology, so it also brings a lot of questions about why your company If the cost is not lowered, but the new product is so expensive?"

Luo Sheng crossed his chin with his hands and ten fingers. Hearing this question, he replied without hesitation: "For this question...If we want to do this, we can actually lower the cost and sell it cheaper. I don't want to deny this. For example, we It is completely possible to pay less money to supply chain partners. For example, in the foundry link, we give high profits to the foundry partners."

"So it’s not that we can’t lower the cost. We can. But why do we insist on not lowering the price and insist on selling more expensively? It’s because if I lower the price of Azure-4, the result is that everyone downstream Will die. Not to mention our domestic friendly brands, international friends such as Samsung, Apple and other brands can’t survive. Therefore, for the healthy development of the entire industry and ensuring the diversification of the brand, Azure-4 must raise prices instead of Reduce prices."

As soon as these words came out, the German journalist girl had a dull expression on the spot, her mouth slightly opened, but fortunately the camera did not focus on her and did not record her gaffe.

But when Luo Sheng said these words without any waves, it was indeed deafening in German ears.

People explain this sentence: My Azure products below the price cut are all dead.

Apart from Luo Sheng, no entrepreneur in the world dared to stand up and say such a thing.

When Laurentis was overwhelmed and forgot to answer, Luo Sheng took the initiative to continue speaking: "I probably estimated that the price of Azure-4 can be about 20~30% cheaper, plus the quality of our products, we The chip I researched, Azure-4 really dropped. For example, it sells a retail price of 800 euros. My product can immediately boost two or three grades more than its peers on the existing basis. As a result, the smartphones in the European market will There will be no Samsung or iPhone, only one brand is left."

Then Luo Sheng added: “Actually, the establishment of the Azure-4 flagship machine’s pricing was a long-term discussion by the company’s executive board of directors. Many people on the board of directors said that the price could be lowered and sold cheaper. Our profit is absolutely The number can be higher. I know that some money can be earned, but it cannot be earned. It must be left to others."

Laurentiis really didn't know how to take this sentence. He just explained it in one sentence. I raised the price to make a living for friends.

Price cuts are a dead end for friends and merchants.

She can imagine how heartbroken the peers in the smartphone industry listened after the interview video was released.

In fact, the hot sales situation of Azure-4 in Greater China nowadays also proves that Luo Sheng’s words are tenable. The products are sold so expensive, and consumers are still rushing to buy. If the price is reduced by 25%, what? , Friends and merchants really have no way to survive.

Laurentiis secretly envy, when can German companies say such domineering words?

It is rare in the world that an entrepreneur can achieve this state of an enterprise.It happened in China, and it made Laurentis and other Westerners feel incredible, even a little unacceptable.

In the end, Laurentis quickly skipped this topic, because she realized that continuing to develop on this issue would only make the other party unscrupulously pretend, and it was justified and well-founded. This was too deadly.

However, it can only be said that Laurentis is still too young.

When Luo Sheng is in this state, he thinks he is expounding a fact, but from the perspective of a third party, it is another matter. This is the pretense!

"Mr. Luo, with regard to the public opinion triggered by the recent proposal of the North American Federal Department of Justice, do you worry that the Blue Coast and Bluestar Technology are at risk of being strangled in all international markets?

Facing such a problem, Luo Sheng smiled calmly, and Yun calmly replied: "North America cannot kill us, because this world cannot do without us..."

Laurentis: If you say it's good, don't pretend it?

Luo Sheng didn’t know what the other party thought. Luo Sheng said to himself: "...because we are now more advanced. I think even if the North American authorities really persuade more people not to use our products and services for the time being, then our business will be It can be smaller. It’s not a big deal. The media outside likes to hype. Whatever heard this news scared me to sleep at night, nonsense, I’m fine."

Well, sister An Qingxue who is standing outside the camera has the most say.

Luo Sheng added: “Secondly, because North America constantly questioned us and criticized us, this is actually forcing us to make our products and services better. The R&D budget of the Riviera will be increased from this year’s The $42 billion has been added to $55 billion. This is not to show off."

"Bluestar Technology has also moved from a strategic plan of more than 10 billion US dollars before last year to a five-year US$150 billion strategic plan, so to a certain extent I would like to thank it, because of this, it can make us not satisfied with our little achievements. It’s North America that made us realize that we still have a lot to learn and improve. They are designed to urge us to make continuous progress."

Laurentiis is speechless. You are the world's richest man, the world's most valuable listed company, and the world's most brand-worthy company. In your eyes, it is a little achievement?

Can you still interview well?

Laurentis suppressed what he wanted to complain, and then asked: "If North America succeeds in persuading its allies to boycott your company's products as they did for Bluestar Technology last year, what impact will this have on your two companies? "

Luo Sheng smiled and said: "The impact is definitely a little bit, but the problem is not big. North America does not represent the world, but only a part of the people. Judging from the domestic sales of Azure-4, it is not that we cannot lose the international market. Alive."

Laurentiis: "Have you considered how important your two companies are in the future of Germany and the Eurozone market in terms of investment plans and employment opportunities? You can guarantee that you will not exit the Eurozone market and will not bring employment opportunities Go out?"

Luo Sheng smiled, but he said in his heart: "Small, the fox's tail is finally revealed. This is probably the most concerned issue for you Europeans."

This is actually not difficult to speculate. Last year, Bluestar Technology reached a cooperation agreement with the European Union. Not only did it allocate more than 10 billion euros to a corporate partner rescue plan, it also promised to provide tens of thousands of new jobs in Europe. , Europeans have tasted the sweetness.

After all, Europe is currently in the quagmire of a debt crisis. Super-large multinational companies like Bluestar Technology are actually something that Europe is very concerned about. All problems are attributed to employment opportunities.

Bluestar Technology alone has brought nearly 150,000 jobs across the European Union. This is a direct employment opportunity, let alone an indirect economic engine effect.

In the face of the blow from North America last year, Bluestar Technology reinvested most of the profits made in the European Union in the European market in order to preserve the European Union market.

In the EU, love and hatred are intertwined. Simply put, it is a cross between joy and worry.

I am delighted because Bluestar Technology has brought a lot of employment opportunities. What is worried is that Bluestar Technology’s penetration in the EU market will further deepen and become more interdependent.

Facing the problem of Laurentius, Luo Sheng pretended to have no flaws and said with a serious and firm expression: "Don't worry about this. I will continue to increase investment in the euro zone, whether it is Blue Star. Technology is still the Blue Coast. We still trust the Eurozone. We also hope that the Eurozone will trust us more. We will invest in Europe on a larger scale, because if North America does not trust us, we will invest in the budget of North America. It can be transferred to Europe on a larger scale."

This is undoubtedly quite tempting for Europe. It is important to know that the North American market is a consumer market. 70% of Lao America’s GDP contribution comes from local consumption. This is a huge number, which is why the world The reasons why companies including Luo Sheng’s Blue Coast and Bluestar Technology are going to the North American market.

At the same time, this also contrasts the huge scale of investment in North America. If all are transferred to the Eurozone... Europeans in deep debt crisis really find it difficult to resist this temptation.

"I am looking forward to seeing your company's investment in Europe in the future." Laurentis watched Luo Sheng and started the next topic: "We noticed that the Blue Coast company now has more than 100,000 patents. Bluestar Technology It also holds more than 70,000 patents. Will you weaponize them? Especially some core patents on the Côte d’Azur?"

The two companies are no longer the little brothers of five or ten years ago, and now they have gradually accumulated technical background.

Take the parts on Azure mobile phones as an example. Although the final molding of this mobile phone cannot be 100% localized and requires the support of supply chain partners around the world, the intellectual property structure is extremely complicated. The "blue core" chip in the mobile phone is Completely independent IC design products by Côte d'Azur and Lens Semiconductor, but based on the instruction set architecture of the British ARM company.

The raw materials of the chip come from Shin-Etsu Chemical in Japan. The chip foundry is Lapi Semiconductor, but the process technology uses its own FinFET patent, which is used by semiconductor manufacturers all over the world, including Lapi Semiconductor, Intel and other chips. Foundry, and the front-end EDA software of the chip is provided by North American companies.

It is precisely because of such complex interdependence, or mutual restraint, of passing key intellectual property rights that Lao America only announced the proposal this time instead of directly officially authorizing the passage of the ban.

Otherwise, Lao Mei's urination is really anxious, and she definitely jumps up when she comes up. How can you put a Poke skill to explore the situation first and then see the next step?

At this time, Luo Sheng said with a smile upon hearing this question: “We have a lot of intellectual property rights, but we will not weaponize them, but intellectual property rights are created through labor. Our annual investment of tens of billions of dollars is real. Yes, we also have to protect our labor creation, also because in today’s globalized economic system, companies have cross-licensed each other, and it is necessary to pay each other some money."

"There are many large multinational companies in the world that pay us royalties every year, but because we all have non-disclosure agreements, I can't tell you the names of the companies and how much they paid, right, haha."

Seeing Luo Sheng's brilliant smile, Laurentis had no choice but to smile gracefully, but the other person's smile gave her a bit of intriguing feeling.

I must have made a lot of money.

Of course, I made a lot of money, and I don’t look at the Côte d’Azur’s 2013 annual report of more than 200 billion U.S. dollars. This was not created out of thin air, but the 2013 annual report has not been disclosed.

Of course, the more patents are the better, but sometimes they don’t need too much. Having a few core patents that the industry can’t avoid can be better than hundreds of ordinary patents.

Luo Sheng added with a smile: "It is not our original intention to weaponize patents. We will not use it as weaponization to inhibit the development and progress of human society. The reason why we have not asked more companies for money these years is largely We are too busy, and our development is too fast. I don’t want to be humble. Whether it’s the Blue Coast or Bluestar Technology, the speed of development is in the eyes of the world."

Laurentis gave up because he found that he couldn't stop the richest man from pretending, and he pretended to be quiet, even with more details in it.

Luo Sheng said jokingly: "When we are not so busy, we have extra energy. When we have free time, let's go ask someone for some money, but we don't have to ask for much, not as much as Qualcomm. , We just need to be a little bit less symbolic, we mainly make friends."

Qualcomm: "???"

Not only does Qualcomm lie down inexplicably, but the multinational companies that have signed a non-disclosure agreement also have an MMP to say, why sign a non-disclosure agreement?It's not because you Luo Sheng's ugly appearance is no better than Qualcomm.

Disclosure will be detrimental to business operations, will undermine investor confidence, affect the company's stock price, and so on.

But I was very helpless. Since I couldn't say anything, I could only watch Luo Sheng open his eyes and talk nonsense in the public media, and Bidou let him pretend all by himself...

Laurentis subconsciously said: "So busy now, President Luo?"

Luo Sheng: "It's still very busy right now. We won't do the silly things of picking sesame seeds and losing watermelons, so don't worry, we won't ask for money now, and we also have a lot of money now. What can I do if I can't spend so much money? It's actually a kind of trouble to ask for more money. We don't ask for trouble.

Laurentiis: "..."

This interview can no longer start happily.

...