Global monopoly of technology

On January 20, when the outside world focused on the blue coast and the technological change tide of the semiconductor industry, Bluestar Technology completed a major layout action in a low-key manner at this time.

After the news was disclosed, people paid attention.

The changes in the semiconductor industry have attracted too many people's attention during the recent period, so that the news of Bluestar Technology has not attracted much attention.

On this day, Bluestar Technology Group, Oushan Retail, and Luntai Group announced that they have reached a strategic cooperation agreement. Bluestar Technology will invest 20 billion yuan to directly and indirectly hold 39.61% of Gaoxing Retail’s shares, thus becoming the latter’s No. The two largest shareholders, Gaoxing Retail has two major brands, Oushan and Darunfa, and this year's revenue is expected to exceed 100 billion yuan.

As an Internet giant, Bluestar Technology Group has attracted a large group of people and can't understand it. Why did your high-tech company go to the traditional retail market?

However, someone understood part of it.

That is Ali.

This incident caused a huge shock within Ali. Even though most people’s vision has been drawn away by the changes in the semiconductor industry, the domestic competition between Bluestar Technology and Ali has become increasingly fierce, and Bluestar Technology is generally on the active side, and competitors are quite passive.

This incident is definitely not good news for Ali.

The outside world does not understand the operation of Bluestar Technology entering the traditional retail market, but the people in Ali can see at a glance the purpose of the second figure of Bluestar Technology Zhang Bowen-focusing on offline payment.

Nowadays, online payment competition is becoming more and more fierce, especially for Ali, it is also very important to find another way to deploy a huge offline payment portal.

This year, Bluestar Technology relies on the advantages of its social products to occupy a large number of online portals, making Paypay’s share of the mobile payment market drop from the highest 75% to the current 52%, facing competition from Bluestar Technology In order to snatch the entrance, Luo Sheng also added a blockage to President Ma and invested in Jingdong. The competition between the two sides has become increasingly fierce.

When the online payment window was lost in the competition, Ali started to discuss the issue of offline entry, but it never thought that when they were discussing, competitors had already entered the market.

Obviously, at this point, Bluestar Technology has a longer-term vision than Ali, and the pattern is obviously larger, at least the reaction speed is faster.

Ali was really anxious this time.

There is no need to argue anymore, and directly find companies related to offline entrances such as supermarkets and department stores that Bluestar Technology has not targeted.

In this era of fast fish eating slow fish, one step later may be gone.

This matter has been analyzed and interpreted by many people in the industry, and the result is that Bluestar Technology is occupying the offline entrance in the overall situation. This is actually true. It is Zhang Bowen’s layout, but they absolutely did not expect Luo Sheng to use it. Layout the first batch of LiFi commercial landing plans.

Large shopping malls and supermarkets can use the light signals emitted by indoor LED lights to locate customers and push product information on nearby shelves to customers. Customers can also use their smart phones to determine their indoor location.

The current smart phone does not have the support of LiFi technology, but the information can be transferred through the corresponding exchange, and then sent to the current smart phone terminal. The user only needs to download a corresponding APP.

This is a transitional supplement. When future mobile phones can directly support LiFi technology, this link can be removed.

...

Technology complex building.

"... I have always said that the investment layout of Bluestar Technology is like playing Go. It requires both on-site and short-term layout. Everyone slowly begins to see some connections. This requires a process. We It is a gradual penetration and sinking, not one step. Offline companies hand over the online part to Bluestar Technology. We help them develop the offline part better. This is the principle of all cooperation."

"For example, Yingtai has basically completed the digitization of its members. Gaoxing is the industry leader in the fast-moving consumer goods and food sectors. With a nationwide network, the future four to five billion consumers can benefit..."

The picture being broadcast in the TV news is the picture of Zhang Bowen during an interview with reporters. He appeared in HK today. Also present at the press conference were the director of Runtai Group, the CEO of Oushan Retail, William Hubble, and Gao Xing. Rudovich Hollinier, CEO and Executive Director of Retail.

Zhang Bowen's appearance in HK is Bluestar Technology's itinerary to invest strategically or acquire traditional retail companies.

"Old Zhang Huyou's skills are getting better and better." Luo Sheng looked at Zhang Bowen on the news screen and couldn't help but teased him, then he added a snack to his mouth.

"Roger, Professor Hyland Haas said that they have completed the LiFi APP development and the trial operation is over. Mr. Zhang has selected 40 LiFi commercial landing pilots. Six major commercial scenarios have been discussed within the group. You can read the report for details. "

An Qingxue came over and handed a document to Luo Sheng. The latter gave an "um" to the other party, clapped his hands, and picked up the document to open the list.

"It's pretty good, just press this one."

Luo Sheng nodded in satisfaction after watching for a while. This internal comprehensive research report enumerated the six major application scenarios of LiFi visible light communication.

One is indoor network access: In the future, there will be tens of billions of LED lights in the world. Visible light communication can achieve ubiquitous network access through LED lights. This can take time, and new standards must be formulated and established, and relevant Manufacturer cooperation.

The second is mobile payment: use the LED flash and camera that comes with the smartphone to implement mobile payment.

The third is indoor positioning: large shopping malls and supermarkets use the light signals emitted by indoor LED lights to locate customers. This is also the first application of the 40 commercial landing pilots. One of the purposes of Bluestar Technology's entry into the traditional retail market is to quickly promote LiFi Commercial landing of technology.

The fourth is the Internet of Things: LED lights and light detectors are configured in smart hardware, and network connections are realized with other hardware through visible light communication technology.

The fifth is the Industrial Internet: the remote control and operation status monitoring of machinery and equipment are realized through the LED lights in the factory and the light detectors of the machinery and equipment manufacturers, and the interconnection between the machines is realized.

Sixth is the intelligent networked car: use the LED lights and image sensors on the vehicle to transmit vehicle information, or use LED traffic lights to broadcast traffic conditions and emergencies on the adjacent roads to the vehicle.

For these six application scenarios, the first three are now ready for preliminary commercial landing, while the latter three also require other infrastructure and related technology advancements, but the final trend will not change.

All the plans have been arranged clearly.

Forty commercial supermarket commercial landing pilot branches are located in major cities across the country. A Darunfa supermarket in Sioux City was selected for the pilot, and it is currently closed. The public announcement is that the mall is working on its hardware for about 10 days. upgrade.

The speed progress can be said to be rapid, and all major pilots are upgrading their hardware in three shifts.

The happiest one is Hyland Haas. It was the right choice for PureLiFi to relocate from Europe to China. Luo Sheng did not break his promise and devoted a lot of resources to him. The project was launched as soon as it was launched. Sluggish.

After Hyland Haas came to China, he was also amazed by the efficiency here. If it is placed in Europe, it may not be impossible to conduct such a large-scale pilot commercial landing in two or three years.

He himself is also the head of a company, and he knows how laborious it is to dispatch and coordinate various departments. Launching a product does not mean that the technical pain points can be solved and the market can be provided immediately.

Solving technical pain points is only a prerequisite for market supply.

Leaning on the Blue Coast makes Hyland Haas realize that his company, his technology and his products will embrace the entire Greater China market. Just think of Luo Sheng’s influence here and the scale of this market. Hyland Haas was so excited that he couldn't sleep.

PureLiFi, closely relying on the Greater China market, has the potential to grow into a giant with a market value of 100 billion US dollars.

As the days passed, the time came to February.

Côte d’Azur, Bluestar Technology, PureLiFi, Gaoxing Retail, and Runtai Group jointly announced the news of the “smart supermarket” pilot program. 40 commercial indoor shopping malls and supermarkets supported by LiFi technology have been upgraded and opened to customers.

Suddenly, everyone was caught off guard.

It feels as if LiFi technology was only exposed yesterday, and is it commercially available today?

Luo Sheng's layout in the traditional retail market also has this purpose. Everyone suddenly realized that for a while, these 40 commercial pilot supermarkets and shopping malls have become the focus of attention nowadays. Industry professionals have gone to the field to inspect the common melons nearby. The masses and consumers also come here especially.

This unexpected big move was too sudden and stunned SIA.

...