Global monopoly of technology

One after another Azure-5 has been continuously delivered to consumers, although the media, industry insiders or consumers have complained about the price of the latest flagship product of the Côte d’Azur, which is so expensive that it has become one of the hot topics of discussion.

However, the high price did not stop Azure-5 from becoming popular in the market. Naturally, there are many reasons for its success. For example, the sales department has many marketing routines and the brand influence accumulated over the past ten years.

But in the final analysis, the product itself is excellent enough. Compared with the products of other mobile phone manufacturers on the market, Azure-5 does not seem to be a product that should be in this era, and it is too advanced.

At least 7 years ahead of the industry, this is recognized by the industry after the Azure-5 conference.

This year's global smart phone industry is destined to be the era when Azure-5 dominates. All other mobile phone brands, whether it is Samsung, iPhone, Honor, Xiaomi, OPPO, etc., will be eclipsed.

In contrast, there is no one that can play, the only thing that can be said is that the price is cheaper than Azure-5.

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The next day.

"Brother Luo, the first-day sales data of the national market has been counted." An Qingxue entered Luo Sheng's office, and immediately passed the report in her hand to the table.

Luo Sheng picked it up for a rough overview, and couldn't help but smile when he saw the sales data: "It seems that there are really a lot of local tyrants in China."

The statistical report shows that the first day sales of Azure-5 in the domestic market easily exceeded 5.75 million units. After all, Greater China is the largest single market in the world, and the domestic market has sold Azure mobile phones as early as three years ago. It surpassed the North American market and became the world's largest single market.

Obviously, the importance of the domestic market to the Côte d’Azur, to Azure phones and even to smartphones as a whole is self-evident. If Azure phones want to sell well, they must rely on the huge user base in the domestic market, and they are not afraid of losing them in overseas markets. Capital is the real basic disk.

Qingxuemeizhi immediately demonstrated her skillful business capabilities, and said with a light smile: "According to the statistics of the world’s famous statistical company Gartner, the global mobile phone market as a whole, the total number of mobile phones shipped in the first three quarters of this year The volume reached 1.355 billion, of which 1.143 billion were smart phones, accounting for 84.4%."

"Samsung is still the world's largest mobile phone manufacturer by shipments, but its market share has dropped from 20.8% to 20.5%, with an average shipment of 78.5 million units in a single quarter; followed by Apple mobile phones, which have increased their market share from 16% increased to 18.89%, with an average shipment of 72 million units in a single quarter; Huawei Honor has the fastest growth rate, with shipments second only to Apple mobile phones, followed by Xiaomi mobile phones with a significant decline in sales. The share ranked fifth."

The Cote d’Azur’s smartphone shipments this year are only 132 million, and the average shipment in a single quarter is 44.196 million units, accounting for only 11.6% of the market share, reaching a historical low. This is because the company hasn’t had it for three years again. New products are on the market, but old products are no longer available.

Not only Azure smartphones, but also iP tablets and ACC hosts can't be sold. On the one hand, the market is almost saturated, and consumers who can afford them basically bought them. The quality is excellent, and they can still be sold after three years of normal use.

On the other hand, consumers are also on the sidelines, thinking about the time, it's time for the Côte d'Azur to launch new products. The old machines can still be used anyway, so wait.

After all, Azure is not cheap, the products of the past generations are the most expensive in the industry, and you have to consider the wallet and disagree.

The market share of Azure mobile phones is shrinking. Some media that like to catch the eyeball effect writes in the title, "The sales of blue mobile phones have fallen sharply, and they have begun to decline. Opportunities for other manufacturers are coming."

Of course these media know that they are talking nonsense, but they still do it because it is clear that many people are very concerned about the news about Luo Sheng and the Côte d'Azur, and this kind of headline is often more attractive to the concerned people who eat melons.

People who don’t know much about it still believe it. Only enthusiasts or real industry insiders who follow industry trends know that the decline in Azure mobile phone sales is not because of the failure of the Blue Coast company, but because they have not launched new products for too long.

If another manufacturer does not produce new products for three years, let alone the old products can continue to ship more than 40 million units in a single quarter, most of the market has already abandoned them.

And Azure-5's first-day sales data undoubtedly proves once again that the Côte d'Azur has an unshakable king status in the industry.

The 5.75 million units sold are the total sales of the three versions. The prices of different models vary greatly, and the sales are also different.

Among them, the 256GB version sold the most, with 3.335 million units sold on the first day, accounting for 58%; the second was the 512GB version, with 1.5525 million units sold on the first day, accounting for 27%; the last was the 128GB version, with 862,500 units sold on the first day. , Accounting for 15%.

From this sales data report, the magical effect of the marketing strategy can be reflected, and the strategy of bundling the ACC host is indispensable.

The internal analysis of the team is that if the sales are normally carried out on a bare metal basis, the most expensive 512GB version can only be 683,000 units, which means that sales will be reduced by about 56%.

In fact, the most expensive version is not the lowest in sales, the data is still very eye-catching, but the cheapest version is the lowest in sales.

Although the 512GB version has to be given to an ACC host for every one shipped, the company has actually expanded its overall profit due to the ACC host that has almost no sales.

This has to say about the cost and profit of Azure-5. For these three model versions, each 128GB version sold can earn 4550 yuan excluding production costs, with a profit margin of about 35%; a 256GB version can earn 7050 yuan , The profit rate is 47%; and a 512GB version can earn 9550 yuan, reaching a terrorist profit rate of 53.24%.

Compared with the ACC console, the price is only RMB 1,999. Even if this is the full cost of the game console, the 512GB version of Azure-5 mobile phone sold because of this console is not a profit. .

Azure-5 not only maintains the high profit margins that its peers envy, as always, under such circumstances, the price base is now so exaggerated, and the final absolute profit value is terrifying.

Shop around, the profit of the peer Xiaomi mobile phone is about 5%, and a profit of about 100 yuan, which means that the profit from selling 45.5 or 95.5 Xiaomi phones can be worth the 128GB version. Or 512GB version of Azure-5 mobile phone.

The sales volume of 5.75 million units on the first day created 87.62 billion yuan in sales for the Côte d’Azur within a day, with a total profit of 41.473 billion yuan. This exaggerated figure is only the hardware sales performance of Azure-5. .

What is this concept?

Similarly, compared to Xiaomi's total revenue of 78 billion yuan last year in 2015, its hard work for a whole year could not match the sales of a single product of the blue coast company today.

What is meant by not opening for three years and eating for three years after opening is the best interpretation.

After Luo Sheng put down the sales report, Qingxue Meizhi said again: “Although the price of Azure-5 has attracted countless complaints, it is still very popular. The analysis results of some bureaus in the company show that in the last quarter of this year in the domestic market, Azure-5 mobile phones Its sales are expected to exceed 30.8 million units."

When new products are released, the sales data on the first day is basically the highest record, and it will continue to decline in the future. This is a normal trend. If more than 5 million units can be sold every day, then what?

However, the sales of the Greater China market in a single quarter is expected to exceed 30 million units. Coupled with the sales in the global market, if there are no moths, the sales of the Côte d’Azur next year are expected to surpass Wal-Mart’s operating income and become the world’s top 500 ranking. The existence of one is extremely possible.

The Wal-Mart Group has been born for more than half a century, and the Côte d’Azur has only been 12 years old. It is incredibly young.

Such a mythical miracle, I am afraid that only the high-tech field can create it.

Luo Sheng put the data report in the folder layer on the desk, and then looked at An Qingxue: "Has the sales data been disclosed? If not, let Old Yao announce it."

Qingxue Meizhi replied with a small smile: "I received the sales report from Mr. Yao. He has released the data. Now most of the external media have begun to report it."

As a commercial company, its ultimate strength depends on its performance and revenue. Nothing else can stand up to a revenue report.

At this moment, the outside world was as expected by An Qingxue. After the first day's sales data were released, the media and the industry all saw everyone stupid and surprised by the two figures of 5.75 million units and 87.62 billion yuan in sales He dropped his chin.

The outside world saw Azure-5's so popular and terrifying ability to attract money, especially Lao Mei, and couldn't help but want to lift the table.

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