Global monopoly of technology

"MIX and note2 will be released later."

In the meeting room of Xiaomi's company, Mr. Lei, who attended the meeting, made the opening brief and concise.

The Xiaomi Mi MIX, the first full-screen concept phone originally planned to be launched on October 25 this year, is similar to other friends, and its new product launch conferences will be ranked after the blue coast.

Friends businessmen are afraid to release new products before the blue coast, otherwise how to adjust (copy assignment).

"This...Without the release of a flagship product, the company's performance may decline sharply. Now I am embarrassed to say that I am a major mobile phone manufacturer without a full-screen mobile phone."

Hearing the speeches of the attendees, Mr. Lei replied without hesitation: “It’s the same when it was released. This year, the whole industry is in this situation. You should read the data released by the Blue Coast. Azure-5 is released. The blood of the industry has to be drained severely by the Blue Coast. The full man does not know that the hungry man is hungry. There are few leftovers in the industry. When the inventory is backlogged, it will be life-threatening.

When the executives at the meeting heard this, they were speechless. With a market share of less than 15%, the Cote d’Azur has monopolized 80% of the industry’s profits so far. The profit of a azure mobile phone will be sold for four to five. Ten sets can be topped.

It is impossible to say that it is not enviable. The Côte d'Azur releases a new flagship product, the price breaks the world record, and the sales volume will explode, which will inevitably impact the entire industry.

Because the smartphone industry has passed the era of explosive growth, the growth rate has slowed down significantly, and it may enter the era of stock in two or three years. At that time, if you want to expand the growth point, you can only get from friends. If the meat is grilled, the fight in the entire industry will be even more tragic, and there will still be people out.

Xiaomi originally planned to release several new products such as Red Mi 4, Red Mi 4A, Mi MIX, Mi note2, Mi 5 in October and November this year.

Red Mi 4 and Red Mi 4A focus on the low-end market and are inexpensive, while Xiaomi 5 focuses on the mid-range and cost-effective.

Note2 and Mi MIX are new products that Rebs intends to hit the high-end market. It has high hopes and hopes to overcome the current difficulties faced by the company.

Mr. Lei had already seen that Xiao Mi's future was already very dangerous, especially in the case of the Blue Coast.

If the company’s future is not to be eliminated, it must be able to gain a foothold in the high-end market, because only by entering the high-end market can high profits be obtained, and only with profits can R&D funds be invested, thus forming a virtuous blood-making cycle. Suppliers can also have the confidence to speak loudly instead of being like a grandson like now.

The Côte d’Azur is a typical example of the textbook style. Now the prices are getting higher and higher, the technology is getting better and better, and consumers are willing to pay the bill, thus forming a virtuous hematopoietic cycle.

On the other hand, Xiao Mi is now in a predicament, even a dead end, with great success and the taste of Xiao He and Xiao He.

At the beginning of its establishment, Xiaomi quickly established itself in the market with slogans such as "cost-effectiveness" and "enthusiasts". In the past few years, it has made a big difference, and has established a high-quality and low-cost brand effect in the consumer market. The impression of the brand is that it is cheap and cost-effective.,

Just all kinds of out of stock.

It is out of stock at every turn. It seems to give outsiders a feeling of selling well, and it gives the market a feeling that many people want to buy a small microphone.

In fact, the lack of Xiaomi's supply capacity is not that Lei always wants to engage in "hunger marketing", but that he really has difficulties, because he really doesn't have much say in front of suppliers.

The reason is also very simple. My supplier does not make any money to receive orders from your Xiaomi company. Whoever pays the highest price will give priority to the order. As long as the money is in place, you can have any level of quality control.

The supplier is very realistic.

Xiao Mi can't give too much profit to the suppliers. It's not that she doesn't want to, or she doesn't, because the selling is too cheap, not only makes herself uncomfortable, but now she is also not treated by peers and friends.

Because the price of Xiaomi’s mobile phone has come down, everyone involved has to follow up and sell the 2,000 yuan machine with you Rebs, and hell if there is a profit.

The only domestic mobile phone manufacturers do not need to follow the Côte d'Azur, and they are constantly raising prices. Consumers buy the bill and make a lot of money. It is really a drought and a flood.

Many friends and businessmen actually blame Mr. Lei. Everyone has a hard time. It's okay to say in the era of market increment, but it is another matter in the era of stock. Now everyone wants to raise prices.

And Mr. Lei also discovered that if Mi can’t gain a foothold in the high-end market, the future will be extremely dangerous and very likely to be eliminated. But what makes him feel tricky is that it is relatively difficult for Mi to hit the high-end market. Other mobile phone manufacturers are too difficult.

Because Xiaomi blocked its own way and established its brand reputation, now most Xiaomi users, including swing users, buy this product in the name of cheap and cost-effective.

If there is no such rush, the consumer will just say "Why don't I buy a blue mobile phone?"

This this this...

For Mi, how difficult it is to break this game.

But if it does not change, it will be unsustainable one day to keep going, and the result will be undoubtedly death.

If there is no profit, there will be no profit. If there is no profit, you will have to call the supplier father. Then you will continue to face the embarrassment of insufficient supply, and then you will have no money to invest in research and development. Then you can only continue to promote the low cost-effective price, and then there is no profit. Repeat the vicious circle.

The Riviera has now pointed out a way for the entire industry. To survive in this industry, you must have a foothold in the high-end market. Otherwise, as the technology is updated and iterative, you will only be eliminated if you can’t keep up.

And technology costs money. Where does the money come from?High profits in the high-end market are as simple as that.

"I will release Red Mi 4, 4A and Xiaomi Mi 5 this year, and the note series and MIX that hit the high-end market will be postponed to next year." Lei sighed rather helplessly: "The launch of note 2 and MIX at this time is equivalent to shooting at the gun. I don’t know how to die."

MIX was originally the flagship product that Rebs had high hopes for, and it was also a new product for Xiaomi to follow up with the concept of full screen. Now full screen has been brought up by the blue coast, and it is the standard configuration of smart phones.

And this year, the Azure Pearl of the Blue Coast is ahead, and the Mi MIX is far inferior to the previous generation products. How to fight this battle?

I can only admit it.

A manager attending the meeting agreed and said: "Yes, although the delayed launch will affect a sharp decline in shipments, it will also face VC financing pressure, but it is better than the backlog of inventory. Mr. Lei is right. Now smartphones Updating and iterating so fast, the backlog of inventory is life-threatening.

Another participant couldn't help but vomit: "Mr. Luo is also a superficial one and a different one behind the other. What gives a friend a way to survive, he said better than singing. If he really wants to give a friend a way to survive, he should not sell it. It’s so expensive that he sucked up the blood of the whole industry in one gulp, leaving a little scum for all the big friends and businessmen to fight to get that little."

"This is what Luo Sheng excels at. Word-of-mouth profits are made, and it's full."

"The increase in prices is already a shame. If Luo Sheng doesn't increase the prices, it will be even worse. To put it bluntly, 10,000 yuan is still a core technology issue, a technical issue."

Azure-5 is so expensive to buy, even if it is only targeted at the high-end market, it will inevitably impact the low-end market of the entire industry, and no one is immune.

Just like a family, it happens that parents and children have to buy a mobile phone, which creates a shipment of three mobile phones.

As a result, the child is clamoring to buy Azure-5 for 16,999 yuan, and the parents dote on the child and are not very rich. What should I do?Then I can only buy an Azure-5 for my child and not buy it temporarily, and the profits will be taken away by the Blue Coast indirectly.

Because the overall profit of the entire industry is so much, the growth is not as fast as before, and the water in the pool is so much. You can take it away from the blue coast in one breath. Everyone should drink the northwest wind.

"You said, can Luo Sheng take what he said at the press conference the day before yesterday?"

"Technology licensing?"

"Even if it's true, it's just another Qualcomm. It's just another ancestor. Is there a difference for a friend? Now it's one ancestor, maybe it's time to have two ancestors."

"Oh, skills are not as good as people, so you are subject to others."

"There is still a difference. Qualcomm is a foreign businessman, the Côte d'Azur is a mainland enterprise, and President Luo is not a foreigner."

"I think I can give it a try. Even if it doesn't work anyway, it's just the status quo."

"One more thing, don't forget. In case Luo Sheng is not joking, it is true, other manufacturers follow up and get the technical advantage of the Blue Coast. If we don't have it, we will have to kill ourselves."

"Then this ancestor has to offer it?"

"Tamade, what a wasteful life!"

...

At this moment, it is not only Xiaomi that is holding a meeting to respond, but also other mobile phone manufacturers.

The result is that in the next few days, major manufacturers have successively issued announcements to postpone the flagship products that were originally determined to be released this year. As for the reasons, each company has to look at it and make up.

Everyone understands, and netizens also understand.

Not only domestic mobile phone manufacturers, but also international manufacturers such as Samsung and Apple have found their own reasons not to launch their own flagship products in the next year.

The result is that the invincible demeanor of the Côte d'Azur is fully displayed, and the major media have not let go of the opportunity to explode, how the title attracts attention.

...