Global monopoly of technology

"Huh? Isn't this the Côte d'Azur logo?"

Inside the Internet cafe, after several webmasters used a knife to tear open the logistics package, they saw that the inside was a more exquisite box with a single-tone minimalist style, and the only icon was the Côte d’Azur worth more than 300 billion US dollars. Logo trademark.

"What is this? Why is it not a computer?"

Opening the exquisite box and seeing the virtual brain machine inside, several network managers looked at each other in a puzzled manner. Lin Tongfang, the manager of this chain of Internet cafes, also had some question marks in his mind.

At this time, the person in charge who was sent down opened a can of refreshing drinks and poured a few tons and tons of them cleanly. He just heard the doubts of the network manager and said: "This is the new product released by the Côte d’Azur tomorrow morning-the virtual brain. machine."

Lin Tongfang and the webmaster were surprisingly unanimously surprised: "The product of the Côte d'Azur conference tomorrow, virtual brain computer?"

The network manager called Chen Li reacted in shock, thinking about the word "virtual brain machine" repeatedly in his mind, and suddenly felt a sense of shortness of breath, and couldn't help saying: "Is this the legend that you can directly connect to the virtual world to play games? Virtual brain machine?"

This is definitely the ultimate dream of countless players and game nerds. Elements such as virtual worlds and virtual games, whether they are popular concepts that appear in novels, science fiction movies, and future imaginations.

It can be said that there are not many young people who do not know this concept.

But everyone regards this high-tech concept element as a lifetime series. Now the breakthrough tells you that this is a brain computer that can connect to the virtual world, and the equipment is right in front of you. It is conceivable how shocking Chen Li, a small network manager, is. Known.

The person in charge sent down calmly nodded and said: "Yes, it's almost as close as you imagined in your mind, it's a virtual tour... Uh..."

Before he finished speaking, he was stunned by the small network administrator's sudden slap in the face. Chen Li was stunned for a moment and said with excitement: "Ma, I'm not dreaming. This is true! The Blue Coast always drops God. !!!"

Everyone: "..."

The person in charge who was sent down shook his head dumbfoundedly, and immediately reminded: "Although it will be published in a few hours, you guys should not spread the news randomly on the Internet at this time, or go to Manager Lin by yourself. To settle the salary."

As soon as these words came out, several network administrators who wanted to be impatient to be sent to the circle of friends immediately nodded their heads to express that they would not spread it blindly.

"Get your energy up and install the machine as soon as possible!"

The twenty or so network administrators on the scene obeyed the orders of more than a dozen technicians, disassembled a virtual brain computer from the package, and began to install and debug, and each of them performed their duties in an intense and orderly manner.

The person in charge and Lin Tongfang who were sent down took out a document from the briefcase in a studio next to the cash register and handed it to Lin Tongfang: "All the machines will be fixed tonight. The official opening in three days will be planned. Charges etc. can be implemented according to the requirements on the materials."

"Okay." Lin Tongfang nodded and took a look at the information briefly.

The first day of opening activities is a 24-hour free experience for customers on the day of opening. Customers who register as members on the day of opening will enjoy a free gift with a recharge of more than 100 yuan.

That is to say, the amount of the amount paid for more than 100 yuan is increased by the same amount.

After registering the membership card, three membership levels will be launched, namely junior member, senior member, and diamond member. Different levels enjoy different discounts, and they will enjoy permanent discounts.

When the temporary card consumption is 42 yuan, the primary membership card consumption will permanently enjoy a 5% discount (at 39.9 yuan), the premium membership card consumption will permanently enjoy a 20% discount (at 33.6 yuan), and the Mason membership card consumption will permanently enjoy a 40% discount ( 25.2 yuan).

The membership card level is upgraded by points, and the points are accumulated through recharge. The minimum amount for a single recharge is 100 yuan. The way to obtain points is the single recharge amount × the corresponding integral coefficient to obtain the actual points data.

For example, the single recharge limit is 500, and the corresponding coefficient is 1.2. The calculation formula is:

500×1.2=600 points.

The recharge limit is divided into 5 levels, corresponding to 5 integral coefficients.

Single recharge amount × integral coefficient in order:

100 to 200 yuan × 1

201 to 500 yuan × 1.2

501 to 1000 yuan x 2

1001 to 2000 yuan × 3

2000 yuan or more×4

Obviously, this set of points accumulation algorithm is to encourage customers to recharge as much as possible, because the more benefits they get.

For Xingyu Company and its chain of Internet cafes, in order to get the funds back quickly, they don’t care how much discount customers will get, or how much they will receive. Customers have no pricing power, so how can they discount the 42 yuan per hour base figure? There, the consumption is actually not cheap, even if it is 25.2 yuan for a 40% discount for Masonry members, it is also not cheap.

You should know that the current traditional Internet cafes are about 5 yuan an hour, plus the recharge rebate, and it is cheaper. The comparison between the two has been upgraded by nearly 8 to 10 times, but the competitiveness and attractiveness of the virtual brain machine lies there. Yes, plus the number of people has no threshold, the market can sell it at this price.

Not to mention the national population base or the base of Internet users. The base of game users in the country alone exceeds 600 million, even if there are only 100 million users who spend 1 hour at the price of masonry members every day, and hedge equal rebates. , These 100 million users only have to create 1.26 billion yuan for Xingyu every day, which is 460 billion yuan a year.

There is no doubt that this is an astronomical figure, obviously this is only a conservative estimate.

It is undeniable that this gadget is addictive. Refer to the Internet cafes that were popular in the past, this gadget will only be more exciting than the Internet cafes of the year. After only playing for an hour, you just started to get off the machine?

Play with a hammer?

In addition to the sales of Internet fees, other value-added service income sources will naturally be provided, but the traditional Internet cafes providing services such as drinks, milk tea, coffee, snacks and fast food are certainly not very effective.

Because there is no way to eat while lying in the virtual brain, and dozens of dollars an hour is definitely a treasure every second for most ordinary consumers. They will definitely not waste time eating when the machine is billed, unless there is a lot of money. Money is another matter. Wouldn't it be better for the rich to buy one and go home?

However, after Xingyu has accumulated its user base, it can slowly find other ways to monetize, such as accepting the advertising business of game developers, etc. As long as there are users, there are data, and data can tap potential commercial value.

The confidence comes from its grand strategy of “ten thousand stores chain”. Anyone who has registered as a member of Xingyu Internet Café can spend at any chain Internet café nationwide with his membership card, and the price is also uniform. In the first-tier cities, or in the third- and fourth-tier small cities, Masonry members enjoy 25.2 yuan per hour, and high-level meetings receive 33.6 yuan per hour.

Proper all-in-one card.

The development of coastal and inland areas is uneven, and it seems unreasonable to set a unified price, but the advantage of large scale is enough to offset the hedging, and it is also conducive to the cultivation of brand value.

No matter how strong it is, Xingyu has the first-mover advantage, and it is impossible to monopolize hundreds of large and small cities across the country. This is obviously unrealistic.

At that time, there will definitely be individual businesses and relatively small chain brands appearing one after another to share a piece of the pie, and Xingyu is obviously the leader at the top of the absolute pyramid, and it is enough to ensure that it is the leader.

With the points system, members can be upgraded accordingly. If a registered member is successful, it will be automatically upgraded to a junior member. Upgrade from a junior member to a senior member requires 20,000 points. According to the points calculation formula × coefficient 4, a customer only needs to recharge once. 5000 yuan can become a senior member.

Upgrading to Masonry membership requires 1.2 billion points. According to the points calculation of the company × coefficient 4, a customer only needs to recharge 30,000 yuan to upgrade to Masonry membership.

You can spend the least amount of money to upgrade to a premium member or masonry member through each recharge of more than 2,000 yuan. If you want to get the biggest discount, of course, you can directly upgrade to a masonry member with a one-time recharge, because you can immediately Enjoy a 40% discount. If you don’t have enough points to recharge in batches, you won’t be able to enjoy the discounts when you consume.

It is foreseeable that the number of masonry members is definitely the least, and the most should be senior members.

For most ordinary people, if they often want to play, they will also calculate this account. Junior members are too bad, Masonry members can't afford to hurt them, but senior members who can enjoy a permanent 20% discount can charge 5000 yuan at a time Yes, gritted teeth can still get the money.

The chain of Internet cafes owned by Xingyu are all common. This is very important. It can greatly eliminate consumers' fear that the money rushed in after changing places will rot.

All Xingyu Internet cafes can be used with all-in-one cards. As a result, more consumers are willing to recharge a few thousand yuan at a time. It is no better than worrying that a few thousand yuan will be bad if you change your work and life in the city.

The Internet cafe managed by Lin Tongfang has a total of 176 machines. The scale is not big or small. At about 3:30 in the morning, all the machines were finally installed and debugged, and there was only one left before the launch of the Blue Coast. It's about six or seven hours.

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