Global monopoly of technology

Gao Hua's words reached the ears of the attendees. All the global vice presidents of these third-party game developers who were present felt very harsh, causing extreme discomfort and even dissatisfaction.

However, they all dared to be angry and did not dare to speak. No one in the audience jumped out to refute. Even the vice president of Activision Entertainment was silent right now.

In the eyes of players, what Ubisoft, EA, R star, Capcom, Squarewell, etc., are properly the world's top batch of game manufacturers, not to mention the existence of the game industry, it is also Those who stir the situation.

correct.

However, these third-party game developers are younger brothers in the eyes of first-party platformers. Content is king, channel is king, and capital is king.

King and King are also divided into King and King. The Côte d’Azur itself does not have too much content in the content sector. It is basically in the hands of third-party game developers. It is these game companies that develop games.

However, the Blue Coast firmly controls the channels, which is almost an absolute monopoly. The PC-side channel is the steam platform of V Company. More than ten years ago, Luo Sheng went to Magnesium to reach a PY deal with G Fat.

Although he promised not to intervene in the operation of V agency and let G Fatty take care of himself, the Internet traffic entrance is in the hands of Bluestar Technology, so sometimes Luo Sheng’s suggestions and attitudes will certainly not be ignored in G Fat’s heart. .

Another important channel platform is the home game console, that is, the game console. The ACC console finally realizes the new king ascended the throne and becomes the world's largest first party.

The weak voice of game developers in channels and distribution is obvious. Few game developers in channel operations have the capital to play well. If you want to sell products to more players, you have to look at the platform vendors. Dad's face, at least can't be offended.

At present, the development cost of a game can be hundreds of millions or even hundreds of millions of dollars. I really dare not offend the dad of the platform business. I can’t afford to pay it. If a big deal is on the street, it will drag the entire company and lead to bankruptcy. If you invest a lot of money on it, your game will not be competitive in the industry.

So the conclusion is obvious. Third-party game developers must never offend the first party. It used to be and is still the same. It used to not offend Nintendo, Sony, Microsoft and other first parties. Now it must not offend the Côte d’Azur, which already has a global monopoly. The first party of ability.

If before that, these third-party game developers may be able to talk to G Fat to seek breakthroughs in PC-end channels. If your platform is not good, there are other platforms.

But in the era of the virtual Internet, where the virtual brain is prying open, G Fat now has to look at the face of the blue coast. The confidence to speak is definitely not as strong as before. Steam has not yet entered the virtual Internet. Even if it does, it is still in the big platform. For a small derivative platform, the traffic entrance is still pinched, even more serious than the traditional Internet.

In the traditional Internet era, at any rate, there are other traffic entrances. You don’t want Bluestar technology to divert traffic, as well as Google and Microsoft.

And the current virtual Internet, in a sense, is the back garden of the Côte d'Azur with all the traffic. It can really turn hands for the clouds and rain. This father really can't afford to offend him.

The third is that capital is king. I'm afraid that no one will doubt Luo Sheng's capital strength, the ability of banknotes is simple and unpretentious, but who knows the magical effect, and who has used it is good.

"Everyone, do you have any requests or objections? Now you can bring them up for discussion and discussion." Gao Hua looked around the group of game developers attending the meeting. After waiting for a few seconds, everyone had nothing to say. Gao Hua couldn't help showing a touch of satisfaction. 'S smile immediately added:

"OK, since everyone is silent, it means that you agree with the solution proposed by the Blue Coast. Okay, then follow the above plan. The Blue Coast will also cooperate with your game announcements, how much traffic or other things are needed As forecast comes up, the Côte d’Azur will try its best to meet your requirements, provided that the requirements of the Côte d’Azur are met first."

The extravagant voice is to be obedient to eat meat.

The meeting was over, and the talkers sent by major developers left the meeting one after another, with no joy or sadness on their faces, except for Activision. It was too hurt for "Call of Duty" to be Xuezang.

After this meeting, these foreign third-party developers have already understood a truth that the games developed in the future can't really be black China. You don’t need to care about it before, but now it’s really impossible. If you continue to do this, it’s your own way. Narrow the rhythm.

Take a look at "Call of Duty" by Activision Entertainment. This is hidden by the snow. Either go back and remake it or don't even want to release it.

Worse than "Call of Duty" is EA's "Battlefield" series. The ACC era was sentenced to death, let alone the virtual Internet era that is about to take off.

Some people make the road narrower and narrower, but in comparison, Blizzard Entertainment has made the road wider and wider. Although colleagues and businessmen are very disdainful of Blizzard’s "dog licking" behavior, they are secretly envious. .

Since Luo Sheng fished Blizzard Entertainment out of Vivendi's hands through Bluestar Technology, Blizzard has opened the "Lick Dog" mode, and licking now has everything properly.

From the release of the "Pandaman Mystery" expansion piece specially for the Chinese Warcraft players eight years ago, to the world's top e-sports WRPO event created by Bluestar Technology, all the way is finished.

No, the virtual Internet version of "World of Warcraft" got the first in the first foreign game release sequence, and the road is getting wider and wider. Blizzard's stock price is the most intuitive reaction. The market value has reached 116.8 billion US dollars. A proper brother among the three-party game developers.

Square's current market value is only half that of Blizzard, and EA is only one-third of Blizzard. As for well-known top game manufacturers such as Ubisoft, Capcom, and R Star, the market value fluctuates in the range of tens of billions of dollars, and the gap is obvious.

...

Two days later, Seattle, North America.

In a meeting room of a hotel, the president of EA stood at the window and watched the people parading down the street silently. Outside was a hustle and bustle. The Sequoia pandemic caused tens of millions of people to lose their jobs in North America. This is a scene for a magnesium nation. No wonder.

In the meeting room, there are also people who are yelling in dissatisfaction at this moment. It is the president of Activision Entertainment.

"Damn it, where is this for us to discuss in the past? Is this discussing with you? Clearly it is an order, and, blatantly!"

At this moment, more than half of the people in this conference are game development companies that participated in the Riviera Conference the day before yesterday. The leaders temporarily gathered together to discuss the future of the entire game industry.

The boss of Ubisoft said helplessly: "There is no way. Microsoft, Sony and even the entire Silicon Valley can't handle the Côte d’Azur. Do you expect us to overthrow the dynasty of the Côte d’Azur? A very sad story is that the entire global game The total annual output value of the industry can't compare to the two-month global revenue of the Côte d'Azur... We can't match it. To survive, we can only join.

After speaking, he laughed at himself and shook his head. For the people present, this was indeed a shocking and incredible thing.

Last year, the total annual output value of global games was 161.2 billion US dollars, and the growth rate was quite gratifying.

However, the Côte d’Azur during the same period was even more terrifying, with annual revenue soaring to 1.09 trillion, with an average monthly income of 91 billion US dollars and two-month income of 182 billion US dollars.

The two-month revenue is more than US$20 billion more than the total output value of the entire global gaming industry.

Thinking of these dazzling data, the CEOs of the major game companies present can probably understand why the Côte d’Azur didn’t even bother to do superficial skills this time, and no one would compare it with you too much. The direct arrangement is to agree to effective. invalid objection.

It is almost impossible to order the game company to follow the strategic steps of the Riviera.

...