Global monopoly of technology

With the passage of time and the last month of the first half of the year, the long-awaited VBM version of "World of Warcraft" has finally entered the publicity stage. VBM is short for virtual brain machine.

Blizzard Entertainment has waited for this day for four or five years. The top third-party game developers such as Ubisoft and Square are the same. They have all developed the VBM version of the game.

The game is actually ready, but you need to wait in line for release.

The scale of the current virtual Internet market has not grown up. The three monks have no water to eat. It is not good for everyone to get together and sell at the same time. At that time, it will only break out the paradox of the industry.

That's why there is the right to grab the first and second release, but this year's work has been released, but outside players don't know it yet.

If it is said that the three VBM games of "Hundred Scholars", "Sky Catastrophe", and "Three Kingdoms" have taken off with the lip service, no matter how bad they are, they can get up. Later, as everyone's early adopters are over, I want to create a phenomenon Grade content is much more difficult. The trend of the times is unavoidable, so it's just a chance.

But the power of the well-known big IP is also outstanding. With the announcement of Blizzard Entertainment Greater China, it officially announced that the VBM version of "World of Warcraft" will be released on June 18, which attracted thousands of domestic players. attention.

The name World of Warcraft is really the sentiment of a generation for the post-80s generation in China, and its appeal in the country is amazing. World of Warcraft has changed the movie so badly that it can win more than one billion box office results in China. It can be seen.

The movie's "Push Street" caused Blizzard to withdraw the IP film and television adaptation for the first time. I was afraid that this IP would be overdrawn. I had known that "Push Street" should be handed over to Bluestar Pictures instead of Legendary Pictures.

Although Blizzard is the holding company of Bluestar Technology, its parent company is atmospheric. If you don’t interfere with your operations, you won’t interfere. If you sell it to Legendary Pictures, you will be able to sell it. The projects under Bluestar Pictures have already gotten together. A lot.

But in general, the IP brand of World of Warcraft is still very valuable.

This big IP has attracted many veteran players from AFK who have been in Warcraft for many years to turn their attention to virtual brains. Most of these players have already married and are no longer young, but who can tell the feelings.

The nostalgic server released last year was particularly popular, killing many new online games in a flash, and its powerful appeal greatly exceeded Blizzard's expectations. It is more confident in the VBM version.

Let's talk about "cheating" people into the virtual world. Anyway, as of the date of product release, anyone who has experienced the virtual world is finally really fragrant.

Enter the virtual world only zero and countless times.

What the Côte d’Azur is most eager for now is the continuous expansion of the user pool in the virtual world. In short, we must do everything we can to trick people into it. Even if you only play for an hour a day, or even play for an hour in three days, it’s no problem. You are not coming.

...

In the Science and Technology Complex, Luo Sheng is sitting on his office chair while gnawing sunflower seeds while listening to the video report of Zhang Bowen, who is in charge of Bluestar Technology.

"...A comprehensive agreement has been reached in the M&A 21st Century Fox case, and this M&A transaction will take effect the day after tomorrow, and the final result will be a $93.1 billion merger.

"Well, I have been talking about it for almost two years. Although there are twists and turns in the middle, the ending is satisfactory. Not bad." Luo Sheng nodded with satisfaction. It is not easy to conclude such a large-scale M&A transaction. During the period, the two parties negotiated no less than 30 times. Second, I talk about it every month.

There is no doubt that a merger of nearly 100 billion US dollars is undoubtedly a merger of the century, swallowing 21st Century Fox, Hollywood’s "Big Six" is still the "Big Six", the territory has not changed but it is no longer the original "Big Six" By the way, Bluestar Pictures used the 21st Century Fox's shell to enter Hollywood as a "outsider".

Luo Sheng realized what Lao Wang hadn't done in his heart.

The specific part of the acquisition includes 20th Century Fox Pictures, Searchlight, Fox2000, Fox Family and Fox Animation, Fox Television Creative Department, Fox Television, FX, Fox21, Fox Media Group, 73% of National Geographic, Indo Star Media Group and so on.

The success of this transaction also makes the IP copyright map of Bluestar's largest moneymaker, Marvel superheroes, become more complete. IP and sequel movie development are the main sources of revenue for Bluestar's global box office, with Marvel Studios contributing. 62% of box office revenue.

The specific IPs that Fox has incorporated into Blue Star Pictures include: X-Men, Deadpool, Fantastic Four, Avatar, Alien, Ace Agent, Rise of the Apes, Ice Age and other well-known works.

...

At 12:02 on June 20th, Bluestar Technology Group announced that the acquisition of 21st Century Fox for US$93.1 billion took effect.

The following day, 21st Century Fox also announced that it had entered the delisting arrangement late at night, and reorganized and adjusted in line with the new owner's strategy.

As soon as the news came out, on Monday the 22nd, 21st Century Fox’s stock price soared by 108.52% and the market value reached 31.1 billion US dollars. This round of mergers and acquisitions also became the headline news of the day without any suspense. The world caused a huge sensation.

"Guardian" article title: Disney is finally defeated!

"The New York Times" article commented: "Who can stop Luo Sheng's crazy expansion?"

The foreign and western media reported this incident with a sense of "sadness" and unwillingness, and regarded him as a "despicable foreigner"

The domestic people who eat melon are extremely excited, and many mainstream media have carried out overwhelming reports.

There are too many fascinating titles like "Conquer the Hollywood Bridgehead".

This is indeed a major victory.

After Bluestar Technology’s announcement, the “Global Times” also published a current comment immediately: “The Fox M&A case is of historical significance. It marks a qualitative leap in my country’s right to speak in the world’s media, and it also marks The West is forced to give up a seat on the media's right to speak. From then on, the voices from the East will start from the peaks of Hollywood and radiate the world. It is time for the world to listen to different voices."

The success of the Fox merger can be said to be the right time and place and harmony with people. It is an unforgettable opportunity. It happens that the sequoia is pandemic and the West is overwhelmed by the pandemic, and all kinds of things have to come to Luosheng.

If you ask for others, you will be controlled by others, and you have to pay a certain price.

If this is not the case, Laomei is absolutely impossible for Bluestar Technology to successfully acquire Fox. No amount of money is used. This is not as simple as an ordinary commercial competition merger. It is fighting for world-class media rights, and the game behind it is inch. Profits must be conquered, unless every step is allowed.

However, there is another factor that can not be ignored in the successful acquisition of Fox, that is, Wall Street has helped a lot and gave crazy assists behind it, because Luo Sheng is willing to share huge profits with these capitals, and of course capital has no reason to refuse. Wall Street Capital is If there are no borders, they will be there wherever there is profit, and they will not care about other things.

The condition for Wall Street's move is that Bluestar Pictures will go public in the United States.

Luo Sheng apparently also reached this deal on Wall Street. Since the date of the merger and acquisition, Bluestar Pictures has entered a comprehensive restructuring stage, separated from the parent company Bluestar Technology Group, and will spend about one and a half years in the next. Time completed the reorganization and acquisition of all Fox's business, and rushed to the New York Stock Exchange after the integration was completed.

It will be listed on the New York Stock Exchange at the end of next year. The capital market has given a valuation of 275 billion U.S. dollars. It can be said that it is a galaxy in the film and television media industry. The current market value of Netflix and Disney is hovering at 200 billion U.S. dollars.

Bluestar Pictures is blessed with the magical aura of the "Luosheng effect". Needless to say, the possibility of an IPO break is extremely small. The capital market is willing to pay a higher premium in exchange for bargaining chips. It is not a big problem to break the market value of 300 billion.

In the primary market, giving original shareholders a low-value bargaining chip valued at US$192 billion is equivalent to a 43.22% guaranteed premium to Wall Street Capital, which may soon be over 100%.

What kind of virtue is Wall Street Capital? If you don't see the owner of rabbits or eagles, Luo Sheng will not be able to "trait the country" so diligently, but as long as the price is right, they can sell it.

This is a very straightforward transaction. Wall Street rushes for profits, hoping that profits will continue to run; Luo Sheng rushes for cultural output and media discourse power, and how much profit can be divided is secondary.

Both sides hit it off, each took what they needed, and everyone was happy.

Profits are no longer the first goal for Luo Sheng now.

...