God of Life

The fierce dog gnashing his teeth immediately started to work non-stop.

The first thing is to look at the information.

When the microblogging event first came out, Wang Ting Entertainment had 800+ anchors, which basically did all types of coverage.

The main asset is not the four major broadcasters who have been on fire, but the more than 200 models in the United States.

If you are a regular watcher of live broadcasts, you will know that there is often an extremely beautiful female anchor in the show category, and her face value is particularly good, but it is very difficult to catch fire in the early stages, and then soon after, she changes her profession.

Why?

Low EQ, bad temper, and a big goddess stand.

High-valued girls generally grow up in the stars, not beaten by society, self-importance is too high, it is difficult to put down their bodies to coax men.

The show live is essentially a service industry.

It's hard to succeed if you can't let go and don't take a low profile.

The new man period to capture traffic depends on affinity, every white number may be the future big brother.

The cultivation period after the player's initial brush should rely on emotional intelligence to establish and maintain emotional ties.

The most important thing to do is to make sure that you have the right tools to do what you need to do to get the job done.

However, it is difficult for a real high value beauty to have the above qualities.

Because there are too many opportunities to be realized, you don't need to kowtow.

The same phenomenon can be found in any service industry, such as the luxury goods sellers of SKP, where a beautiful woman often pops up, but she doesn't last long and is never the store's top seller.

Back to the market: do players need high-profile beauties?

Of course you need it!

Beauty + filter + peeling made of beautiful women, the viewing experience is very poor, seriously lacking that natural texture.

The reason why Wang Ting Entertainment was able to sweep the entertainment category in its early days was because of the natural beauty of the HD cameras.

And it's not just one or two beauties, it's a hundred or two hundred all that beautiful.

The downside blow, the cluster output, and the original showgirls were flushed down.

The original live style is everyone to death open beauty, one by one, live backgrounds are all high white, high paste, high saturation.

The viewing experience can be imagined.

Now, hundreds of female anchors who take a qualitative route have flooded the market, forcing the players' aesthetics to be elevated by force.

The order collapsed, the style collapsed, and the subterfuge collapsed.

At the same time, because they have been models and have been in contact with the fashion and entertainment industry, the female anchors of Wang Ting Entertainment are not so childish, not too modest, not too self-important.

When picking people, Wang Yan paid special attention to special points and talk.

The former represents a good self-esteem, high color value, mixed modeling circle but good self-esteem, basically equal to the perseverance is enough, there is hard work temperament.

Talking represents emotional intelligence and quality, which is an important condition to go on.

In the barbaric era when live streaming had just exploded, this was a descending legion.

Wang Ting Entertainment's February earnings report showed that those 200 or so models from Mekong contributed nearly three-fifths of the profits!

What to eat broadcast, what outdoor, what head game anchor, compared to them, direct suction capacity is not enough to see.

Moreover, the highest net profit is not those big platforms at all.

Wang Ting Entertainment is stationed in a total of 78 live broadcast platforms, the smaller the show instead of the net profit is higher.

There is a small platform called Qixiu, in order to allow Wang Ting Entertainment to enter the field, the conditions are 65% gift share, 30% large recharge rebate.

When you recharge 10,000 yuan, you get 13,000 tokens, which you brush to your own anchor, and finally settle 8450 yuan for Wang Ting's entertainment.

The platform only earns 1550 yuan, and I don't know if it's enough to pay for water, electricity and broadband.

The first thing you need to know is how to make sure you're getting the right amount of money.

It's the first time I've ever been to a company where I've been to a company where I've been to a company where I've been to a business.

The third one didn't feel comfortable with the performance, so he went to a small dance-based platform KK, and got the weekly crown in the first week.

That's how fierce he is.

......

According to the platform ranking, the total traffic of the top 10 platforms is 2.7 times the total traffic of the next 68 platforms.

However, those 68 platforms contributed 80% of Wang Ting Entertainment's net profit.

If I hadn't seen the report with my own eyes, I wouldn't have dared to believe it.

It's especially illogical, isn't it?

Yet it is true.

It's not just a matter of time, it's a matter of time.

The most important thing to do is to make sure that you have the right tools to do what you want.

The more small the platform aggregation effect, the stronger the new traffic all poured into the head of the anchor there, 200,000 monthly charts like a game, are about to become the standard Wang Ting entertainment anchor woman.

The big appetite king of the fire circle Mizi, the monthly charts only more than 500,000, in the Wang Ting entertainment internal is not ranked.

Of course, she has extra income from advertisements, microblogs, public numbers, etc., and her earning capacity is still very exaggerated.

Dagon, who went to Tiger Teeth as a brother, is a money loser.

Eighteen times weekly star, a yearly champion, daily PK row side, spent almost 20 million Wang Ting entertainment, recovered 10 million, net loss of half.

The entire company aspires to strive for the platform of a brother male anchor, basically very difficult to make money.

One year back, the next year there is an annual comparison.

However, the benefits of getting a brother are obvious - the traffic can be radiated to the entire company, a steady stream of profit items.

The profit product is the show anchorwomen.

Nothing needs to be invested in them, just watch them perform, and all gifts are net profits.

Anyway, the company may lose, but my dog will always earn.

In February, Wang Ting Entertainment's overall water flow was 280 million, hiding his 50 million official brush, just like playing.

The data for March is not yet available, but it has now broken 300 million, and is estimated to reach 3.5, an increase that is simply frightening.

The net profit is not that high, less than 40 million in February, and more than 50 million in March.

Not worth a ......

Well, it seems like you can breathe faster than Dog?

That's still worth mentioning.

Anyway, the speed at which the money is being made is exaggerated by Gill.

What's even more exaggerated is the speed of Wang Ting Entertainment's expansion.

From the explosion of Weibo to today, Wang Ting Entertainment has recruited 1,736 new anchors nationwide.

275 online anchors, scattered in the four major branches of Empire, Magic City, Star City and Shenzhen City.

1461 offline anchors, distributed across the country, with their own broadcast equipment, signed a ladder contract with no guaranteed salary.

That's it, all the result of sifting through two rounds.

The crooked melon split the date resolutely do not, without any cost of offline are not signed.

The quality of the new anchor is not bad, but has been completely transformed into a parasite model, simply throw some resources, can broadcast up on broadcast, broadcast not up to fend for themselves.

The most ruthless is the non-compete agreement and liquidated damages clause that the operations department has come up with, and if you can't get up, you can only change your line of work and go to another union.

This is a normal company business behavior, Wang Yan also did not interfere, let them engage in.

This is the first time I've ever been to a live broadcast brokerage company.

The first choice for newcomers is basically Wang Ting Entertainment, awareness is too out of the loop, every day there are 100+ new anchors signed, can't sign only shunted to other guilds.

Wang Siming didn't have this kind of influence last year when he engaged in Cat and Bear - all the publicity before and after the total sum, only a few referrals in total?

The heat is not at all on the same level.

So Wang Ting Entertainment's biggest problem right now is not enough people and too much work.

Can you believe that half of the operational staff sleeps directly in the office?

Fortunately, overtime pay was in place to ensure efficiency.

However, Wang Yunxi was able to handle the small daily operations, but he really couldn't handle the remaining major events.

The first issue was the financing negotiations.

The ubiquitous Sequoia, the desperate Beaver, and the non-negotiable pain of ...... are among the top 20 investment capital and industry leaders on the Internet, all of whom have made appointments to visit.

The second thing is platform integration.

Wang Ting Entertainment has been seeking to acquire wholly owned small platforms and consolidate resources.

The goal of dozens of, interested in more than a dozen, negotiated a few, the next to have a general charter.

Wang Yan is going to establish a platform department in Zhangjiang Park, unified technical standards, with a set of underlying templates, multiple operating teams, to open the road of the leek brutal.

It is not important to cut more or less, spend money on diversion, spend money on official brushes, spend money on raising number ......

Anyway, go into the village quietly, and don't shoot the gun.

The third thing is the surrender team.

There are a lot of teams that want to join Wang Ting Entertainment, some of which Wang Yunxi will be able to approve, and some of which want to talk to Wang Yan personally.

For example, Zhang Dayi, who has been working with Taobao for a long time, is a big netizen.

Another example is Huang Wei and his wife who want to enter Taobao live in Guangzhou.

As well as a group of unknown cultural companies.

Their main goal is to be a dependency, or a partnership - because they don't get the top billing of Taobao Live.

Of course, there is no comparison between Wang Ting Entertainment and Taobao, the difference is far too great.

However, Wang Ting Entertainment is in a significantly stronger position than Taobao's live-streaming division.

At the end of last year, when Taobao was brewing live, the two were still equal, but as Wang Dazhao came out of the ring and the heat exploded, Wang Ting Entertainment stood firm as the leading brokerage, and Taobao's attitude towards live broadcasting became more and more softened.

More than a dozen people, three or five spear, the newborn Taobao live said to be very important, but in fact is just a step idle chess.

Doing well, can break out, what to have later.

If you don't do well, it's one of the thousands of projects that fail quietly every year within Beaver.

The stressed person in charge, Chen Ra, has had more than one meeting with Wang Ting Entertainment, and in the middle of this month Wang Ting Entertainment was formally established as the only in-depth partner.

On April 1, Taobao Live will begin a trial run, and a number of anchors, including Elegance, are eager to try it out.

A more sensitive segment of the business community, the netizens, are also focused on this.

Most people are not optimistic about the Taobao initiative, but there are always a few who are willing to take a chance.

So, in order to get the best deal and reduce the risk, partnering with Wang Ting Entertainment is the only option.

Unlike traditional anchors, these teams are more commercial, more independent, more adventurous, and need to interface with upstream merchants.

Therefore, a direct merger was unlikely, and the original contract was not suitable.

Wang Yan is very interested in Zhang Da Yi.

This year's hottest netizens, Dog himself ranked first, Wang Siming ranked third, Mizi ranked eighth at most, and Zhang Da Yi could rank fifth.

It's a good complement to Wang Ting Entertainment's efforts in live e-commerce.

Just like koalas that are unsuccessful as food broadcasters and are ready to move to Taobao to sell snacks, it doesn't matter whether they have generated profits for Wang Ting Entertainment before or not.

When will the profits generated by Taobao live broadcast catch up with the wild dog-like show hostesses?

I don't know.

There's a good chance it will never catch up.

But still, you have to do it, because the ceiling of the show is immediately visible, and there is only money and no outward influence to tell a good story.

There is a very high probability that Wang Ting Entertainment will make a profit of $600 million this year.

According to the normal net profit valuation method, Wang Ting Entertainment should be valued at 10 times the annual net profit, or $6 billion.

But investors disagree.

Currently, Wang Ting Entertainment is only worth 2.5 to 3 billion, and even a quarter of that was brought in by Wang Yan himself, because of the uncertainty of the show, and the low growth prospects.

If you want to break through the barriers, you have to tell new stories.

So, the first thing Wang Yan did when he returned to Mordor today was to meet with Zhang Da Yi.

Financing negotiations are on the back burner.

If there is no substantial breakthrough, Wang Yan is not even going to open financing.

What kind of face is called cutting leeks if you don't get more than twice the premium?

Letting someone in now at a 3 billion valuation is like being a loose child, fattening up investment institutions with the heat they worked so hard to toss out, don't even think about it!

After getting off the plane, Wang Yan went straight to the conference.