God of Music

After returning to the office, Kang Yoon gathered a collection of data from the DRO Mart. And as I organized them one by one, I thought about the elements necessary for the selection. Kang Yoon paid more attention to objective data than usual because he could not judge it with his eyes.

‘I collect and sell different brands of shoes. It has the same characteristics as a shoe department store. The location is one of the most prominent in Gangnam Street. But there are two more shoe stores next door. People come and go all the time because of the large population, but there is little time to stay. Eye shopping... "

It was similar to a market analysis when designing a singer, even though it was a store. There was a big difference in the field, but there was a common angle in the way I worked. Thanks to that, Kang Yoon was able to work more easily than he thought.

But there was an ambush. It was a common symbol for people coming to see shoes.

‘Various people come to DRO Mart. It's not easy to find their common symbols. Age varies, and gender and class cannot be specified. But it's a small store to compare to a department store. What should we do about the tune? ’

I was worried about this. Roughly, it was easy, but if it was hard, it was hard. It was more difficult to connect to sales as it was a point of view in store atmosphere

However, Kang Yoon analyzed the DRO Mart and continued to explore its strengths and weaknesses. I had time to analyze the singer, so it was worth trying except for the difficulty of the term.

After working for a long time, Kang Yoon headed to the rest room to cool his head for a while.

“Huh? ”

But there was a passenger in the break room. It was Kim Jin-kyung from DS.

“Jingyeong.”

“It's been a long time. How are you? ”

Kim Jin-kyung looked at Kang-yoon and wondered if he was happy. After working with Kang Yoon, it was worth it because everything was going well. After a brief greeting, they sat down.

“It's really hard to see your face at work. ”

“So. Let's go hang out. ”

“I don't have time. I have to go. I have to go. It's dawn when I finish my schedule. ”

Kim Jin-kyung enjoyed talking about busy everyday life. I also boasted about the station's daily life, saying that my life had changed. Kang Yun was glad that her work was going well. He also talked about the current situation while talking about his first job. Kim Jin-kyung was surprised at the unfamiliar music coordinator work.

“Wow, does singing affect sales? Amazing.”

“Right? Because songs make an atmosphere. I think it's the same stage. ”

“Ah. That's right. Well, I heard that department stores play different songs day and night. When I shop at a department store, I don't get tired of shopping all day. ”

“Erai. I couldn't make it to the department store for a while. ”

“That's because you're weak. ”

“What?"

Kim Jin-kyung laughed as Kang Yoon jumped on the tackle. Kang Yoon took her word and then turned the fire to another story.

“I was going to play it like a department store, but I folded it because it's a small store. The department store has a recreational area, but the store doesn't have a place to rest right now. Ah... It's hard. ”

“It's hard to think about that. If you listen to him, he's not just picking songs. Well, if you think about it, did we pick out a rough song? If I did, I'd be screwed, right? ”

“Hehe. Did you? ”

Kim Jin-kyung stood up after buying some chocolate to relieve Kang Yoon of any stress. Kang Yoon also escorted her to the roof. I felt like I had to burn a lot of cigarettes and start working again.

Kang Yun lit a cigarette on the roof. When I scattered the smoke, I felt a little relaxed.

"Phew. Jingyeong is completely seated. ’

The face of Kim Jin-kyung I met a while ago was still fresh. Her expression was very bright. There was no longer any anxiety. I felt proud that Kang Yoon and himself made the group.

‘It turns out that Dies went out with a completely different concept than before. Wait.'

However, there was a thought that struck Kang Yoon's head. Dies pushed a different weapon than before called jazz. In other words, it was a new weapon. If there is more than just a tune, there is a distinctive music in that store….

‘Yes, that's it! ’

Kang Yoon lighted off his cigarette while burning and went straight to the office.

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The biggest issue of the first board meeting in 2009 was Ethios.

As Kang Yun went beyond the existing concert team to carry out a comprehensive project called the Comprehensive Music Team, it was difficult to work with Ethios, and the following Ethiopians argued among the directors who would enter under whose responsibility.

“Isn't Kang busy training rookies this time? I don't think it's going to be easy to work with Ethiopia. ”

“Isn't it rare that Director Yoon has worked on a female idol? ”

Each of the directors was building a day. In their view, Ethios was a goose that lays golden eggs. Since DS, everyone's been deciding whether or not to become the biggest Caspian. Everyone's decision to take a position in the company was based on performance from Ethiopia.

He couldn't have known what they were thinking.

‘By the way, greed.... ’

The President shakes his head. It was also why I couldn't give them Juana and Minji's letter. Reasonable greed was good, but excessive force is necessary. However, I felt sorry for the local president. She was also responsible for the whole team with Kang Yun. That's right, Eddie.

Their gaze was too heavy for him to cover Os. Even at its peak, the public had to care.

Then, someone came into his eyes. It's been a long time since I've been at a board meeting.

“This director. You've been working on your next album for DS, haven't you? ”

“Yes, we are preparing properly for mini albums this time. ”

“You've been busy. Here comes the precious face. What do you think? Isn't Ethios coveted? ”

At the words of the original president-elect, all the directors' gazes were drawn together.

Yo. "

At this point, the other directors sighed. He was a man without great greed. Everyone knew it wasn't a courtesy spec. But the original president gave him the bomb.

“Team Leader Lee Kang-yoon has taken great care in this work. I can't believe you came to me. I don't want to.

“Fine. You're on it. ”

“Yes?”

The other directors' gazes were also drawn together.

“You know the burden on this team leader. We should be able to keep the herd intact. ”

“But, Chairman, This director is in charge of DS. If you give me the work of Ethios.... ”

In conjunction with the original statement of the chairman, other directors began to protest, but all of them were rejected. Lee Han-seo was so stubborn that he accepted the President's intentions after a few times. He was not a big part of the company, but he also got involved in the world of business as he was responsible for DS and Ethios.

‘Huh... Work.’

While receiving the light of the other directors' vigilance, he sighed because he hated the fact that he had less time to drink tea.

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Choosing the music to go to the store.

It was the first time for all members of Kang Yun's team, so there was also a trial and error. Understanding public tastes and finding trends showed the best know-how, but it was not easy because the element of 'product sales’ was included.

Kang Yoon started by having employees bring a selection list of DRO stores. After picking and analyzing the playlists, I found that there was a difference in sales depending on the songs playing by time zone. Since then, Kang Yoon has been demonstrating songs that could help with current trends and sales based on data. It was a continuation of the process of meeting and choosing again with team members.

Over time, it became a day for an intermediate report to the client, Gu Yeong-su. Kang Yoon and the local president headed to DRO Mart in Gangnam. It was just after lunch that I remembered the coffee. Kang Yoon's group heads to a nearby cafe with Gu Young-soo.

“Oh.”

Gu Young-soo looked at the documents that Kang Yoon gave and gave a small resilience. It was definitely different from a list that used to randomly play the latest songs on a streaming site in the past.

“Recent songs, songs from a year ago... Isn't this a little old? ”

I was on the track list until three years ago. Kang Yoon replied as soon as he entered the point, worrying that it might be the song left behind.

“Though this is a song from time to time, I have determined that there is no song like this to change the mood. These songs have been targeted by professionals mainly at evening peak times. I cared to look at things a little comfortably. ”

“Comfort…. If so, I think a slower song would be better.... ”

There was a dance song. There was an okay tempo rock. However, there was no slower song like Ballard, so Gu Young-soo questioned. Kang Yoon replied, showing the graph.

“If you look here, you can see that you have the most people on your shift. But most people leave in three minutes. This is when I analyzed the songs that were playing. The first day was the Cloudburst, and the second day the sunset spread, and the third day was the Ring, and the fourth day was Yes, Here. The next two days are slow tempo songs, and the third and fourth days are fast tempo songs. ”

“You mean the customer leaves faster when the song is slow? There must be other factors. Huh, this is... ”

On Kang Yun's graph, sales and customers were declining when slow songs were played. It was a bit flabby, but it was quite observant. Gu Young-soo, who could not imagine seeing such data, could not hide his embarrassment. I never imagined that music would have this power.

Kang Yoon explained further here.

“That's a lot simpler. It was calculated assuming that the service, the internal unspecified factors, were the same. We understand that we can only talk about music. ”

“That's true. ”

“We are now going to test this list for three days. And when you add services, we plan to organize and deliver songs playing in stores. ”

“Arrangement? What's that? ”

“I'm going to edit my existing song to make it sound good. Of course, we'll take care of all the arrangements with the original producer. It's the same song, but we'll arrange for you to only hear it in this store. ”

“Oh.”

It was a specialized service. Gu Young-soo looked around at the local boss after the money problem.

“It's local. How much does it cost? ”

“You're my first guest, so I'm willing to give you 30% off. ”

“Oh, that's good. Right away. Three songs, day, evening and weekend. ”

Gu Young-soo stopped thinking about applying for services and signed a contract.

After that, Kang Yoon and Lee went out to the cafe with more stories needed. It didn't matter if Gu Young-soo started testing right away, he was able to move ahead a lot. Kang Yoon confirmed to test the next day and held a meeting.

The next day.

Gu Young-soo played songs from MG entertainment.

“Ms. Grant? This sound good? ”

One male employee was amazed by the quality songs that were much better than the usual streaming service.

“Expensive service. That's more than I thought. ”

“Is this a lossless sound source? Sound quality is really good. ”

The male employee who was sad that the usual expensive speakers were not worth the price, said the speakers were worth the price. At that point, Gu Young-soo was satisfied with MG entertainment's services.

‘It's expensive. ’

I felt satisfied that he seemed to pay attention to every small place.

After the opening time, the songs played. I started with the latest music, but then I continued the atmosphere with the songs of the past. Previously, if exciting music was dominated, there were now many fresh songs that would calm and cheer me up.

“I love this song. What?”

“What's this old song...? Oh, I don't remember. I loved this. ”

Guests passing by responded one by one. I had some eye shopping customers, but I could feel it even when I was in the store.

On the first day, Gu Young-soo was satisfied with the effect of the changed song.

The second and third days were a little longer. The evidence was that the number of customers one employee was responsible for was increasing. In addition, the number of guests heading according to the calculations was increasing.

‘Huh... You think this changes a piece of music? ’

Gu Young-soo saw the results and was ridiculous. But I didn't say I liked it. It's only been three days now.

Day four. Gu Young-soo could clearly feel the mood of the store had changed. Employees' behavior has now changed.

“Welcome. What can I help you with?"

“I came to see the shoes. ”

“Here…. ”

Gu Young-soo felt that his staff had become friendly as well. Even the employee who had previously made an expressionless face was dealing with people with a smile just to see if they were in the mood. Moreover, many hard-to-express customers have declined over the past few days.

“Shall we?”

“No. Let's go in a minute. ”

Hearing the stories of female shoppers who did not go out for an hour, Gu Young-soo clearly knew. It was a natural landscape in the past few days. People kept coming in to see if people were calling people.

By the end of the fourth day, it was the fifth day of the last experiment.

Gu Young-soo looked at his staff and tried to get the music wrong for the opening, and his phone vibrated. It was Bobby Kang-yoon's phone call. I simply greeted him and asked him about his business, and I heard he was coming this way.

“Are you coming to dinner? ”

We need to see the results. I'm going to pick up the song that we talked about today. “

“Oh, that store song? Is that what you mean?”

You'll be pleased to hear that. I'll see you tonight.

Gu Young-soo was looking forward to the evening.

At about 4: 30 pm after lunch, Kang Yoon arrived at the DRO Mart. Kang Yoon immediately gave the USB to Gu Young-soo and went to the store.

“There's a lot of people. ”

“Music changes are happening. There's definitely more time for people to stay. ”

“That's great, we'll have a list of all the pieces by the end of next week. ”

Overall, Gu Young-soo was very satisfied with the atmosphere of the store with more people and brighter. Kang Yun was surprised at this store that had changed in a week. Previously, there were fewer guests and a lot of guests leaving than the stores around me, but now it was hard to find them.

When Kang Yoon looked at the store, he noticed that the time was approaching 6 o'clock. I started getting more and more people in the store It was the beginning of the peak time.

“Let's get started. ”

It was time. Kang Yun played a special store song on the USB.

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lee Chang-yeon