Going Into the World!

"Hey, you! What have you done so far?"

"Oh, Father. Hold it steady. Stepmother's here."

James was embarrassed by the attitude of his father, who suddenly called out to him and screamed, especially when he saw his stepmother standing next to him, his face distorted on its own.

"Hoho. Honey, hold on. It could be the kids' fault. Just scold me and forgive me."

Wendy, the wife who was sitting next to Murdock, talks like an angry Murdock, but it actually contains thorns.

'Dammit, isn't she snitching? They could be wrong? You and I aren't so different after all. Who's got all these bitches to kill?'

I felt more resentful of my dry sister-in-law than my wooden mother-in-law, so I scolded her when I saw her rubbing against the house by the fire.

Married to his father, Murdock, and now his third year stepmother, Wendy Dang Murdock, is only four years old from James. As soon as I get married, I give birth to two daughters, and I eat my father's property metallurgically.

"If you were doing your job right, would I have called you? And what if your stepmother is by your side? Why would someone go to all that trouble to start a business?"

"Oh, Dad, why don't you call me out of the blue and say, You have to talk back and forth. Shit."

"What? You don't even know why I called? You pretended to be the best. This is so fucking clever!"

"What the hell? What have I done wrong lately? I didn't have any particular problem... '

James takes a bit of time, but he is frustrated that nothing has happened that would provoke him.

Since his brother resigned from the Crown Prince's position, he had quietly built up his father's trust and had heard a lot about his resemblance to his father around him, so he also liked himself.

"You still don't know why I called you? Huh?"

Murdock looks at James with a truly pathetic look, and James is furious at his appearance.

"Father. I may have made a little mistake, but there's nothing wrong with that. This is too much. And my face."

Boom!

"Look at this? You fucking idiot! Don't I look angry?!"

Murdock yells and slaps the billboard on his desk, which splashes out through it. James was curious and lost his hand. Looking at the cover, I looked over some of the content because it looked like a report.

"I'll put up a search barrier on the New York Post and -- oh, Dad, let me explain. I think you're getting the wrong idea. I'm not mad at you."

"What? Haven't seen him around lately, and he's completely lost it?" You don't want me to get angry, so why don't you just go ahead and smile? Yay! "

Boom!

"Ah! Ah, father! Then throw something."

James stared at his father with frustrated eyes, avoiding the flying magazine. It's true that I installed a search barrier without reporting it to my father, but I don't think I need to report it. What would an old man's father know about the Internet? This is definitely someone's pitch. Damn. It's obvious, isn't it?

"Honey, calm down now. What do I do if my blood pressure goes up? Now that you've spoken, James is awake, too. James is good at things. I made a big mistake this time, but please forgive me for once."

Wendy Ding urges her husband to comfort Murdock or ridicule James in a cunning speech.

"What! What is this? Issuing numbers are down 5% in a month?"

While avoiding flying magazines, I gather scattered documents from the missed trial, and I see a title written in large letters.

< 50% fewer Internet visitors, 80% fewer views, 5% fewer publications >

[New York Post's online edition has seen a 5% reduction in offline publishing in just one month, following a drop in visitors, a drop in views, and a decrease in online advertising since the time it was completely banned from search engines, including Google. Received 30% reduction in ad unit prices from online advertisers after the Society announced statistics]

"How are you? How are you doing? The guy in charge didn't even know about this?"

"Ugh. Ugh. Ugh. What's going on here? This isn't happening."

James keeps his mouth shut. I just stopped the search at the best. Why is this happening?

"Ugh? He's speechless. He's a father. Gosh, it's really wrong that I trusted you. I wanted to do better, but I couldn't control my emotions."

"Honey, maybe it's because James has too much work to do. I can help you with that. What do you think?"

'Damn, this is crazy. How does this work? No matter what's wrong, he can't know, but she's twisted.

Phew.

James looks at his father and stepmother and empowers his teeth. I only hate stepmoms who tell me what's wrong and tail me in front of their eyes later.

@

Arthur Schultz, president of The New York Times, unveils an invitation to his desk.

< Leading Journalism in the Internet Age >

Hosted by: Johnston Consulting

Instructor: John Kim, Chairman of the Johnstone Group

When: xx month xx

Venue: Johnstone Group Headquarters, 4th Floor, Pluto Room.

"What is this? You're giving a speech to the newspapers at Johnston Consulting?"

"Yes, as you can see, I've started a new consulting business, and the first topic is explaining how newspapers respond and strategy in the Internet age. He's organizing a small group of leading newspapers, not public speakers, and he's hosting the rising president of Johnston himself."

"Really? He's going to do it himself?"

"Yes, I checked with your secretary. It's hosted by John Kim and has 10 guests or less. I don't know what to say, but why don't you attend?"

Chairman Schultz has been having a lot of troubles lately. Since his father's succession in '97, the New York Times has continued to decline in circulation.

With the Internet booming, people were getting further and further away from the newspapers and releasing their online editions in time, but I wasn't sure if they were doing the right thing.

Traditional media now says the good times are the same, and some have jumped to the conclusion that newspapers will close in 10 years.

The perception that it is free on the internet is strong, so online gaming is not money. On the other hand, offline subscribers are constantly declining, but if the falling offline subscribers are 100, the growing online subscribers are less than 10 degrees. If it went on like this for a few more years, the number of issuances would be reduced by 50%.

I was encouraging the planning room, editing room, etc., but I couldn't help but think about it. I wanted to be recognized as a great executive who had succeeded in the family and adapted to the new era, but it was frustrating.

"I'm Chairman John Kim. Google and Myway are the new trends. But like the best Internet expert of our time, is there anything we can do? '

While no one could draw a big picture properly, I thought it might be a good opportunity to make a new breakthrough. His son Greg often saw him Google when he was looking for newspaper articles. I thought I would be able to attend and have nothing to lose and share friendship.

The planning room of Johnstone Group suggested that a system consulting and information system company should be established. It was because it had a huge number of engineers in the company and the best conditions to easily procure development personnel through subsidiaries in China and Korea.

In keeping with the demands of many companies seeking to move the IT sector out to reduce their internal needs and costs, Johnstone was the first to host talks with teenage newspapers, including the USA Today, New York Times, LA Times, Washington Post and Daily News.

We actually sent invitations to eight newspapers because Murdock's Wall Street Journal and New York Post were missing.

Traditional newspapers were desperately experiencing a decline in subscribers as the Internet age approached, and were, of course, wrapped around their heads to come up with solutions.

But how much would you know if a boring newspaper found out about the Internet? Everyone said they were using their heads, but none of them were properly oriented and were bouncing around. At this point, the brains could not help but respond to the invitation of Johnston Group, the Internet's most powerful man.

"Thank you for agreeing to this invitation. This is John Kim, who leads the Johnstone Group."

Looking around at the people in the conference room, most of them appear to be in their 50s. Certainly, rather than beating newspapers, controversial figures are leading the company.

I asked each other to introduce themselves around each other, but they are awkward and fun to attend lectures like this. Everyone seemed to have a face because they were competitors and colleagues in the same industry.

"I know Johnston Group is a leader in the Internet, but I suddenly got a little shaken up by giving a talk to the top newspaper executives. Can we find out why?"

President Craig, who is in charge of the USA Today, raises his hand and asks questions, and everyone else is very curious to nod.

"Haha. Of course. I founded Johnston Consulting on an internal request with companies I know. So as I started with the first one, I suddenly saw a lot of media companies recently not being able to adapt to a new era, not even redirect. If we understood the nature of the Internet age, we were sad to see that we were struggling with a lack of expertise, even though there was a way to get through it. That's why I set this up first."

"Wait a minute! So you set this up on purpose to help us, which is a little hard to believe? Haha."

This time, President Schultz of the New York Times is asking questions with a mixture of jokes, and he's right. It doesn't make sense what you do to be a good man in a company.

"Ahh. And of course, as I said before, we offer you this opportunity as a" service "in order to promote our Johnstone consulting. If my talk today helped shape the company's strategy, a plausible article on Johnstone consulting is" required. "Don't you agree?"

"Haha!"

"Let's hear it!"

"If it helps, I'll write a story for free."

The president of the press, sitting around the table, smiled at my jokes and said, "It warms the room."

"One of the most important reasons I have this opportunity is because I feel responsible for this society in my own way. Nothing is as important to this society as the media, and the newspapers are responsible for that important axis. I wanted to be helpful, even though I had a shallow knowledge of the new wave. I thought about the long-term benefits of the company, of course, but I'm not trying to profit from you right now. Last but not least, my contribution is a billion dollars. How much money do I need to make from you?"

I can see the nodding of the heads of the people gathering on my side of the road. This is all a good thing that has happened to my reputation recently. It became very easy to persuade others by climbing into a hero's rank that was different from normal people.

You used to say, "That's funny! And I say," Well, that's what heroes say. 'It seems to have occurred to me. This is why reputation is important. Heheheheh. I was a horse.

"The problem with newspapers and magazines is that as young people go online, their readership decreases. This has happened so fast over the last few years that everyone is worried. Do you agree with me?"

I say we all nod our heads. They're like, "Well, what's the alternative? 'I am extremely curious about the following words.

I humbly embraced the growth of online, emphasizing the need for existing newspapers to change as the Internet grows and societies change.

Along with these theoretical stories, we heard some real examples and showed them how to increase the number of Internet subscribers, and then everyone became deaf.

"You need bait to catch fish. This is how online newspapers should approach us. But some people say that they want to stop browsing because they see their newspapers for free. Not everyone here, right?"

When I finished speaking, I looked around, and there were one or two flawed people. Ugh. Pretending not to, but I can see it all. No one notices you around, but I can see you sitting at the chairman's table.

"Haha. I can show you a very fortunate example of him not being here." So let's take a look here. "

< New York Post Failure Story >

[50% decrease in online visitors, 80% decrease in page views, 30% decrease in online ad units]

Noisy! Noisy!

"Is that real?"

"Oh, Murdock, he's finally getting old! Haha!"

"I've been acting all tough on myself, and I've been acting all stupid."

As PowerPoint's screen flies over, the conference room becomes noisy for a moment. Surprise and ridicule are mostly the same as Murdoch's. No matter how much Murdoch has lost his temper, no matter how much he searches the Internet, he can't see the stories that the Murdoch brothers and sisters helped or were praised elsewhere. Since I was so greedy, I only made so many competitors in my family that I forgot how to live with others.

"The articles on the Internet are like bait. When people are curious about something, they look for it with search engines like Google. But if you stop it completely, it's like fishing with a needle without bait. And how good is that fishing? Of course not. Why pay for advertising when people don't come? Offline is also time dependent, but will eventually be influenced online. Ultimately, it's a great strategy to save a bit of bait."

With an easy-to-read graph and concise description, everyone's eyes glaze over. Hehe.

"Thank you for the good examples. How absurd of you to completely shut it down. So what's the alternative?" The heat in the conference room began to rise slowly. I actively ask questions with openness.

"It is also a way to tame readers by allowing them to see 10-20 free articles per month, instead of completely blocking them. It's like tasting food or driving a car. It attracts readers and naturally accepts interested readers as paid subscribers."

"Oh-oh."

"That's a good metaphor."

In my description, the bosses' faces say, "What a difference! 'It might have worked if you had a specific alternative with case analysis and theory.

"But isn't 10 a month too few?"

"Haha. We can also use statistics to get the optimal number of free articles. Our company can extract any statistics about the Internet. You'll understand when you visit our data center this afternoon."

Huh. Today's highlight is also a tour of our proud data center...

"And the way to actually increase your online paid subscribers is to start by making it easy to get them to sign up and then gradually persuade them that many sites don't have the know-how to sign up and make them give up. I can show you some examples."

It seemed like they were experiencing the new world by showing the customer sign-up process and pages of famous sites, pointing out the good things and improvements that Internet users find annoying.

It is unlikely that presidents in their 40s and 60s have had the opportunity to hear such talks. You all attended because you still have my reputation, but I can easily explain myself for a beginner, so I nod my head and wonder.

"Finally, our Myway subscribers are now over 100 million subscribers. If the newspapers and our Myway connect, readers can become online customers without having to sign up. Clients can see your service in one click, making it easier to increase potential customer demand and, if requested, we can provide you with professional services. You get the best service without the initial investment."

Describing 'The New York Post's Failure Cases', 'Using Bait Online', 'Expanding potential subscribers and Connecting with Myway', in turn, led to the admiration and hot reactions of those in the conference room.

At first, the meeting that had begun to suspect led to an argument and Q&A time to ask each other questions and comment, but during the free conversation time that they had while having lunch at a executive restaurant in the company, they lined up to ask each other one more question.

After my meal, I took my proud Johnstone Sanctuary on a tour myself, and everyone else's perceptions of me changed greatly again. I bought or owned deep media, but when I saw tens of thousands of employees working for me in this huge building, I could feel more cautious of what I was saying.

As always, the beauty of every tour is my data center! Everyone is surprised when we take the newspaper presidents through the search engine and into the server room. I've never seen so many servers in my life because I'm not familiar with computers. One of them sighed, "I never thought I'd see so many computers in my entire life."

I have a new realization that the delegation of servers exerts greater power on the alliance. By the time I came out of the tour, I was ready to believe everything I said.

At the end of the afternoon when I finished the tour, I followed my lecture as if I were a good student who listened to my teacher's words like heaven, and showed me how to write hard and satisfy my heart.

After the meeting, some people asked me for a formal request to consult separately, and others who heard the meeting asked me to come and visit.

More presidents than I thought were trying to figure out how to adapt to the new age. Everyone stayed late and asked questions, so I had to eat with them until dinner.

Some newspaper presidents have also asked me to invite them to move from the North American newspaper association. All the newspapers who attended, of course, came out with articles that "praised" Johnston's consultation, puzzling people.

< Johnstone Consulting, new direction! >

< John Stone Group, Internet and System Consulting Business Entered >

< Johnstone Consulting, Systems Integration Advance >

< Johnstone Consulting, as expected! >

I spend less money, I get friendlies, I promote new businesses, and I eat and eat pheasants. Murdock's throat is slowly choking. I have to kneel down and surrender. I can't stand it... Heheh.

Artwork Reviews

Murdock strongly criticized Google for being "a parasite," "content thief."

In 2009, Murdock's leading daily/Sunday newspapers, 'The Times' and 'Sunday Times', declared a global blockade of Google.

We put up a barrier to prevent Google from looking for articles on both sites, and, of course, prevented them from reading for free.

Three years later, Jonathan Miller, who took this action in 2012, resigned and was partially exposed. During this time, "The Times" lost 60% of online visitors and 90% of pageviews. And of course, the impact on Google was zero.

Eventually Jonathan Miller pushes through, unblocking the slug.