Going Into the World!

“This is driving me crazy. Why can't we trade all of a sudden? Shit!"

Rodriguez, a South American hothead, makes a pair of sounds from his mouth, even when his mind explodes. Rodrik, who runs a King's Pizzeria in LA, is suddenly in tears because of the decline in sales. There is a Rosedale school nearby, so often students come out for lunch, and there are pizza places nearby, but it has not been a special change since we have been doing business together for many years.

At first, it was just like that. Traditionally, there are times when business cannot be done without a reason. However, as the day progressed, the number of customers decreased, and I picked up the correct calculation at the end of the month, which resulted in a 30% decrease in sales. I had some expectations, but when the number 30% came out, I couldn't breathe. The rent and labor costs are similar, but you're going crazy because you've been hit by sales like this.

“Good morning, sir.” I'm angry with myself, but someone comes in and greets me. He's a frequent student named Max, and he usually comes with his friends, but he's alone today.

“Welcome. It's been a long time. Why are you here alone today?” In Rodrik's mind, Max feels like he hasn't been around in a while.

“Ah, yes. Haha. That's it.” Max scratches his head and pays for two pizzas and a can of Pepsi.

“How's business?” Max spoke unconsciously during the calculations, and then swirled around and scratched his head awkwardly. Because there are no guests in the room. Of course I'm not in business.

“As you can see today is not good. Haha.”

Strangely, there are no guests in the store today. It was not this bad even though sales were down, but it was a bad day. Some days, when you do business, it works really well for no reason, and some days, instead, it just flies.

“Students don't come around much these days, by the way. Is there another place around here, or is there something going on at school? ”

Rodrik has definitely checked the neighborhood once, but has not found a new place. But I wonder what happened that I don't know about, and I ask Max.

“No, I didn't hear you had another pizza place. There's nothing going on at school. ”

Max shrugs as if nothing had happened.

“Really? That's weird. Is there a sale at Pizza Hut? Nothing happened last week. ”

The biggest pizza place in the same district is Pizza Hut Chain. The store is spacious and probably the chain store has the most customers. Occasionally big sales tend to attract a lot of nearby competitors, but that's usually a week and about 10% less.

There's a reason everyone comes to Rodrigue's shop anyway. Guests who want a different pizza flavor or like the chicken wings they sell together, or who don't like the slightly salty pizza hut, or the different toppings and menus they sell at Rodrik's. One of the most important things is that they are closer to school than Pizza Hut, so they appeal to students who hate annoying things.

“Did you have a lot of guests?” Max listens to his master and asks, just in case.

“Yes. I've had a noticeable decline since last month. This is so frustrating for no reason. Huh, well. ”

Rodrik, who kicks his tongue, is thinking of calling his wife to work today and spying on other places. At first, I thought I was just doing it, but now that things are going on for so long, I plan to be a spy.

"Hey, aren't your shops on Pizza.com? ”

“Pizza.com? What's that?” Rodrik is not very familiar with computers in his 40s. Max's words don't get in your head.

“Ah, it's a website run by Myway where you can order pizza, give them coupons, and earn J points. And if you collect coupons or points, you can customize your avatar on Myway. “

Rodrik's face begins to twist as he listens to Max's explanation. ".com," "Maiway," "Avatar," and "J Point." However, when I looked closely, it sounded like it was going somewhere else for some reason that young children did not know well.

As soon as his wife arrived, Rodrik drove around his competitors' Pizza Hut ’,‘ Tommy Pizza ’and' Italian Pizza 'homes. Everyone knew how many guests were coming because they had been doing business together in the neighborhood for at least five years.

“What! Why is Tommy's pizza so crowded? ”

When I drove to the pizza hut, I didn't see anything special, so I went to the Italian pizza place next. It seemed more busy there. However, Tommy's last visit was surprisingly lined up by students.

Rodrick steps out of the car and gently approaches Tommy Pizza. I have a face with Tommy Willis, the owner of Tommy's pizza, but fortunately, I don't see him.

“Julia, how many coupons do you get this time? ”

Five girls in a queue are waiting for their turn to chat, and one girl speaks first.

“I'll get 10 this time. ”

“What! Really? I'm only in chapter six. Were you alone again?” When a friend says he has more coupons than he has, he is surprised and guesses where they look.

“My brother's friends gave it to me last weekend!" A girl named Julia proudly shakes her coupons out of her purse. When my brother's friends came over to play and tried to get me something to eat, I quickly gave them a pizza and stole a coupon.

“You're still a long way off. Chapter 20! ”

Another girl who was listening quietly next to her, either couldn't bear it or took out a coupon and boasted.

“Wow, how did you get so many together?” My friends were surprised by the words, "they said," 20 is the amount I need to eat for 200 dollars. So that's how much pizza you had?

“I ordered pizza for my brother's birthday party, and he just collected 20. Can I get you some clothes this time? ”

“I'll buy you a decent dress for 20. But why don't you gather up some more and buy some party clothes? ”

“Tsk, I hit one of my avatar earrings with the coupons I collected last time. We need to regroup from the beginning. Do I have to ask my dad for a J-point? I don't usually give points as a discount when I buy things.”

Girls are constantly chattering about their avatars. Waiting doesn't seem boring at all.

‘Dammit, what does this mean? You have no idea, do you? I'm gonna go home and ask Patrick. ”Patrick is Rodrik's son, who is in the third grade of middle school.

Rodrik returned from his spy tour that evening to suppress his son.) and then I realized what was going on. Myway was only beneficial to pizza shops that had signed up for promotions from well-known companies.

‘Then why didn't I know? It looked like there was an advertisement outside of Tommy and Italian pizza parlors. ’

As my son told me, I went to a website on Myway and found out how to sign up. The basic benefits were already known, and the terms and conditions stated that there is a 2% fee for orders entering the internet, such as credit cards.

In order to give points issued by Myway when you come to a store and place an order online, you need to have the right terminal installed for this function, in which case you will receive a 1% fee. There were also fees for various services, such as advertising or posting a menu on the store's homepage.

Willis, the owner of Tommy's Pizza House in the same area, was excited while Rodrik was dying. In the third year of Willis' shop, the state revenues are slightly over $15,000.

When I first started, it was only $10,000, but I started getting more customers and more sales this year. Then it's less than 6-10% margin, so it's only a matter of money. Unlike my aspirations when I started, I was worried about my slow growing sales, but I got a phone call one day.

“Hi, this is Pizza.com from Myway. ”

“Yes? Oh, yeah. I'm busy." Willis often calls me to advertise, sell goods or services, or donate money, so now he can hear the first few words and see what it's like. I had never heard of Pizza.com, and I was about to quit because it didn't seem like it would help me much.

“Hm. Really? I'll call you next time.” The other side surrendered surprisingly easily, but his tone strangely offended me.

“Wait! Where did you say you called from?” Rodrik said something important at first, but he asked again because he heard it roughly. I felt like I'd missed something.

“Yes, Pizza.com operated by Myway.” This time, the other person told me exactly what happened, but the word ’Maiway’ sounds familiar to me. When I checked, Rodrigue was using Myway.

I changed my attitude and actively asked questions, but I felt that it would be weird to hear the content. Willis, who is still in his 30s, knows what Myway is like because he uses the internet frequently.

“The $2,000 subscription fee is FREE as it's during the promotion period. Instead, you have to pay a fee for every number of orders placed. If your order doesn't arrive at our site, it's free. However, if you'd like to issue a coupon or points offline, you'll need to pay a 1% points fee. ”

Willis inquired about the details, as it wouldn't cost him anything to ask. Pizza.com is a major metropolitan destination in Los Angeles, San Francisco, New York, Chicago and Texas, where you can get coupons or points for purchases from participating businesses.

Earn points to go to Maway's Avatar Market and buy clothes, hats, scarves, earrings and more to decorate them. In addition, he explained that some other accumulated points could be redeemed for a reward or discount, and he was preparing for other events.

The more I explained, the more I felt that Willis was okay. The biggest customer in this business is young people anyway. And there aren't many young people who don't play Maiway these days. Willis remembers reading an article about 50 million subscribers breaking through. Fifty million words. If you think you don't play Maiway as you get older, don't you think that one of the two youngsters is on board?

‘Phew. I mean, one out of two would be great, right? Well, it would be great if we could just get some of these guys. ’

No matter how weak the calculation, it can be done. This is not a new site and I think it would be something to do on Myway, the best site at the moment. Moreover, although the $1,000 subscription fee is a pity, the fee is never risky depending on the usage. The cost of joining is also the cost of installing equipment for the service.

“I'm sorry, are you really doing this on Myway? ”

Mr. Willis suddenly thought about why he sells pizza on Myway. I have doubts about thinking like this again.

“Haha. Why do you lie to me so soon?” The other person answered the phone with confidence, but I thought that I might. Then the con man says, "I'm a con man!" Do you talk? It's because they're deceived enough to be deceived.

“Khh-hmm. No, there's a lot of phone scams these days. That's why I asked.” I thought of something I was proud of, but for now, I said something nice.

“I'm just making a phone call. I'm not asking for a username or personal information. You'll need to go to the Myway site to sign up. It has nothing to do with me. ”

The caller showed me a trick to go to Myway and apply, but after hearing that, I believed him. Once you do it directly on the site, you can't lie. Willis, who could never bear the curiosity, went to Maiway that evening and applied for admission. I decided to invest a thousand dollars boldly because it was a car that didn't get many customers.

After signing up, about a week later, I noticed more customers. Most of them are young guests who either order online or come to the store to place orders and claim points.

After 3-4 weeks, sales suddenly increased by more than 50%. The fee I initially thought was a waste was really the price of gum compared to 50% in sales. Pizza shops can fluctuate with sales, but the increase in sales to fixed costs, such as the largest rental cost, led to an increase in margin.

Less than two months later, revenues per share broke through $30,000, so incoming revenues were low, with the exception of one to two percent per additional turnover for a thousand dollars in investment costs.

“Huh-huh-huh-huh. Heheh. How much is this? Huh-huh-huh. Huhuhuhuhuhuhu.”

In the second month, Mr. Willis will be drooling from his earnings calculations. My hands and body tremble with joy. When I did the calculations, it was much more profitable than I expected. Some costs, such as material costs and electricity, have increased, but the revenue has doubled, so the profit has tripled rather than doubled.

Previously, he had taken 4,500 dollars from just 4,000 dollars, and this month he made a profit of 12,000 dollars.

“What did I tell you? This is why people have to use their heads. The trend is important. ”

Willis thought he recognized the needs of the young and commended himself on the idea of marketing through the times. Look at the competition still clinging to the old ones!

I couldn't help but be surprised that my wife was watching me close to her, but I was even more excited to see her face.

“Honey, I thought you were useless on the Internet every day, but that helps. Hoho.”

With the money in her eyes, her attitude toward Mr. Willis changed 180 degrees. Previously, he used to insist that when he sat in front of the computer, he would not work and play. However, when the situation changed, he turned to flattery.

“Haha. It's all about exploring information. It's the age of the Internet. Understanding the customer's propensity and not following them will ruin them. I don't play every day. You look around and you come up with this idea. ”

In fact, Willis has been sitting on a computer for a long time now because he's been obsessed with playing Internet games with Myway. In my slumber, the game became an information seeking activity.