Going Into the World!

"Thank you for attending. We didn't want you to know the exact details, so you may be frustrated, but in fact, if anything were to be discussed today in advance, we couldn't give you notice because it could have a big impact on your company."

“Yes? Can you describe what you just said in detail? ”

As Polo explains the background of the emergency summons, one of the people sitting at the meeting table raises his hand and raises questions. The people around you also murmur as if they can't stand the curiosity.

Crown Castle

Global Signal

American Tower

SBA Communications

The people who are gathered in the conference room now are present at these four companies, and there are a total of eight individuals, two from each company, plus the President and the Vice President of Technology, according to the previous guidance.

Tower companies managing the network have 80% top 3 and 90% or more top 4 market share, so today's decision can make a big difference in the mobile communication market.

The recent merger and acquisition of the Earthlings has made it a fairly time-sensitive time to be intertwined with competition and survival issues among tower management companies. At this point, Chief Polo's first words must sound sensitive.

"What you see here is a color representation of AT&T's service area. In red, you can understand that the quality of the service is satisfactory, the white is not serviceable, and the other blurry colors are problems with service disruption or speed."

Instead of answering directly, he begins to explain by showing a map. A large screen on the wall displays a large map of the United States, visible from the AT&T service network as to where it was acquired.

If you look at this, about 90% of all U.S. networks appear to be red, so AT&T seems to be doing quite well.

"What you just saw is a second-generation network, but what you're going to see is a third-generation network that enables high-quality data services."

"Phew!"

As Chief Polo turned over the screen, a new map appeared, and a few of the people who were sitting took a wild breath. It was also overwhelmingly white on the new map, with the exception of the metropolitan area, which made it feel very empty.

“I can't help it. It looks like a crowd of users, and considering revenue and competition, we have no choice but to move away from metropolitan services. “

As Khudro, who initially referred to himself as Crown Castle's boss, explains the situation. The network is upgrading sequentially around the metropolitan center in situations where Eatonsa, Tower Management Company or large new investments are not easy.

Tak,

Tap your finger near New York on the map of Polo to enlarge the area. After a few manipulations, a more detailed communication network status appears, which is red when viewed in large numbers, but when I zoom in, it is also punctured here. There are also a number of places that appear white and very pale red (communication faults).

“You were surprised to see this map, weren't you? The next generation of telecommunications is not yet fully operational in the New York area. This is a serious issue for our Johnstone group, which is just ahead of the launch of the iPhone. As you may know, we have a content-centric revenue model, so high-speed data services are essential. ”

So far, I had no experience in mobile communications, so I only thought about making a 'product’ called the Japhone, but I did not pay attention to the netquark status of the United States. No, it is true that we did not think about it, but until recently it was not our area, but the problem of the telecom companies.

But something important was discovered when he began digging into towers or communications networks through the negotiations between the three Eatong companies and the acquisition of a global signal. Stable data services are also important for the rapid growth of the phone.

Of course, the performance of the handset itself and the existing network can perform well, but the ultrafast data service is a means of explosively boosting market growth.

“I understand the lack of a high-speed data service network. And of course, there's going to be investments in this in the future. But you still haven't answered my question, and you're not just asking us to build a third-generation network, are you? ”

The President of the American Tower, who first raised his hand to ask questions, urges you to give him a real reason, and nods to see if others agree.

Chief Polo looks at me, nods and sits back down. Now it was my turn to explain, so I walked to where the screen was.

“The outage of AT&T's data service network makes no difference not only to its own towers, but also to the towers that are being rented from you. Our intelligence team has found that 10 major cities rely on your own towers to rent more than 4: 6, while over 90% of the rest rely on your towers. ”

Generally, in metropolitan and core areas, eavesdroppers actively build towers, but avoid duplicate installations in areas already established. Renting at a price point reduces the cost of new installations and maintenance, and there is an advantage that you can easily clean up duplicates later in a merger or acquisition.

"Khh-hmm! It usually costs between $20,000 and $50,000 to upgrade a tower. And if you install a new tower where there's a service disruption, it costs almost 100,000 dollars per metropolitan area. And of course, the permits, the cooperation of the residents, are not great. It's not a problem that I think will be solved overnight. “

This time another participant is refuting, and it politely speaks to me, but inside is the nuance of the word 'ignorant'.

“I didn't set up this position to hear the 'why not'. And I know it's not easy to build a high-speed network. So here's a new one from Johnston Techno Center. It's called SkyShell. ”

I raised my hand with a confident expression. A one-handed cube is placed on the palm of the hand, and the enlarged view is illuminated on the presentation screen.

The cube is the size of a cube that everyone would have played with once, covered with silver aluminum on the side, and the gold cube at the top is shaped like a geometric shape at the entrance of a spaceship. I handed Skycell over to the heads of the tower companies so they could get a closer look.

"Isn't it more tasty to look at? Hehe. '

The golden cube at the top and the symbols on it are actually nothing special. The first product I made was just too ordinary for its tremendous technological power, so it seemed to have little impact. So there should be something golden and symbolic on the side and silver aluminum on the side.

“If I install it in a building, will it amplify the signal coming from the tower? ”

At first glance, one person cautiously asks me if I'm not sure. I shook my head.

"No. I'm sorry, but there will be a world without towers in the future. because Skycell is going to replace the tower. It's called the Sky Grid Cell, and it's a miniaturized version of the tower's equipment."

“Yes?! You're replacing the tower with this?!! ”

“Just this?! ”

The people who attended the meeting said they didn't believe it. It seems hard to imagine that a machine that enters your hand would replace a giant tower.

What if I told you that tower companies don't need towers?

This sounds like pure ceiling power to companies who eat with a communications tower. Crown Castle, the top tier, has an asset value of only $5 billion, but is valued at more than $15 billion based on the tower's own interest rate and business model.

If you look at the lowest acquisition price of the global signal, which is only half crown castle, $15 billion is not a significant amount. However, the reason for the existence of the tower, which is almost all of its assets, was denied.

"...."

It was quiet for a moment. But something seemed serious, and on the other hand, it seemed a little confused because I didn't know exactly what was going on.

"Isn't that femtocell?"

"It's not as lame as femtocell. Would the Johnston group just give you that much of a headache?"

I had already anticipated that kind of question, so I explained Skycell's 'power' in detail. The more self-explanatory I become, the more solidified the faces of the presidents who attend meetings. They face each other head to head with the technicians who came with them, but their expressions are stiffer.

It is femtocell that has recently been conducting commercialization studies at telecom companies. This is usually a small network device that is handy, enabling high-speed data services while serving as a small base station to assist the main tower.

In the past few years, equipment and technologies with various names, such as Smallcell, Femtocell, Picocell, and Microcell, have been developed. Most of them are connected to nearby towers or internet networks and cover areas where the main tower does not reach.

One dimension different from such poor skills is Skycell.

A Skycell that combines the advanced communication technology of the Johnstone Group with the microchip and design technology applied to the 'smart grid' and small drones. Ultimately, it will connect to Skynet's subsystem and underpin the complete communication network system.

One of the biggest features is that it can replace almost perfectly existing towers. Of course, it's better to use a normal tower in a desert wasteland.

Lower technologies such as femtocells studied by carriers may cover up to a hundred meters, or 10 meters if obstacles such as cities are present.

The utility has been questioned because there is no chin compared to the existing towers that can serve hundreds to even more than ten kilometers.

On the other hand, Skycell can extend the service area to a radius of three kilometers, so it can replace towers completely in at least any city. Installation and management is so easy that even if you serve the same area, it costs only 20%.

"I heard the explanation. To be honest, I know Skycell is huge, but I know it takes at least a few years to commercialize from its original technology development. But I'm a little embarrassed to hear you say that like it's about to be launched."

The President of the American Tower, who has been quiet so far, has been very unrealistic. Actually, you're right. I heard a few years ago that commercialization technology was developed even for femtocells, but the actual deployment was still far away. Theory and practice are quite different laws.

"Can you believe that technology is so advanced? Maybe you should push it this time. It'll be easier for you to do your job, right? Huhu... '

People do not believe well when they go outside their own set framework. The same is true of the heads of the tower companies gathered here, but if you hear one day that the lottery was won for $10 million, you don't believe it.

"Skycell will be in production next month. As many of you know, the launch of the Japhone is next week. In my mind, I would like to start the installation of SkyShell from next month. This is not even a technology conference, would he have called you here unprepared? Haha."

"What?!"

"Is that true?"

"This is ridiculous! How can you do that so quickly..."

The malignancy erupted all over the place before I finished talking. Suddenly, the conference room becomes disorderly, realizing the severity of the situation.

If a technology lab had developed something like this, they wouldn't be so surprised. It is because, as they say, technological development has to undergo a fairly complex process, including the production and distribution of funds or prototypes, until it reaches commercialization.

However, the Johnstone Group would be different.

Strong funding and technological skills are natural, and can be produced by encouraging Johnstone electronics. It already has Johnstone's 'Smart Power Grid' network and the largest cable company, Johnstone Cable, so there are personnel and know-how to install and manage it.

In short, everything needed can be solved by itself.

If Johnstone Group mobilizes Johnstone energy, Johnstone cables, and buys a global signal to build a network with Skycell with 'T Mobile', existing tower companies could be wiped out in a few years, not to mention a stock drop.

Then why don't you? Of course, if I were to topple the industry and monopolize it, I would make money in a short time, but that would be very understandable.

This is the perfect occasion for cursing, and the forces who hate me say, "The destruction of exclusivity," "Tyrannosaurus," and give them a billy to attack.

Whereas entertainment businesses such as records, movies, and Google and Mayway have dominated or pioneered new sectors, Tower Companies are no less than the Johnstone Group.

The things that kill them can only be seen as stealing their food bowls if there is no real reason to do so.

Now we need a strategy to keep our bodies on the line, and we need to earn smart money. That's why I gathered all the heads of the tower companies today.

'If you listen well, you don't need money from your noses. I'm rich when I make money. Huhu...'

It was funny how the two of them were making a big fuss and confronting each other's heads. When they rolled their heads and ran, it was in Buddha's palm.

Artwork Reviews

* You have uploaded a live photo of Skycell. Please go to the settings field to view it.

Naver Knowledge Encyclopedia says femto, which means one-thousandth of a trillion, and cell synthesis, which means the smallest unit of the service area of one mobile communication base station. A next-generation communication technology that serves a limited area such as a home or office that has a much smaller range than the base station of existing mobile communications ranging from 0.5 to 5 km.

Femtocell was first commercialized in the United States in 2008, and was turned away from the market and the user to see if it was a bad fit for the United States environment. It is difficult to find the exact release time in Korea, but as the text says, femtocell, picocell, microcell and many other similar technologies are confusing.

It is argued that the Small-Cell, which will replace the communication tower with more advanced technology, first showed its line in 2011 and covers a radius of between 300 and 1 kilo.

In other words, Skycell in the body is an upgraded version of the Smallcell device listed in the settings box. Smallcell appeared in an article on December 3 after his first appearance in 2011 and said he was ready to be accredited and installed in Europe and the United States this year. I plan to install it on behalf of the base station or in a controversial place (too close to home to complain).