Chapter 710 - 298: Did You Photoshop That? (Part 2)
Li Yang, are you afraid of them?
It’s the era of electronic media now, and Kuai Pai has nearly a hundred million users nationwide, making it a platform that all media value.
Everything is limited in flow for you!
As for the reason? It’s incredibly easy to find.
In the ten news pieces released by those media, at least eight are sensationalized, deliberately seeking attention, completely disregarding the truth, exaggerating as much as they can.
The platform even retains the right to sue them.
The main issue is that suing is quite troublesome, and those in the media business are utterly shameless.
Go to other platforms? No problem, Kuai Pai has its own news column, so we’ll just split the traffic for that part.
...
The director of New Jingbao’s integrated media department didn’t take it seriously after receiving reports from subordinates, thinking Kuai Pai wouldn’t dare do that.
A few days later, they were stunned.
Posting a news piece got only dozens of views, and almost all likes and comments were zero.
Not only that, but they were also losing followers like crazy.
From over six million followers, they dropped to just over five million in a few days.
Almost all of the remaining five million followers were zombie accounts, and the active ones nearly all gone.
They sued Kuai Pai for malicious suppression, but Kuai Pai completely ignored them. Anyway, the related content published was all limited in flow, even directly blocked. On Kuai Pai, no one knew about this.
Some media quietly disappeared, and naturally, no one cared.
Thus, New Jingbao could only release related content on other platforms, like Douyin and Kuaishou, but they wouldn’t dare give traffic either.
Giving traffic would be equivalent to directing traffic to Kuai Pai, as similar platforms are competitors.
This kind of similar platform competition is always carried out privately unless one can completely defeat the other. It never comes to the surface.
Especially since Kuai Pai is now large in scale, with high user quality, and most importantly, it’s wealthy.
Kuai Pai shares too much revenue with creators, which other platforms can’t afford.
Many big internet celebrities have signed exclusive agreements with Kuai Pai, putting other platforms at an absolute disadvantage in content competition.
Especially self-media mentor Jiang Banxia’s breakdown on the self-media track has almost become a career guidance for internet celebrities across the network.
Even though some internet celebrities were poached with high prices, they still felt Kuai Pai is the Holy Land for self-media, and other places don’t respect self-media creators enough.
It’s hard to come up with a plot; once acted out, it gets pirated and remade immediately. With previous groundwork laid, market verification shows remakes have higher push-flow than the original content.
This results in few people genuinely willing to engage in creation.
Things are different in Kuai Pai, where premieres have advantages, and remakes must yield two-tenths of the revenue to the original premiere.
If something is remade yet not tagged in the backend, no matter the account, it will be dealt with by limiting flow and fined.
Other platforms trying to steal from Kuai Pai will also face lawsuits, though the borderlines are fuzzy, and final gains aren’t significant.
Hence, a large number of media companies focused on sheep-shearing from Kuai Pai have emerged on other platforms, doing fuzzy-line jobs by transferring Kuai Pai content over.
On other platforms, this kind of person increases, and naturally, innovation declines.
Anyway, Kuai Pai is busy with lawsuits every day.
There are tens of thousands of lawsuits for secondary creation in film and TV, and content infringement is countless.
Gradually dealing with them...
The legal department of Kuai Pai unknowingly became the largest department.
New Jingbao was confused.
The integrated media director was on the brink, swearing to relentlessly fight against Kuai Pai!
When has a media person been bullied to this extent?
If nothing else works, then go traditional: public accounts, apps, offline advertisements, even print media.
Unfortunately, those channels’ influence is too weak, even if they keep crying as the victim, it doesn’t stir much reaction quickly, and instead, quite a bit of money got spent.
Spent money must be earned back, so they hastily contact their sponsors for tasks, to smear some domestic policies and companies.
...
In mid-September, Xiangnu invited Li Yang for dinner and calmly said, "Do you know how busy our company’s legal department is now? There are tens of thousands of infringement cases alone, with claims reaching as high as 90 billion."
Those companies definitely won’t pay; they’ll likely offload it onto users.
And some users have black accounts, even using foreign identities, making compensation extremely difficult.
"Unless their platform shuts down, we just keep suing, which counts as nurturing more talent in our legal department."
"All are odd jobs; being recruited by us, the pressure on law graduates for employment is virtually gone."
"Isn’t that good anyway, each industry has its significance."
Li Yang doesn’t care much about this matter.
He knows there isn’t much to be compensated, not enough to offset legal department expenses.
Capital always makes money by any means, who cares about infringement? They simply don’t care.
What violations? We’re not with the users; it’s the users’ problem. We just block their accounts immediately.
They’re non-stick.
If no one sues, they pretend not to see; if someone sues, they begin to procrastinate processing.
Maybe they can even seize someone’s account money, meaning free-flow for some time.
Xiangnu feels Li Yang is really generous, demanding strict of his company while not being so demanding of others.
If this guy’s private life weren’t chaotic, he would truly deserve to be called a gentleman.