Chapter 669 - 284: Putting on a Front
How shocking is the world’s richest person’s little classroom?
Well, within just half an hour of posting, the shares surpassed 200,000.
As for the number of followers, naturally, it’s skyrocketing.
Jiang Banxia was amazed, what’s the principle behind this?
Back when she had many Weibo followers, the engagement wasn’t strong.
But it’s different with short videos; you can scroll through them without following, so the ones people actually follow are those they really like.
She obviously couldn’t achieve such fan cohesion; currently, she has only over 8 million followers.
And Li Yang? He has 26 million followers.
The entire Kuai Pai platform only has about 100 million registered users.
Kuai Pai now has good creator benefits and dominates in gaming and agriculture videos, and with the appeal of beautiful women, the overall quality of short videos is much higher than other platforms.
The only issue is that Kuai Pai’s traffic channels are not strong. For example, Douyin uses Headlines for traffic, and Headlines traffic has already exceeded a billion.
The amount of money they spend on advertising is much higher than Kuai Pai, at least 1 billion US Dollars a year.
While Kuai Pai’s funds have not yet arrived.
The 10 billion is still in the fund, and Kuai Pai’s financial situation won’t be favorable until April.
"Master Li, can you teach me how to shoot videos?"
"Shooting videos is very simple. First, you need to be clear about what story your video is telling. Stories can be varied; they can be small episodes in life, personal understanding and science popularization, or demonstrations of personal ability. Clarify these first to know how to shoot a video... Then analyze how to make the content well. Content has diversity; to keep it simple, if you’re good-looking, the easiest is to dabble, and dabbling is an eternal theme... With knowledge, you can do some science popularization, try to choose topics that interest the public. When sharing life, you can’t simply say how many meals you ate or how much work you did; you should capture some details of life."
"In general, it’s like writing a novel. Either the readers like to watch something thrilling, or they enjoy an interesting story, or they prefer something lighthearted and funny, or something that resonates with them or stimulates desire...
When playing billiards, you can’t just play billiards. Technical streams, no matter when, belong to a very niche field. Even if you stand at the top of the relevant technical flow, without enough topics or interest in yourself, even with various supplementary traffic, it won’t become very popular."
Jiang Banxia finished listening.
But it was as if she hadn’t heard anything.
She found it very troublesome, so she simply continued watching her own videos.
It turned out that something felt off; Li Yang didn’t cut out the last segment, he just left it in.
Especially the part where she begged Li Yang not to include the last few sentences, which stood in stark contrast to her serious answers before.
She didn’t mind showing this side in front of others, it’s just that...
"Ahh, why didn’t you cut out those last few shots?"
She launched a protest.
Li Yang explained, "Simple science popularization, thanks to your added visibility, gets attention. In reality, people don’t trust you or think what you say is true. Anyone can act, right? The last bit, though lighthearted, elevates the authenticity of the video; otherwise, why would you have so much attention? You’re the world’s richest person, what’s your relation to them? Would you give them money? How much? If it’s too little, they won’t care; if it’s too much, you can’t afford it."
Jiang Banxia: "..."
Her husband is amazing!
No matter the situation, after his explanation, it seems like it’s something the average person wouldn’t think of.
"Yes, yes, honey, you’re right, I’ll listen to you."
"Well, well, others want me to shoot videos for them and I’m not interested, so let me eat quickly, or else I won’t shoot for you tomorrow..."
"Alright, alright."
...
Extreme Shadow Cars are being delivered.
The people who received the car first also received an Extreme Shadow Phone as a gift.
The design is quite fashionable, and the texture is pretty good too.
Actually... all the designers Li Yang hired were from online submissions; he didn’t recruit any professionals, only brought in a team to tweak a few details once the initial draft was settled.
Altogether, they only spent a few hundred thousand dollars, including the tens of thousands for various patent applications.
The aesthetic of these freelance designers is really decent; although most submissions weren’t great, they eventually found some that excelled in various aspects.
The main point is that their thinking isn’t restricted.
Take colors, for instance; they submitted more than thirty different color schemes, each one quite stunning.
It’s not that big companies can’t afford it, but the cost is too high for them to produce it.
It’s like the domestic animation industry—can domestic animations be made well if done earnestly? Of course!
But with too many domestic projects and funds, spending years on a single project doesn’t significantly raise their wages.
Therefore, with a budget of fifty million, they can outsource for just two million; after all, plenty of small studios rely on gigs to survive, and those working at big companies can’t afford to do cheap work. But after setting a good foundation, they just tweak it and easily pocket the money.
Of course, some products are also related to laundering money, which is common in the entertainment industry too.