Hollywood Hunter

Monday, April 20.

Just after spending Easter with his family, less than eight o'clock in the morning, Peter Sanders received the call and hurried to Fox Studios.

Ronald Goldberg's assistant acted very hurriedly on the phone and hung up before he could elaborate.Peter Sanders is very clear, things must be related to the "Butterfly Effect" next weekend box office.

Walking into a conference room in the Studio's administrative building, Peter Sanders found that there were already five or six people waiting here, basically all executives of the publicity department, but Ronald Goldberg had not yet appear.

Before waiting to sit at the conference table, Peter Sanders keenly captured a number mixed in the voice of everyone's argument.

"...11.86 million..."

11.86 million?!

Feeling strongly that he might have heard it wrong, Peter Sanders grabbed the file from the meeting secretary and opened it directly.

The first page is the latest three-day box office data report on the weekend.

"Butterfly Effect", 11.86 million US dollars, -17%.

Sure enough, it was 11.86 million US dollars!

Moreover, compared with the $14.31 million box office data for the first weekend, the "Butterfly Effect" fell more than everyone expected the next week, only 17%.

Peter Sanders couldn't help but quick mental calculations.

17% of the box office drop over the next weekend. If this trend is maintained, it is definitely possible that the total box office in North America will exceed 100 million US dollars.

The question now is, what happened?

Peter Sanders was standing dumbfounded. Ronald Goldberg walked in with a few people and sat directly at the head of the conference table.Seeing Peter Sanders, Goldberg was very kind: "Peter, what do you stand there, sit down."

Peter Sanders recovered, nodded with a smile, and walked to the conference table to sit down.

The secretary of the meeting began to distribute another document.

Ronald Goldberg and others all sat down and said directly: "Everyone should have seen that, yes, $11.86 million, the box office fell only 17% the next week. As for what happened? I make people A brief summary of the recent audience survey results of the company’s publicity department can be explained, but this is not the most important. The key now is how to maintain this box office trend and how to let the “Butterfly Effect” box office cross. $100 million threshold."

In charge of Fox Pictures for several years, the company has finally ushered in a North American box office project that is expected to exceed 100 million. Ronald Goldberg's tone is hard to hide.

Peter Sanders listened to Ronald Goldberg's discussion with you about increasing the scale of the "Butterfly Effect" screening and adjusting the film's marketing strategy as soon as possible. I opened the other document I just got and read it with two minds. From the Fox Propaganda Department's analysis of the reasons for the "Butterfly Effect" box office trend next week.

In the summary of the report, several sets of data from the "Butterfly Effect" audience questionnaires in North America were specially marked.

"Proportion of visitors aged 18-26 years: 43%."

"10-point audience rating: 7.7."

"The proportion of viewers who choose to watch movies under the influence of "Rola Run": 81%."

"The proportion of viewers who are not affected by comments: 33%."

"The proportion of viewers who believe that the film was unfairly commented by the media: 76%."

"After watching the movie, I plan to recommend the audience to friends: 69%."

Conference room.

Just after reading the set of data in front of him, Peter Sanders has roughly understood why the next week's box office trend of "Butterfly Effect" will be beyond everyone's expectations.

The research report also clearly pointed out that, compared with the overwhelming media bad reviews, the "Butterfly Effect" has a much higher reputation in the audience group. The audience score of 7.7 basically belongs to the category of an excellent movie.

At the same time, because the audience of "Butterfly Effect" tends to be younger, these people rarely read newspapers on weekdays.

The report also speculates that the popularity of "Lola Run" has brought a very large potential audience base to "Butterfly Effect".Although some viewers temporarily gave up watching movies due to the negative media reviews in the first week, they still re-entered the theater after the word of mouth spread, which also contributed to a slight drop of only 17% in the next weekend. .

Most of the major Hollywood film releases will carry out similar audience research.Before the "Butterfly Effect" came out at the box office next weekend, these data already existed.

However, the bombardment of the bad reviews of the "Butterfly Effect" by the media is too violent, and no one on Fox has been able to generate too much security because of these data.

Now that the movie box office results have been released, it is easy to reverse the reason through the data.

In the final analysis.

After all, movies are a high-risk business that is as unpredictable as the weather.

After reading the report, Peter Sanders looked up, and an executive in the publicity department was expressing his views.

"Ronald, in addition to these, I think that we can fully render the strong contrast between the negative media reviews and the box office of the film as much as possible through public opinion control, so that people believe that the "Butterfly Effect" has been treated very unfairly, and even, We can imply that someone is deliberately discrediting this movie, which can maximize the sympathy and rebellion of the audience and guide more people into the theater."

After hearing this, Ronald Goldberg nodded approvingly and said, "Nick, you will make a detailed implementation plan as soon as possible, and I will let New York cooperate with it. So, for the time being, everyone will be busy Come on. Remember, I will see the "Butterfly Effect" screen increase to more than 1700 this Friday."

This was a conference on strategy adjustment. Peter Sanders was called out only because he was directly responsible for the production of "Butterfly Effect", and no opinions were expressed throughout the process.

After listening to Ronald's announcement, Peter Sanders also got up and was about to leave with everyone, but was stopped by Ronald Goldberg.

"Peter, the next promotion of "Butterfly Effect" needs the cooperation of Simon Westeros, you are responsible for contacting this matter. In addition, I remember that Daenerys Pictures is still preparing a love movie, you re-let People make an evaluation report to me."

Peter Sanders nodded and promised to wait for Ronald Goldberg to leave. He raised his wrist and looked at his watch. It was only nine o'clock in the morning.

at the same time.

With the start of a new working week, the "Butterfly Effect" box office data quickly spread throughout Hollywood,

Compared with the original box office curve of "Rola Run", the next weekend box office of "Butterfly Effect" surprised many people. Until the report inside Fox gradually spread, many talents finally believed This fact.

It was 21.69 million US dollars in the first week and 11.85 million US dollars in the next weekend.

In just ten days, the total box office for Butterfly Effect has reached $33.55 million.There is no doubt that even if it can't break through 100 million in the end, this movie can definitely be squeezed into the top ten of the annual box office rankings.

Thinking of this, many people were suddenly surprised.

Counting the still-released "Rola Run", a young man who has appeared in Hollywood for less than a year has unconsciously created two movies that are enough to squeeze into the top ten of the North American annual box office list.

Even Steven Spielberg has never created such a miracle.

Realizing this, Daenerys Pictures, located in an office building in Santa Monica, suddenly aroused strong attention in Hollywood again.

In Hollywood, one success can be regarded as accidental, but two successes are enough to prove too much.Now, since two miracles have been created, Simon Westero's good luck may not stop there.

Daenerys Pictures headquarters.

It's already afternoon.

In Simon's office, a heavyweight visitor, C+ President, Michael Ovitz is welcoming.

Due to the internal turmoil in WMA last year, C+ took the opportunity to dig out a large number of top stars. With this company and its mature packaging operation mechanism, Michael Ovitz is definitely one of the most powerful people in Hollywood at this time.

However, on the other hand, Michael Ovitz is an extremely low-key person.

In the memory, until the end of the 1980s, as the power of C+ became stronger and stronger, and the media tried hard to dig, Michael Owitz's "crocodile" lurking inside Hollywood finally surfaced, and several times in a row Ascended the top spot in the Hollywood premiere of Premiere magazine.

On the sofa in the reception area, Simon and Ovitz sat opposite each other.

Michael Ovitz has a kind of easy-going temperament that can naturally produce a sense of intimacy, but the language is straightforward, saying: "Simon, these days, you have asked John Travolta and Robert of C+. Many customers such as Redford and Meg Ryan sent out invitations for cooperation. So, how about joining C+ in order to facilitate the cooperation between us?"

As soon as he opened his mouth, Simon felt the strong desire of the C+ boss.

However, he just shook his head gently and smiled: "Sorry, Michael, I already have an agent. And, even if I join C+, I will not sign a share contract with you."

"Of course, our company is actually very flexible in this respect, and Spielberg is also our customer. We also signed a fixed salary contract with him," Michael Ovitz also smiled, and finally if there is any Guizhi added: "Same as you are at WMA."

"In this case," Simon shrugged and said, "Michael, you should know that I will never easily terminate Joe's contract. If it were not for him, I might still be a cashier in a supermarket. So, we still Talk about Bob’s remuneration."

Michael Owitz nodded, didn’t chase it as rumoredly, or just didn’t show it for a while, and changed the subject altogether, saying: “Bob called me, he wants to be in your new A guest role in the movie. I’ve seen the script, and seriously, I don’t think it’s a good choice. But you know, we will always meet all the requirements of our customers. So, Simon, $1 million, Bob is definitely worth the price."

PS: It's still 4,000 words short. I definitely can't finish it before 12 o'clock, but I will definitely finish my sleep today and finish my small goals.