Hollywood Hunter

Chapter 207 Lianmei Cinema

The day after Simon and Jack Valenti met, Daenerys Entertainment was barely the first self-contained film "Afraid" in North America, with a screen size of 553.

Although it is a legacy of New World Entertainment, the media has paid considerable attention.

On the second day of the film's release, many mainstream newspapers in North America listed relevant film reviews.However, the reputation of the film is mostly poor."Hollywood Reporter" commented that the film is'a horror movie that tries to draw on various genres of horror but seems non-descript.

Since the original decision to send the movie into the theater, Simon did not intend to make up for it, and specifically approved a $20 million announcement budget for copy printing and advertising. In the 1980s, the cost of such an announcement was already considerable.

After three days of painting, under the influence of Daenerys' entertainment campaign, media discussion, or the heroine's influence on the big breasts on the poster, "Avera's Fright" still received a $2.21 million box office under a sluggish reputation. The total box office is expected to be around US$30 million.

The weekly box office started at US$30 million. According to the prevailing box office trend in this era, the total box office in North America of the film was roughly between US$80 million and US$10 million.

The production cost of "Avila" is $750 million, which is a total budget of $950 million.Only by virtue of the box office, this movie obviously can not recover the cost, even if the film after the overseas channels, video tapes and TV platforms can recover the cost or even a little profit, but overall it is still a busy one.

Daenerys entertainment executives had long expected this situation. After the box office results were released, many media could not help advocating Simon Westero's "falling down from the altar". "Avila" is likely It was the beginning of Daenerys Entertainment's gradual move towards mediocrity.

"New York Times" also wrote an analysis of Simon's huge acquisition of New World Entertainment is completely a "smelly chess", too eager expansion will only make Daenerys enter the collapse and decline.

Simon has not been affected by these media comments. During this time, he can clearly feel the benefits of acquiring New World Entertainment for himself to gain a foothold in Hollywood.

After buying this company, Daenerys Entertainment obtained an experienced film and television production line team at one time, and possessed a large number of valuable film and television drama copyrights, consolidating its position in the TV program supplier field, the most important Yes, I also got Marvel, all of which are totally worth $250 million.

Although Simon didn't care too much about the defeat of "Avila", a senior executive from New World Entertainment didn't think so.

The box office data of "Afraid" was released, and Robert Rem and others clearly felt guilty when facing Simon.However, Simon didn't say anything to appease these people. Only pressure can motivate him. The defeat of "Afraid" was also a spur to them.

When "Avila" was quoted in the media, Daenerys Entertainment sent "Scream" to mpaa for the third time on the new Monday for rating.In addition, the late stage of the three films "Rainman", "Death Poetry Society" and "Steel Magnolia" is also finalized. Simon is still waiting for the expression of mpaa or traditional Hollywood forces, so he has not eagerly adopted these three films. Submit for review.

Daenerys entertained the Burbank branch.

The time is Wednesday, January 5th.

Unlike "Scream", due to the theme of the three films "Rainman", "Death Poetry Society" and "Steel Magnolia Flower", even if it is difficult, mpaa can not give an r-level rating.Therefore, although the ratings have not yet been confirmed, Daenerys Entertainment has already started to arrange representatives of major theaters in North America to participate in the trial film in order to sign the screening agreement.

In the screening room, the ending caption of "Steel Magnolia" rose, and Robert Rem who personally hosted the trial film invited Richard Hill, the vice president of the film source procurement business of the United States Cinema, to the next door. Reception room.This is the second screening of today. The two of them have already watched the samples of "Death Poetry Society" in the morning.

The large-scale integration of North American theaters in the 1980s has not yet started. The United States theaters that were spun off from United States after the Paramount judgment was still the largest theater chain company in this era, with a total of more than 22oo in North America. Block screen, market share is close to 1o%.

In order to make up for the bad impression that Simone’s defeat may have in Simon’s mind, in recent days, Robert Rem has been tirelessly advancing the film of the end of the year. For three consecutive days, he has personally accompanied each The representatives of the cinema line watched the samples and discussed the cooperation agreement.

Moreover, Robert Rem also had a premonition that his boss may have a showdown with the mpaa chairman Jack Valenti last Friday. The movie theaters directly under the original intention of the major movie companies that had intended to cooperate have refused in recent days. Inviting him to test the film, Robert Rem can only get screen resources from the cinema outside the seven systems.

However, Robert Rem did not worry too much about the current situation.

Because of the previous Hollywood strike, during this time, North America's major theaters were generally in a state of shortage of film sources, and the quality of the screenings could not be compared with the same period in previous years.Prior to three consecutive weeks, the total weekly box office in North America was in a serious shrinkage state below 30 million US dollars.In addition to the box office miracle created by Daenerys Entertainment in the past two years, Robert Rem has the confidence to win enough canvas for the company’s films without relying on the resources of the seven theaters.

"Charlie, including "Scream" I have invited you to watch before, these three films are all personally selected by Simon and supervised throughout the production. "Scream" is actually Simon's creativity. Therefore, the three films , Daenerys Entertainment needs to guarantee a combined 55% share."

"I've heard about the rating problems encountered in "Scream"," Richard Hill, holding a cup of coffee, also showed a confident expression, "Bob, you should not know "Scream" by now "Scream" can be released on time. "Death Poetry Society" and "Steel Magnolia" may not have this problem, but companies such as the netep1ex cinema line of Global Holdings should not open up resources for you, so, 4o%, This is the highest percentage I can give. If "Scream" can pass the rating, we can sign the screening contract of these three movies at one time, but in several core cities such as New York and Chicago, the United States Academy of Fine Arts The line needs to have exclusive screening rights."

Because of attendance, box office sharing contracts signed by film companies and cinemas are usually declining in steps.Usually a few weeks before the opening of the painting, the film company can get at least 6o% of the box office share. As the attendance rate decreases, the share of the film company gets gradually reduced.

But in general, mainstream big film companies can obtain a total box office share of 4o% to 55% during the entire screening cycle. The North American film industry has experienced more than half a century of exhibitions, and the industry also has very mature calculation formulas for this. .Therefore, Robert Rem and Richard Hill did not struggle with specific details, but directly discussed the final share ratio.

"Charlie, our company’s situation may not be too good, but your situation is actually worse. Now all theaters are lacking film sources. And, if the Seventh Party can obtain the box office results of Daenerys Entertainment for the previous two years, they request The box office share ratio will be even higher, and you may have to pay a huge deposit in order to get the film as before. So, 55%, this Daenerys Entertainment will not give back."

Richard Hill retorted: "The previous results do not represent the future. "Scream" may be quite good. After all, Westero personally conceived the idea, but he did not sign it. As for " "Death Poetry Club" and "Steel Magnolia", if not stars such as Robert De Niro and Jessica Lange, they are actually more like literary films, and there are not many selling points at all."

"Regardless of Simon's previous five films, the original "When Harry and Sally", Hollywood big film companies also felt that it lacked selling points, but this movie got a 110 million US box office," Robert Rem attitude Still strong, said: "Charlie, if you want to make this business, it is best not to consider the external factors of the Big Seven. The suppression of Daenerys Entertainment by the seven major film companies cannot help you make more money. More money, on the contrary, it is okay to work with us. You have to understand that not only these three films now, but also more films will be produced in the future. If we have a good cooperation this time, we will work in the future. Will definitely give priority to providing film sources for the United States Cinema."

Richard Hill heard Robert Rem's last words and looked at each other's expressions, and immediately understood the subtext.

If this cooperation is unpleasant, Lianmei Cinema will definitely be rejected by Daenerys Entertainment in the future.

In recent days, Richard Hill 6 has received a number of calls from executives of major Hollywood studios. Originally, he thought that Daenerys Entertainment’s attitude will be weak this time, but he did not expect to have a temper in the new world entertainment period. The gentle Robert Rem will suddenly be so strong.

Richard Hill thought of some young man inexplicably.

That's really a young man with a sharp edge.

Thinking about it this way, Richard Hill doesn't really have the guts to entertain Daenerys.

After all, Lianmei Cinema only has less than 1o% of screens in North America, even the Seventh Congress, after relaxing the theater operation control with the government a few years ago, it only got a total of about 15% of screens, although these are the most High-quality screen resources, but throughout North America, 75% of screen resources are in the hands of other large and small theater operators.

Although the long-established interest relationship has allowed the Seventh Party to have a very strong influence on the entire North American theater market, if it is other second- and third-tier film companies, the Seventh Party will work together, which may allow the major theaters to consider all aspects. Block each other.

However, Daenerys Entertainment is not in this list, this film company is really dazzling.

Six films produced in two years, all squeezed into the top ten of the annual list, five of which have exceeded 100 million. With such amazing box office performance, which theater company would want to reject this huge interest temptation?

Although he has received a few calls, Richard Hill has never considered refusing to cooperate with Daenerys Entertainment. He believes that many other cinema operators in the industry are the same.Perhaps only the part of the theaters directly under the Seven Major Groups cannot co-operate with Daenerys Entertainment due to the overall interests of the parent company, but Richard Hill believes that those directly operating theaters must be cursing at heart.

As professional managers, everyone has performance indicators.

With this in mind, Richard Hill suddenly glanced at the reception room and understood one more thing.

In the past, the film company usually invited the directors of multiple theaters to participate in the trial, but this time, Robert Rem only invited him alone.This is obviously not just because Lianmei Cinema is the largest theater chain in North America. Daenerys Entertainment is not like giving opportunities to connect major theaters in series.

Without the stalemate with Daenerys Entertainment, the cooperation terms proposed by Daenerys Entertainment are not too harsh. In the next negotiation, Richard Hill's attitude softened unconsciously.

By the end of the day, the two had basically agreed on a general framework for cooperation.

After reaching a cooperation, Robert Rem originally invited Richard Hill to have dinner together. The other party refused on the grounds of having to accompany his family, and originally intended to go home directly, but Robert Rem received a call from Simon. The company just got the brand new titles of three companies, Daenerys Pictures, New World Pictures and Gaomen Pictures, and Simon wanted him to have a look.

Since the boss was still working until after work, Robert Rem had nothing to complain, and drove from Burbank to Santa Monica.

At the Santa Monica Daenerys Entertainment Headquarters, Robert Rem went directly to a meeting room upstairs.

Simon and Amy were here together and greeted each other. They sat down at the conference table and watched that Simon’s female assistant was debugging the video recorder. Robert Rem took the initiative to talk about the results of the afternoon negotiations.

"Lianmei Cinema agreed to sign all three films, with a 55% overall share ratio, and at least 4 weeks of screening time. However, Lianmei Cinema does not like "Magnolia Orchid", they are only willing to give 2oo blocks On the screen, if "Scream" can pass the rating review, this movie and the subsequent "Death Poetry Society", they can give 5oo block screen. In addition, Simon, "Steel Magnolia" and "Death Poetry Society" The internal audience screenings arranged last week were very good. I was wondering if we could adopt a mode of pre-release small-scale release to accumulate word-of-mouth, just like Disney's "Good Morning Vietnam" last year?"

Theoretically, these films are to participate in some film festivals for pre-promotion before they are released.However, the schedules of Daenerys Entertainment's movies are very tight, and there is simply no time to do these.

Simon heard Robert Rem's suggestion, and nodded quickly after a little consideration: "Yes, you and everyone first discuss a plan." ()

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