Hollywood Hunter

Chapter 222 Word of mouth

San Jose City on the San Francisco Bay.

The time is already on December 20, in the Willow Glen area in the south of downtown San Jose. "Sixth Sense of Soul" will be officially launched here from December 12.

The original "Sixth Sense of the Spirit" story took place in Philadelphia on the east coast. Simon has never been to Philadelphia, but he has too much memory of San Jose, so he sets the background of the story here.

Simon flew here from Los Angeles yesterday morning. After visiting the class, he visited several technology companies in which Westero had invested.

Because this is the first time Simon has returned to the place where he grew up after he made his fortune. Both the Bay Area media and the local government are very excited about this.However, Simon did not schedule various visits as many people expected, but spent most of his time on work.

In December, media from all walks of life have been very keen to discuss how much Daenerys Entertainment has earned this year. Even the most conservative estimates are enough to make most Hollywood film companies feel jealous.

Now that he occupies this body, Simon is destined not to escape everything in the past.

Before Simon left San Jose, Pat Kingsley announced that the Simon & Janet Westeros Foundation would donate $1 million to several schools and welfare institutions in San Jose.Compared with Simon's current net worth, this money is completely insignificant, but since it was done, the media can no longer talk about Simon being too indifferent to where he grew up.Although, this is the case.

Back in Los Angeles, Simon started the final episode of the upcoming Batman.

In the past few months, Simon himself and the employed sub-lens painter have accumulated more than 2,000 concept drawings and sub-lens drafts. Some very important lenses have also been specially made short reference animations.After such a long period of preparation, the entire movie can be said to have been completely installed in Simon's mind. The next thing to do is to show them on film.

After all, "Batman" won't be released until next year. In recent days, Hollywood's most watched is undoubtedly the "Rainman" that has been quietly counterattacking.

After the opening of the first day of US$2.1 million, "Rainman" not only accidentally obtained the US$7.28 million at the first weekend three-day box office, and entered the working day. The movie’s box office of nearly one million US dollars in a single day also appeared unexpected. .

Foreseeing this unusualness, Daenerys Entertainment conducted a questionnaire survey on "Rainman" directly for the audience.

As a result, of the 1,000 viewers surveyed in major cities in North America, 36% of them were recommended by relatives and friends around them to choose to watch movies. At the same time, up to 91% of viewers said they would recommend this film to people around them .

Only these two data, Amy Pascal and Robert Rem, who are experienced in the industry, determined that "Rainman" is producing a rare word-of-mouth effect.

Although Simon's "Laura Run" successfully evolved into an "event movie" last year, it also mainly relied on Simon's age gimmicks, the hype of the media and the strong curiosity of the audience. "Rainman" is really based on the content Attracted the audience into the cinema.

Therefore, although it is still unclear what the next box office trend of "Rainman" will be, it will evolve into a national-level "event movie" again, but at least it can be confirmed that "Rainman" will definitely not be like everyone's previous The prediction failed.

As word of mouth continues to ferment, many media originally affected by CAA have also published positive film reviews of "Rainman".

Among countless expectations, doubts, fears, and other complex and incomprehensible emotions, the box office data for the new week was officially released on December 23.

Universal Brothers’ unexpectedly popular "Dragon Brother Mouse" still locks up the weekly box office champion position,

The "Rainman" followed immediately after "Dragon Brother Mouse".

Seven days in the first week, the final box office of "Rainman" reached 11.65 million US dollars, almost surpassing the 50% expected by the first week of 8 million US dollars.People who had no expectation of this movie at first discovered that such a box office start, coupled with the film's growing reputation, "Rainman" is not impossible even if it hits the 100 million box office club.

In addition to "Rainman", "Steel Magnolia" and "Scream" produced by Daenerys Entertainment continued to receive $7.66 million and $5.73 million at the box office, ranking fourth and fifth in the list.

The "Death Poetry Club", which opened the second week of the painting, received another 2.08 million dollars this week after the box office of $1.63 million last week. It was only two weeks of screening. The cumulative box office of "Death Poetry Club" has reached $3.71 million.

"Death Poetry Club" officially opened a large number of 1,693 screens this week, more than the 1,621 screens after the emergency deployment of Universal Brothers "Dragon Brother", plus the film has been screened for two consecutive weeks With the accumulated word of mouth, few people will doubt that "Death Poetry Club" will win the box office championship of Christmas week.

In addition to "Death Poetry Club", there are also three films released on a large scale this week. These are Disney's 2D animation "Oliwa Adventure" based on Dickens' "Wudu Orphans", and the Fox film has won a series of Golden Globe nomination quality. But the mediocre "Working Girl" and MGM's "My Stepmother is an Alien" who took over from Columbia Pictures after giving up "Rainman".

Compared with the 1,693 screens of "Death Poetry Society", the screens for the opening of these three new films are relatively low. "The Adventures of Oliver" is 952, "Working Girl" is 1051, and "My Stepmother" "Alien" is 1106.

Like "Brother Dragon", due to strong word of mouth, the release of "Magnolia Flower" this week also expanded again, reaching 1,613 pieces, making it the third Christmas film to be released with more than 1,600 screens.

This year's Christmas Eve is still spent by Simon and Janet together. After Christmas, the Batman crew began to rush to Melbourne, but Simon had to wait until New Year's Day.

It may be that the previous months were too deserted compared to previous years. With the advent of Christmas, the North American market has seen an explosive growth this week.Although there are only four new films that have been drawn on a large scale, this week from December 23 to December 29, many old films that have been released for several weeks have seen a strong box office rebound.

However, there are always people in this world who are happy and sad.

Since the box office and word-of-mouth of "Rainman" began to counterattack, MGM has been in a strong state of unrest.

If the box office of $11.65 million in the first week is not so unacceptable, when the new week’s box office data is released, the decision to give up the distribution rights of "Rainman" Tony Tomopoulos only feels his own The job may be lost.

On December 30, the box office was released seven days during Christmas Week.

Compared with the total box office of US$73.19 million last week, the market soared 68% this week to US$12.236 million.

The "Death Poetry Club", which has the largest batch of screened screens, has achieved US$19.01 million at the box office in the first week after accumulating word of mouth in the previous two weeks, successfully winning the single-week box office champion of Christmas Week, with a total of US$22.72 million.

Obviously, another member of the 100 million box office club in Daenerys Entertainment was born in 1988.

However, compared to what the "Dead Poetry Club" expected, this week it surprised everyone, but "Rainman".

In the second week of the release, "Rainman" was still only 1136 on the screen, but with the further fermentation of word-of-mouth, this movie, which has apparently successfully evolved into a phenomenon-level movie, not only did not fall at the box office, but skyrocketed 45 %, reaching 16.67 million US dollars.

Even though several other movies such as "Dragon Brother Mouse", "Steel Magnolia Flower" and other films have seen different degrees of increase at the box office, the 45% reverse decline of "Rainman" is still amazing.

You know, the reverse decline of "Brother Dragon" is only 18%."Steel Magnolia" increased the number of screens to 1613, and the theme is very suitable for the festive atmosphere. The film's decline rate is only 25%.

Moreover, because of the different box office bases last week, the box office of "Dragon Brother Mouse", which fell by 18%, was $13.67 million this week, and the box office figure of "Steel Magnolia" was actually only $9.21 million.

In the case of the same number of screens, "Rainman" has achieved a box office drop of up to 45%. The number of single-week box office jumped from 11.65 million US dollars last week to 16.67 million US dollars.In two weeks, this film, which was originally predicted by many people at the box office in North America, may have a volume of only 20 million US dollars, and the total box office figure has reached 28.32 million US dollars.

At the same time, such box office data also officially means that the six films produced by Daenerys Entertainment this year have fully achieved the grand slam of the North American box office relay.Of course, a horror comedy that took over from New World Entertainment was naturally ignored.

In comparison, MGM gave up the "My Stepmother is an alien" that "Rainman" took from Colombia, because the word of mouth directly broke after the painting was opened, and there was no splash in the hot market on Christmas Monday. Any waves.

Seven days in the first week, this family comedy with a budget cost of up to $20 million earned only $3.81 million at the box office.

When the media noticed this and left it to MGM, there was only pure ridicule.

MGM gave up on "The Rainman", which wasn't optimistic, and chose "My stepmother is an alien." The original plan was actually quite perfect.

A family comedy with a sci-fi color such as "My Stepmother is an Alien", compared with the road movie of the two men all the way, is completely in line with the Christmas season.Although Columbia Pictures was not optimistic about the film during the internal audition, MGM executives generally believed that "My stepmother is an alien", even worse, should be better than "Rainman".

Wish is beautiful, but reality is cruel.

"My stepmother from the aliens" had a box office of $3.81 million in the first week. Even if MGM could get 55% of the box office share from the theater, it could only recover $2.09 million.

According to the original contract signed with Daenerys Entertainment, "Rainman" has accumulated a total of 28.32 million US dollars at the box office in two weeks. According to the 15% commission rate, MGM can get 4.25 million US dollars.Needless to say, the gap between $2.09 million and $4.25 million is just the estimated share of the two weeks, which is close to the $5 million quoted price when MGM let go of "Rainman".

There are rumors in the circle that just after Christmas, the big boss behind MGM, Kirk Kokrian, flew from Las Vegas to Los Angeles because of the "Rainman" and sent MGM executives. Gathered and scolded.

Although there are media reports that MGM will file a lawsuit against Daenerys Entertainment in an attempt to seek compensation based on some loopholes in the contract between the two parties, this matter will obviously have no context.Not to mention that Daenerys Entertainment is unlikely to leave the head and tail to MGM. Now it is called broken MGM, and it does not have that economic strength to sue Daenerys Entertainment.

In the face of the box office that "Rainman" accidentally broke out, apart from MGM who thumped his chest, the most tangled ones are undoubtedly the several cafes under the CAA.

When the rainman's counterattack box office curve gradually became clear, Barry Levinson, Dustin Hoffman and Tom Cruise all became the targets of the paparazzi's close pursuit.The trio's disdain for "Rainman" is still vividly remembered. Now, the paparazzi's favorite thing to do is to chase behind them and ask them what they think of "Rainman".

In the face of media tracking, Barry Levinson tried to completely disappear, but in the face of the uncrowned king who made up his mind, this strategy obviously failed.Barry Levinson disappeared for only two days during Christmas, and was dug out of Tokyo by supernatural media.

Dustin Hoffman, who had been hiding in the UK on "vacation" before, tried to express some of the success of "Rainman" and had his own merits, and the result was a stronger mocking.

On the other side, the media's harassment even affected Tom Cruise's filming "Born on July 4th". Oliver Stone was helpless and simply chose to stop work. Tom Cruise then hid most of the time. Inside a luxury mansion in Los Angeles without leaving home.

Paula Wagner, Cruz's agent, congratulated Daenerys Entertainment's "Rainman" very generously, plus Cruise did not look like Barry Lay before the release of "Rainman" Vinson directly conflicted with Daenerys Entertainment, and did not talk in a big mouth like Dustin Hoffman, making his situation in this public opinion storm better than the other two.

With the dust at the box office in "Rainman" and "Death Poetry" settled, Hollywood was surprised to find that in the six films produced by Daenerys Entertainment this year, "When Harry Meets Sally" and "Rainman" Neither "Death Poetry Society" is a script written by Simon himself. Even "Scream", although rumored to be Simon's idea, he did not sign it.

This situation undoubtedly proves once again that Simon Westero's vision of selecting scripts is no less than his creative ability.

As a result, Daenerys Entertainment had a series of movie rights in its hands, and suddenly became the object of concern in the entire Hollywood. At the time, it once mocked Simon’s media and film companies that took copyrights and took the copyright. Examine those items.

As for the projects where Daenerys Entertainment has expressed interest but has not yet got it, it is undoubtedly more closely followed by the entire Hollywood.