Hollywood Hunter

Daenerys Entertainment Headquarters.

Nancy Brill was picked up by the driver just after getting off the plane, and came outside Amy Pascal's office. It happened that Amy sent three tall girls out of the office.The girls didn't know Nancy, but they all greeted her politely before turning around and leaving.

After the three girls left, Nancy followed Amy into the office and asked, "Is this the three Wonder Woman candidates selected by the boss?"

After Amy turned to her desk, she nodded and said, "Yes, the company has arranged a few small roles for them. They just participated in the audition."

Nancy sat down opposite Amy and commented: "I think the one wearing the black trench coat is good. The other two, one is too weak in temperament, and the other is biased towards the baby's face, which is not suitable."

Amy didn't take the topic anymore. After sitting down, she looked at Nancy and said helplessly: "Wayne Huyzanga called in the afternoon, he will be driven crazy by you."

After Blockbuster was acquired by Wayne Huyzanga and others, the company's headquarters is currently located in the small Swedish town of Mo, south of Denver, the capital of Colorado.

Nancy Brill flew to Sweden yesterday afternoon and planned to attend the Blockbuster board meeting this morning. This was originally a routine meeting with no important issues.However, at the morning meeting, Nancy suddenly combined with several other directors of Blockbuster's board of directors to put pressure on the management, requesting Blockbuster to invest funds to update the data management system and add a dedicated data analysis team.

In the process of buying shares in BesTV, Daenerys Entertainment has promised not to interfere with the management of BesStar for three years.However, as the largest shareholder with a 35% shareholding, both Daenerys Entertainment and Blockbuster's management know that this promise cannot be implemented 100%.

In fact, Blockbuster had already accepted Daenerys Entertainment's proposal to increase the sales counters of peripheral products within the chain store, and this plan was also the earliest proposed by Nancy Brill.

Due to the company's pace of expansion, Blockbuster's funds have been stretched.

After Nancy arrived in Sweden yesterday afternoon, he privately discussed with Wayne Huyzanga about his new plan for data processing.But because this plan involves a 20 million US dollars budget, Wayne Huyzanga can only choose to refuse.

Then something happened at the morning meeting.

The rights of Daenerys Entertainment’s directors assigned to BesTV were temporarily restricted, but the other board members did not. Nancy persuaded those people to support his plan.

Knowing that Amy cut off her intentions directly from the airport, Nancy took out a document from her shoulder bag and handed it to her, explaining actively: “Amy, the number of Besida’s storefronts has indeed increased rapidly, but you can imagine Well, they are still using the data management system originally developed by David Cook. This system can only provide very simple data such as which video tapes are more popular. If there are only dozens of hundreds of stores, David Cook’s management system may also meet the needs. But if the number of chain stores is increased to thousands, this system will be very primitive and inefficient."

Amy listened to Nancy's explanation and turned over the documents she handed over. It turned out to be a survey report on the operation of Besida chain stores in several California cities.

After Nancy finished, Amy looked up at her and said, "But, Nancy, before you do this, you should at least discuss it with everyone."

"I'm sorry, Amy, but I just got this report before I left Los Angeles yesterday afternoon," Nancy explained, adding: "The threshold for the video chain business is very low. If you just blindly expand the scale, ignore the company. With the simultaneous improvement of the management level, we can only get a big fat man who can't even walk through the road to 600 pounds. A slightly healthier competitor can easily surpass this company on the runway."

Amy just nodded slightly and stopped answering, and read Nancy's research report carefully.

In the report, Nancy explained the necessity of Blockbuster to upgrade the data management system and increase the data analysis team through very solid data.

The big reason why large supermarket chains such as Wal-Mart and Aldi are successful is that they can make profits as much as possible for customers.However, it is not simply a matter of price cuts to allow profits. Short-term price cuts will not be very effective. This strategy must be long-term.

This is where the problem comes. Only if you have enough profit space can you make long-term profits to customers.To do this, a company's operating costs must be low enough.

Companies such as Wal-Mart and Aldi have successfully achieved this through a streamlined and efficient management system.

The same is the chain retail business, Blockbuster's market share in the video chain business is only about 5%, but if you want to grow bigger and continue to maintain your own advantage in the industry, you must follow the business strategies of Wal-Mart and other companies.

For video chain companies, an efficient data management system allows the operations team to more accurately determine the company’s terminal sales data and make timely adjustments in procurement, warehousing, logistics, etc. The efficiency increases and the cost naturally decreases. The company needs to hire employees The number will also decrease.

The number of employees of more than 2 million during the peak period of Wal-Mart shows how high the labor cost of the retail chain business. The recent number of video stores in Blockbuster has just reached 500, and the number of employees has exceeded 3,000.

After reading the research report in his hand, Amy also understands why other directors of Blockbuster will stand aside with Nancy.

As long as there are people with a little vision, they probably will not reject this kind of measure that is very beneficial to the development of the company.

The complaint from Wayne Huyzanga also affirmed Nancy’s suggestion on the phone. He just hoped that this matter would be delayed, because Besida’s current funds are too tight.

Daenerys Entertainment's $120 million stake in Blockbuster was spent more than half of the last month on repayment of due debts and accounts payable.The remaining 60 million US dollars of funds, counted as the continued contribution of the revenue of the BesTV chain, can only allow this company to support half a year at the most.

Blockbuster's management has now begun to consider financing in the second half of the year.

Closing the report, Amy can only say: "Well, Nancy, I will pass this report to Simon, this time it will be fine, but you can never do this kind of sudden attack next time."

Amy wanted to expose it, but Nancy was still not finished, saying: "Amy, Huy Zanga still only agreed to $10 million to upgrade the data management system this time. Setting up a data analysis team and establishing a movie database It didn't pass. I was thinking, can the company pay for it? Not just Blockbuster, building such a team and database is also of great benefit to Daenerys Entertainment."

Nancy's report also suggested that Blockbuster set up a dedicated data analysis team based on previous research results, and even further established a complete movie data database.

Speaking of which, this proposal is still inspired by the recent turmoil in the Japanese financial market.

The news that Simon entered the Japanese financial market a few days ago revealed that many ordinary people have begun to pay attention to financial affairs and further affect people's leisure and entertainment life.

The research team hired by Nancy found that many customers of the BesTV chain started to ask the clerk to recommend some commercial and financial movies. However, either the clerk did not know the type of movie the customer needs, or there were not too many similar themes in the store. , The results can be imagined, the chain stores unwittingly missed a lot of sales opportunities.

Most of the people who are willing to work in the video chain store are just to support their families, and a large part of them are part-time workers. The company cannot hope that these people are all fans who have a wealth of film knowledge that can serve customers.

At the same time, because the chain store data management system is relatively primitive, customer needs cannot be communicated to the management in a timely manner and quickly arrange film and television resource allocation.

These reasons will cause inefficiency in the operation of Blockbuster.

Nancy believes that the data analysis team and the movie data database solution proposed by him can not only effectively solve the above problems, but also take the initiative to create business opportunities.

For example, this time, if there is a data analysis team that can receive and process terminal information feedback in a timely manner to confirm that consumers are interested in commercial warfare movies, they can quickly check and allocate corresponding content resources from the movie database.

If the data can be more refined, you can even judge the content resource requirements of different regions in advance, avoid wasting resources in procurement, warehousing and logistics, and save costs as much as possible.

Moreover, with the data support behind the company, even the clerks who don’t know much about the movie materials can give the customers appropriate suggestions at the right time: "Oh, you are interested in this type of film, maybe you can watch A look at Oliver Stone’s "Wall Street."

Opposite the desk, Amy listened to Nancy’s introduction and developed an urge to rub her forehead: “Nancy, such a team and database may be very helpful to BesTV, but it is difficult to generate direct revenue. And profits, if invested by us, not only can not make money, but also need long-term continuous investment, the company can not do this kind of thing."

"I have already talked to Huy Zanga, Amy. Daenerys Entertainment can set up a subsidiary for this purpose, and then sign a cooperation agreement with Blockbuster. After several years of operation, when Blockbuster has enough strength, you can By paying for this company, we will be able to recover the investment by then. Even if this company's role in Blockbuster is obvious enough, we can ask for more shares from Blockbuster through share swaps and mergers."

Amy would like to refute a few more words, hesitating, still said: "I will pass this report to Simon, Nancy, if he agrees, I will provide you with a budget. However, you just recently set up Blizzard The studio is also responsible for the consumer goods department. If you add this company, are you sure you can get over here?"

"Of course it's okay," Nancy nodded, and when she got things done, she got up and said, "If there is nothing else, Amy, I'll leave first."

Amy got up and sent Nancy to the door and said, "Tomorrow's "Rainman" celebration party, are you coming?"

"Rainman" successfully broke the 100 million yuan mark three days before the weekend of February 10 to February 12, and after the complete ninth week of release, the film received another 6.63 million US dollars in seven days, and the cumulative box office reached 100 million. $6.32 million.

Daenerys Entertainment announced that it will hold a celebration party on Saturday night after the data is released on Monday, and it is also a PR for the film Sprint Oscar.

Nancy made no plans tomorrow night, but refused: "I won't pass."

Amy did not reluctantly, reminded: "In this case, you can pick a gift tomorrow, or write a greeting card, and send it to Jenny."

Nancy was puzzled: "Huh?"

Amy explained: "Next Wednesday is Simon's birthday, and Jenny will probably fly to Melbourne the day after tomorrow."

Nancy stood looking at Amy and smiled after a while, said: "I thought you wouldn't remind me of this kind of thing."

Amy is just thirty years old this year. Although Nancy is a little shorter and looks younger, she is actually a few years older than Amy and has more professional experience than Amy.Therefore, she is actually well aware of Amy's faint alertness during this time.

Although Simon’s 20th birthday party was very volatile last year, Nancy did not remember it unless it was Amy’s reminder.If everyone sends a greeting card gift or other greetings on the birthday of their boss, she alone does not ask, and it is hard to wonder if Simon will be ill at her.

"I really hope you can forget this," Amy helped Nancy to open the office door and shrugged. "But, anyway..."

Nancy saw Emira open the door, but no longer hurried to leave, said: "Speaking, I am not very good at this kind of thing, what gift do you intend to give our little boss?"

Amy said: "A box of pencils."

Nancy was a little surprised: "Too shabby?"

"I specifically brought people back from Germany, and, do you think we can send anything that will stun Simon to be surprised? Even if there is, I probably can't afford you."

"It is indeed so," Nancy remembered Simon's ever-expanding horror net worth, thinking about what gift to pick, but said: "I can't afford it for sure, aren't you sure?"

Amy’s compensation plan is no secret. According to Daenerys Entertainment’s net profit scale last year, a 5% annual net profit share and forward equity awards of equal value are a huge sum of more than $20 million.

In comparison, the agreement signed by Robert Rem and Robert Egger with Daenerys Entertainment, in addition to the basic salary, the annual maximum award amount is only 3 million US dollars.Nancy's own three-year salary plan also only has an annual salary of $150,000 plus a bonus of up to $1 million.

The remuneration packages of Rem, Iger and Nancy are actually equivalent to the executives of the same positions in the seven major studios.

As everyone knows, Amy gave up the position of vice president of Fox and switched to a fledgling'hair boy' job. If she fails, she may become a laughing stock. Such a generous salary is also the return of taking risks.

Strictly speaking, Amy is equal to another founder of Daenerys Entertainment.

Therefore, Nancy didn't feel anything wrong with herself, and she didn't care about whether other people had any ideas.

Amy joined in March 1987 and her annual bonus will not be settled until next month.Because the box office of films such as "Rain Man" and "Death Poetry Society" has been received after the New Year, the cash reward she can get is actually higher than 5% of the net profit of $23.873 million last year.

However, Amy also knew that some people in the company would feel unbalanced, so she didn’t pick up Nancy’s topic, but just smiled and said: “The company’s financial report last year was just completed. Everyone’s meaning is to be as confidential as possible. If you want to see it, come to my office next week, this data can't be taken out or sent out."

Nancy nodded understandingly: "I understand."

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