Hollywood Hunter

September 23.

On the second day of the opening of Milan Fashion Week, just after nine o'clock in the morning, people began to gather in a waste factory in the Frini district in the western suburbs of Milan.

Gucci's 1990 Spring and Summer Women's Wear Show will be held at ten o'clock.

Three months ago, since the selected waste factory on Mestner Avenue in the Flany district in the eastern suburbs, Gucci's team began to renovate the plant that will be used for this big show.As of the opening of Fashion Week, even the Mestner Boulevard outside the factory is full of Gucci brand posters, and all details such as lights, seats, T-stages, etc. used for catwalks are also pursuing excellence.

After all, this big show is only a grand marketing for the brand after all, in order to reshape the high-end image of this luxury brand after Gucci's recession for many years.Therefore, the costumes displayed by Daxiu are actually still second. As long as they work hard, a good designer cannot design a work that fails too much.

The focus of the big show is still behind the scenes.

In order to maximize the exposure of this big show, and the exposure of a positive image, also from a few months ago, Gucci's marketing team has already started media public relations work, Daenerys Entertainment also gives as much as possible to provide All help for Gucci.

Therefore, before the start of the big show, many top fashion magazine pages have been booked by Gucci. CNN, MTV, and many TV stations in Europe, Australia and even Asia were also invited to cover this big show. Gucci also specially invited different The stars of the country and regions performed photogenic cooperation, and appeared continuously and the famous Valerie Galino in Italy will cope with the local media. Hollywood singer stars such as Madonna and Gina Davis will appear on the scenes of CNN and MTV. In the middle, Natasha Kinsky is going to be interviewed by French TV, and so on.

In terms of models, I feel that Gucci's momentum is fierce. With the obvious efforts of competing brands such as Dior and Chanel, in recent years, the most well-known supermodels such as Claudia Schiffer, Linda Ivangorinsta and so on Still absent.However, the supermodel team of this big show is still strong, Cindy Crawford, Carla Bruni, Paulina Preskova, Stephanie Seymour, Helena Christensen, etc. Well-known models are more than enough to prop up the starlight of this stage.

In addition, there are naturally produced around this big show.

After the big show, this documentary is expected to be recorded in the North American theater in November, and will also be released in Europe, Asia and other regions.

Like the Gucci Night at the Cannes Film Festival in May, Simon is still a mascot for this big show.

However, Simon had originally planned to take a break after completion. This time it was not a rush, let alone Janet's reason to get rid of Cersei Capital.Therefore, after the big show, although there are still many things waiting for Simon to deal with, he does not need to leave in a hurry like last time.

Last night I played in a club in the city until late at night, and I still get up early today.

From the shore of Lake Como to the eastern suburbs of Milan, everyone had breakfast together, and it was less than eight o'clock. Everyone then invested in today's busy schedule.Prior to the rehearsal, this runway show is expected to be only 15 minutes, but various work schedules may be busy for a full two or three days.

Again, Kung Fu is behind the scenes.

"Hi, Maggie... Yeah, Jenny and I are all Gucci. In order to avoid wearing this brand in the future, I'm already considering buying some other luxury brands... I owe you an accompaniment, of course I haven't forgotten."

...

"Gina, and Jeff, I’m so glad you can come here... Since it’s a baseball movie, I always have to get some training. After shooting, I promise you will be promoted to an action actress... Well, what I just said ?"

...

"Lilly, you are so beautiful today...Of course Italian is no problem, but I still prefer your accented English."

...

"Hello there,

...

As the catwalk began, the guests gathered in the waiting area to chat with each other after finishing taking pictures by the media wall.

Both Sophia and Tom Ford are making final preparations, and Simon and Janet have taken on the host role to shuttle to the crowd and greet everyone.

The two entertained in the crowd for a lap. After a short leisure, Janet suddenly leaned into Simon's ear and whispered, "Why didn't Sandra come this time?"

"She's making a new film and can't make time," Simon smiled and posted on the woman's cheek. "Do you want Sandy to come?"

When Simon was in Los Angeles a few days ago, Sandra specifically called him to explain this matter. In order to widen the road, Sandra received a cabaret film from Columbia Pictures.

From the 1978 box office of the year champion, these years have been a very important category of Hollywood movies, and hot works are everywhere.

Although I haven't heard of the song and dance film named, since Sandra wanted to try, Simon did not dissuade.Several consecutive hot films were sitting next to him, and there was also an Oscar nomination for best female match. Sandra's coffee has been solid, and it doesn't matter if you fail one or two works.

Of course, these details are not necessary to explain with Janet.

Janet listened to Simon's answer and sneered, "It would be nice if she never appeared in front of me."

While talking a small story, a hot Latino girl walked towards the two of them. Simon recognized Sabina Fruily, who met her last trip to Florence, smiled and greeted: "Hi, Sa Binna, why are you here?"

Sabina Friuli had a slightly flattered expression on her face and said, "Simon, I didn't expect you to remember me, Ms. Facie's invitation letter to me. Um, is this your girlfriend?"

"Yeah, Janet Johnston, Janet, this is Sabina Frilli."

The two women greeted each other, and Sabina Friuli talked about her latest things. She had just taken a role from Giuseppe Tonadoret's new film and played one of the children of the actor.There was also no concealment in the discourse that Sofia did some help.

After the replacement of the original Palme d'Or in May, Giuseppe Tonadore immediately became the first-line director of Italy. Not only was it bought by Universal Pictures at a high price, but the new film project was also looted.

It's just that because of mistakes in the distribution strategy, there was no splash in North America.

Daenerys Entertainment has also become one of the producers of Tonadore’s new film after some twists and turns. The production budget is converted into US$3 million, which is not low in Europe. High-end film industry invested 100 Obtained the omnichannel copyright of the film in North America at the cost of ten thousand dollars

At the same time, because of the failure in North America and the growing popularity of Daenerys Entertainment, Gaomen Pictures also has a great say in the production of this movie.

Gucci and Gaomen Pictures are collaborating, and Sofia naturally keeps in touch with Deutschmann. Also in Italy, it is not difficult to help Sabina Frelli fight for a role in the game.In the script that Simon has seen, one of the children of the male protagonist is a model, and the image of Sabina Fruily is just right.

I just don’t quite understand why Sofia wanted to help this woman. The last short communication should not have reached this level of closeness.

Near ten o'clock, the guests began to sit in.

Although a large number of guests were invited, the core of this show is still the new Gucci clothing on the models. Therefore, the lights in the show are mainly concentrated on the T stage.However, in order to cooperate with the filming of the documentary, the media reporters in the show no longer squatted by the T stage in front of the guests like other catwalks of this era, but purposely distinguished the media area from the guests by lengthening the T stage. section.

Simon and Janet did not plan to appear too much in that part, so they deliberately asked for a less prominent position, and they were in the second row.The front row is basically reserved for fashion celebrities and film and television celebrities who will be swept by lights and lenses.

ten o'clock.

The lights dimmed in the show and the prelude music sounded.

Sophia stepped out of the background with a weary look, and Jennifer, who was sitting on Simon's left hand, gave up the position next to the man.

The spotlights gathered at the exit of the T-stage, and Cindy Crawford, who was responsible for the opening of the big show, appeared in front of everyone in a white dress, with a round neck, sleeveless, open back, waist and a knee length with obvious Gucci accessories. The skirt suddenly gave people a bright feeling.

In all fairness, Simon accepts incompetence for most of the clothing styles of this era, especially the broad-shouldered suits of urban working women. Under Simon's resistance, women around him rarely wore such ladies' suits.

The fashion design style of this big show, because Sofia will enter the field to discuss with Simon by telephone and fax, he also unconsciously conveyed some of the design styles in his memory to this side.It now appears that Tom Ford did adopt a lot of Simon's suggestions, especially to increase the Gucci brand elements in the design and to appropriately strengthen the complexity of the fashion style, because this can very effectively avoid imitation.

Plagiarism and imitation of luxury brands has always been a headache for companies.

In addition, the proposal to divide the big show into several sub-themes according to fashion style hues has also been implemented.

Speaking of which, Simon still did a lot of preparation work.

He has basically watched the big show videos of major luxury brands in recent years.