Hollywood Hunter

Simon's departure did not have much impact on the competitive Thanksgiving schedule.

After the premiere on November 16, the movie reviews of "Flying Over Childhood" began to be registered in major media in North America.

However, this family comedy that used baby talk as a gimmick did not provoke praise from the media. Under the joint public relations of Warner Brothers and Daenerys, the media movie score was only 6.2, barely reaching the pass.Many variety of mainstream newspapers such as "Variety", "New York Times", "Washington Post" and so on gave negative reviews.

"Variety" commented that "baby's words that imitate adult thoughts and tone are not cool at all, but make people anxious", and "The New York Times" also commented that "Billy Christo's chattering voiceover is desperate."

Although there are many newspapers that give positive reviews such as'very interesting','the idea of ​​opening the baby's surprise', and'a delightful movie', both Warner Brothers and Daenerys know how many of them The public relations component makes it unavoidable to worry about the future of this movie.

From November 17th to November 19th, this film with Mel Gibson and Billy Christo (voice) participated in the first three days of the weekend and won 20.46 million US dollars at the box office, easily winning the weekend box office list championship.

Three days to spend 20.46 million US dollars, compared with the production cost of 15 million US dollars, of course this result is already very good, but Daenerys entertainment is difficult to relax.

Everyone knows that this beautiful start box office is the result of spared no effort in publicity in the early stage, and finally determined the total box office potential of "Flying Over Childhood" or the status of the box office next week.Because of the media's disapproval, Amy and others are worried that the box office curve of this movie will go down significantly.

In this regard, "Scream 2", which has fallen by more than 30% for two consecutive weeks, can be said to be a reference.

After its release on October 27, "Scream 2" had a box office of US$31.77 million in the first week, a 33% drop the following week, and received US$21.29 million.By convention, the fall of a movie is too deep the next week, and the fall in the third week will definitely narrow, but the fall in the third week of "Scream 2" has been further expanded to 35%, from November 10 to November 16. Received only 13.73 million US dollars in seven days.

At the box office totaled $66.79 million over three weeks, Daenerys Entertainment is still making a lot of money. However, the box office curve shown in "Scream 2" may be no problem for this sequel to break through 100 million, but it certainly will not reach the first. The local box office has a total of 132 million US dollars.

"Fly Over Childhood" does not have the popularity advantage of the sequel, and the critics' reputation has not been excellent. The first week's box office can rely on the pre-announcement and cast lineup to support it, but in the next week, "Back to the Future 2" is in a menacing situation, if the next week drops more than 30 % Or even 40%, the local breakthrough of 100 million may be hopeless.

More than 20 million US dollars in the first weekend, "Flyover Childhood" more than 60 million US dollars is still very easy, this is destined to be a profitable project.

Because of the original contract, if "Fly Over Childhood" could not break through 100 million, Daenerys Entertainment must continue to cooperate with Warner Bros. on another project until it breaks through 100 million.Therefore, compared to the concerns of Daenerys Entertainment, Warner is relatively relaxed.

In this era, movies with more than 60 million US dollars at the local box office have been regarded as big sellers.

In any case, Warner Bros. is destined to make a fortune from this project.If you earn less this time, you will come to the next cooperation opportunity.

In different minds, on November 22, Universal Pictures' "Bucket Bomb" "Back to the Future 2" was released. This fan is looking forward to the sequel for 4 years and lived up to expectations. It was just two days of painting on Wednesday and Thursday. It is easy to book 15.18 million US dollars and easily grab the third place at the box office from November 17 to November 23.

At the same time, "Flying Over Childhood" easily won the first place in the weekly box office list with US$29.23 million.Paramount Pictures' "Harlem Nightclub" starring Eddie Murphy ranked second, with a box office of $23.72 million in the first week.

"Scream 2" this week's decline has finally begun to narrow, compared with last week's box office fell 23%, and received another 10.56 million US dollars, the cumulative total box office was 77.35 million US dollars.

In this week's six new films, Disney's animated film "The Little Mermaid", which was quietly drawn with only 994 screens, ranked fifth, with a box office of $8.44 million in the first week.

Afterwards, Orion Pictures had the same magnitude as "Flying Childhood" and "Harlem Nightclub" but the "Magic Sea Childhood" did not arouse the audience's response. The large-scale 1713 block opened the screen and was only Orion seven days in the first week Brought US$4.1 million at the box office, ranking seventh in the weekly box office list.The story of the girl and the elk, which had high hopes of 15 million dollars invested by Orion Pictures, failed again, further impacting this top-tier second-line film company whose financial situation continues to deteriorate.

The recent contact with Orion Pictures intends to test Hollywood's Seagram Group in Canada to see this situation. Although it did not retreat, it has proposed more stringent capital injection conditions to Orion's major shareholder John Kruger.

In addition, "My Left Foot" released by High Gate Pictures, a subsidiary of Daenerys Entertainment, opened on November 10, with a box office of US$1.83 million in the first week and US$1.52 million in the following week.Over the course of two weeks, this biographical film has silently accrued $3.35 million on 112 screens.

The film has also received unanimous praise from the media as scheduled, and Ella Deichman has begun to declare various awards for the film.

This year's Thanksgiving Day is November 23.

Starting on Thursday, Thanksgiving, the North American public usually has four consecutive days of vacation.Therefore, November 24 to November 30 is also the golden week of Thanksgiving, and a large number of spectators poured into the theater during the Thanksgiving holiday.The number of viewers has increased significantly, and usually many movies will come down at the box office this week.

The first box office champion of the first episode has accumulated a lot of popularity, and two days after the painting, it has received $15.18 million. Although the word-of-mouth of "Back to the Future 2" and "Flying Over Childhood" are only barely qualified, most media eyes are still focused on Department of "Blockbuster".

Other film companies have adjusted their film schedules to avoid the "back to the future 2" while Daenerys Entertainment bucked the trend. The Gucci fashion documentary "Gucci Seal" produced by Gaomen Films was 532 on November 24. The scale of the block screen was officially opened.

The fundamental purpose of the production of "Gucci Mark" by Daenerys Entertainment is to promote the Gucci brand and does not expect much commercial benefit from it.The scale of the 532 screens seems to be small, but it is all concentrated in the core metropolitan areas where Gucci brand potential consumers gather in New York, Chicago, and Los Angeles.

Moreover, the documentary originally planned for a budget of US$3 million was inevitably overrun to US$5 million under the request of Sofia and others for excellence.After Gucci took the initiative to prepay the advertising costs, Gaomen Films invested another US$5 million in advertising budget.

A total of US$10 million was smashed down. With the gimmick of the first fashion documentary on the cinema and the hard-working publicity of the star supermodel fashionistas, "Gucci Seal" has attracted a lot of attention before its release.

At the same time, the film also accounted for a lot of cheap in terms of schedule.

Various studios have evaded the edge of "Back to the Future 2". If it is not the "Back to the Future 2" that was drawn two days in advance, only a new film of "Gucci Mark" will be released on the North American theater on the 24th of December. .

The well-regarded word of mouth in "Back to the Future 2" has consumed the interest of the media in the first two days, and then the market turned cold in the first two weeks of December. There is a lack of new movies that deserve attention.As a result, the attention of many media has turned to this gimmicky fashion documentary.

The overspending of $5 million is naturally not a waste of money.

Simon repeatedly emphasized that the documentary must tell a complete and interesting story in order to make the audience interested in the project preparation stage.

The creative team accomplished the ideas he elaborated very well.

The documentary features Tom Ford. Since the young designer who became the creative director of Gucci in the dispute at the age of 28, under pressure, he started with the preparations for the September fashion week. Running in, experiencing the confusion of brand design, going through the ups and downs of the fashion week preparations, and finally successfully completed the Gucci 1990 spring and summer women's show in Milan Fashion Week in September 22nd in praise.

In addition to the complete story, the documentary is also perfectly interspersed with a large number of classic Gucci products that are enough to make fashion women scream and many gossips in the circle. A supermodel occasionally appeared for this documentary. More selling points.

Because a small-scale premiere was held in advance, "Gucci's Mark" was released on November 24, and most mainstream media in North America published comments on the documentary.

Compared with the lukewarm reputation of a series of films last week, "Gucci Seal" unexpectedly received a lot of praise.

"Variety" magazine, which has continuously negatively rated "Scream 2" and "Flying Childhood", praised the "Gucci Seal" for creating a beautiful fashion dream this time."Hollywood Reporter" also praised the documentary for its "well-crafted narrative structure that keeps most Hollywood movies out of reach."

According to statistics, the comprehensive media score of "Gucci Seal" also reached 8.3 points, which is the highest score of all eight new films in the past two weeks.

On the other hand, in the eyes of most people, "Return to the Future 2", which is almost destined to be a big seller, was obviously unsatisfactory at the box office in the first weekend after entering the painting.

On Friday, November 24, compared to Thursday, the single-day box office of "Back to the Future 2" was $11.19 million, a single-day increase of 41%, which is naturally expected.

However, entering Saturday, the box office performance of "Back to the Future 2" was a surprise to many people.

Anyone who pays a little attention to the movie box office knows that usually, the performance of a movie at the box office on the three days of the weekend will basically be a lower opening parabola that falls on Friday, Saturday, and Saturday.

However, "Back to the Future 2" closed at US$11.19 million on Friday. According to such data, when many people think that the movie’s first full-week box office will exceed the US$40 million mark, the movie’s Saturday box office Compared to Friday, it unexpectedly fell by 7%, and the box office slipped to 10.4 million US dollars in a single day.

If the box office of "Back to the Future 2" fell on Saturday and could barely find an excuse for the large number of former movie fans to watch the movie on Friday, then on Sunday, "Back to the Future 2" compared to Saturday A huge drop of up to 40% in a single day is destined to make this movie impossible to continue the brilliance of the previous work.

It should be known that the decline of general blockbuster movies on Sunday during the same period is basically no more than 20% relative to Saturday.The summer season is similar to "Return to the Future 2" opening mode "Avatar 3", the first Sunday compared to Saturday's single-day decline was only 9%, temporarily ranking this year's box office chart "Sixth Sense" It went all the way down in the first weekend.

Compared with the decline of "Return to the Future 2" that quickly showed in the first weekend of the release, the box office performance of "Flying Over Childhood" was also unexpected by many people.

However, unlike the weak box office of "Back to the Future 2", "Flying Over Childhood" unexpectedly realized a downturn while taking advantage of the Dongfeng of the Thanksgiving Week holiday.To be precise, because "Back to the Future 2" did not perform as expected at the box office, the inexhaustible market share allowed many movies to fall during the same period.

From November 24th to November 26th in three days, "Back to the Future 2" won the weekend box office championship with a very weak advantage.Then, this sci-fi comedy that most movies of the same period actively avoided was overtaken by "Flying Childhood" on weekdays.

In the end, for a complete week from January 24 to November 30, "Flying Innocent" once again won the first place in the single-week box office list at the 33.38 million US box office, and the film's box office decline was 14% compared to the previous week.

In just two weeks of opening, the total box office of "Flying Over Childhood" in North America quickly accumulated to $62.61 million.

Daenerys Entertainment's worries were completely wiped out after the film was released in the first week.At the box office of more than 60 million US dollars in two weeks, no one would doubt that the total box office in North America of "Flying Over Childhood" has a strength of over 100 million US dollars.Moreover, according to this box office trend, the total box office in North America for "Fly Over Childhood" will far exceed the figure of $100 million.

Immediately afterwards, "Back to the Future 2" ranked second at the box office of US$32.71 million. This "bullet bomb" film that had high hopes from Universal Pictures lost the single-week list championship position for the first full week, and the entire release cycle There may not be another one-week box office champion.

In addition to the two heavyweight films, Eddie Murphy's "Harlem Nightclub" failed to be released this week like "Flying Over Childhood", but fell by 42%, ranking third in the list, and received 1361. Ten thousand dollars, 37.32 million dollars at the box office in two weeksThe total box office in North America, which is expected to be $60 million, is quite satisfactory.

Disney's animated film "The Little Mermaid" also achieved a 13% box office decline and received another 9.63 million US dollars.

Subsequently, the "Gucci Seal", which unexpectedly kicked "Scream" out of the top five of this week's list, is undoubtedly the biggest highlight of this week's list.

Because of its excellent quality, various gimmicks and sufficient publicity investment, "Gucci's Mark" with a 532-screen opening scale of seven days in the first week of the book received 9.55 million US dollars, only less than 100,000 US dollars behind the lag The Little Mermaid.

Moreover, the average weekly box office data of this fashion documentary for nearly $18,000 is more than all other movies on this week's list.