Hollywood Hunter

Los Angeles.

Daenerys Entertainment Division in Burbank.

The time is Friday, December 1.

"Gucci's Mark" received $9.55 million with 532 screens in the first week. This documentary was originally for promotional purposes and did not pursue profitability. The box office performance far exceeded everyone's expectations. Ella Doichman began the first time. Preparing to increase the screens of this documentary.

However, Gucci has made a decision that is difficult for him to accept. The North American screening of "Gucci's Mark" will always maintain the size of 532 screens, and no one screen will increase.

In the first week of "Gucci's Mark", only 9.53 million dollars were credited with 532 screens. Word of mouth and popularity are also rising. If the number of screens is gradually expanded to about 1,000, the North American box office of this documentary can easily exceed 50 million. US dollars.

Now, if only the screen size of 532 screens is maintained, the total box office size of "Gucci's Mark" in North America is likely to be only 40 million US dollars, and the difference between the two is at least 10 million US dollars.

In comparison, because the previous work has done enough, with an additional 500 screens, Gaomen Film only has to pay $500,000 in copying and shipping costs.

"Ella, this is actually a decision made by Mr. Westero himself."

In the office of Ella Doicman, Angela Arendz, the president of Gucci America, who came to Los Angeles to discuss the follow-up promotion of the "Gucci Seal" with Highgate Pictures, faced Ella Doicman again. Explain the question, so explain.

When Ella Deichman heard that Simon had decided not to increase the number of screens in Gucci's Mark, he immediately dispelled the idea of ​​persuading Gucci to change his mind.

Before officially signing the onboarding agreement, Ella Doichman and Simon had a face-to-face in-depth talk. Simon clearly told him that although his salary agreement had a 5% high-end film industry net profit sharing clause, the high-level door The operation of the film industry must still obey the interests of the entire Daenerys Entertainment, and the company's internal cooperation mechanism will not change.

The same is true of other companies that extend to the entire Westeros system.

Ella Doichman's compensation plan has a 5% net profit share clause for Gaomen Pictures, but because of Simon's request, he is destined to be impossible to do everything in the interests of Gaomen Pictures, not to mention It may make Gaomen Films its own private territory.

Ella Doichman was originally squeezed out of the new film company by several partners. Now, his power and salary in Hollywood are beyond the reach of the previous partners. He is very satisfied with this, so he does not resist. Simon's decision.

He dared not resist.

Working in Burbank, Ella Deichman could feel how bad life was for Robert Rem.

Attempting to change jobs, Simon did not drive him out of the company and paid for the purchase of a Manhattan property for him.

However, Rem, who was originally the third largest player after Simon and Pascal, is now divided into three powers, and Pascal has obviously begun to intervene in the company's issuance.

It is conceivable that as long as Pascal has completed the takeover of the company's distribution network, Rem will be completely marginalized and belong to the existence that can be kicked out at any time.

What makes Rem even more uncomfortable is that with Daenerys Entertainment's influence in Hollywood now, if Simon is not relieved, he simply has nowhere to go.Rem, already in his fifties this year, left Hollywood and it was impossible to switch to another job.

Therefore, knowing that he is being marginalized, Robert Rem not only cannot resist, but also must complete his work with due diligence to avoid being dismissed in advance.

After completing the three-year term in the contract, the two sides can be considered as a peaceful breakup. Rem can continue to find other jobs. If he is rushed out of the company in advance, Hollywood now has no place for him.

Ella Doichman didn't want to fall into the situation like Rem.

However, Ella Deichman still did not understand Simon’s decision,

"Ella, Gucci is a luxury company, which is destined for our company's products not for the general public. If the "Gucci Seal" is not sold, we will definitely hope that more potential consumers will see this documentary. Now , We want to create a documentary that everyone knows about this documentary but not everyone can see its status, so that Gucci can keep a distance from the public and maintain its own brand style." Angela Arendz said , Handing a follow-up marketing plan to Deichman, saying: "So, Gucci intends to add an additional US$3 million publicity budget to maximize the popularity of "Gucci Seal"."

Ella Doichman took over the information and thought about it in her mind.

If you do not increase the number of screens, according to the North American box office calculation of "Gucci Seal" of 40 million US dollars, excluding all costs, Gucci will be able to distribute the profit from the box office in the future is about 3 million US dollars.

Gucci obviously intends to put all the revenue generated by this documentary into the brand's publicity.

Thinking of this, Ella Deutschman inevitably asked curiously: "Anji, can I ask, how is Gucci's revenue during this time?"

Angela Arendz nodded with a smile, saying: "I don't know very well overseas. On the US side, Gucci's sales last week were 8.03 million US dollars, a 51% increase from the previous week. This week should be able to Break through 10 million US dollars."

Ella Doichman heard the news and immediately understood why Gucci would willingly give up the box office revenue of "Gucci's Mark".

The profit margin of luxury goods is very high, but on the Gucci America side, the gross profit generated by a week of sales is probably more than the money Gucci can earn from the box office of this documentary.

As the president of Gucci America, Angela Arendz can directly experience the boosting effect of "Gucci Seal" on the sales of Gucci products.

At the end of the year is the peak sales season. If there is no "Gucci Mark", the weekly sales in North America will basically remain at about 5 million US dollars, which is enough to allow Gucci US branch to exceed the sales target of 150 million US dollars this year.

Now, affected by the release of "Gucci's Mark", sales at Gucci stores have increased significantly.

The US branch originally expected that December sales should be between 20 million and 25 million US dollars, but now it is expected to reach 40 million, which not only far exceeded expectations, but also pushed the total sales of Gucci US branch this year to 1.7 One hundred million U.S. dollars.

Because of the rapid improvement of Gucci's performance, many media have recently discussed that the Gucci family did a huge loss business early this year.

According to Daenerys Entertainment’s $170 million purchase of a 63% stake in Gucci, the company’s valuation at the time was only $270 million.In less than a year, many media believe that the value of Gucci has soared to 1 billion US dollars.

Having talked about these, Alenz and Deutschman started to discuss the follow-up promotion of "Gucci's Mark".

More than half an hour later, after the matter was over, Arendz was saying goodbye to Deichman outside the office. Today he wore a short black trench coat and stepped on black boots. Some Queen Madonna turned from the stairs.

Angela Arendz and Madonna knew each other. After the two embraced and greeted each other enthusiastically, Madonna said: "I also want to call you at night, Angel, the black metal chain handbag that has just been launched recently. Can you help me find one? Los Angeles is out of stock. I asked people to buy it in New York, and the specialty store over there said no, which is awful."

Angela Alenz explained: "This is a limited edition based on the recent documentary. There are only a total of 100. There are 30 stores in North America, and there were no last weekend. However, I can let people from Europe brings you one."

"Thank you, Angie, you are so good," Madonna took Arendz's arm and asked again: "However, since it is so easy to sell, why not produce more?"

Angela Alenz said with a smile: "If there is more production, it will not be called a limited edition. These 100 handbags are numbered. There are only 100 in the world. There will be no more than one, and no less."

Madonna, of course, wouldn’t know what a limited edition was, but just joked casually.

The two agreed that Angela Arendz would leave and leave without mentioning money.

The handbag that Madonna asked for was priced at $2,999, which is already 10 times the price of some basic Gucci handbags.

In the field of handbags, Gucci can not be compared with the "king of handbags" Hermes. The price of high-end handbags in the past was around US$1,000. This handbag with a price of US$2999 can be described as a very careful attempt by Gucci to hit the higher end, so only 100 were produced.

In order to avoid embarrassing situations such as slow sales, the 100 handbags will also be sold in North America, Europe and Asia.

The result of the attempt is obviously very good.

The 30 handbags put in North American stores were actually sold out last Saturday morning, and now nearly a week has passed, and celebrities like Madonna are obsessed, indicating that this handbag is also very successful in publicity.

Gucci has also given this limited-edition handbag to several actresses who work very closely with Daenerys Entertainment for street shooting promotion. Madonna, although attending the last Gucci show, was not here Column.

However, Madonna took the initiative to ask, Angela Arendz did not hesitate at all, gifting the handbag to the singer is definitely helpful for the Gucci brand promotion.

Madonna will naturally not appear on Burbank for no reason.

Angela Arendz left, and Ella Doichman came to the office with Madonna and sat down.

"Maggie, with regard to your next year's concert documentary, Gaomen Pictures can take over this project. However, the prepayment of US$2 million plus 40% of your profit share, unfortunately, I cannot agree. "

Madonna last mentioned in Milan and Simon about making her documentary for next year's global tour concert.

Simon's performance was lukewarm, but Madonna kept in mind.

After the success of the "Gucci Seal" last week, Madonna asked her agent to have a preliminary discussion with Ella Doichman.She is a very savvy woman and understands that after the success of "Gucci Seal", Daenerys Entertainment will definitely not mind taking over a similar documentary.

Moreover, because of "Gucci's Mark", it is certainly easy to invest in this type of documentary in Hollywood, but because of a young man who has continuously created miracles, Madonna is very firmly convinced that she should cooperate with Daenerys Entertainment.

"Ella, "Gucci's Mark" should be able to recover 50 million US dollars at the box office. This is only the North American native. I believe that my concert documentary also lacks this potential, so the prepayment of 2 million US dollars plus 40% The profit sharing is very reasonable."

Ella Doichman shook her head: "Music documentaries and fashion documentaries are different. Michael Jackson's "Shadow Dancer" four years ago, you must know that MGM has arranged 906 blocks for that documentary. Opening the screen can be said to have high hopes. But in the end, it only got $4.21 million at the box office."

Madonna looked at Deichman and smiled: "Ella, MGM is gone. It's hard for them to do something well, everyone knows this."

"Okay, Maggie, I will directly say the terms of cooperation that Highgate Pictures can accept," Ella Doichman no longer has too much non-nutritive nonsense with Madonna. "The budget of this documentary, preliminary Calculated on the basis of 3 million US dollars. We have two options. One is the cooperation model between Gorman Films and Gucci. Gucci participated in half of the investment in "Gucci Seal" and paid the announcement fee at the same time. The film industry draws 15% of the commission from the revenue of various channels."

Madonna also knows that Gucci's production of "Gucci Seal" does not expect to make money at all, but only to promote the brand, so it is so hard to invest. She has seen the cost figures of "Gucci Seal" in some recent newspapers.A total of 10 million US dollars to produce and publish a budget, Gucci took out 7.5 million US dollars, she is not willing to take this risk.

"What about the second kind?"

"The second is your prepayment plus profit sharing model. Daenerys Entertainment covers all production and distribution costs, but I can only give you a prepayment of $500,000 plus a 20% profit share."

Madonna originally proposed a prepayment of 2 million US dollars, which is roughly equivalent to buying out the copyright fees for this documentary.Ella Doichman reduced the advance payment to $500,000 at this time, which is equivalent to Madonna’s current pay level.

Thinking about it for a moment, Madonna said: "One million dollars, 30% of the profit share."

Ella Doichman shook her head: "Up to 20%."

Madonna seized Doichman's words and said, "Okay, 1 million US dollars, 20% of the profit share."

"Maggie, I mean $500,000 plus 20% of the profit share. You have to understand that if you don't choose the first option, Gaomen Pictures will bear all the investment risks."

Madonna insisted: "One million dollars plus 20% of the profit share, this is my bottom line. Ella, if you disagree, I will go to other film companies to cooperate."

A look of embarrassment appeared on Ella Deutschman's face. After a moment of hesitation, he just reluctantly got up and held out his hand towards Madonna.

Madonna got up and shook Deutschman, and when she sat down, she felt that if she persisted, she should be able to get more.

It seems that Ella Deichman should not be so good at speaking.Everyone in the circle knows that he likes to give people an ultimatum.

this time……

Suddenly thought of the figure of a guy in his mind, Madonna suddenly regretted it.

Sure enough, you should stick to it.

However, although regretted, Madonna did not regret it. The prepayment of 1 million US dollars plus 20% of the profit share should be the final plan that Gaomen Films can accept.

If you think about it carefully, Madonna of "Gucci's Box Office" is not too expensive. After all, there are the failure cases of "Shadow Dancer", but as long as this documentary's North American box office can reach 10 to 20 million US dollars, she will total in the future Being able to get millions of dollars in income is also a big income for her.

And, although not expecting anything, who dares to say that it is impossible.

The team predicts that her box office receipts for next year's concert should be able to exceed 50 million US dollars, and she personally takes 40%, which is 20 million US dollars.

If the concert documentary under Simon Westero's box office can really be as good as "Gucci Seal", only the omni-channel 20% revenue of this documentary can catch up with the income brought by the concert itself.

This is the fundamental reason why Madonna did not choose other Hollywood film companies that could give her more upfront payment.

Although smart, Madonna is not lacking in this adventurous spirit.