Hollywood Hunter

Chapter 446 Amazon (2)

At the end of the conference, the two major functions of the app store and online payment of the Igreat portal were officially opened.

Simon’s afternoon work schedule is mainly about e-commerce.

It's just that Ystore's current software and game content resources will eventually appear thin.

In order to promote the application of Ypay tools, Eaglet also cooperated with Compaq to launch an online purchase discount.

This is also the reason why Compaq executives made a special presentation at the press conference to promote the "Internet computer" they developed.

Users can apply for a special credit card or activate their Ypay account by ordering a card, order online and purchase several types of computers specially designed by Compaq, and get a discount of up to $300.

Of course, when ordering online, users still have to go online to pick up goods.

In addition, AOL has also opened up the Ypay payment channel, and users can directly pay for the network fees of AOL accounts online.Moreover, users do so, and can also get a certain degree of discount.

These two major additions outside of Ystore can greatly promote users' enthusiasm for using Ypay tools.

However, this is still not enough.

So, Igrid decided to start another e-commerce plan in advance.Egrete has already registered a subsidiary brand-Amazon.

Because of the need to coordinate supply, warehousing, logistics and other issues, Ypay also requires a certain amount of testing time. The Amazon online store has not been released with the two products at the same time, but plans to start business in January next year.

Although Westeros has a strong advantage in audio-visual entertainment.

However, this time the Amazon online store will still focus on book sales in the early stage of development, which is also a decision that Simon has considered and made with reference to a lot of information in memory.

At present, e-commerce is still in the age of just planting, not even budding. Apart from Simon, other people have no case of the same type that can refer to the operation, so they need to take a stable development path.

Selling books through the Internet has great advantages over other products.

On the one hand, most of the users who access the Internet at this stage belong to the upper-middle-class social elite group. This part of the people has a higher educational level, and they are more inclined to purchase books for daily reading, which has a consumption base.

On the other hand, online malls can also provide far more book types than physical bookstores. Even the largest physical bookstores can provide only tens of thousands of books, but online stores can provide hundreds of thousands of books for users. select.

The plan for the Amazon online store has been discussed until five o'clock in the afternoon.

In a conference room at the headquarters of Igret, others dispersed, and Simon finally called out Tim Berners Lee, Jeff Bezos and Carol Bartz.

Simon did not sit down at the conference table anymore, but leaned against the table to look at the projection screen in the conference room and said to the three people: "There are still some things to discuss with you. I'm afraid everyone will get off work later."

Even if they were not called by Simon, it was difficult for the three to get off work on time.

The female assistant operated for a moment on the computer connected to the projector, and a tree diagram of the current business products of Igrid appeared on the projection screen.

The three looked at it together.

This tree diagram is different from the three people’s daily vision. If the company is divided according to the "mountain head" of Jeff Bezos and Carol Bartz inside the company, the tree diagram is the second. The level should be two branches.

The tree diagram in front of me, but the second level is three branches, namely network services, portals, e-commerce.

The three sub-branches are further down, and the portal has more branches, including six items: e-mail, news, online games, online forums, search engines, and social blogs. The other two secondary branches also derive multiple sub-branches.

Seeing Simon suddenly show them this tree,

The development of the Ystore system has always been the responsibility of the female housekeeper.

The female housekeeper has been in San Francisco in recent days. Of course, she also attended today's press conference. However, this time, she did not go to the stage to personally promote the project she was responsible for, but Jeff Bezos came forward.

I originally thought that Simon planned to officially push Alice Ferguson up, but Simon asked another thing: "Tim, Jeff, and Carly, regarding this picture in front of you, if you are asked to give up Part of the business, how would you choose?"

After more than a year of rapid expansion, compared with most of the Internet companies that have just started in the industry, Igerit can be described as a'monster'.

In Simon's memory, Yahoo had only 150 employees before and after it went public in 1995.

By comparison, the company currently has more than 2,300 employees at its current stage. Not only San Francisco, Los Angeles, Seattle, New York, Boston, Chicago and other cities already have branches of the company. In addition, Iraq Great has already begun to distribute in overseas markets such as Britain, Japan and Australia.

On the tree diagram of the projection screen, the three branches and the sub-branches of the next level are all Igerett's workforce of more than 2,000 people divided into a specific project team.

Because of the ambition of the Egrete team, only these more than 2,300 people still cannot meet the needs of the Egrete company, so the company has continued to absorb relevant talents.

Hearing Simon's question, all three were stunned. Does Simon think Igrid's scale is too bloated?

After thinking about it for a moment, Jeff Bezos took the lead in saying: "Simon, I think Igerett's various businesses now have great development prospects and do not need to be streamlined."

Simon also nodded directly and said: "Of course, in the short term, Igrid will only continue to expand, because the Internet industry is a wasteland that has not been reclaimed at all. We can plant the seeds we can think of on this land as we like. However, you should know that the energy is too scattered, and the result is often that nothing can be done well. So, I hope everyone will focus on it now."

After Simon finished speaking, he gestured to the projection screen again: "Think about it."

It was quiet for a moment, Tim Berners Lee said this time: "Simon, I feel that at this stage, various businesses are difficult to abandon even in the future. Even if it is not easy to split, it’s just a little bit. The three major businesses are completely covered in an account system. Users can use almost all services such as space rental, e-mail, online games, online forums, online payment and application stores through e-mail accounts. At the same time, according to the company’s marketing team Analysis, these services have very good business prospects."

Carol Bartz also said at this time: "Even if we really can't take care of everything, we are confident that we can do most of the best service."

"Okay, I'll tell you the result of my choice directly, and you will seriously consider it in private," Simon straightened his body forward from the conference table two steps forward, looking at the projection screen in front of him: "I remember I said it before, Igerit’s positioning should be a technology company, and should never be a media company that produces content. Because of the expected user size of the Internet industry, no one can meet the differentiated content of everyone with the power of one company. demand."

All three nodded slightly, and they all remembered Simon's remarks in the memo, and they also felt very reasonable.

However, because of the most compelling portal relationship, many media have now designated Igri as an Internet media company, and the concept of Internet media has gradually been hyped.

Simon knows the thoughts of the three people and says: "The Igret portal is just a guide website that guides users to obtain content in the early stages of industry development. Once users are familiar with the Internet, they will no longer rely on the portal website, or even resist portal recommendations. To give them fixed content, so what we should do is to establish a corresponding technology platform to allow others to produce content that users need on this platform, and we obtain corresponding service fees through platform channels. Network services can provide enterprise users with Space platform; online payment, which can provide a payment platform for the entire Internet e-commerce transactions; search engine, which can provide a display platform for the Internet sites that are beginning to explode; online shopping malls, which can provide a platform for physical items such as books, clothing, daily necessities, and electronic products; Social blogging can provide a platform for Internet users to show themselves. Therefore, these five items are the areas we should focus on."

After Simon finished speaking, the three looked back at the tree in front of them, and found that if they followed Simon's ideas, many of the current business of Igret had to be marginalized or even abandoned.

For example, the news that supports the largest part of the flow of the Igrid portal.

For example, a very active online forum.

It is even an e-mail service that is very popular among users.

A moment later, Jeff Bezos asked, "Simon, what about the app store?"

"The app store will be merged into the physical mall in the future, and because of the 30% proportion of the app store, although we now have an advantage, there will certainly be competitors of the same type in the future. Large software or game manufacturers may also follow Tend to sell products on their own official website, avoiding our success. Physical malls are different. Few brands create an online mall to sell their products. We provide an integrated sales platform from payment to logistics. Has a strong moat advantage."

"Payment system is a big problem," Carol Bartz said: "Simon, an ordinary software or game manufacturer, also cannot support a payment system. They must look for a universal payment tool. Our Ypay just happens to be To do this, we can also use this advantage to force them to switch to the app store."

Simon shook his head and said: "Doing so will only lead to the emergence of the second payment instrument. You must know that Apple, IBM and Motorola have just established the AIM alliance."

Tim Berners Lee said: "Simon, did you not optimistic about the AIM Alliance at the luncheon?"

"Of course I am not optimistic, but this does not mean that our future competitors will be out of luck like the AIM Alliance."

Jeff Bezos revisited the tree on the projection screen for a moment and said, "Simon, what should we do next?"

Simon glanced at Bezos appreciatively, admiring the executive's pragmatic attitude and saying: "Focus on it, since we decided to focus on these services, the future development of Igerit must focus. Moreover, I can explain one point now, because Igrid is involved in too many Internet businesses, this company needs to be split whether it is proactive or forced in the future. Since this is the case, I prefer to take steps to take the initiative Split."

Tim Berners Lee heard the words and couldn't help looking at Jeff Bezos and Carol Bartz.

If Igrid wants to split, it must first tear down the two responsible departments.

Simon also smiled and followed Li's gaze and said, "Yes, the first step is to complete the separation of basic services and network services. This matter will be carried out before Igreat's IPO."

All three were a bit surprised, Carol Bartz subconsciously said: "Before the IPO?"

"Yes," Simon nodded and said: "But rest assured that unless you voluntarily, your contract will not change. After the split, according to the original agreement, you can get due equity awards from both companies. "

As Igreat continued to expand, especially after Cisco and AOL successively listed and broke through the market value of 10 billion US dollars, the three people also more and more foresee that the five-year period that Simon gave them back last year is expected to be They each brought a reward agreement of 5% Igret's equity, which may mean a very large wealth in the future.

Just according to the volume comparison of Cisco and AOL, the 5% stake will be 500 million US dollars.

There are not many people in this world who can become billionaires as executives.

Moreover, all three believe that Igrid’s potential is likely to be more than 10 billion dollars.

Simon is more aware of the development prospects of Igret, but with the 5% equity of Igrit, it is easy for the three people to become millionaires during the peak of the new technology wave.

Of course, Simon is happy with this.

With the continuous development and expansion of the Westeros system, Simon even now tends to create a group of billionaires and billionaires.

Even the entire Westeros system and its employees should be treated far better than other companies in the same industry.

By doing so, not only can we foster the sense of superiority and cohesion of employees in the Westero system, superior treatment can also increase the execution of the Westero system enterprise team, and ultimately create a powerful super business empire.

After continuing the discussion for a while, Simon said: "Jenny will leave a document for you next time, and I hope that from now on, you will make adjustments within Igreat according to the plan I just said."