Hollywood Hunter

With the two major new product launches of Igreat on October 14, there are actually a whole set of marketing plans involving various media platforms such as the Internet, TV, and newspapers.

The following Wednesday, Eaglet also officially announced that the number of users of the World Wide Web access in the United States officially exceeded the 10 million mark.

Internet users are usually family units, with 10 million users accessing the World Wide Web, of course, more than 10 million simple users.

To be more precise, it should be 10 million World Wide Web access accounts.

According to the survey data of the Igrid portal, at this stage, the number of individual users involved in each World Wide Web account is an average of 1.6 people.In other words, as of October 1991, the number of Internet users in the United States has actually reached 16 million, which is close to 8% of the total population of the United States.

Of course, the number of American households will not be 1.6, this is just a comprehensive statistic.

In the early 1990s, personal computers were still high-end electronic products. Even a family of five, there may be only one or two people who can use the computer, let alone a large number of single-collar users who are connected to the Internet.

However, this also means that with only the existing 10 million World Wide Web access accounts, there is still great user potential to be tapped.

16 million netizens have been directly catching up with the average user size of the four major television networks in the United States, and are all high-end consumer groups with strong spending power.

Therefore, the two major product launches of Ypay and Ystore are only two days away, and in fact, only 32 hours, Igreat announced that the transaction value of Ypay online payment tools exceeded 10 million US dollars.

On the fifth day, the Igrid portal issued a press release again, and the number of Ypay active users reached 1 million.

One week after the release of the two major new products, Eaglet also released a series of other data.

The seven-day transaction value of Ygrid app store Ystore reached US$28.39 million.

Ypay's online payment tool Ypay reached 1.53 million users in seven days.

Because you can enjoy a 10% to 15% discount according to different payment amounts, plus the convenience of online payment, the amount of AOL online fees paid through the Ypay channel in seven days amounted to 36.91 million US dollars, just this week's payment, It has exceeded 20% of AOL's monthly revenue in September.

In seven days, the number of users who directly handled credit cards with Ypay accounts through Citibank and Bank of America channels exceeded 18,000.

Compaq's "Internet computer" has sold 28,371 units in seven days. This computer is divided into two grades of $3299 and $3799 according to the configuration.At an average selling price of around $3,500, in just a week, this computer's sales are close to a staggering $100 million.

Because it is an emerging industry, there are not many other data that can be compared.

Therefore, the seven-day sales data of Compaq's'Internet computer' is the most eye-catching point in the industry.

According to statistics from industry survey agencies, worldwide PC shipments should be around 450,000 units during the week from October 14 to October 20.

However, only Compaq's single-category computer sold over 28,000 units, which is equivalent to 6% market share.

Compaq also announced that its entire series of PCs shipped 69,000 units, with a market share of 15.5%.

Only a month ago, Compaq’s latest market share barely reached 13.2%. That is to say, it was only this time that it cooperated with Igreut’s online marketing to increase Compaq’s market share. 2.3 percentage points.

From the birth of Apple in the 1970s to the present, competition in the personal computer industry has been fierce.

Therefore, the market share of 2.3 percentage points increased, and it was only a week,

If it is anticipated in advance that this marketing will increase its market share by 2.3 percentage points, other PC manufacturers will definitely not miss this opportunity.

In fact, most brands, such as IBM, Commoda, Apple, etc., are the contacts of Igrith in advance.However, because many details can not be discussed, these relatively old manufacturers eventually gave up this opportunity, and finally only Compaq and Igreat reached a cooperation.

The sales of a single category of computer are close to 100 million US dollars in seven days, and the deposit generated through the Ypay channel is actually only 5.56 million US dollars. Of course, the discount of 5.56 million US dollars is borne by Compaq.

What Igrid obtained was an advertising contract worth US$15 million. The contract period lasted from the beginning of October until the end of the year and lasted for a quarter.

According to the sales data of Compaq Computer after the first week released by Ypay and Ystore, the customized advertising contract of 15 million US dollars has brought far more returns than many people expected.

Many technology brands have been advertising on the Igreat portal for more than a year, but the amount in the past is not too large. The reason why this marketing cooperation has not been discussed is that the Igreat company is up to 15 million USD quotation.

At the time, many manufacturers believed that they had already paid the preferential fees by adopting the brand cooperation method. What Igrid got was the promotion of the Ypay tool, which was a double benefit.Therefore, it is very unreasonable for Igret to request extra large advertising costs.

Now, no other manufacturer would think so.

The program given by Igerett is of course not only simply selling Compaq's'Internet computer' through the Ypay channel, but also a full platform of a full quarter of advertising solutions.

With the success of the cooperation between Igret and Compaq, other technology brands have begun to contact Igrit, and Damen students also personally called Simon to discuss the online marketing of the Windows3.1 system to be released next year. Matters.

More than half of it has passed in 1991.

For the new technology field, Igaret's growth is obvious for the past six months.

Not to mention the other, just 10 million users of World Wide Web access, through the IE browser installation fee of $10 per user, brought Igrid $100 million in revenue, because many operators are promoting free trial activities Even if the user does not make a correction, the operator will have to pay for the installation of the IE browser.

Therefore, as of mid-October, this software actually brought Igret’s revenue to $137 million.

Carol Bartz is responsible for the official integration of Ygrid's Ygrid network services. In the previous three quarters, due to the rapid growth of the World Wide Web site, it also unknowingly sold products such as server rentals, tool software and website solutions. China has brought in $86 million in revenue for Eaglet, and the annual revenue of this business is expected to exceed $110 million.

Counting Compaq’s huge US$15 million advertising order, the Igrid Portal’s advertising revenue in 1991 also reached US$61 million, which seems to be less than half of the revenue brought by an IE browser software.

However, with the great success of this marketing cooperation with Compaq, the advertising business of Igrid Portal undoubtedly has greater growth potential.

You know, the sale of IE software is basically a one-off.

According to the agreement, Igerit guarantees free upgrade of IE software installed by users for 3 years.

Simon's plan is to promote IE browser completely free for a few years.

This is mainly due to antitrust considerations.

Igrid Portal is the fixed homepage of Igrid's IE browser software. At this stage, Igrid does not even give users permission to change the homepage.

In a short time, as a guide website that guides users to surf the Internet, no one feels wrong.

but.

Over time, someone will definitely react.

I have already paid for this software, and I should have the freedom to choose a custom homepage.

Even if the user does not respond, other Internet companies in the industry will understand how much monopoly advantage Igreat has in this regard, so they will certainly jump out and raise objections.

If the IE browser is free, the related pressure that Igrid needs to bear will be much smaller.

I have provided you with free software, so you should enjoy the convenience of the default homepage.

At most, Eaglet can make some concessions that allow users to change the homepage of the IE browser.

However, the default homepage of the IE browser software is destined to be only the Igreat portal, and will also be the Igreit search engine in the future.

If any industry cannot produce sustainable business benefits, it is destined to fail to grow.

Eaglet has previously demonstrated the feasibility of its YWS product and portal advertising business. This time, the success of Ypay tools and Ystore once again confirmed the broad business prospects of the Internet industry.Various capitals and traditional business giants have begun to further increase investment in the Internet industry.

Then, some problems inevitably arise.

Nowadays, the world's most popular World Wide Web, the patented technology is basically in the hands of Igret.

Although on the surface, Igrid maintains a very open licensing attitude, but as long as it is not a fool, I understand that Igrid will definitely use the patent barriers it has to restrict the development of its competitors.

In fact, Simon himself will not deny that Igrid will certainly do so.

Now, Igreat has taken the lead in many aspects such as server leasing, portals, online payment, e-mail, etc. Unless Igreat actively opens the core authorization, other companies are unlikely to get involved in these areas.

Igerett also basically completed all of the most successful Internet business models that Simon later proved to be the most successful.

So, if you want to completely bypass Igritt's patent barriers and compete with it, other companies may only be able to promote other basic network technologies.

There are of course other types of network protocols in this era.

However, after a round of inspections, other companies have to admit that other existing network technologies simply cannot compete with the World Wide Web.

Simon Westero has spared no effort to research and develop the World Wide Web technology more than two years ago. This time advantage is beyond the reach of other companies. Moreover, protocols and languages ​​such as HTTP and HTML are for people who have used the World Wide Web platform. It is undoubtedly more suitable for the development trend of the Internet.

In addition, Eaglet has also launched a relatively popular Internet picture format, sound format, JavaScript scripting language and so on.

Not only are these most basic technologies, Igreat has also completed the development of related application software, such as IE browser, which is the most popular one, other relatively professional software such as web design or website management, and complete Other web site solutions, other manufacturers can not catch up in a short time.

Since it is impossible to catch up, if you want to get involved in the Internet industry, you can only seek the authorization of Igret.

Igret seems very open, but if one day this company feels threatened by its competitors, will it stop licensing?

Such things are not uncommon in the technology industry.

Simon has been aware of this problem since the beginning of this year. With the success of the two major products of Ypay and Ystore, the industry began to pay more attention to the emerging Internet industry. He also realized that some problems are becoming more urgent.

The Internet must be an open platform to attract enough enterprises and users.

Although Igrid has set foot in most of the most successful Internet business models in Simon's memory, this industry is destined to have too much potential to tap, and human creativity is endless.

However, the question now is that many people are concerned whether Igrid will use its patents and technological advantages to suppress its competitors.

Suppressing competitors is certain, but for the rapid development of the entire Internet industry, Simon understands that it is not wise to use patented technology to do so.

In order to dispel the concerns of many people in the industry at one time, after repeated consultations with several senior executives of Igrid, Simon finally made a decision to completely release the core patents related to the World Wide Web held by Igrid, including HTTP and HTML technologies, as well as related image, sound and even JavaScript scripting languages.

In the proposed plan, these patents will be placed in a non-profit World Wide Web Consortium Foundation, and Internet companies will no longer need to seek authorization from Igret to use these technologies in the future.

Some things always spread fast.

As soon as this decision was made, the “San Francisco Chronicle” carried out relevant reports, which caught Igrid's management off guard.

After dismissing a middle-level manager of Igret who leaked the news, both Simon and Igrit's Big Three, including several other technology companies in the Westeros system, immediately became the industry's inquires. Object.

Although a decision has been made, the list of patents that need to be opened specifically needs to be repeatedly considered.

For example, the e-mail related technologies held by Egrete are not going to be opened in the short term, and Egrete will certainly restrict other manufacturers from using relevant technologies to develop browser software that is conceived with IE.

However, overall, this matter is a rare generous for the entire industry.