Hollywood Hunter

Chapter 450 Surrounding

After 27.11 million US dollars in the first weekend, the box office of "Scream 3" finally reached 37.13 million US dollars in the first week.

Calculated, the film box office accounted for only 27% of the whole week during the four days of the working day. As we approached Halloween, this again confirmed the fact that the horror film ended in lack of stamina.

The new week is coming, and it is also a weekend across Halloween, with three new films released in the North American theater.

The industry predicts that under the impact of three new films, the next week's box office decline in "Scream 3" is likely to reach 50%, so this sequel's total box office in North America may stop at between 80 million and 90 million US dollars.

Of course, although it is not as good as the box office performance of the first two, the box office of "Scream 3" with more than 80 million US dollars is still difficult for most horror films to match.

After Halloween, the time entered November 1991.

The series of "Scream" has been settled, and the successor project "Midnight Bell" has entered the production stage. The focus of Daenerys Entertainment's film release in November has also begun to shift to the two major end of the year.

Of the four films at the end of this year, the most important of course is "Toy Story".

Simon's 1995 "Toy Story" not only won the North American box office champion that year, but also stepped on the foot of the third "Eternal Batman" of Warner's Batman series in the 1990s.

However, this time, if "Toy Story" still maintains the box office level in Simon's memory, it is certainly impossible to surpass this summer's "Batman: The Dark Knight".

After nearly six months of screenings, "Batman: The Dark Knight" was officially downgraded across North America one week before the release of "Scream 3" at the end of October, with a total gross box office in North America of $373.91 million.

At the same time, in the past six months, the overseas box office of "Batman: The Dark Knight" has also reached 460 million US dollars. It is expected that after the overseas markets are fully rolled out by the end of this year, it will be able to accumulate another 50 million US dollars to 70 million US dollars.The global box office of the film is therefore expected to reach US$900 million.

In this era, the blockbuster's global box office can exceed $300 million, and it has already satisfied the studio.

Although the global box office of "Batman: The Dark Knight" does not reach the 960 million US dollars of the first "Batman: Moment of War", such box office results include other channels such as video tapes, TV broadcasts and toys around the film. Revenue still supports a large part of the movie business of Time Warner and Daenerys two media groups.

Looking back over the past few years, Hollywood couldn't help but find that Daenerys and Time Warner, which are getting closer and closer, are gradually leading the Hollywood film companies in the film business.

Other than that, just this year, in addition to "Batman: The Dark Knight", Daenerys Entertainment’s summer blockbuster several bombshells, "Terminator 2", "Fate of the Dead" and "Few Good People" , All squeezed into the top ten of the year-end list.

Not only that, Daenerys Entertainment itself has independently produced two anti-billion dollar block-selling projects at the beginning of the year, "Rebel Stars" and "Silent Lamb" at the end of the summer file.

For Time Warner, in addition to "Batman: The Dark Knight", Warner Brothers also collaborated with Daenerys on the big sale of "Destiny", and also produced another blockbuster project "Grand Theft Robin Hood".

Only the seven films mentioned above have occupied the top seven positions in the box office list as of early November 1991.

If distinguished by the release label, three of the seven films belong to Warner Bros. This naturally means huge profits behind the project.

Although the only films released by Daenerys Entertainment are "Counter-Star" and "The Silent Lamb", and the box office rankings are very low, no one can ignore. These seven films are actually only one "Grand Theft Robin Hood" "It has nothing to do with Daenerys Entertainment.

The other six are either wholly-owned projects of Daenerys Entertainment,

In the original time and space, probably only Disney after the peak period after 2000 can reach this level.

After successive acquisitions of Pixar, Marvel and Lucasfilm, Disney's three core brands of 3D animated movies, Marvel Movie Universe and Star Wars series, and perhaps a real adaptation of traditional fairy tales, Disney-produced movies Every year it takes up nearly half of the North American annual box office list.

Relying on this superior content advantage, Disney's peak market value was once close to 200 billion US dollars, which is almost the sum of the market value of Time Warner, Fox and Paramount in that era.

With his own prophetic advantage, Simon has achieved quite the same achievements as Disney's peak period. If this is the case, this advantage will be difficult to last.

Pixar is a very important layout in Simon's plan.

In fact, Simon has unknowingly laid the foundation for replicating the Disney movie business in recent years.

Pixar is already a studio under Daenerys Entertainment. Marvel Entertainment is also more completely in the hands of Simon than Simon's memory. Simon even dug DC's core three giants.

In addition, Simon has collected IPs based on his prophet's advantage, such as the Thor King series, "Jurassic Park", "Mission Impossible", "Spy", "The Man in Black" and so on. Treasure of development.

Although there is no Star Wars series, these resources are just enough to make Daenerys entertain Hollywood in the next two decades.

In the traditional Hollywood film industry, everyone is gambling, and no one knows the box office prospects of a movie. Therefore, in many cases, the films at the top of the box office list are basically shared by major studios.

Now, Daenerys Entertainment is breaking this pattern, realizing the pioneering achievements that Simon can only achieve after many years in Simon's memory, occupying a large portion of the box office list every year.

The upcoming "Toy Story" does not expect the box office as in the "Batman" series, as long as it can reach the box office level in Simon's memory, the layout of Daenerys Entertainment in the 3D animation movie is considered preliminary.

In the original time and space, because of the big sale of "Toy Story", Pixar's valuation of $50 million before the film was released. After the IPO, the market value directly rushed to $1 billion, a full twenty-fold increase.

However, at the time, Pixar was only signing an "OEM" agreement, and the profit of the "Toy Story" series was still taken away by Disney.

This time, Pixar was already a complete whole for Daenerys Entertainment.

The "Toy Story" in memory not only means that the box office is close to US$300 million in the world, but according to Disney's subsequent statistics, only the first two "Toy Story" series brought about 9 billion US dollars in peripheral income, with an average of $4.5 billion.

Therefore, as long as "Toy Story" can be as successful as the original time and space, as part of Daenerys Entertainment, this animation studio will bring Daenerys Entertainment Group itself a market value gain of more than 1 billion. US dollars.

As the head of the Daenerys Entertainment Consumer Goods Department, Nancy Brill put forward a plan to prepare the surroundings of the film from the beginning of the project.

"Toy Story" is naturally the case.

For this 3D animated film that will be released on November 22, Daenerys Entertainment not only made a budget of US$20 million, but also spared no effort to advance the layout of products around the project.

It is expected that before the release of the film, the scale of the toy products surrounding Toy Story will reach 200 million US dollars.

It can be said that this is also a gamble.

Counting the production budget of the film's $35 million, only the total cost of the project's production and distribution reached $55 million. Once the project fails, the potential damage to Daenerys Entertainment is more than that.

Daenerys Entertainment relied on the brands and word-of-mouth that it has operated in recent years, so that the peripheral manufacturers working with the company completed this large-scale peripheral shop ahead of schedule.

If "Toy Story" loses at the box office, a large group of surrounding manufacturers may suffer losses.

Word of mouth is broken, and then it will become very difficult to think about remodeling.

Of course, if the plan is successful, the benefits are definitely very rich.

The stage where the audience has the strongest desire to buy surrounding products is often just a few weeks after a movie is released. It is natural to complete the distribution in advance, and it can naturally make a lot of money with the most popular period after the film is opened.

Daenerys Studios.

The time is already November 15.

"Scream 3", which opened on October 25th, just ended the third week of screening yesterday.

After the box office of US$37.13 million in the first week, the box office of this youth horror movie fell by 53% in the next week, and only US$17.56 million remained at the box office the following week.

From November 8th to November 14th in the third week of release, the box office decline of "Scream 3" narrowed to 32%, and it received another 11.93 million US dollars.

In the three weeks since the opening of the painting, the cumulative box office of "Scream 3" reached US$66.62 million.

According to the box office data of nearly 10 million US dollars in the third week, this movie is expected to be able to harvest another 20 million US dollars at the box office in the next few weeks. .

In the office LOFT on the second floor of the cinema.

The team of Simon and Marvel Animation has just finished watching the "Spider-Man" 2D animated film that was established last year.

Because it is not going to be distributed in theaters, this animation movie has much lower production specifications than the big screen 2D animation, and the production budget is only 12 million US dollars.

However, Simon is still very satisfied with this animated film that will eventually become 91 minutes.

It was noon to accompany Stan Lee and other Marvel seniors from the East Coast and Nancy Brill and other executives to watch the samples and discuss the film's strategy for distribution.

This animated film about the origin of "Spider-Man" is scheduled to be launched next Easter.

After seeing the samples with Simon, Nancy Brill agreed that Blockbuster would directly purchase the first batch of 300,000 video cassettes. If the sales were good, it would naturally be added quickly.

Although it is impossible to buy the entire Blockbuster, the advantages brought to the Daenerys entertainment film business by firmly controlling the North American or the world's largest video chain company are incalculable.

It should be noted that the sales volume of the North American video tape industry is exactly twice the total box office revenue in North America.

Blockbuster's market share in this peripheral industry, which is twice the box office revenue, has exceeded 30%, and is expected to hit 50% of the market share.

Therefore, with such a strong retail channel, it is not surprising that in the past two years, the sales of video tapes of films produced by Daenerys Entertainment have clearly surpassed that of other studios at the same box office.

In order to avoid the subsidiaries relying on the parent company's resources and stop standing still, Simon actually does not like this kind of'internal digestion'.

For the films of various studios, it is a long-term plan to provide equal channel resources according to the quality of the film itself.

However, since it is an affiliate of Daenerys Entertainment, resource tilt is inevitable.

Simon has personally seen some of the BesTV chain stores in Los Angeles, some of the most conspicuous positions on the store shelves, and the films produced by Daenerys Entertainment obviously account for a large proportion.

Fortunately, in recent years, the film produced by Daenerys Entertainment itself, whether it is a literary award-winning movie or a commercial blockbuster, is of good enough quality, so this resource tilt has not caused much negative impact.

Otherwise, if the most conspicuous shelves of a video chain are all bad films, the movies that consumers want are "hidden" elsewhere, and the result is simply unimaginable.

I mentioned this to Nancy Brill. The younger executive said that he was very reasonable. Then he made an explanatory written document and Simon saw that he was still attached to Daenerys. The statistical data made by Daenerys, an entertainment company, no longer worry about this matter.

Everyone had lunch together in the restaurant on the second floor of the cinema. Simon and Nancy came to the office area of ​​the consumer goods department in Office 3 of Office 3.

"These are the finalized toys of "Toy Story". There are a total of 37 toys. From this weekend, these toys will be sold to North American retail channels. BOSS, do you think there is anything to add?"

In a conference room in the office area, with Nancy's explanation, Simon stepped forward and played around the pile of "Toy Story" filled with conference tables.

Simon has long known the relevant plan.

The $200 million worth of toys that will be launched soon is only part of the surrounding plans for Toy Story.

Daenerys Entertainment also signed an agreement of intent with McDonald's and other businesses, as long as the "Toy Story" box office can achieve good success, companies such as McDonald's will also follow the launch of corresponding brand authorized products.

After playing for a while and chatting with Nancy about some details, Simon finally smiled and said: "At least, even if "Toy Story" is not sold, these toys should also be liked by children."

Nancy Brill was also playing with a Buzz Lightyear in his hand and said, "Yeah, otherwise, those businesses are unlikely to take this risk. However, BOSS, you think so, but let me a little worried."

Simon smiled and pointed to a bunch of toys on the conference table, saying: "Pack all of these, I will take them home and keep them for my son."

Nancy smiled when Simon suddenly talked about this, and said, "Do you name your son Melbourne?"

"Yeah, how are you feeling?"

"It's far worse than Daenerys, Melisandre, Igret and Cersei."

"This is a boy."

Nancy curiously said: "If it is a girl?"

"Seattle."

Nancy wondered: "Huh?"

Simon said: "If it's a girl, call it Seattle."

"Will it be called Los Angeles in the future?"

Simon shook his head: "Los Angeles is two words, and I don't like the name."

Nancy rolled her eyes and said, "When your child grows up and finds out that his name is so special, he will be very grateful to your dad."

"Of course, and, you are wrong. When you grow up in Melbourne, you will definitely find a lot of'companions' called Melbourne."

"why?"

"Because this is the name Simon Westero gave to his children, no one else in the world can become Simon Westeros. They often expect their children to be as good as Simon Westero's children. Fortunately, therefore, the name Melbourne will definitely become popular."

Nancy turned her head to the side and said, "BOSS, you are so arrogant."

"You shouldn't think so, in addition, your tilted head looks pretty."

Nancy straightened her neck immediately, with a little vigilance in her expression.

Simon smiled and said, "Relax, it was just a real compliment, and it didn't mean to flirt with you. I never flirt with a woman who didn't want to be close to me."

"BOSS, you should go to work."

"Of course," Simon nodded and pointed to the toy on the table, saying: "Don't forget to pack."

Staring at Simon and turning to leave the meeting room, Nancy couldn't help but patted her chest and murmured, "Dangerous guy."

Suddenly I remembered that there was something I didn't talk to my boss.

Regarding Blockbuster, Simon talked about Blockbuster's network transformation.

With the rapid increase in the number of Internet users in the United States, Nancy, who originally thought that Simon's vision was not realistic, could not help but think that she can start to make some layouts.

Well, this matter is not urgent.

Moreover, she also has sufficient authority to arrange it by herself, without having to discuss everything with him.

Simon's decentralized attitude has always been a very satisfying place for her.