Hollywood Hunter

Brockley () means broccoli in English.

As it happens, the Brockley family, which holds half the copyright of the 007 series, also started by selling vegetables.

Albert Blokley, who found that 007 is an IP, is a strong personality. In order to express absolute control of the 007 series, Albert declared in more than one interview in the media that when selling vegetables, if the price could not be Having negotiated, he would rather dump all the vegetables than sell them.

For 007, until MGM was controlled by Simon, the Brockley family never made concessions in front of MGM.

The fundamental reason is that for decades, as a large production series, 007 has achieved profitability, and there has never been any loss.

Hollywood is actually very conservative.

Western films are popular, and everyone shoots western films; the rise of brother movies, a large number of brother movies have been born; youth horror movies are selling, and a bunch of youth horror movies appear on the market immediately...

In the final analysis, it is because the risks in the film industry are too great.

Before any studio can decide on a project with hundreds of millions of dollars, it is not as easy as the outside world imagines.

Therefore, following the already successful movie model has become the best choice for most studios.

Actually follow suit.

Just like the Hong Kong film on the other side of the ocean, it's just that Hollywood's follow-up is relatively benign, and Hollywood has the strongest backing in the North American market, which has been surviving and staying strong.

Because of conservativeness, 007, which has never lost money, has become MGM's most important'broccoli'.

However, Simon is the one that does not lack fresh vegetables, so he doesn’t mind that the sellers dump their vegetables when the price is unclear.

Therefore, when Shirley Lansing was in contact with the Brooklyn family under the conditions Simon had developed, it was naturally impossible for the Brooklyn family, who had been used to being strong, to compromise.

Simon did not drag the mud and water, and directly let Shirley Lansing announce that the 007 series was put on hold indefinitely.

After the announcement of MGM, the Brockley family's reaction did not say that the majority of the shareholders of MGM, the only one who could balance Simon, did not react very much.

Not to mention the other, just two of MGM’s last year’s blockbuster films, "The Few Good People" and "The Golden Eye of 007", "The Few Good People" at the North American box office is $117 million, and the global expectation is $200 million, "007's Golden Eye" The estimated box office in North America is only more than 80 million US dollars, and the global forecast is still 200 million US dollars.

However, even with the participation of Tom Hanks, Robert De Niro, and Demi Moore, the overall production and distribution budget of "Few Good People" is still less than half of "007's Golden Eye".

Although it is a project that Daenerys Entertainment and MGM cooperated with, the benefits of "Few Good People" to MGM actually far exceeded that of "007 Golden Eye".

After all, the 007 series, the production and the announcement budget are all raised by MGM. The Brockley family is only responsible for production, but at the same time, the Brockley family has to take away the proceeds of the film for the sake of controlling general copyright and participating in production. A large part of it.

If it is the turbulent MGM in the past, the 007 series can definitely be used as a stable series to support the performance.

Now, MGM is turning to recovery under Simon's control. This life-threatening series is not essential.

You know, after "Few Good People", Daenerys Entertainment and MGM's second project "Moment of Killing" was launched last year, and the schedule has been determined to be this summer.Since the decision to recover MGM, the two sides will certainly have more cooperation afterwards.

Comparing the gains of "Few Good People" and "007 Golden Eyes", MGM's obvious changes have been made in the past year. After Simon made the decision, MGM shareholders will stand on that side, which is completely self-evident.

When MGM announced that 007 was on hold,

Thursday, January 23.

The long-prepared Amazon online store is officially launched on the Eaglenet portal.

This is also the first subsidiary brand launched by Eaglet. Before that, each department was named after Eaglet.

In the past 1991, the number of users accessing the World Wide Web in the United States eventually reached 13.17 million, of which the number of AOL users was 7.68 million.

13.17 million World Wide Web access accounts, based on the average number of 1.6 active individual users per account, the number of Internet users in the United States has reached 21.07 million, which is equivalent to 10% of the total population of the United States in this era, and it is precisely the United States 10% with the highest education level and the strongest consumption ability.

With more than 20 million Internet users, and one of the strongest consumer groups in the United States, the entire country and the entire information industry can no longer ignore the rise of the World Wide Web.

In fact, since the capital and enterprises that swarmed into the Internet industry since the second half of last year, and even the federal government has paid attention to the development of the Internet industry, it is not difficult to see the overall explosive development trend in this emerging field.

Affected by the outbreak of the Internet industry, even the PC industry has benefited a lot.

In the past year, originally due to the economic downturn, the industry predicted that global PC shipments would remain at around 20 million units in 1990.

But in fact, in 1991, the annual PC shipments eventually reached 23.87 million units, an increase of more than 19%. A large part of users bought computers to experience Internet surfing, and some users in pursuit of a better Internet experience And replace the old DOS system computer with the latest high-configuration PC.

All in all, the rise of the Internet industry is already the general trend.

Although it was launched three years earlier than the original Amazon in time and space, the new Amazon, because it is backed by the Igret portal, almost equals to having more than 20 million potential users just after it went online.Not only that, Ygrid's increasingly perfect online payment tool Ypay also provides a mature payment tool for the Amazon online store.

In Simon's plan, Amazon will focus on book sales for the next three years.

At this stage, choosing online book sales as the beginning of physical e-commerce will undoubtedly have too many advantages.

Internet users now have a high level of education, so there is often a demand for more books.

Unlike other daily necessities, compared to physical bookstores, the online store just happens to be able to provide too many kinds of books, which is enough to ensure that users try to buy books online.

Simplifying the types of physical goods sales can simplify the complexity of e-commerce operations to the greatest extent.

At the same time, the Amazon online store can also help the Igreut team to accumulate experience from website operation to actual warehousing and logistics.

Although there was no special press conference this time, before the opening of the online store, Igerit had already launched advertising campaigns on various media platforms such as the Internet, TV, radio, and newspapers.

Simon arrived in San Francisco on the morning of January 23, and at nine o'clock in the morning, the Amazon online store was officially opened.

Although in the short term, the distribution area of ​​the Amazon online store is limited to the two core urban areas on the east and west coasts, the Great Lakes area in the north, the vast U.S. headquarters and the southern area can not be involved, but from 9 o'clock in the morning, the online store has made great efforts Driven by the promotional activities, in just 31 minutes, the number of orders in the online mall exceeded 100,000.

As of five o'clock in the afternoon, the mall was open for eight hours and the total number of orders reached 870,000.

However, as we all know, evening is the peak time for online consumption.

Simon returned to Los Angeles as usual after get off work that afternoon.

At 9 o'clock the next morning, open 24 hours, the number of orders on Amazon's online store reached 1.32 million, the number of books sold was 1.56 million, and the turnover reached 3276 US dollars.

This seemingly simple set of data is no less than a miracle for too many people.

Not to mention the sale of more than 1 million books in a single day. In this world, even if more than 100,000 books are sold in a single day, there is probably no physical bookstore in the world that can achieve it.

Therefore, the emergence of Amazon's online store, like Ypay and Ystore launched last year by Igreat, proved the feasibility of Internet physical e-commerce almost within a day.

With the announcement of the first-day sales results of the Amazon online store, not only traditional physical book retailers, but also comprehensive retail chain giants such as Wal-Mart have to turn their attention to the Internet platform, and have held emergency meetings to discuss the launch of online stores. Necessity.

Traditional media has clearly felt the strong threat of Internet media platforms for more than a year. However, even so, the overall media trend still tends to advocate the coming gimmick of the e-commerce era.

For Igrid, the seemingly glamorous data on the first day of Amazon's online store opening also means too many challenges.

In order to gain the fame of the online store for the first time, Eaglet has invested US$20 million in publicity expenses in the last half month.

Facts have proved that such propaganda efforts are obviously overdone.

The order of 1.32 million on the first day means, first of all, the powerful computing pressure of the Amazon online store server.

According to the statistics of the Igrid portal, although the online mall opened only 1.32 million orders on the day of the opening, in the evening period of the day, the actual number of simultaneous simultaneous users actually exceeded 5 million.

After the continuous expansion of the website's data center in the past two years, the Igrid portal is able to carry such user access at the same time, but the Amazon online store, the access limit set in advance is exactly 5 million.

If you do not prepare some emergency plans in advance, just the first day of opening, the Amazon online store may be down.

The cloud computing project secretly developed by Igrid has entered a substantial testing stage, but if it is to be applied on a large scale, it needs to be continuously adjusted and improved for at least the next year.

Without a flexible data computing environment, in the short term, the Amazon online store still needs to use the traditional fixed-volume data computing storage model, which will undoubtedly cause great cost pressure.

Of course, only online stores can have a good start, and these efforts are definitely worth it.

The most important thing is the pressure of logistics and distribution involved behind these orders.

The best predictions made by the mall team in advance are only the first day of mall opening to achieve millions of orders.

In fact, it is'overloaded' by 30%.

If you want to distribute the books involved in these 1.32 million orders one by one, even if you rely on the extremely developed postal system in the United States, your business area is temporarily limited, but for the Amazon warehouse logistics system that is still in the groping stage, it is definitely A more difficult challenge.

Therefore, after the first day, the first decision made by the mall team was to remove all ads that could be withdrawn from each platform.

It can't be publicized anymore.

At the same time, the mall team began to contact other express teams outside the USPS (United States Postal Service), almost intending to complete such a large number of orders at no cost.

Everyone knows that the first impression is very important.

If the user uses the online shopping for the first time, and waits half a month to get the book he wants, it will definitely seriously affect the user's enthusiasm for subsequent consumption through the Internet.

Finally, in order to help the mall team overcome the difficulties, Simon also sent Nancy Brill past.

Blockbuster's rich experience in warehousing and logistics can still provide great help to the mall team.

As for logistics, the number of online shopping orders reached 1.32 million in a single day, this is the first time this situation can only be explored by the female housekeeper Alice Ferguson.Of course, the entire high-level team of Igret is making suggestions to deal with this matter.

Simon also spoke politely. If it was messed up, he would come back and become a female housekeeper.

In a busy day, it was another weekend.

The eighth Sundance Film Festival this year opened on January 16.

After "Laura Run", Sundance has also been a thriving scene in recent years even if there has never been a super-selling dark horse. The development of Hollywood's independent movies has been more and more vigorous under the impetus of a series of high-profile film industry successes.

Before the opening of this session of Sundance, Robert Redford hoped that Simon, the largest coffee out of Sundance, could attend.

Radford will not mention the matter of letting Simon serve as the Sundance jury, but this time the chairman of the jury is Catherine.

During the opening ceremony, I was too busy to make time. The closing ceremony happened on Sunday, January 26.

Simon quietly rushed to Park City, Utah on Saturday.

Janet wanted to watch the children and did not come together.

Because Catherine was already here, she was personally responsible for the construction of several wooden houses in Park City. She hoped to be a female assistant who was dating a den.

The time is still January, Los Angeles is usually like four seasons, but Park City is wrapped in ice and snow.

This atmosphere is indeed very suitable for spending time with two people you like.