Hollywood Hunter

In two months, the only seven films that really caused a big loss to Daenerys Entertainment were "Scream".

Moreover, "Scream" is a film that was taken over from Universal Pictures. The film was completed last year, and it has been dragged into the unpopular period of January this year. It was originally because Daenerys Entertainment did not like this film. The outcome of quality and loss is fully expected.

In addition, in addition to "Xinqiao Lover" who suffered a small loss, the remaining five films, "Heroes of the Dancing Country", "Falling Water Dogs", "Fighting Ghosts 4", "Shuanglong Club", and "Lovers' High Heels" have all been determined to be realized. profit.

This start is enough to prove the feasibility of the parallel management strategy of the three brands of Daenerys Entertainment.

After browsing the box office report in hand, the female assistant came over to knock on the door to remind.

Simon brought the information to a small conference room next to his office. The heads of the three labels, including Amy Pascal, had arrived.

For the results of the seven films released in the first two months of 1992, not only Simon, but other executives were also quite satisfied.

What we are discussing at this time is mainly a summary of the release results of these seven films.

Seven films, three labels, and further down, in fact, each project has a dedicated promotional team.

Such a distribution model can allow the team to focus on and publish a movie more accurately, but at the same time, it is also easy to bring internal competition between each other.

To put it simply, different movie projects must have different quality, box office size, internal reputation and so on.

Therefore, the various release teams will definitely be more inclined to take over high-quality projects and abandon inferior ones.

This is a very difficult problem.

Movies are a very expensive business, and even a bad movie often means millions of dollars in cost.In Simon's view, what the distribution team should do is to find a way to get a better score for a film, rather than'picking food' to pursue more potential films.

Traditionally, employees who publish a film have better box office scores, and the higher the salary.

This is definitely unchangeable.

However, if you want to change the "picky eating" phenomenon of the distribution team and determine the salary based on the movie box office results, it certainly needs to be changed.

Otherwise, the team that released "Water Dog" could not be compared to the salary of the team that will be responsible for this summer "Wonder Woman" or the end of the year "Jurassic Park".

This requires a more reasonable performance evaluation system.

Simon is now more inclined to ask questions. As for the solution, the company has raised so many people, so naturally he does not need to let him do anything himself.

However, this meeting also roughly discussed a solution.

This is to maintain the uncertainty of the various release teams.

That is to say, a team, after completing a project, is directly disbanded, and then reorganized and responsible for the next team.

This can largely avoid the emergence of various hillheads internally, and it can also continue to ensure the overall unity of the company's release team and the company's internal collaboration that Simon has always emphasized.

Of course, there are some disadvantages in doing so.

For example, if some people who cooperate well with each other cannot be assigned to a group, they will definitely reduce work efficiency to a certain extent.

However, this drawback is not worth mentioning relative to the overall benefits of Daenerys Entertainment.

The entire Daenerys Entertainment should be one. This integration means that any group of people under the company should be able to achieve good cooperation with each other. It is impossible to change a company in order to accommodate a few people. Overall personnel strategy.

In addition to the issue of the issue team, there is also the issue of cost control.

Simon thought about it because of "Water Dog".

Daenerys Entertainment has always been very focused on cost control. However, after all, big film companies cannot be as cautious as the second and third line small studios. The same project often has more money for various reasons. .

The budget cost of "The Falling Dog" in memory is only $1.2 million.

However, this time, with little changes in the production specifications of the actor’s cafe, it cost US$2.5 million. Simon actually understands the problems, such as the original version of "The Falling Dog", Harvey Kettle It was starred from the film, this time produced by Daenerys Entertainment, Kettle naturally does not need to pay from film.

In addition, there is the issue of trade unions.

If a low-cost project like "Luo Shui Dog" is produced by other small production companies, there is no need to contact the union, because the cost is very low, and it is not limited by the proportion of labor unions.However, for large studios like Daenerys Entertainment, it is difficult to avoid hiring more union members because of separate agreements.

For the same position, the salary standard between union and non-union may sometimes double.

All in all, although many costs cannot be saved, in Simon's view, this is still a problem that can be improved.

The meeting lasted for an hour, closed the document in front of me, Simon again said to Amy Pascal and others: "I recently saw an article about Wal-Mart, you said that in such a fierce competition in the retail industry, Why can Wal-Mart be so good?"

Hearing Simon say this, everyone could not help but glance at each other.

However, the boss’s problem must not be ignored. Mark Belford first said: "Cost control is a big aspect. Wal-Mart bypasses the middleman and purchases goods directly from the manufacturers, which not only saves costs, It can also make profits as much as possible for consumers."

"Yes, this is one point," Simon nodded. "However, since you know what you know, do you think other retailers will ignore it, but Wal-Mart still exceeds them."

Mark Belford opened his mouth, but could not refute it.

Seeing Simon still staring at everyone, obviously waiting for the next answer, Amy had no choice but to say: "It is the overall business strategy advantage, from merchandise purchase to warehousing logistics to terminal sales management, the Blockbuster responsible for Nancy in many ways Are learning Wal-Mart."

"As long as you know these, competitors can certainly imitate," Simon shook his head again, said: "Like you said, Blockbuster, even the video chain can learn Wal-Mart, there is no reason why other retailers of the same type will not."

Simon was hotly chasing, and everyone had to express their views one after another.

Until the end, everyone expressed their opinion, Simon said: "Actually, you are right, but they are not right. The article I saw was a very small detail about Wal-Mart. Wal-Mart is in the sales process. It was found that there is a positive correlation between beer and diaper sales. After careful investigation, it was found that many consumers often take beer when they buy diapers. Inspired by this phenomenon, Wal-Mart placed the shelves of beer and diapers on the shelves. At a closer distance, as a result, sales of both products have increased."

The conference room is full of smart people. When Simon said this, Amy said: "Simon, you mean, the details determine success or failure."

"Yes, details determine success or failure," Simon nodded. "Walmart's advantage over other retailers is that they have been spared no effort to adjust their business strategies through details that are almost inconspicuous. , And eventually lag far behind competitors in the same industry. I hope you can remember this. Daenerys Entertainment has only surpassed all other Hollywood competitors in the movie business, and it continues to develop rapidly. I don’t want you to give up your aggressiveness because you are in a strong market position and turn a blind eye to some of the company’s problems that you think may not be serious."

Several people around nodded their heads.

Simon glanced around and said, "I hope you will really do this, not just nod in front of me. I can tell you clearly that Daenerys Entertainment can give you more than other peers in the same industry. Salary, but at the same time, if I feel that you are slacking because you are satisfied with your current results, even if you have not made any mistakes, I will dismiss you without hesitation. Daenerys Entertainment does not need to be settled in the status quo Employees. And, it’s not just you, the whole Daenerys entertainment is up and down, you can pass my words to your respective departments."

Hearing Simon's solemn remarks, several people in the meeting room were awkward.

Last year’s top ten box office list, films related to Daenerys Entertainment accounted for more than half, and at the same time, all other Daenerys entertainment projects are thriving. It is impossible to produce complacency.

Simon's words seemed to be warning to everyone.

What's more, with Simon's consistent strength in Hollywood, they knew that their boss would really do it.

Daenerys Entertainment is large enough, unlike some second- and third-tier studios that would be chaotic without core executives, now Daenerys Entertainment, without any one person, will not appear too in operation The big problem.Because it is strong enough, the treatment is high enough, and any executive in any position leaves, Hollywood also has enough candidates to hope to be replaced.

Therefore, Simon also has the confidence to say this.

At the end of the meeting, continue to complete the day's work according to the planned schedule of the female assistant. After more than six o'clock in the afternoon, Simon took the female assistant to San Francisco quietly with the female assistant.

The next morning, after having breakfast, Simon rushed from the villa in the Woodside Mountains to the headquarters of Igret.

After the regular meeting on matters such as the Amazon online store and cloud computing development progress, Simon also met Nancy Brill in San Francisco.

Nancy rushed to San Francisco yesterday for the development of Blockbuster online rental platform.

The Amazon online store opened a few days ago, and because of the turmoil in the sales of books, Simon asked Nancy to come over and provide some logistical support for the online store.

The senior executives of the small children were very excited about the job, and were subsequently inspired to plan to develop a Blockbuster online rental platform.

Of course, at this stage, it is definitely impossible to achieve Netflix's model of leasing through the Internet, but an online leasing solution combined with physical chain stores.

After the online rental platform is launched, users can directly rent or purchase the video tapes they want through the online platform, and then go to the designated physical store to pick up the goods themselves.

In doing so, it seems that there are some superfluous suspicions, but of course not.

Users must rent or purchase video tapes, which definitely requires a selection process. Compared with going to physical store selection, placing orders directly through the online rental platform not only saves a lot of time, but also allows you to view each item on the online rental platform more intuitively. The material of the movie even includes recommendations of similar movies.

Of course, this is only one.

Most importantly, the online rental platform, like the comparison between the Amazon online store and the physical retail bookstore, can provide users with other richer content resources.

The chain store of BesStar, the standard store is generally only 600 square meters of space, can provide up to thousands of video tapes for users to choose.

Online rental platforms can provide tens of thousands of movie and TV drama content.

Of course, except for a batch of hot-selling film and television resources, most of the content will not appear on the storefront. Nancy plans to establish large storage centers in major cities in North America to store these video tapes. Logistics team.

When users place an order online, a dedicated logistics team will send the video tape to the designated physical store, and then the user will go to the store to pick up the goods in person.

Compared with Netflix's direct-to-home mail order model, this can save a large part of the budget.

For Blockbuster, the development of an online leasing system can, on the one hand, set foot in the Internet field ahead of time, without being preempted by other competitors, and lay the foundation for future transformation. On the other hand, the leading online leasing model can also It is used to promote Blockbuster's membership system.

Simon has discussed the Blockbuster membership system with Nancy more than once before.

Although some value-added services have been launched, the simple discount model cannot be escaped. Therefore, before this, BesTV's members are not attractive to users after all.

Now, the launch of the online rental platform can undoubtedly greatly increase the appeal of BesTV members.

Through the online rental platform, Blockbuster can also guide users to consume more content in the form of page recommendations and email advertisements.

Of course, the pre-launch of this platform is definitely very money-burning, but once a sufficient scale is formed, the average cost will naturally fall.

Moreover, by establishing an online leasing platform and locking the Internet concept, Blockbuster will also greatly increase its share price in the Internet wave in the next few years.