Hollywood Hunter

Simple bargaining, Simon and Leslie Wexner agreed that the copyright of Wei Mi Da Xiu was jointly held by Daenerys Entertainment and LTD. The two parties shared the budget investment of the show and Daenerys Entertainment was in accordance with the convention. You can get an issuance fee in the next issuance process.

In addition, Simon also agreed to personally act as the producer of the big show.

The riots in Los Angeles lasted four days, until the National Guard and the Marine Corps thousands of officers and soldiers entered the city of angels, the chaos was suppressed.

After spending the first weekend in early May in Columbus, Ohio, Simon returned to Los Angeles on May 4.

Unlike the mess in the middle and south of the city, the Santa Monica Mountains in Los Angeles are basically not affected.

The incident has basically subsided, and Hollywood has quickly resumed its prosperity.

"Teenage Ninja Turtles 2", which was released on the Thanksgiving schedule on April 17, has been released for two and a half weeks.

The following week, the box office of "Ninja Turtles 2" fell 41% as expected, and received another 22.31 million US dollars.

From May 1 to May 3, the third week of the weekend, the film's decline narrowed to 27%. Three days later, it continued to receive 11.39 million US dollars, and the cumulative box office reached 71.08 million US dollars.

In two weeks and a half, the box office at US$71.08 million was still above US$10 million in a single week, which means that the total box office of "Ninja Turtle 2" in North America is expected to reach a high of US$110 million to US$120 million.Although it still declined compared to the first, it also exceeded Simon's original expectations.

"Ninja Turtles 3" was therefore successfully put on the production schedule.

In order to avoid too fast rhythm, the third stage is still selected two years later, in 1994.

However, these days, Simon is not the most concerned about "Ninja Turtle 2", but also the Marvel 2D animated movie "Spider-Man" that is also released directly through the video channel during the Easter period.

"Spider-Man" was released on April 10 the week before Easter.

With a total production and distribution budget of US$15 million, this 2D animated film needs to sell 1 million boxes to basically achieve breakeven.

The distribution department of Daenerys Entertainment expects the sales of "Spider-Man" video tapes to be 2 million to 3 million boxes.

Reaching this number range, Marvel's animation department can turn on the green light to directly make 2D animation movies of other superheroes. If it can't be achieved, only achieving a balance of payments or a small amount of profit, Simon is not going to let 2D animation movies be consumed. Marvel superheroes are popular.

However, with a budget of only US$3 million, the first batch of 300,000 video tapes of "Spider-Man" was quickly sold out just three days after the first week of release.

Daenerys Entertainment, which is mainly responsible for the distribution of video tapes and TV channels, has a quick replenishment while investigating the reasons for the matter.And soon discovered that a group of Marvel fans turned up an activity in support of the "Spider-Man" animation to promote the production of a live-action movie on the online forum that has just emerged in the past two years.

Spiderman, who was born thirty years ago, is no less popular than DC’s superheroes such as Batman and Superman, so he has a very wide fan base.

The activity of the online forum is just the beginning, however, this initially not too eye-catching event has spread to the offline before the release of "Spider-Man" in the case of word-of-mouth communication among the majority of comic fans, and finally created the first animation film. A batch of 300,000 video cassettes was sold out quickly.

Daenerys Home Entertainment’s team did not initially anticipate the impact of this event.

However, the distribution team then took advantage of this opportunity to guide the hype through the media platform to promote how difficult it is for the Marvel team to produce this 2D animation in the shadow of DC. How to deliberately suppress Marvel's interests in the film universe, and even try not to allow the 3D version of "Spider-Man" and so on to control the budget as much as possible,

Although it only has a budget of 12 million US dollars, but the Marvel team is indeed holding a breath of elaborate production, the word-of-mouth of the 2D animated movie of "Spider-Man" has indeed been widely recognized by the media, and the comprehensive film review score reached 8.3. It has also become the most solid foundation for the success of this 2D animated film.

Driven by various factors, the final sales of "Spider-Man" 2D animated film reached 1.09 million boxes in the first week. During the week of Easter, the sales volume increased again to 1.23 million boxes. In two weeks, the total sales of 2.32 million boxes are close to The company initially had the best expectations for this 2D animated movie.

Moreover, 2.32 million boxes were sold within two weeks of launching, and the overall overall sales of "Spider-Man" is expected to exceed 10 million boxes.

According to the average selling price of video tapes of about US$30, 10 million boxes means sales of US$300 million.

This is just the North American homeland.

Although the DC movie universe has been successfully promoted overseas, as an American superhero, Spider-Man's 2D animated film, and there is no plan to release theaters, Daenerys Entertainment does not have much expectations for overseas.

However, this is just the case, and the return of "Spider-Man" to Daenerys Entertainment has far exceeded the original expectations.

The retail price of video tapes of 30 US dollars, usually the factory wholesale price of the studio is about 15 US dollars, excluding the cost of transportation of materials such as video tapes, the gross profit rate is still above 40%.

Therefore, this "Spider-Man" is calculated based on the total sales of 10 million boxes of North American locals, at least it can bring a net profit of 100 million US dollars to Daenerys Entertainment.Even if the subsequent overseas distribution of the film and the revenue of the TV platform are not large, it must be very impressive in the context of the popularity of the video tape.

The final net income is expected to be at least 10 times greater than the initial $15 million budget investment.

Every year, Hollywood’s omni-channel platform can bring film projects with a net profit of 150 million US dollars to the studio, and it can often be counted with one hand. Therefore, it can be seen that the "Spider-Man" 2D animated film is definitely another match for other producers. The super dark horse that the factory admires.

Even if there are some accidental factors in the success of this project, but profits are put here, Simon has to pay more attention.

The first is to put out public opinion.

In order to promote the "Spider-Man" sales, the distribution team has created a lot of "black material" that is not good for Daenerys entertainment.

To use as many factors as possible to publish a movie is the philosophy that Simon adhered to when he founded Daenerys."Spider-Man" is so successful again, of course, the previous operation of the release team has been positively affirmed.

However, it can't let Daenerys entertain the trend of DC's suppression of Marvel's public opinion.

Anyone who is a little sensible should be easy to understand, even if he has the copyright of the DC Big Three, the DC superhero cannot be the “pro-son” of Daenerys Entertainment after all. Marvel holdings is.

Even from a pure interest perspective, Daenerys and Time Warner jointly created the DC movie universe, carefully calculated, the entire movie universe, Warner can not only share the profits of the Big Three, but also hold the super heroes of Flash and Steel Bone separately Copyright, therefore, Warner’s revenue should be more generous overall.

If Daenerys develops the Marvel Cinematic Universe, the benefits are entirely her own.

If feasible, as long as her head is not broken, Daenerys Entertainment should do so.

Since the live-action movie project of Marvel superheroes has not been started, Daenerys Entertainment must have its own considerations.

Later, as the CEO of Daenerys Entertainment, Amy Pascal personally explained the reasons why Daenerys Entertainment did not develop Marvel superhero live-action movies in an interview with The Hollywood Reporter.

Compared to DC, Marvel’s superhero movies often require more complex special effects technology support, and the special effects technology at this stage is still not satisfactory, such as Spider-Man, who wants to realize Peter Parker’s shuttle in the urban forest of New York. Contacts are very difficult.

Therefore, Daenerys Entertainment will postpone the development of Marvel superheroes.

Choosing to cooperate with DC Comics under Time Warner is also to lay the foundation for the future Marvel superhero movie universe.

Amy Pascal’s explanation has been affirmed by most fans, coupled with other operations of Daenerys’ public relations department in private, the public opinion noise made by the Spider-Man distribution team quickly disappeared.

Although, there are some not so good results.

Because of the plan revealed by Amy Pascal, the DC Film Universe project at this time was entirely to prepare for Daenerys Entertainment’s future development of Marvel, which made the prospect of the DC Film Universe cast a light haze. .

In the future, perhaps one day, in order to launch the "biological" Marvel movie universe, Daenerys Entertainment, which holds the copyright of the DC Big Three, will deliberately suppress the direct competitor of refrigeration.

The emergence of similar concerns in the media directly caused Time Warner's stock price to fall for several consecutive days.

Naturally, it's a joke.

After completing the fire suppression in public opinion, the next step is the follow-up animation film development plan.

Although it will take some years for the Marvel Cinematic Universe to start, Simon actually has a rough plan for this because of the memories of previous lives.

Animation films must still continue to be produced, and will also be produced as a series of long-term intersections, but Simon cannot make animated films affect live-action movies.To put it simply, it is impossible to make the animation movie universe and the planned real-life movie universe overlap too much in the plot.

Otherwise, the audience will take a trip to the Marvel movie universe on the animated movie. If the live movie universe story line is similar to the animated movie, even if it is still expected, there will probably be more people who do not want to see a simple plot copy.

Fortunately, as a cartoon company that has been established for more than half a century, Marvel has accumulated enough material to dig for so many years.

In the roughly agreed plan, the animated film universe will be based on the accumulation of Marvel comics stories before 1990 as much as possible.

At the same time, in order to pave the way for the future live Marvel movie universe, Marvel will reopen a series of major event plans this year. These major events basically revolve around the main line of the Marvel movie universe in Simon’s memory, including the superhero civil war, gram. The Lu invasion and so on, some superheroes will restart.

Speaking of which, in recent years, the comic industry in North America has become increasingly depressed. With the increasing variety of people's entertainment activities, comic sales have continued to decline.

The recession is almost irreversible. Whether it is Marvel or DC, in the basic comic business, these two years have been eating the old version, and the classic replica version is released through hype comic collection to increase revenue.

Simon also hopes that this massive restart of Marvel superheroes will play a role in boosting the declining comic book sales.

The time entered May, and the summer season in North America in 1992 was approaching.

This year’s summer’s most important movie project is undoubtedly the upcoming release of “Wonder Woman” on June 5th. In recent months, the details of the continuous release of Daenerys Entertainment, which is responsible for the release of this film, have made fans look forward to it. .

There is only one month left before the film is released, and the creators of the film have started a non-stop publicity schedule.Daenerys Entertainment has also begun to distribute promotional materials more intensively on various media platforms.

In order to evade the wonder of "Wonder Woman", many studios have advanced this summer's key project to May.

Mel Gibson's "Fatal Weapon 3" chose the May 15th schedule.

Columbia Pictures produced "Earth Ambitions" starring Tom Cruise, which is also scheduled for May 29, the week before "Wonder Woman".

There is also Disney's "Nun Is Crazy" starring Ubi Goldberg, which is scheduled for May 22nd.

Speaking of this, the black comedy "Nun Is Crazy" eventually cost $31 million, far exceeding Disney's original $20 million expectations.

Disney’s top executives do not have the prophetic advantage of Simon. I don’t know that the movie will become a box office dark horse, so I am very worried about the film’s box office prospects. It is said that Michael Eisner and Jeffrey Kasenberg are also big. After a quarrel, they tried to shirk their responsibilities.

Of course, the secret stories in this circle will definitely not be known to outsiders.

The three movies hit the front, and "Wonder Woman" fully occupied the week of the opening period on June 5th, even if it is the week of June 12th, there are no heavyweight movies released.

Under the publicity of the summer film in full swing, after Cersei Capital finalized the acquisition of LTD, a news soon came out in the circle.

Daenerys Entertainment will work with LTD to create a large-scale underwear fashion show.

It is said that Simon Westero will be the producer himself, and the fashion show will also be broadcast on the TV network.

Subsequently, all kinds of news were confirmed one by one.

Things are true.

Obviously, in order to promote Victoria's secret underwear brand under the LTD company, Simon Westero intends to personally enter the battle to create a large underwear fashion show.

People in this era obviously cannot imagine what Victoria's big show in Simon's memory looks like.

The public's inherent impression is basically some fashion shows on TV.

A group of models walking around on the catwalk, how much can this be seen?

However, because of the confirmation of the news, more media began to pay attention to the acquisition of LTD that Cersei Capital has just completed, and Victoria's secret brand has also gained fame because it has been mentioned many times.

Leslie Wexner was originally a very good marketing businessman. Taking advantage of this opportunity, he quickly launched a new round of brand promotion.

As for Hollywood and the fashion world, even if you still wonder what kind of tricks a fashion show can complete, it does not prevent major model agencies from contacting Daenerys Entertainment in an attempt to let their models catch Simon Westeros. This towering tree.