Hollywood Hunter

The official start date of "Desperate Housewives" is Thursday, September 17.

It is a very golden period for TV series.

On the other hand, I have to say that the opening time of "Desperate Housewives" is really a bit of a coincidence.

The "Forbes" list of the 400 richest people in the United States has just been released, and the hot discussion has not faded. It is at this time that a rumor is that Simon Westero personally led and participated in the creation of a TV series, even if it was a woman on a female TV station. The program also naturally attracted a lot of attention.

The USA TV network also seized this opportunity just right, and spared no effort to promote "Desperate Housewives".

Of course, just as the box office is to a movie, for a TV series, ratings are always an inescapable topic. What about Desperate Housewives still depends on ratings.

The first episode of "Desperate Housewives" starts at 9 o'clock on Thursday evening, and "New York's Wife" aired the week before as the lead.

As one of the heavyweights of the USA TV network in the new year, it is related to the further layout of this TV network. Almost all the executives of the USA TV network stayed at their headquarters on the east and west coasts on that day, waiting for the viewing results.

When the lead "New York's Wife" approached the end of the episode, ratings suddenly rose sharply, and USA executives were already faintly aware of what.

At nine o'clock, the first season of "Desperate Housewives" was broadcast, and the ratings data directly exceeded that of "New York's Wife".

Moreover, comparing with the first episode of "The Wife of New York" in the second season, it is not difficult to find that the second season of this reality show, the preliminary ratings data is also significantly better than the first episode.

USA originally planned to let "New York's Wife", which is the mainstay of TV stations, lead the popularity of "Desperate Housewives", but it is an obvious result that this series that has just been broadcast, because of the previous attention, actually actually boosted The popularity of "New York's Wife".

Early in the morning of the next day, various mainstream media in North America published this highly-regarded drama review.

"Variety" praised "Desperate Housewives"' just started, and built a fascinating mysterious country through distinctive characters and excellent plots, and people can't help but look forward to the further development of the story'.

A commentator in "The Hollywood Reporter" still said ridiculously:'Before the episode started, I doubt whether Simon Westero was involved in the creation of the episode. After the episode started, I couldn't help but doubt more. Why can Stello do so well?'

In addition to the two professional media, most other mainstream newspapers also praised "Desperate Housewives".

Later, when the viewing data was exposed, "Desperate Housewives" thoroughly satisfies the label of the dark horse ratings in the autumn.

After more than a year of reorganization and expansion, the current USA TV network covers a total of 72 million viewers in the United States, which is equivalent to about one-third of the current US population.

Such a rating base is not too high among the major cable television networks in the United States.Turner Broadcasting’s CNN and Viacom’s MTV network have more viewers than USA.

Moreover, in the early 1990s, several traditional TV networks in the United States still occupied a very strong market position.Despite the rapid popularity of cable TV, most of the cable TV networks that appear in the list of candidate programs as bundled packages. Except for CNN and MTV, the ratings are basically not high. For many historical and technological channels, the audience is often ten and a half days. I don’t select it once a month, and occasionally it is pressed by the remote control, and it is often skipped.

Before the merger of the MCA, the USA TV network was stronger than many unpopular cable channels that were often skipped casually, but it still had a large gap with popular cable TV networks such as CNN and MTV.

Through the operation of the previous year, USA has led "Beverly Wife" and "New York Wife" as the leading, with other program development and spare no effort to announce the investment, this originally inconspicuous cable network has been successfully confirmed In view of the positioning of her female TV network,

It can be said that the accumulation of many years in the USA and the reorganization in the past year have laid a very good foundation for the rise of this cable TV network.

The coverage of 72 million viewers is enough for this TV network to show its own strength.

Therefore, when "Desperate Housewives", which is not lacking in topic and attention, was launched, the quality of the episode itself was excellent, and many things were logical.

In the end, on the first day of broadcasting, the average number of viewers for the first episode of "Desperate Housewives" reached 7.36 million, and the core ratings of the 18-49 age group were 4.1.At the same time, the highest number of viewers in the entire first episode of the series rushed to a high of 8.71 million. The highest data appeared in the second half of the first episode, which also vaguely indicates that the ratings of subsequent episodes of "Desperate Housewives" are likely to continue to rise. .

At the same time, the ratings of "Desperate Housewives" rushed to sixth place on Thursday night.

The top five are all public television programs.

In comparison, the average number of viewers in the second episode of the second season was only 5.91 million, and the core audience rating was 2.7. This data was originally intended as a guide for "Desperate Housewives" to guide the popularity of this new drama. This is even higher than the average audience of 5.76 million viewers in the first episode.

Understand that under normal circumstances, the ratings of the first episode of a non-first-run sequel series are often relatively high.

Obviously, "New York's Wife" did not guide the popularity of "Desperate Housewives", but was influenced by "Desperate Housewives" and improved the ratings.

On Thursday night, the TV series with the highest ratings was NBC Channel's "Law and Order", with 17.56 million viewers and a ratings of 10.7.

"Law and Order" and "Desperate Housewives", the ratings data of the two seem to be very different. However, the coverage of NBC is almost national. The audience coverage of USA is only one-third of the US population, and, The positioning of the female TV station of the USA TV network once again restricted the play of Desperate Housewives.

Under the double influence, "Desperate Housewives" was able to reach an average of 7.36 million viewers, and showed a trend of continuing to rise. As a TV drama series, this has reached the "phenomenon level".

If you put the two episodes on the same level of play platform, it is not difficult to imagine that the viewing data of "Desperate Housewives" can definitely suppress "Law and Order".

With the exposure of "Desperate Housewives" ratings data, along with the heated discussion in the media, many cable TV suppliers have begun to contact Daenerys Entertainment, hoping to introduce the USA TV network.

In order to accelerate the promotion of the USA TV network, this cable network has not increased the operator's share in the past year.However, as the number of operators requiring the introduction of the USA TV network increases, the management team can also begin to consider increasing the share price.

At the same time, the increase in advertising prices on the USA TV network was immediate.

While planning the follow-up development strategy in full swing, Daenerys Entertainment was not stingy, and directly announced that a celebration party had been held for the episode's lead team on the weekend after the broadcast of "Desperate Housewives".

Although the USA TV network is jointly owned by Daenerys Entertainment and Paramount Communications, the location of the celebration party was naturally selected at the event center of Dalibris Studios in Malibu.

On September 19, in the dark of the day, the staff activity center on the second floor of Daenerys Studios was full of people.

The three programs featured on the USA TV network have recently been uploaded, not only the newly launched "Desperate Housewives", the other two are also featured, and the new season of "Beverly Wife" and "New York Wife" have also achieved Very good ratings data, plus the main creators of some other programs on the TV network have also been invited, so the party hall scene obviously has a few signs of ups and downs.

"Ms. Ward, the perfect housewife you play, Berry, is so good and charming, I can’t wait to see the second episode airing."

"Thank you, sir?"

"My name is John Peterson."

"Oh, I know, Mr. Peterson, nice to meet you."

"I'm very happy to meet you too," Jon Peterson shook hands with Sheila Ward again politely, and then said in a very casual tone: "Yes, Ms. Ward, I happen to have the role of the project Very suitable for you, can you leave a contact, maybe we can take the time to talk about it?"

Although the past coffee is very low, Sheila Oude knows a lot of Hollywood internal trends.

As the head of Sony Pictures' Columbia Pictures business, he is also one of Hollywood's oldest producers, and has worked with Spielberg and other big coffee.If it is other actresses, such hints as Johnson Peterson can often be easily'handled.'

However, at this moment, listening to the middle-aged man in front of me, the smile on Shella Ward's face did not change much, but his eyes subconsciously searched among the crowd.

Still did not see the figure of a guy.

Some disappointed, but no longer hesitated.

Sometimes, the more simply rejected, the less trouble.

Relying on the success of "Desperate Housewives", although only a TV series, she is also very clear that she is completely established in Hollywood.In this episode of USA, if everything goes well, you can definitely shoot more than three seasons, even if it is five or six seasons.

Such a long time is enough for her to look for further opportunities without relying on external forces.

Since a guy stuffed her into this TV series, it may only be in the TV circle in the future, but this is actually not bad.She is 36 years old this year. In the film industry, without strong support, it would have been difficult to develop too much.

Quickly making up his mind, Shella Ward shook his head and apologized: "I'm sorry, Mr. Peterson, I didn't bring a business card tonight."

"It's okay," Qiang Peterson repeatedly didn't feel the woman's refusal in front of him, and readily took out his own business card and handed it over, saying: "There is my contact information on it, Ms. Ward, if you are interested, You can contact me at any time."

Seeing this, Shira Odd had to reach out and take the other party's business card.

As a veteran producer of Hollywood, John Peterson certainly does not lack his own pride. After giving a business card, he decisively left.

Sheila Odd hesitated for a moment with a glass of champagne in one hand and a business card in the other, and was about to put the business card in her handbag. It was not good to throw it directly on this occasion, notice the commotion not far away, and look at it casually. I saw the figure of a young man.

Westeros was walking into the lobby while chatting with Martin Davis, the chairman of Paramount Communications, and a few others were beside him. The guests in the lobby also turned their attention to a young man.

By coincidence, the other party also looked at it, and glanced at the business card in her hand with interest.

Inexplicably, there was a feeling of being caught.

Immediately, he whispered secretly, only one night stand with him.Although, well, that night in Seattle was indeed wonderful, a man rarely appeared in her life afterwards.

Hollywood is big, and she is only a small person after all.

The eyes on the opposite side retracted as soon as they touched, and for a short while, nothing seemed to happen.

Shella Ward noticed that many guests were quietly converging towards Westeros, and she couldn't help but feel more guilty. After reacting, she quietly pushed in the opposite direction and deliberately put the business card with a bit of anger. Packed in a handbag, it seems to be proving what he is not afraid of.

On the other side, Simon nodded from time to time with the guests who greeted him, and finally came to a sofa in the corner of the hall to sit down and chat with Martin Davis about the next plan of the USA TV network. The topic could not help turning to the two parties in the movie. Cooperation.

During this time, Simon has been thinking about whether to continue to postpone the development of "Mission Impossible" series.

Mainly, next year's schedule is really a bit crowded.

Especially at the end of next year.

It's just Daenerys Entertainment. If all the originally planned films are withdrawn, there will be 3D animations "Lion King", "Forrest Gump" and "Mission Impossible" in cooperation with Paramount Pictures.In addition, "Steel Bone" in the DC movie universe will also be released at the end of next year.

For the time being, let’s not mention that the two films “Lion King” and “Forrest Gump” originally reached the local box office volume of US$300-400 million, which would have consumed most of the resources of a period. "Mission" and "Steel Bone", then the ending will only cause internal friction.

It is naturally possible to adjust the schedule.

However, in the summer of 1994, there was "Batman: The Rise of the Dark Knight".

This is another blockbuster of $300 million.

The same is true in the future.

It can't be dragged on all the time.

After considering it for a long time, and after several discussions with Paramount, Simon made a general decision. The development plan of "Mission Impossible" remained the same, and the schedule of "The Lion King" remained unchanged. At the same time, the "Forrest Gump" was adjusted. As of the summer break in 1994, the release date was roughly determined to be the American Independence Day holiday in July, which was a month away from "Batman: The Rise of the Dark Knight" in June.

Independence Day is very suitable for the theme of "Forrest Gump", a month apart, "Batman: The Rise of the Dark Knight" will not cause too serious impact on "Forrest Gump".

As for the end of 1993, a blockbuster that was reduced by US$300 million in volume, and several other movies, will have enough room to play.