Hollywood Hunter

Monopoly itself is not wrong, patent protection is actually a kind of monopoly protection.

The antitrust laws of countries around the world are basically to prevent monopolistic enterprises from using their own advantages in technology markets to suppress competitors.In other words, you are right to monopolize, and it is wrong to use the advantages of monopoly to suppress competitors.

However, these limits have never been easy to determine.

Therefore, antitrust is often just a tool for political and economic games between capital and even countries.

Eaglet, or the entire Westeros system, has created a whole new era of the Internet through the entire industrial chain layout of the World Wide Web technology.

To this end, companies such as Cisco, AOL, and Eaglet have invested huge sums of billions of dollars in the past few years.It stands to reason that with so much investment in the early stage, the Westeros system can fully enjoy the benefits brought by the brand-new Internet industry.

The problem now is that the benefits involved in the Internet industry are too huge.

The size of the Westeros system is so large that not only can one family eat it alone, but many people simply do not allow the Westeros system to enjoy the benefits alone.

The three core senior executives of Igret, even Tim Berners Lee, who is focused on technology and not humanly accessible, are aware of these problems after seeing the 1992 financial report.

With the memory of the two worlds, Simon's experience of this matter is even more profound.

Throughout the 1990s, Microsoft was tossed by the North American antitrust department. It was not a monopoly of the Microsoft operating system, but it was a few Microsoft shareholders, such as the door classmates, holding Microsoft. Too many stocks.When Bill Gates, Paul Allen, and others continued to reduce their holdings, Microsoft gradually became a publicly held company integrated with the US economy, and the operating system giant has never encountered a large-scale antitrust investigation.

After the morning earnings meeting, Simon discussed with Igrid's three senior executives, Tim Berners Lee, Jeff Bezos and Carol Bartz, the anti-trust that Igrid might face. And other issues.

Microsoft’s competitors are Apple, Intel’s competitors are AMD, and IBM’s competitors are SUN. For Igret, the current situation is that this new technology company that has created a new era of the Internet in one hand, even even There is no decent opponent.

After completing the authorization of the e-mail technology, both Microsoft and AOL, which have obtained commercial operation licenses, are preparing their own portal business, but even if this part of the business is online, they can compete with Igrid and outsiders. It seems that the three companies are basically in the same camp.

In the definition of the Federal Sherman Antitrust Act, a "collusive monopoly" among multiple companies is also a monopoly.

The company has released a large number of patented technologies on the World Wide Web for free, and it is impossible to further release the core patents held by the company.

Without a competitor, it is impossible to create a competitor out of thin air.

Even Microsoft and AOL, which are powerful, are unlikely to pose a great threat to Igret in the short term, let alone build a competitor from scratch.

So, there are only two ways to avoid the anti-monopoly pressure that Igrid may be subjected to. One is to actively split. According to Simon's original vision, Igrid's major businesses will be split into several different The company's second is to carry out external financing as soon as possible, or to conduct an IPO, to give up sufficient equity shares to all parties' capital.

In fact, the first method has some symptoms but no cure.

The most complete solution is to transfer equity and integrate Igret into the entire US economy.

In fact, Simon made such a plan a long time ago. For companies such as Cisco, AOL, and Igreat, he only hopes to retain about 30% of the equity after continuing to insist.

Taking into account the terrorist mass of these companies in the future,

So, when the small meeting of several core managements was over, the preliminary plan was finalized.

Eaglenet will conduct its first external financing, with an estimated share transfer of 10%, and plans to raise funds of US$1.5 billion.

In 1992, the company’s revenue scale of nearly 2 billion US dollars and a high growth rate of nearly 400%. If listed, the company’s market value is absolutely comparable to that of Cisco and AOL. Therefore, 15 billion US dollars The valuation of the company is still very conservative for Eaglet.

As long as you know a little bit about the status of Igret in the Internet industry and the financial data for 1992, it should be clear that the quotation of 10% shares of 1.5 billion US dollars is very cost-effective.

If someone thinks that Igrid is speaking at the lion, then the other party is obviously not an object worth cooperation.

Although the plan is priced at 1.5 billion US dollars, this 10% of the shares can not be bought by anyone who wants to buy it.

This part of the equity will only be sold to the capital of the United States that has a significant influence on the federal political economy, so as to provide assistance when Igrid is under pressure from antitrust and other aspects.

The heart is always greedy.

Simon also knows that the 10% stake certainly cannot satisfy the outside world, and this part of financing is only a prelude.

Eaglet will also start an IPO plan as soon as possible.

Counting high-end equity rewards such as promised Tim Berners-Lee and the option incentives of many employees, Westeros' shareholding in Igret will quickly drop to below 70% in the next few years.

Palo Alto.

Headquarters of Igret, when the financing plan was finalized, the three Tim Berners Lee thought more about the share award scheme they had.

According to the original agreement, five-year contract, each of them will be able to receive a maximum of 5% equity rewards from Igriat.

In view of the current development momentum of Igret, unless Simon repents of tearing up the contract, otherwise, the 5% shareholding is basically finalized.

Well, even if it is based on the $15 billion valuation of this financing, a 5% equity value will reach $750 million.

750 million US dollars, which is enough to send them to the top of the US 400 rich list.

When I first joined this company, no one felt that I could get so much.

So, in the rest of the afternoon, Simon could clearly feel that when Jeff Bezos explained to himself the upcoming Igerett Advertising Alliance program, Igerit's tone was obviously a bit high-spirited. .

No one can predict their own future.

The $750 million at this time has clearly satisfied the Cuban immigrant descended from the bottom.

If Bezos knows that he will become the richest man in the world with a net worth of more than 100 billion US dollars in another time and space, I don't know what it will be.

Of course, if only forever.

"We have tested the advertising distribution system on more than 20 partner websites. I think that precise automatic advertising is not the best solution at this stage. For the time being, it is better to adopt a customized advertising strategy to customize for different advertisers. Special advertising package."

In another meeting room at Igreat’s headquarters, Jeff Bezos explained the technical details of the advertising alliance plan and began to introduce specific implementation plans.

The advertising alliance plan is naturally made by Simon according to the advertising alliance plan of the major Internet giants in memory.

When it was first proposed, not every senior executive of Igret was in favor of this plan. Many people believed that the affiliate program may lead to a large number of Igret competitors. Therefore, Igret should More focus and expansion of its own content area.

At this stage, news services, online forums, micro-blogs, e-mails and other services of the Igrid portal are developing rapidly, which also provides sufficient channels for the advertising distribution of the Igrid portal.Because of the company's strength in the content field, some management inevitably believes that the Igreat company alone is enough to support the Internet's content supply.

This is clearly contrary to Simon's initial positioning of Igret.

Eaglet will be a technology company focused on building an internet platform, but will never become an internet media company.

With the popularity of the Internet, the explosive growth of Internet information and the differentiated needs of hundreds of millions of Internet users for online content, it is simply not something an Internet media company can provide.

Through services such as search engines, micro-blogs, and web forums, providing Internet users with a content-bearing platform to allow more content providers and Internet users themselves to produce content is the way for Igreat to survive.

In the past Internet 1.0 era, Yahoo, AOL and other Internet media companies scrambled to compete, but the results seemed prosperous, but they all declined rapidly after the advent of the Internet 2.0 era.

Simon is well aware that the Igrid portal is only a country. Igrid has begun to operate the Google search engine and Facebook microblog alone, and the Amazon online store that has rapidly emerged in the past year is the Igrid company. In the future, it can become the foundation of the Internet super giant.

However, this fundamental development strategy, of course, Simon will not preach everywhere. The insider of Igret, and only a few core managements are aware of it, so many different voices appeared in the process of launching the advertising alliance plan.

With absolute control of Igret, Simon will naturally not be disturbed by objections. I will forcefully advance this plan, knowing that Simon’s long-term planning for Igret, Jeff Bezos and others have This plan is also very supportive.

Through the Igret Advertising Alliance Program, many websites that are unable to develop commercial businesses alone have a clear profit channel, which can quickly promote the blossoming of the Internet.Only if the content in the Internet field is more abundant, can the various businesses of Igret be developed faster. This is actually a mutually beneficial relationship.

Ending the work schedule of Igret, it is already four o'clock in the afternoon.

Simon's day's work is not over yet, leaving the company headquarters of Igret, and rushing to the Tin Cobail company founded by C girl Claire Gay.

Tincobal has recently developed a prototype of a digital player, and while there is still some time, Simon intends to go and see it in person.

Coming to the headquarters of Tincobell, not far from Eaglet, Girl C and another partner of Tincobell, Neil Brantley, are already waiting for Simon, and they also saw Girl C Behind the petite little Jennifer Bray.

After saying hello to Girl C and Neil Brantley, watching little Jenny step forward, Simon couldn't help but stretched his hand and rubbed it on the girl's head, saying, "Doesn't you need to take classes today?"

No way, the little girl is only as tall as Simon's chest, it is really suitable for rubbing his head.

Jennifer did not resist Simon’s movements, but rather shrunk the wallpaper delicately, his eyes with long eyelashes slightly squinted, like a kitten that was only touched by the owner, and he did not forget to respond to Simon said: "There is no class in the afternoon. ."

Although it is clear how young the girl is, Simon still has a feeling of flirting with minors.

Looking up and down, C girl, Neil Brantley and others are professional suits, but the little girl is wearing a very casual light yellow sweater and jeans, and a pair of white flat shoes on her feet. Some are different.

Even, it looks like a mascot.

Simon actually understands that Jenny Jr. was arranged by Stanford University, because at the time of the concert, girl C and others naturally regarded her as Simon's woman, so she was so indulgent.

She smiled and said nothing more. Everyone walked towards the laboratory together.

Jennifer Bray followed the crowd in a clever way, and her beautiful eyes quietly looked at her. She had just discovered something. This time, she worked as an assistant with Simon. It was A girl Alison Norris. In the past, "Jane", who was always very alert to them, did not come with Simon this time.

Simon didn't care about the little girl's careful thought, came to a laboratory in the office building, he quickly saw the prototype of the digital player developed.

Neil Brantley first temporarily demoted the internal structure of the prototype to Simon.

In front of this prototype, the core storage device is a 1.5-inch mini hard disk that is the size of a matchbox.

However, at this stage, the capacity of the micro hard disk is very pitiful. At this time, the prototype uses a micro hard disk that has not yet been mass-produced by IBM. The capacity is only 20M. According to the MP3 audio format developed by Eaglet, the average compression rate is higher. The capacity of each song is about 3M, and it can only hold six or seven songs, less than the capacity of one record.

At the same time, the Tinkerbair team has developed two energy supply methods, commonly used dry cell power supply and battery power supply.

In addition, the player also has an LCD screen equivalent to the BP machine.

In addition, the operation control system of the digital player, the audio decoding system, etc., were developed separately by the Tinkerbair team, and the company has officially filed a patent application.