Hollywood Hunter

November 1st is also a new Monday.

Amy Pascal has arrived at the Malibu Daenerys Studios as usual, not before eight o'clock.

Just over the past weekend, the box office data for "Seven Deadly Sins" attracted many people's attention, especially for Daenerys.

A production budget of US$30 million and an investment of US$15 million.

For a project with a total cost of $45 million, if the box office fails, it will not have a big impact on Daenerys Entertainment.

However, this film bears many other things.

Since the launch of the 58list platform by Igreat, it is completely opposed to traditional media. For several months, Daenerys Entertainment has been quietly adjusting the distribution strategy of its film business in order to get rid of the influence of traditional paper media in film distribution as much as possible. .

A series of films from the previous few months cannot be regarded as the focus, and the game between Daenerys Entertainment and traditional paper media is not so intense.

Because Daenerys Entertainment's Halloween films have been successful for several years in a row, this "Seven Deadly Sins" has become the target of many paper media snipers.If this project fails due to the influence of the reputation of the paper media, then whether it is active or forced, the Westeros system must reconsider and adjust its relationship with the paper media.

In response to this attack, the distribution team of "Seven Deadly Sins" has also made the most of the adjustments to the film distribution strategy in recent months.

The most critical point is the application of emerging Internet platforms.

"Seven Deadly Sins" became the first movie to publish trailers online.

With the completion of the ADSL network upgrade in America, more than 70% of Internet users in North America have upgraded their basic network speed to 256kbps, which also means a download speed of 32kb/s, of which millions of users have opened up faster 512kbps or 1Mbps broadband package.

The downlink network speed reaches 32kb/s, which basically can already support the 240P resolution video launched by Igret.

The two-minute trailer of "Seven Deadly Sins", according to the MP4 video format launched by Igreat, has a capacity of 240M at a resolution of only 3.1M. It can be played on the Internet through real-time streaming, and only 26Kb is required to transmit data per second. AOL's basic ADSL package is completely sufficient.Other dial-up Internet areas only need to be properly buffered or downloaded for playback.

It may be terrible to put 240P resolution on the later 1080P computer. With the configuration of most monitors at this stage, the display effect is already very good.

Because of the gimmick of the first online movie trailer, in the past two months, the cumulative launch of the two trailers of "Seven Deadly Sins" has reached 73 million times.

Unlike passively watched TV commercials, these 73 million trailers played, representing more than 20 million viewers who took an active part in "The Seven Deadly Sins".

With the success of the "Seven Deadly Sins" online trailer, Igret has successively launched "Lion King", "Mission Impossible", "Schindler's List", "Steel Bone", etc. Movie trailer for Daenerys Entertainment.At the same time, the online video streaming technology was still in the test stage, and other movie company trailers were rejected.

Eaglet is not a lie.

The MP4 video format and streaming media playback technology are indeed still in the testing stage, and compared to text, pictures, sound and other content, online video requires a lot of network bandwidth. For cost-saving considerations, Igrid Corporation short-term There is no intention to launch a dedicated video website, but it is also because there is not enough content to launch a dedicated video website.

Therefore, for a long period of time in the future, the company will only launch a small amount of embedded video content in the corresponding section of the portal website, just like the trailer section of this movie information section.

Because it holds all the patents of the MP4 video format and streaming media playback technology, as long as Igerit does not authorize externally, it is impossible for other specialized video sites to appear on the World Wide Web platform.

This is monopoly.

Since the Westeros system was allowed to grow wildly, Simon no longer deliberately avoided the monopoly problem.As long as it has its own industry advantages, it will be used as much as possible.

In addition to the gimmick of the first movie trailer released on the Internet, in recent months, Daenerys Entertainment and Eaglenet have also highlighted a group of online movie critics, and invited many traditional famous movie critics to station in Eagle Reiter's Facebook, movie information and even a professional movie website specially supported by Igerit.

Compared with the "Seven Deadly Sins" score of only 7.3 points on the traditional paper media platform, the evaluation of the film network platform is much higher. The comprehensive score reaches about 8.1 points, which is already an excellent level.

Of course, there are also the results of deliberately guided by Daenerys and Igret.

As a hot topic in the Igrid portal, online forums, social platforms, and movie information, if a movie article wants to receive a key recommendation, it must be a good word for "Seven Deadly Sins."Those media people who are tit-for-tat against the Westeros system on the Internet, even if they will not be blocked, are doomed to have too much exposure.

Human nature is to seek benefits and avoid harm.

Now that they are aware of the rules, many people will naturally show a tendency.

And, most importantly, "Seven Deadly Sins" is indeed a very good film.

Even if the Westeros system itself would not forcefully recommend a bad film, doing so would only become a laughing stock.

In addition to the gimmicks of the first online trailer and the respect of online critics, several of the film’s creators, such as Ruifan Phoenix, Morgan Freeman, Kevin Spacey, and Gwyneth Paltrow Also opened a Facebook homepage to interact with movie fans.

Of the project's $15 million budget, $2 million was also spent directly on the Internet platform, including the official homepage of "The Seven Deadly Sins", which was designed with suspense and attracted a large number of fans to log in and browse.

Web trailer gimmicks, online movie critic support, creative interaction with fans, direct advertising, and key recommendations from the entire Igriette portal. In recent months, as long as Internet users throughout North America have basically responded to "Sin" produced a more or less impression.

Many times, this is the latent impression of brainwashing, unconsciously attracting consumers to take out their purses.

Walking into the cinema on the weekend, compared with other movies that I have never heard of before, the familiar name of "Seven Deadly Sins" seems to be quite good, and it is self-evident how the audience will choose.

Outside of online channels, Daenerys Entertainment certainly did not completely abandon the traditional advertising model.

A budget of US$15 million was announced, US$2 million was used for network expenses, US$2 million was used for copy production and transportation, and the remaining US$11 million and US$7 million hit various TV networks. The remaining US$4 million was half The other half, which is used to make theater posters and outdoor billboards, about 2 million US dollars, is still invested in traditional paper media.

Expenditures on TV advertising and other aspects have not changed much.

The traditional paper media should have invested about 25% of the original expenditure, which is 4 million US dollars. This time, half of it was directly cut off, and this half happened to turn to the Internet platform.

While maintaining the publicity of TV platforms and other channels, Daenerys Entertainment also focuses on some paper media forces that can be delivered, such as News Corporation, Time Warner Group, etc., for media that have completely stood opposites, such as Hess The special group is completely blocked at the stage of media screening.

News news, the key lies in a'new' word.

Other media have already released a film review of the film in advance, forming a preconceived concept in the readers' minds. Other paper media film critics who failed to qualify for viewing at the screening stage will then criticize after the film is released and criticize the film at the box office. The influence is no longer so powerful.

This is actually the case this time.

Although after the large-scale release of "The Seven Deadly Sins", the critic reviews of traditional paper media have only 7.3 points, but before the film was released, the media that released the movie reviews in advance basically gave quite good reviews.

At the same time, on the basis of the operation of Gaomen Pictures in recent years, Daenerys Entertainment has further strengthened its efforts to attract film critics.

Among newspapers, film critics and film companies, it seems that film critics are in the middle of the weakest position, but unlike full-time editors of newspapers, film critics still have a certain degree of independence, especially many well-known film critics People, these people have a strong influence on the audience, and naturally have a higher right to speak in front of the newspaper.

Daenerys Entertainment happens to have content resources that are critical for film critics.

Well-known film critics can contribute to multiple newspapers, but if they are turned away by film companies, they cannot participate in media screenings to obtain advance information in advance, and their influence will inevitably decline rapidly.

In a small meeting room in the administrative building of Daenerys Studio One.

When Amy Pascal entered the meeting room, Tom Pollack, President of Daenerys Pictures, Danny Morris, President of New World Pictures, Ella Doichman, President of Highgate Pictures, and Danielle Executives such as Mark Belford, president of Silk Entertainment’s global distribution business, have arrived, and the atmosphere is quite relaxed.

In fact, everyone was relieved when the box office was released on the first day of "Seven Deadly Sins" last Saturday.

At this moment, everyone's expressions still have a happy look.

Before the movie was released, through the preliminary internal screenings and the data feedback from the two-month-long announcement of the film, the box office goal set by the announcement team for Seven Deadly Sins was $60 million.

60 million US dollars is actually a very high number, but it is not enough to recover the total investment of 45 million US dollars through the North American box office.

To achieve this, the North American box office needs to reach 80 million US dollars.

Of course, as long as the local government realizes 60 million box office receipts, through overseas distribution and follow-up channels, Daenerys Entertainment can easily recover costs and achieve profitability.

Of course, higher goals have also been expected.

For example, hit the 100 million box office club.

However, the distribution team generally believes that the theme of "Seven Deadly Sins" is too obscure, which will limit the size of the audience to a large extent.

With the official release of the film, the actual situation is that the box office accounted for the first day of "The Seven Deadly Sins" reached 7.93 million US dollars.

$7.93 million on Friday.

$86.7 million on Saturday.

Because it was Halloween on Sunday, the box office slipped to $6.81 million.

Even so, three days after the first weekend of the painting, the cumulative box office of Seven Deadly Sins has reached US$23.41 million.

The film has 2511 open screens and a $23.41 million box office for the first three days of the first weekend. Although it failed to achieve the high-selling level of the tenth day of the first week, it was not far away.

Moreover, the film distribution team initially expected that the box office at the seven days of the first week of the film was only about 20 million US dollars. "Seven Deadly Sins" was only released for three days, which broke through the box office goal of the film for a full week.

In comparison, the other two opening films, "The Nightmare Before Christmas" written by Tim Burton, have a high reputation, and the box office for the first three days of the weekend is only $8.21 million.

MGM's "Fatal Instinct", which opened at the box office for three days, was only $3.76 million, barely exceeding a fraction of "The Seven Deadly Sins."

Three days of the first weekend is $23.41 million, which means that the box office of the first full week of Seven Deadly Sins will be between $33 million and $35 million. Such a good box office start, as long as the subsequent box office curve is not too bleak, don’t say 80 million US dollars, North America 100 million US dollars mark is a breeze.

Amy Pascal’s assistant Vanessa Linde distributed a report that had just been printed out, and the room was quiet.

Waiting patiently for everyone to read the material in hand, Amy said: "This is the statistical report of the questionnaires for the audience around the three days of the weekend. Everyone must have seen one of the key data. Among the 10,000 questionnaires, they contacted through the Internet channel. The audience rate of "Seven Deadly Sins" has reached 33%, and the proportion of audiences who have been completely affected by the Internet platform and entered the theater has reached 19%. As a senior manager in the industry, you must understand what this report means, this material, etc. Next time, I will take back the destruction, and I hope that everyone will keep the secret as much as possible. Now, we begin to discuss the next step to continue to strengthen cooperation with Igret."

Before the rise of the Internet, the factors that influenced viewers to choose a movie were very complicated.

The main stars, TV commercials, newspaper reviews, street posters, word-of-mouth, random selection, etc., the film company wants to promote a film, so it must work simultaneously in all aspects.

This time's "Seven Deadly Sins", although it should be regarded as a relatively typical model, up to 33% of the audience have been more or less affected by the Internet platform, which is enough to prove the powerful influence of the Igrid portal.

Although Simon has repeatedly emphasized that the entire Westeros system is a community of interests, there are still many Daenerys entertainment executives who are more or less complaining about the involvement of Igret and the traditional paper media.

Through this release of "The Seven Deadly Sins", most of the entanglement has vanished.

Eaglet may have affected the relationship between Daenerys and traditional paper media. However, it is obvious that the powerful media strength of the platform itself not only completely offset the disadvantages encountered by Daenerys Entertainment in traditional paper media, but brought The obvious gain.