Hollywood Hunter

Friday, June 17.

Another box office week is coming, "Batman: The Rise of the Dark Knight" is released into the third week, and the box office momentum has further slowed down.

The two new films released by the North American cinema this week can be described as long-planned. They are the horror film "The Soul" produced by New World Pictures under Daenerys Entertainment and the sequel to the 1991 blockbuster comedy "Urban Rumble" by Columbia Pictures. Urban Rick 2".

As the opening work of the planned "Moving Soul Movie Universe", Simon has been following up this project in person.

The production cost of "The Soul" is only 15 million US dollars. After the film was made, after several internal auditions to confirm the feedback of the media and the audience, the film's advertising budget reached 30 million US dollars under the approval of West Monte, which is equivalent to twice the production cost.

Hollywood movie advertising budgets are usually only half of the production budget.

As a non-sequel movie, a one-time investment equivalent to twice the production budget is released, and only Daenerys Entertainment in Hollywood has such strength and courage.

In fact, it is mainly because Simon hopes to open up the market situation of the Soul Movie Universe as soon as possible.

As long as it can successfully develop a brand new film universe series, this time the investment of a horror film up to 45 million US dollars is totally worth the money.

Relying on a sufficient advertising budget, "Spirit" with the strong edge of "Batman: The Rise of the Dark Knight" has still won full audience attention in the past few months.

Only on the Internet platform, the screenplay of the "Ghosting" movie trailer of the Igret portal is second only to "Batman: The Rise of the Dark Knight" in a series of heavyweight new film trailers this summer, and has been rated as 1994 by many entertainment media. Preview of the most thrilling horror movie of the year.

Although the New World Films team has kept Simon’s request that he did not announce the ambition of the “Moving Soul Movie Universe” in advance, the gimmick of “Moving Soul”, based on the real experience of the supernatural investigator Warren and his wife, has been widely circulated on the Internet platform, specifically recommended by the Amazon online store. Several of the Warren couples’ life experience books once entered the best-selling list.

With the help of "Batman: The Rise of the Dark Knight", the audience is expecting to begin to shift. After the intensive sprint promotion in the past two weeks, "Soul" also held a grand premiere at the Chinese Theater in Hollywood on June 15.

On June 16, the film's word-of-mouth ban was lifted.

The mainstream North American media almost gave one-sided positive reviews.

"Hollywood Reporter" praised ""The Soul" perfectly excavated the deepest fears in the audience, which was more creepy than the psychological horror of "Midnight Bell".

"Variety" also gave a very high evaluation: "One of Hollywood's most perfect horror films, there is no mystery, no deliberate display, the audience is like a big invisible hand grasping the heart, frightened to the end."

Not only that, many media specifically mentioned a near gimmick on the poster of "Soul" at the end of the film review article, but in fact it is a very serious propaganda slogan: heart disease patients, please watch carefully!Most people have rebellious psychology. Even if you understand that this reminder is a means of publicity for Daenerys Entertainment, there are still many viewers who are subconsciously wanting to verify whether "Zhao Hun" can really scare you out of heart disease.

After preliminary statistics, the media comprehensive score after the premiere of "Soul" also reached a very good score of 8.6, which also gave more people the idea of ​​entering the field to find out.

In the final analysis, film marketing is all about trying to stimulate the audience's desire to watch movies.

The series of propaganda methods of the New World Films team can be perfectly achieved. Before the large-scale release of the film, the audience's tendency to watch movies has been mobilized to the highest level.

As the most direct competitor this week,

June 17.

"Soul" was officially opened on the North American theater with a scale of 2362 screens.

The opening screen size of "Urban Rick 2" also reached 2243.

Then, compared with the one-sided media praise won by "The Soul", Billy Christo starred in the sequel to the comedy movie that created the local $123 million box office three years ago, but the media word of mouth was directly destroyed. The media score was only a pitiful 1.8, and few media outlets said good things about the film.

Among them, the critics of "News Weekly" even sarcastically ridiculed "Urban Town Rumble 2" as "a meaningless broken sequel. I'm curious how the film creators focused their energy on such a bad job."

The reputation of Hollywood movies has never been absolutely positively related to the box office.

Because the movie market has always had a fixed demand for watching movies at any time, if there are no other strong movies in the same period, such as "Urban Stalker 2", a sequel based on the popularity of the predecessor, even if the reputation is poor, it can attract many viewers to buy tickets. field.

However, this time, "Urban Town Rumble 2", directly hit the very well-known "Soul", not to mention the third week of the movie's still strong "Batman: The Rise of the Dark Knight".For the audience, whether it is to choose the new movie "Soul" or to re-brush "Batman: The Rise of the Dark Knight" with an absolute return ticket, it is obviously more cost-effective than watching a big bad movie with a media score of only 1.8 points. .

As a result, the production budget of up to 40 million US dollars, without competition, is expected to recover at least 30 to 50 million box office "Urban Stalker 2", directly overrun by "Soul" and "Batman: The Rise of the Dark Knight".

From June 17 to June 23.

"Batman: The Rise of the Dark Knight" easily achieved three consecutive championships. After last week's box office cut, the film's decline this week narrowed to 27%, and received another 47.51 million US dollars. The cumulative box office reached 240.23 million US dollars, becoming the first in 1994. The local box office broke the 200 million dollar movie.

The second place in the list of "Soul".

Even if it was expected, the film's box office performance was clearly beyond the expectations of many people.

Seven days in the first week, the box office of "The Soul" reached US$42.39 million, becoming the second film with a box office of more than US$40 million in the first week of 1994.Prior to this, in addition to the phenomenal "Batman: The Rise of the Dark Knight", the highest box office score this year was only $36.61 million in "Star Gate".

Many media have exclaimed that "Spiritual Soul" will become another "Sixth Sense of Soul" or "Exorcist" after the box office data of the movie is released. Simon does not have such luxury.To be precise, "Zhao Hun" is more inclined to be a model of a perfect commercial movie plus classic marketing operation, and it has not reached the phenomenon-level viewing trend of "Sixth Sense of Sensation" and "Exorcist" earlier.

Even so, just opening the box office for $42.39 million in the first week has already allowed Daenerys Entertainment to recover a large portion of the total investment of $45 million. The film’s local box office broke 100 million without any suspense, and it can even rush to 150 million to 2 100 million USD range.

Simon personally intervened to approve an announcement budget equivalent to twice the production cost. The most fundamental expectation is that a good start can be made in the "Spirit Movie Universe".As for the box office, it is best to break 100 million. If it cannot be broken, as long as it can reach the hot sale level of 60 million to 80 million US dollars, the project is also considered to be up to standard, and this series can also be smoothly advanced.

Now, North America alone has a box office potential of 150 million to 200 million U.S. dollars, and the movie is selling very well around the world. Daenerys Entertainment has directly scored a big starter in the "Conspiracy Movie Universe".

After the box office was released in the first week, Simon authorized New World Films President Danny Morris to launch the concept of the "spiritual film universe" to pre-heat the first derivative of the series "The Haunted Morgue in the Morgue" at the end of the Halloween period. .

The third place in the "Urban Town Rumble 2" list.

However, compared to the box office sales of "Soul", the opening box office of "Urban Rick 2" can only be described as bleak.Seven days in the first week, this sequel to a comedy movie with a production cost of up to $40 million and an investment of 20 million was also released. It only recovered $9.25 million at the box office, and the museum barely exceeded $4,000.

The most striking comparison data is that the sum of the seven days of box office in the first week of "Urban Cyborg 2" is not even as good as the first day of the opening of "The Soul". The opening work of this movie universe was only obtained on the day of June 17th. At the box office of $9.73 million.

After personally accepting the operation of Columbia Pictures, Sony began to change the lavish style of the Peter Cooper period. This "City Rumble 2" was cautious in project establishment and publicity, but it failed to escape the fate of failure again after all.

"Life and Death Speed" relatively firmly ranked fourth in the list.

In the fifth week of the release, the box office of the film fell by 24%, and received another 8.31 million US dollars, with a cumulative box office of 88.49 million US dollars.

"Tenbing Story" ranked fifth.

Disney's comedy movie, which tried to replicate "Good Morning Vietnam", had a box office drop of 26% the following week, but because the start was too low, the box office was only 6.11 million US dollars a week.In the two weeks of release, the cumulative box office of the film was 14.31 million US dollars, and the museum has also fallen to a low of 3412 US dollars. The next week will greatly reduce the number of screens.

In addition to the top five on the list, it is worth mentioning that Daenerys Entertainment's "Gate of the Stars" released on May 13th. The film successfully crossed the threshold of 100 million box office clubs this week, with a weekly payment of 4.13 million US dollars. The cumulative box office reached US$106.9 million.

On the other hand, the vulgar comedy "Detective Aircraft Head" launched by Easter Day of Daenerys Entertainment is officially down this week. The film has been shown on the North American theater for 11 weeks. The total box office in the local area is 97.63 million US dollars, only 237 miles away Ten thousand dollars gap.

However, whether it was Simon who personally intervened in the downgrade of this film, or other management of Daenerys Entertainment, it is not regrettable that "Detective Aircraft Head" failed to achieve 100 million.

Even intentionally.

And not just to suppress the momentum of Kim Carey.

Mainly because so far, in the first half of 1994, even if it did not count the release of "Batman: The Rise of the Dark Knight" on the head of Warner Bros., three local box office movies in the North American market that broke the million, and the Valentine's Day " "Four Weddings and a Funeral", "Stargate" at the start of the summer season, and DC super blockbuster "Batman: The Rise of the Dark Knight", both of which belong entirely to Daenerys Entertainment.

As for the most dazzling "Batman: The Rise of the Dark Knight", no one will ignore the undead bird rebirth LOGO that followed the Warner title during the movie's theater show.

If "Detective Aircraft Head" also achieves a box office break of 100 million, then it is almost equal to Daenerys Entertainment has produced 4 local box office break 100 million blockbuster movies.

It would be fine if it was just this.

The point is that none of the other Hollywood studios has hitherto had a blockbuster that broke the 100 million box office.

From the beginning of the summer period to the present, several films such as Warner Brothers’ "Gambling Horse Warrior", Disney's "Story of the Soldiers" and Columbia Films' "Urban Town Rumble 2" all have ambitions to hit the 100 million box office club. , Either out of season or too disappointed

Simon can't buy box office for others in order to make his family look less dazzling, right?

Therefore, you can only start with yourself.

Directly remove "Detective Aircraft Head" and stop the film's local box office within the threshold of 100 million yuan. Two and a half million yuan films, compared with three and a half million yuan films, will always look less dazzling.

However, this'little action' can only make Daenerys entertain a low-key moment.

With the box office momentum of "Soul", the local box office quickly broke through 100 million without any suspense.Not only that, next, there is a potential super blockbuster to be released on July 1, "Forrest Gump".After "Forrest Gump", there is also "half" "True Lies", which is a movie jointly worked by Daenerys Entertainment and Fox.

Pinch fingers, this is two and a half.

As for other film companies, Simon deliberately sorted out the summer film list after the box office release of "Soul".

In addition to several movies related to Daenerys Entertainment, the next more important films are "Beverly Detective 3" produced by Paramount on June 24, starring Jack Nicholson on July 1 in Colombia "Wolf Life and Death", Warner produced a love film "I Love Trouble" by Julia Roberts on July 8 and "Burrowing Chase" starring Harrison Ford on July 22 and many more.

Among them, only Simon's Eyebrow Pursuit in Simon's memory achieved a box office break of 100 million.

However, this time, it will directly collide with "Burrowing Chase" on July 22 is "Theft of Fire" starring two film actor Robert De Niro and Al Pacino, this is another Daenerys Entertainment produced the film.

The former "Theft of Fire" was placed in the Christmas season at the end of the year. Although it did not achieve a box office break of 100 million, it was considered a big sale.

This time, as one of the most classic gangster films in Hollywood history, "Theft" was selected for the summer film release. Although the date of the painting is relatively late, the end of the summer file, which is no longer fiercely competitive, also fits the length of the film. The 3-hour movie relies on word-of-mouth to harvest the box office slowly, and has undergone a series of blockbuster baptisms. Many viewers are willing to enter the theater to savor the pinnacle of the two old-time movie emperors.

Therefore, "Burrowing Pursuit" VS "Stealing FireWire", the two strong collision, even if the "Stealing FireWire" with a length disadvantage can not threaten "Burrowing Chase", squeezing the other's box office space is inevitable.

In all fairness, Simon hopes that "Browsing Eyebrows" will achieve a local box office break of 100 million. For this reason, he does not even mind a little suppression of the momentum of the "Theft of Fire".

In this way, there are four billion-dollar films released by other film companies on the surface of the summer vacation, "Batman: The Rise of the Dark Knight", "Speed ​​of Life and Death", "True Lies" and "Burning Chase", which happens to be the same as Daenerys Entertainment’s four billion-dollar club films "Four Weddings and a Funeral", "Gate of the Stars", "Soul" and "Forrest Gump" are flat, and everyone will look better on the scene.

However, if "Burrowing Chase" is not as aggressive as "Gambling Ma Huali", Simon can do nothing.