Hollywood Hunter

After accepting Melissa's acquisition, CK has quickly become a popular brand in New York Fashion Week in the past two years.

This year's CK fashion show is scheduled for September 28, Wednesday, seven o'clock in the evening.

In the new week, the women and children returned to Los Angeles, Simon continued to stay in New York, and agreed with Sofia in advance to attend the Wednesday night catwalk. It was not to personally increase the popularity of CK. Simon’s attendance will not appear in any draft. I just want to see the development of this brand in the past two years.

At the time of acquiring CK, West Monte intended to find a video of the brand's fashion show, but the result could only be described as miserable.

The rough and simple T-stage, the crooked melon model, people can't mention the atmosphere of the show, and the most serious is the non-characteristic fashion design.

In fact, I also know that the main reason is that people are short and poor.

There is also the reason that Simon's vision was too high after seeing the mountain top scenery.

However, Simon still told Sofia at the time that if CK is still the kind of scene in the video tape after two or three years, there is no need for the brand to continue.

It was acquired in the first half of 1992 and is now two and a half years.

Because most of the energy was spent on brand management in the past few years, Calvin Klein, the founder of CK, has been unable to focus on design. After the acquisition of CK by Melisandre, he quickly hired another person who has been quite popular in recent years. The cutting-edge designer concerned in the industry, Mark Jacobs, was one of the candidates for the designer of the Gucci brand at the time, but he chose Tom Ford at the time.

After the designer changed, Calvin Klein released the brand design work and was fully responsible for the brand operation.

In 1993, with the mutual cooperation of the two managers, relying on the parent company's efforts in all aspects of resources, although CK became the only loss-making brand of Melisandre, the annual revenue growth reached 73%. From 1992, the revenue of over 100 million yuan increased to 170 million US dollars.

The first half of 1994 has passed. Compared with the same period of last year, CK's revenue growth is still as high as 67%. In the first six months, it achieved revenue of 130 million US dollars. It is expected that the annual revenue will reach 280 million US dollars, an annual increase of 65 %about.

Although it is expected that there will be a loss of about 20 million US dollars this year, a slight increase from 13 million last year, but in the face of the rapid growth of the brand, Simon has no dissatisfaction.

Work as usual does not leave until more than six o'clock.

Directly from Westeros headquarters to the CK show.

The catwalk was not arranged in Bryant Park tents where the brands were gathered, but the Morgan Library near Bryant Park was rented as a show.

Only this one is very expensive.

Moreover, even if the general brand wants to spend money, it can't rent such a venue at all, because this is the'Morgan' library, and CK can only rent the venue after signing many restrictions and paying enough fees. Part of the space, after the show is over, must also be responsible for cleaning up all traces of the show before tomorrow morning.

In fact, this is also part of marketing.

Although New York Fashion Week is not as big as Paris and Milan, but if you want to get as much media attention as possible in dozens of brands in Fashion Week, you must also use all means. Gorgeous show, top models, popular stars, Various elements are indispensable.

The last is design.

Of course, design is actually the most important.

If the clothing cannot be favored, everything else is done in vain.

When Simon arrived, there were less than ten minutes before the opening of the catwalk. There was still a flow of people inside and outside the Morgan Library gates. The crowds of popular media spectators who came without an invitation letter ran together, and the traffic on the streets was blocked.

The Morgan Library occupies most of the blocks.

Simon passed through the crowd and came to a side door on the other side before Simon was able to enter.

The greeted Sofia and the man hugged him, and walked him inward, saying, "Want to go backstage to see,

Of course it is clear what happens when the models on the backstage of the show change their clothes.

Simon nodded and moved his face: "Okay."

Sophia gave Simon a white look, but still came to the backstage, standing at the entrance to the front desk, everyone around was busy, the scene was a little scattered, Simon saw that not far away Mark Jacobs was obviously using a pin directly to be manic Modify a pair of a model, the action is very rough, and there is something yelling at an assistant.

It doesn't feel strange.

Just like the director of a movie set, several big shows every year are a big exam for designers, and no one will care.

Even if it was a mess, Simon's arrival was soon discovered.

A lot of models have already shone brightly, and the acquaintances will greet Simon. Come over and let the makeup artist help them to check their makeup honestly.

Not all.

Simon soon saw Grace Spurt turn out from the makeup area not far away, carrying a bag on his shoulder, and two Motorola Micro-TAC phones stacked in one hand, but this small detail can be seen How busy women have been recently.

I thought I hadn't seen you in a while, and some emotions would gradually fade.

It is also a show with a crowd of people around.

However, looking at the man's smile in front of her, Grace took a deep breath quietly, and then gave up the struggle. Forget it, she was completely saved.

Ignoring the ridicule of Sophia's mouth, Grace came naturally to open her arms towards Simon, trying to be more natural: "Simon, I didn't expect you to come."

Simon and Grace hugged and said, "Tonight is just free, why are you here?"

Grace reluctantly let go of the man and said, "How can I not stare at the most important catwalk show in New York Fashion Week?" The eyes looked at the little man in front of me. After explaining this, I remembered that Sofia was still nearby. , Quickly nodded at the woman again.

Sofia just smiled.

Some taste.

Still more curious.

During this period of contact, Sofia knew that Simon gave the woman in front of her many resources, and she also cooperated as much as possible.Just did not expect that the relationship between the two will be so.

When did his little man fainted at such a woman again, it turned out to be the kind of infatuation.

When he approached Simon at the beginning, Sofia was just holding a very direct plan.

Only these years have accumulated feelings.

Among the lovers of her age around the man, there is another woman, Celia Miller, Sophia knows that she is the same as herself, and even more utilitarian.

There is no such kind of purity in front of this woman.

It turned out to be like a passionate girl whose IQ dropped.

This woman child should be as old as the two of her family.

It's really weird.

Thinking so, Sofia even had some weird jealousy.

The three were chatting, and a nearby staff member shouted loudly, preparing for the last minute.

Models began to export episodes leading to the T stage.

Sofia instinctively didn't want Simon to talk too much with Grace, and originally intended to watch directly in the background, but at this time proposed: "Simon, let's go ahead."

Simon didn't think much and nodded, "Okay."

Grace still had to look after the girls in her name in the background, of course she couldn't follow up to the front desk, but watching Sofia take the man's arm and leave, her corner slightly curled up, a little more proud.

Although I didn't think about anything, it was really a pleasure to be able to make Sophia Fissi hostile to her.

Showfront.

The lights had dimmed and no vacancies could be found temporarily, and Simon and Sofia detoured and stood behind the media area at the end of the runway to watch.

In the dim light, you can still clearly see the big names sitting in the first row on both sides of the T stage.

This is the biggest feature of Melisandre's fashion show in recent years.

Instead of stacking the photographers of various media on both sides of the T-stage, but placing them on the back or the lens of the T-stage, the first row is reserved for various celebrities and fashion celebrities who can add popularity to the catwalk.

Light and melodious music sounded, and the models soon started playing.

The opening was Naga Allman.

Simon does not shy away from this, this is his leg essence, Naga's style is very compatible with the brand connotation of CK's sexy rebellion, so he is also the spokesperson of CK perfume.

In fact, of course, I have also evaluated the impact of the storm in the first half of the year on the cause of waist and legs.

Because public opinion is properly controlled, the result has little effect.

Sofia stood beside Simon and took the initiative to explain to men: "The design style of Mark's women's clothing this season was inspired by the legend of vampires and witches. The main theme is the mysterious and glamorous route, and a small amount of intellectual elements have been added, so I will choose Morgan Books. The pavilion serves as a show."

Simon nodded slightly.

Simon didn't know much about design, and he didn't plan to spend too much energy on it.However, the fashion that is being released in front of him can make him feel pleasing, but it is actually a success.

Simon has seen a lot of press conferences in recent years, and it can be distinguished at a glance.

Many things are actually that simple.

Just like a movie.

Simon's standard for judging the quality of a commercial film is whether it can let the audience unconsciously watch it in one breath.

For many commercials that he leads, Simon is so demanding.

It is actually not easy to do this.

The most striking thing in Simon’s impression is James Cameron’s first "Terminator", which is really the kind of one-stop, staring at the big screen, and in a blink of an eye, a hearty story has ended, there is no messy branch, There is no extra literary drama, no messy narration, no untimely slow mirror moments, just one go.

With subtle insights, James Cameron is able to become the most successful commercial director in Hollywood, for no reason.

In the show.

This year's CK Big Show released a total of five series lasting 20 minutes.

Mainly women's clothing, men's clothing will be released separately.

Although the time is slightly longer, no one feels boring at all. Whether it is the fashion itself, the models participating in the catwalk, or even the musical atmosphere of the show, CK has achieved the ultimate.

Many models of Fashion Week have to catch many places every day.

However, for this CK show, most models have not taken on other jobs since this morning. They came in advance to rehearse and prepare for the big show.Therefore, compared with the scrambled makeup of other brands that appeared because of the hurry, the carefully designed styles of CK models seem to be very uniform, and some models even cut their hair deliberately for this catwalk.

In addition to the models, stage lighting and music are specially customized for this catwalk.

Van Cleef & Arpels also provided a batch of high-end jewellery as accessories for the catwalk, with a total value of more than 20 million US dollars, and a 12-person security team dedicated to the backstage escort.

All this actually means a very expensive budget.

Also worth it.

The rapid growth of CK in the past two years has contributed to brand marketing.

A few months of preparation, 20 minutes, perfect ending.

At the end of the conference, most people did not disperse. CK also prepared a grand side party at the Gramercy Hotel.

Simon follows the transition.

At the end of the catwalk, waist, legs and legs are not so convergent. After arriving at the party hall of the Gramercy hotel, Simon snatched Simon from Sofia, and other girls who participated in the catwalk tonight were quickly crowded.

Most of them actually know.

In addition to Naga Allman and Yasmin Garry, old supermodels such as Cindy Crawford, Linda Ivangorinsta, and Grace Gove and Eva, which are recently promoted by Grace · Herzgova and Daniela Pusteva and other cutting-edge supermodels all participated in this show, some of them deliberately lowered their prices in order to squeeze into the show, and it is not that there are free appearances.

Everyone knows that with the exposure rate of the CK big show, it is possible to show his face on such a big show that will definitely appear on various media platforms in the next half a year. The effect is no less than the cover of some fashion magazines.

The same is actually true.

The reason for meticulously creating this big show, or each big show of Melisandre’s various brands, is to spread it as a classic.

In addition to the increasingly important TV channels, Meili Shanzhuo's big shows in recent years have also been carefully edited into high-definition videos and put on the Internet, becoming a classic that many netizens are willing to collect.

At about nine o'clock, Sofia pulled Simon out of a group of goblins and brought him to a deck in the corner of the hall.

Here is waiting for a bearded man wearing a light gray check suit.

The man's name is Gianni Versace.

Founder of Versace.

Seeing Simon come in, Gianni Versace quickly ushered in, without any contempt for Simon's face with some unclean lipstick.

No one knows better than him what happened in the past.

Even, Gianni Versace was still hesitating a few days ago, is he going to return to Milan this year to participate in fashion week.

No matter how important it is to make money, it is not as important as life.

Until Sofia Fischer of Melissa's company contacted him again.