Hollywood Hunter

Chapter 705 Bloomberg Litigation

Simon has already arranged that the operation of this midterm election has a high priority within the Westeros system, and has previously urged the heads of various companies to cooperate.

Paul Spitz and Simon mentioned Amazon's union issue today, most likely because of a problem with the communication with Alice, which forced Simon to come forward.Simon also knows that his former female housekeeper has a strong and stubborn character. Within the Westeros system, probably only he can suppress it in person.

On the issue of trade unions, Simon's attitude will not change.

However, there are priorities, and if this midterm election cannot be used to further increase its own strength in Washington, the increasingly large Westeros system will inevitably be more targeted and hindered.

Promising Paul Spitz himself would talk to Alice himself. Simon had lunch with the other party and drove by helicopter to the city of Greenwich, Connecticut on the Hudson River.

There are two meetings here in the afternoon.

B Girl has changed its name from Alphabeta to Alia Financial Information Company and has confirmed that it will officially release the Alia software on October 3.

Prior to this, the scope of application of Alia has recently expanded again.

Seeing Aria's aggressive momentum, Michael Bloomberg's Bloomberg News was finally no longer silent, and officially filed a lawsuit in the Southern District Court of New York half a month ago, requesting the ban on this software on the grounds that Alia infringed multiple software patents on Bloomberg terminals promotion of.

Not only that, Bloomberg also complained to the US Securities and Exchange Commission (SEC) that Alia had multiple violations of the securities trading regulations in the storage of customer information, which was easily used by people for untraceable insider trading, so the SEC was also required to intervene and restrict financial Industry use of Alia software.

Business competition never makes sense.

In the business world, if one feels that one can succeed by relying on hard work and integrity, the result is that the bamboo basket is often empty.

Especially in the modern business competition, the core is to swindle and use everything.As long as it can suppress competitors, economic, legal, political... all kinds of means, as long as they can be used, they must be used.

Simon's memory of the US government's collapse of French industrial giant Alstom is the most typical case of modern commercial warfare.

The appearance of this incident seems to be that the US government is suppressing French companies. At the core is GE's all-round attack on Alstom. In the whole incident, because the US industrial giants have deep-rooted influence in Washington, the US government is just a pawn.

Those big Internet companies that seem to have led the world's technological trends. Before the scandals were exposed, they were all industry models. After the exposure, they probably felt a bit ironic and could only quietly call themselves "Don" t be evil. The sounding corporate motto was quietly removed.

And Facebook.

Public rumors are that Zuckerberg deliberately developed to collect information about school beauties while studying at Harvard. Actually, the idea of ​​Facebook was completely stolen from several other students. The students developed the idea of ​​developing Facebook. Listen Saying that Xiao Zha's technology is good, pull in and work together. After understanding the general idea of ​​the project, Xiao Zha directly detached from his own job, so he got Facebook.

The lawsuit about stealing this idea continued until Facebook went public.

The start got a big benefit, and Facebook later directly established an'early bird system'. The core of this seemingly inspirational system is not the stupid bird flying first, but the good ideas of other companies. The stupid bird flying later, copy directly come.

Michael Bloomberg packed a very typical image of a Jewish businessman for himself, with a simple life and a passion for charity.

Others do not pursue.

At least one thing, this is indeed a very'qualified' businessman.

Then there is Alia software.

The Bloomberg lawsuit is actually not unfounded and unfounded.

As a latecomer, if want to enter the field of financial information, Aaliyah company simply cannot bypass the very successful Bloomberg in recent years.

In fact, it did not bypass.

Prior to the development of Alia, the team at Aaliya conducted a very, very detailed study of Bloomberg terminals, and some of them used some non-compliant methods.

Bloomberg terminal has been developed for ten years, and there are hundreds of functions of various sizes.However, in practical applications, only less than one-tenth of the functions are frequently called.This fairly core confidential data is the basis for Alia's development of Alia.

How data is obtained is not humane.

However, in order to avoid potential legal risks, Alia has also made considerable preparations in the development process. First, in the most basic program development language, Alia and Bloomberg terminal use completely different languages, other such as software interface, analysis Models, etc., are also distinguished from the Bloomberg terminal as much as possible. The Alia team even set up a brand new set of professional terms to show their groundbreaking.

Now, since the start of the confrontation, the two sides need to compete in all aspects of comprehensive strength.

If it is another kind of start-up company of the same type with shallow foundation, it may be difficult to withstand Bloomberg's lawsuit bombing and other aspects of siege, and eventually it may go bankrupt or be annexed by Bloomberg.

Ten years after Bloomberg was founded, it has become more and more successful, but no other competitors have emerged. This is part of the reason.

After ten years of smooth sailing, Michael Bloomberg ushered in a hard bone this time.

And it's very hard.

Wanting to use the usual lawsuit bombing, Aaliya, backed by the Westeros system, is sufficient to contend in terms of legal resources and financial support, and even exceeds it.

If you want to use political means, the result is even more unpredictable.

Of course, there is the most direct business confrontation.

Bloomberg wants to kill Aria in the early stages of development, but it is not impossible to launch a simplified version of a cheap Bloomberg terminal as soon as possible to quickly occupy the low-end market. This is a good feasibility.

It's just that it seems simple, and it's even harder to implement.

Dow Jones and other veteran financial information companies have clearly realized the threat of Bloomberg in recent years. Why they failed to launch the same type of products? The key lies in being constrained by the already mature core business model. Although the service model provided by these veteran financial information companies is not as advanced as Bloomberg. However, it also has a very large user base. The development of products similar to Bloomberg terminals may affect the interests of its core business model.

Today's Bloomberg may be far from the peak in Simon's memory, but this company has begun to be limited by its own business model.

The lower end of the dive seems to be a very feasible idea, but a little carelessness may cause the entire Bloomberg to fall apart.

The reason is also very simple.

At this stage, the Bloomberg terminal charges up to 15,000 US dollars per year, and Alia directly sets the annual fee at 1500 US dollars for one-tenth of the Bloomberg terminal.

The function of Bloomberg terminal is inherently redundant for most customers. If the low-cost version is launched, to get the market, it is necessary to move closer to the one-tenth of the functions that are often used once. Once discovered by users The cheap version, which is only one-tenth of the purchase price, seems to be barely enough to replace the professional $15,000 version with a cheap $1,500 version. This is a devastating disaster for Bloomberg.

Therefore, what seems to be feasible is actually the least feasible.

In contrast, Aaliya, which operates at relatively low operating costs, can continue to sprint towards high-end customers through continuous accumulation.

Aria's product layout at this stage has already shown this ambition.

In addition to a wide range of ordinary users, Alia has begun to provide grass-roots employees on Wall Street giants who cannot support the expensive cost of Bloomberg terminals.

However, everyone knows that the grassroots level of the enterprise will inevitably penetrate into the upper level of the pyramid of a company in the future.

When these grassroots employees gradually grow into management, they have become accustomed to Alia’s software ecosystem. This software product has been developed for several years, and it is perfect enough. Then, even if they have the ability to pay, then those Wall Street elites will only get used to it. To continue to use Alia without spending time and energy to adapt to another strange financial information terminal.

All in all, Simon will not be taken lightly about the Bloomberg lawsuit, otherwise he will not deliberately take a few hours to participate in Aria’s meeting this afternoon.However, he is not particularly worried, as long as he responds properly, it is nothing more than a protracted lawsuit.

Aaliyah corporate headquarters in Greenwich.

With regard to the end of the Bloomberg litigation meeting, Simon called out the crowd again and put forward an idea he had recently generated: "Everyone should see that Bloomberg cannot dive low-end to compete with us, so it can only use unconventional commercial methods. However, have you ever thought about whether you can really hit the high-end in the future?"

A number of Aria executives looked at Simon’s problems and looked at each other. Girl B first said: “Simon, I actually didn’t think that far. The key now is to do what we are doing right now. , I remember you reminded me like this before, to, um, step by step."

Simon nodded with a smile, but said: "However, while everyone is here now, might as well consider it."

In fact, Simon also thought at first that even if it cannot finally hit the high-end, as long as it occupies the low-end market, Aaliyah will still be very moisturizing in the future.

It's just that if you can't beat Bloomberg, there will be some regrets after all.

Since Simon said so, everyone also expressed their opinions, and sometimes some good ideas popped out.

After listening patiently for half an hour, Simon said again: "Everyone's ideas are very good. Now let me talk about my ideas. In my opinion, Bloomberg's ecological model is somewhat similar to Apple's Macintosh system. The advantages are It's a self-contained system, quite well-developed, and its shortcomings are also obvious. This is a very closed ecosystem. Frankly speaking, Alia is an imitator of Bloomberg terminals, just as Microsoft's Windows system comes from Apple Macintosh.

As Microsoft continues to erode the market, Apple's recent decline has become very obvious.

The entire new technology area is enjoying the dividends of the rapid rise of the Internet industry. As a pioneer of the new technology industry, Apple is suffering from the dilemma of declining market share, and even this year will have serious losses that have not been seen in years. The trend is almost irreversible.

Simona, Microsoft and Apple are similar to Alia and Bloomberg. While everyone in the conference room was slightly excited, there were also a few expressions that made people understand.

Still the B girl who is most familiar with Simon first spoke: "Simon, you mean, we should, um, develop?"

Simon nodded and said, "The Bloomberg terminal strives to support all the functions that all users may need, but is reluctant to open up cooperation with other companies. Naturally, the price of its own products is also high due to the expensive development and operation costs. It is necessary to imitate this. Although it will be officially released next month, this software already has a very good start. Next, you must go out of your own way, because the overall imitation is not promising. My opinion Yes, you can refer to the idea of ​​Microsoft's rise and use the Alia platform as the core to attract other collaborators to develop other relatively niche functions for this platform. Users do not need to bear the high costs as Bloomberg terminals, only need to be Purchase services regularly and quantitatively when you need them. By doing this, Alia can maximize her services while saving money and time as much as possible, and even pass on a large amount of legal risks."

After Simon finished speaking, an Aaliyah executive in the office asked: "But Mr. Westeros, we can do this and Bloomberg can follow suit. What should we do?"

Simon Road: "The business model has never been so easy to follow. The functional services of the Bloomberg terminal have already been perfected. In addition, its own business model has been formed and it is impossible to change it abruptly. Alia is only a newborn. This possibility. And, because of the cheap advantage, Alia must have a very large user base, which provides a sufficient customer base for companies that rely on the Alia platform. The price of the Bloomberg terminal is too expensive, and it will inevitably limit the market capacity. Hundreds of thousands of units were sold, and most of the profits were taken away by Bloomberg. It did not leave the collaborators with too much sudden survival. Why is Apple now losing ground in front of Microsoft, not because its system is not good enough, the key is The relatively open nature of Microsoft ensures that many companies are very happy to develop software for the Windows platform. Then, Apple’s computer sales have dropped sharply and the market capacity has decreased, which will only further promote this trend."

Another executive asked: "So, how do we get income from these dependent companies?"

Simon smiled and gave each other a glance. In the previous introduction, he knew that this was a very good software engineer, called a genius, but he was not very good at business operations and human relations.I didn’t care about B girl’s embarrassing little gesture of covering her face, Simon explained patiently: “It’s very simple, they provide services on our platform, and of course they have to pay us a commission. This, you can go to know Igrid after the meeting. Special portal software store."