Hollywood Hunter

As a money-led capitalist country, most of the policy direction of the United States is closely related to the economy. Even if it is a war, it is ultimately for the sake of profit.

Similarly, whether a specific business case such as an enterprise merger can pass the review of the US Department of Justice, policies and regulations are on the one hand, the most important point, or the game of various stakeholders. Competitors in the same industry often do not want a The emergence of strong competitors creates conflicts of interest.

The rise of Daenerys Entertainment in Hollywood is a relatively slow process. The merger of the Metropolitan ABC Group is a major short-term expansion, and once successful, it will have a considerable industry advantage in a new field. , And after the collaborative integration is completed, the stronger the stronger the effect is formed.

There are so many markets in the United States. The expansion of Daenerys Entertainment will only encroach on the interests of other competitors.Even if the federal government has lifted the ban on media integration, if the entire industry except the companies in question oppose the merger, the Ministry of Justice will not be able to pretend to approve of the world, which amounts to offending too many people.

Simon needs to solve these problems.

On June 19th, after the news became public, in addition to the CBS Group, which was the most violently abandoned, the other veteran rival of ABC, General Electric of NBC, also quickly responded.A Republican member of Congress in Pennsylvania accepted the NBC "Today Show" interview on the second day of the merger case on June 20. He said that the large scale of the Daenerys Entertainment Group has seriously affected the balance of the industry. Its continued expansion will further impact the survival space of small and medium-sized media companies and even damage the press freedom of the United States.

The political consultant team of the Westeros family sent the information of the relevant parliamentarians to Simon for the first time.

Unsurprisingly, this congressman is one of GE’s spokespersons in Washington. GE’s influence in American politics can definitely be described as ingrained. The famous Alstom incident in time and space, the US government spared no effort to act as a thug. In the end, the French veteran industrial giant was split up and fell apart. In fact, behind the scenes is GE's handwriting.

General Electric, which happens to be the parent company of NBC.

The merger of Daenerys and the Metropolitan ABC has been made public, and even the only General Electric Group that has surpassed the billion-dollar market value threshold as an old American industrial giant at this stage has not been able to escape this impact.On Monday, General Electric’s share price also fell by 2.6%, and its market value slipped from 123.9 billion U.S. dollars to 120.6 billion U.S. dollars. With the volume of General Electric, the market value evaporates by 3.3 billion U.S. dollars in a day. This has been a big drop that cannot be ignored.Although a General Electric Group spokesperson issued a draft through the NBC official website at noon that day to emphasize that media business accounted for only 12% of General Electric, but ultimately failed to escape this wave of decline.

An analyst at Citibank commented on Facebook that GE’s biggest mistake was actually the opportunity to merge its media business with Daenerys and become a major shareholder of Daenerys Entertainment Group.

In addition, NBC's two currently very important popular programs, sitcom "Friends" and reality show "Survivor", are produced by Daenerys Entertainment.Once Daenerys merged with the Metropolitan ABC, in order to suppress the competitors, NBC is likely to lose these two ratings ace.

What's more, over the years, NBC also has many other film and television projects with Daenerys Entertainment.When the interests of both parties conflict, the result can be imagined.

Daenerys Entertainment has overwhelmed other peers in Hollywood. With the performance of the entertainment giant in the television industry in the past few years, after the annexation of the metropolitan ABC, the three-legged situation is likely to become an independent like Hollywood. Large, several others are likely to become vassals.

Citibank analysts also suggested in their article that NBC Group sells off its media assets as soon as possible.

Simon deliberately handed over two of last year's top hits to NBC and CBS, rather than the already selected ABC, just to achieve an osmotic expansion similar to Hollywood. After winning ABC, he continued to use NBC and CBS channels for Daenerys Entertainment makes a profit, so as long as it is not too much for the other two, Simon is happy to continue to broadcast a series of TV projects on the other's platform.

After the "Today Show" show on the morning of June 20, Simon instructed Robert Iger to contact the NBC. If there are related concerns there, the two parties can completely redraw a long-term agreement.

The cooperation of Daenerys Entertainment in Hollywood with other studios is also enough to prove that Simon will not maliciously abandon the contract to suppress the competitors.

Of course, Simon also wants to prevent NBC and even CBS from deliberately suppressing these projects. For example, in the future, it will deliberately reduce publicity exposure and even tune the program to an unpopular period, which eventually leads to continued decline in popularity and chopping.

Whether it’s “Friends” or “Emergency Room Stories,” these phenomenally popular TV shows, followed by the TV network’s broadcast revenue, the profit margin is actually the late syndicate revenue, just like “Friends”, even in the history, After more than a decade or two, streaming media giants like Netflix have to spend a hundred million dollars a year to buy broadcasting rights, depending on whether Time Warner owns the copyright.

While taking private measures to ease and appease these police opponents, the Westeros system also proactively released various newsletters to guide public opinion.

The MPs supported by General Electric have just expressed their views on "Today's Show", and related MPs in Washington responded tit-for-tat, criticizing each other's remarks is completely a big business prejudice. Under the background of the upcoming information age, the traditional media industry Only continuous resource integration can survive.

On the other hand, the political lobbying team of the Westeros family has also begun to become active again in Washington, keeping an eye on the forces that may be stubborn in this acquisition.

All in all, the next few months will be a constant game.

As long as the forces of all parties can be balanced as far as possible and the overall rebound of the industry can be avoided, this M&A can be successfully reached.

In order to shift the industry's attention to this matter to the greatest extent, Simon even has to make suggestions for competitors.

If only one merger is too conspicuous, then if others initiate similar mergers, the case of Daenerys Entertainment and Metropolitan ABC will not be too eye-catching.

In simple terms, Simon intends to promote other similar mergers and acquisitions.

Public opinion first.

On the weekend when the M&A was announced, on June 24th, there was a sudden news on the Internet platform that GE was in contact with Sony and planned to buy back Columbia Pictures to further improve its layout in the media field, not only to deepen its reach Hollywood, which has been recovering rapidly in recent years, can also make up for the shortcomings of GE media business in content production.

This is actually the completely false news that Simon concocted in one hand.

However, just as Larry Tish released the news that Daenerys Entertainment is about to acquire CBS Group, the industry soon spread the news.

And many people are convinced.

In recent years, Sony has completely lost money in Hollywood and tried to maintain it. It has not been known how many times news of Sony intends to withdraw from Hollywood.General Electric’s desire to acquire a major Hollywood studio was inspired by the merger of Daenerys and the Metropolitan ABC, which is perfectly logical.

By buying a large studio, NBC's strength in content production will increase significantly, so it is expected to reduce its reliance on TV shows produced by Daenerys Entertainment.

All in all, the two hit it off.

Then, in the new week, on June 26th, some people also released the so-called'insiders' news in the online forum, saying that Westinghouse Electric, also an American industrial giant, is in contact with CBS to try to buy this public TV network, following GE's media business.

This rumor is true.

It's just that it's already outdated news.

In the past history, the merger of Disney and ABC was very eye-catching, because it was a cross-border merger and acquisition, and because of the relatively small size of CBS, Westinghouse Electric’s old TV network in the same year was not so noticeable, but the matter It really happened.

This time, Westinghouse Electric has actually been in contact with CBS.

Unfortunately, in recent months, affected by the expansion of Daenerys Entertainment into the TV industry, the share prices of major TV networks have increased substantially. Just like CBS, the market value has been reached before it was abandoned by Daenerys Entertainment. 8.7 billion US dollars, and a few months ago, the total value of this company was less than 5 billion US dollars.

Daenerys is rich in money, and Westinghouse Electric, whose comprehensive strength is far from comparable to General Electric, is somewhat reluctant to do this. In addition, Larry Tisch wholeheartedly wants to sell CBS to Daenerys. Both parties No contact results.

Now the news comes out again, Simon is in Lalang.

After CBS Group's stock price plummeted on June 19, the stock price has continued to decline for the next few trading days, and has fallen back to $4.9 billion at the close of Friday on June 23, almost cut.

It is naturally better to release such news if we can provoke the re-contact between the two.

If it doesn't work, Simon will lose nothing.

Moreover, the main purpose of this is to re-raise CBS's share price. After all, even a multi-billion-dollar acquisition will take several months to release news to market confidence, but the effect is immediate.

The news was released in the morning. On June 26, one day, even if Westinghouse denied the news circulating on the Internet for the first time, CBS stock price rose 8% that day.

This is what Simon wants to see.

Pulling up CBS stock price again, Larry Tisch will have less resentment against Daenerys Entertainment, and can be less stumbling in private.

The most important point is that rumors of continuous industry mergers and acquisitions can also stimulate the interest of all parties in the media industry.

In fact, since the ban on integration in the media industry has been lifted, many companies in the circle have been ready to move.

On the day CBS's share price was re-raised, Simon heard the news, and Viacom Group boss Sam Redstone quietly made a tentative test to CBS.

Missing the previous Paramount, Viacom’s development has completely deviated from the historical trajectory. Now, Hollywood has no suitable studio for the acquisition of Redstone’s Viacom in the short term. This media tycoon The best option is to turn your attention to the public television network.

ABC has been won by Daenerys.If you contact NBC with General Electric, whoever annexes it will not necessarily be.The only option is CBS.

Speaking of which, this is not the situation Simon wants to see.

Viacom Group's MTV, Showtime and even Nickelodeon TV stations are Simon's very high-quality assets. If possible, Simon hopes to take the opportunity to initiate an acquisition from Viacom after winning ABC.

If Viacom merges with CBS, it will want to acquire in the future, because Daenerys already owns ABC, and the anti-monopoly barrier cannot be crossed.

Now, in order to win the Metropolitan ABC Group first, I don't care so much.

The entire Daenerys Entertainment Group is doing its best to mediate for the acquisition of the Metropolitan ABC Group, and the North American summer season has also entered the hottest period.

This summer's most important "Jurassic Park 2" was released from June 16 to June 22 in the third week, because the two new films "Brave Heart" and "Pocahontas" did not perform well at the box office. Calculating too well, the single-week decline narrowed relative to the following week, reaching 33%, and continued to account for 55.36 million US dollars.

Three weeks after its release, "Jurassic Park 2" reached a cumulative box office of US$26.712 million.

The two new films on June 16, whether it is "Brave Heart" or "Pocahontas", the media reputation after the release is very good, and the self-directed "Brave Heart" by Mel Gibson has also been criticized by many people. People lock in ahead for next year's Oscars hit.

However, because the production budget is already as high as 72 million US dollars, although Paramount has given the best schedule for this film, he is not willing to spend too much money on marketing, so the announced budget is only 28 million US dollars, which happens to be the entire The project cost is locked at US$100 million.

Xuanfa was weak, and the size of the painting was only 2035, which was not as good as the animated film "Pocahontas", so the word of the brave heart was only $17.14 million at the box office of the first day of the first week of "Brave Heart", even the museum was broken. Wan's hot sale level has not been reached, the standard won word of mouth and lost the box office.

As the trend of "Jurassic Park 2" begins to slow down, the subsequent play of "Brave Heart" will not be greatly affected. However, because the start is not high, the total box office in North America is expected to be only about 70 million US dollars. The start of the game "Tiger gallbladder 3" is equivalent to "Ghost Horse Elf".Disney's 2D animated film "Pocahontas" because of its main audience with "Jurassic Park 2" and the audience has been appetite for the 3D animated film of Daenerys Entertainment in recent years. The story of the film is not too pleasing. Although Disney has spared no effort to support it, the box office is still unsatisfactory. The 2569 block screen is opened. The box office at the first week is only $23.95 million. It also failed to break the hot threshold of the museum.

Although it surpassed "Brave Heart" ranking second in the weekly box office list, but this is mainly the result of Disney's spare no effort to promulgate in the early stage, the stamina will be much worse than "Brave Heart", whether it can break through 100 million depends entirely on luck.