Hollywood Hunter

In addition to ESPN buying out the right to live broadcast of the American Football League, another plan is to cooperate with Eaglet.

Still content.

Simon plans to transfer a large amount of video content such as news, events, music, and ceremonies accumulated by the Daenerys TV department, especially the recently merged metropolitan ABC Group, to Igreat’s YouTube video platform.

Of course, it does not include many TV series resources that can bring continuous and substantial syndicate revenue to the TV department.

These will only be available to streaming platforms at higher copyright prices in the future.

Speaking of which, Simon actually promoted this matter before merging the metropolitan ABC Group.

In recent years, all the fashion shows and special interviews accumulated by TV have been relocated online after Igrid opened a special YouTube video platform.

As the Internet industry flourishes, traditional media's exclusion and suspicion in this field become stronger. In the final analysis, it is still a battle of interests, fear of being shocked, and fear of being eliminated. Therefore, if it is not for Simon to come forward and make a strong decision, this matter It's not easy.Just as Tincobair has been introducing genuine music resources through Broadcast, it is not as easy as imagined, so it can only be used to conquer piracy.

Any enterprise or even the entire industry cannot be avoided to a certain extent.

This is also the main reason for the difficulties in reform.

In most cases, the final result is to break through, or be completely eliminated. For the dissent of the TV department's content cooperation with Igret, Simon's reply has only one sentence: Do you want to be eliminated, or Eliminate yourself?

After a high-level discussion with the Daenerys TV department on Sunday, it was finally decided that a dedicated content cooperation team would be established to connect with Igrid.

In fact, it is still the responsibility of Daenerys. Igrid is only responsible for providing the platform.

Daenerys will create a subscription column on the YouTube platform based on the ABC TV network, ESPN TV network, A&E TV network and other public or cable TV platforms, such as "Morning News" or "Night Line" Wait, and then, according to the date, the video masters stored in the warehouse of Metropolitan ABC Group will be digitally converted, and edited into five-minute clips according to YouTube rules and uploaded one by one.

Igreut’s YouTube video site was opened in April this year according to Simon’s customary name. Prior to this, the content was mainly music MVs, movie trailers, etc. With more than half a year of development, the content is still not rich.

YouTube's positioning is the same as the site in Simon's memory. It is a user-made content upload platform, not streaming media like Netflix.

However, at this stage the digital video camera (DV) has just been introduced to the civilian consumer market. The digital camera iRec originally planned to be launched this fall by Tien Kobeer has also been rejected because of the immature technology and other reasons. The penetration rate is not enough, but this is a film recorder, and it is difficult for the general public to perform digital conversion.Therefore, at this stage of YouTube, there is no condition for introducing content from the general user group.

Can only cooperate with large media groups.

The large-scale upload of content accumulated by the Metropolitan ABC Group for many years this time, preliminary estimates, will increase the total length of content stored on the YouTube platform by more than 10 times at one time.

Of course, these contents are not free.

Igrid will try to place wide advertisements on the YouTube platform. As a content provider, Daenerys Entertainment can obtain advertising revenue share from it.

In fact, not too much.

Igreat is still in a stage of rapid development. The first priority is to reach more users, rather than eagerly seeking to maximize the benefits. Therefore, there are strict restrictions on advertising on the YouTube platform.

Simon has been personally trying out the services of Igret in private, and for YouTube, he will never allow this video platform to watch a two or three minute video and have to get through the disgusting thing of a half and a half of advertising. .Doing so is not a shrewd pursuit of maximizing profits. It can only be described as disgusting. Anyway, Simon was once so disgusted by some video sites. Even if the subsequent sites have improved, they have never been used again.

Moreover, whether it is now or many years later, YouTube should not be in pursuit of profits at all, but to fill the content and services of the Igret brand and increase the user's adhesion to the Igret Internet ecosystem.

In the past, if Google discarded advertising revenue, all of its products were actually "lost".However, Google as a whole is one of the most profitable Internet giants in the United States. The key is actually here.Google Maps, Google Translate, Google Mail, Android, and other products seem to be free, but Google has not hesitated to invest heavily in excellence, because these products can fundamentally bring a large number of users to Google, while holding all potential enemies Keep it out of the door and avoid being overtaken by competitors in corners.

Finally created a super Internet oligarch.

ABC Headquarters, West 66th Street, Upper West Side.

The meeting on content cooperation with Igret continued until four o'clock in the afternoon, and the matter was scheduled. The other executives dispersed one by one, and Simon and Robert Egger turned to the post-production center to check the later stage of "American Idol". matter.

After the two companies completely determined the merger, "American Idol", which was originally firmly controlled by Daenerys Entertainment, later moved to the ABC side and merged with the ABC support team, which is more convenient for everyone. Communicate and discuss the project at any time.

Since its airing in September, "American Idol" has maintained a high rating of more than 30 million views in recent months, so it has become the top priority of ABC TV network this year, including Simon himself. Follow up with "American Idol", before each episode is broadcast, samples will be sent to Simon here.

After all, just this project is expected to receive more than 600 million US dollars in advertising revenues, excluding all production and marketing costs, and contributes about 10% of the net profit of the entire Daenerys Entertainment Group.Not to mention the income from the follow-up income of "American Idol" overseas copyright and peripheral products.

Even if there is never a lack of quality projects in hand, "American Idol" is definitely a gold mine that Daenerys Entertainment has always liked.

Simon and Iger spent an hour in the post-production center. Although it is Sunday, there are still a large number of staff busy here. Even when it is off at 5 o'clock, there is no Simon's memory. The Westerners who talked about it would immediately put down their hands and live away.

In this respect, the production task of "American Idol" is very tense every week and must work overtime. On the other hand, it is also because the production team has obtained very rich income from this project, and it is easy to accept overtime work.

In fact, whether it is good or bad, many Chinese illusions about the West are the same as many Westerners still think that the Chinese are still braided.

Daenerys Entertainment Group's treatment in the entire media and entertainment field is well known.

If the horse is given enough fodder, the horse will naturally run more.

Therefore, although it is not mandatory to work overtime, no matter whether it is on the east or west coast, the employees of Daenerys Entertainment do not mind working more.And for a hot project like "American Idol", the team members are even more dedicated. Because of the success of the project, these people can all get very generous bonuses.

After getting more than expected compensation, employees will naturally take the initiative to do a better job in their own hands, and work a little overtime, which is not a big deal.

Simon and Iger have other things to talk about, but they did not accompany their employees to work overtime. At five o'clock, the two were about to leave, and they were called by Shane Derek, the chief producer of the American Idol project, Shane. Derek is also a veteran of the Daenerys entertainment television department. During the production of "Survivor", Derek was already the backbone of the project team.

"This is actually the case," said Shane Derek, who stopped the two bosses who were about to leave. "The winter break is coming soon, and the marketing of "American Idol" will definitely continue in the end of the month. Everyone just discussed this in the morning." Thing, I think a theme song for "American Idol" should be released, so, boss, what do you think?"

Shane Derek's last words were addressed to Simon.

The purpose is self-evident.

Robert Iger looked at it with a smile and took the initiative to help: "Simon, this is indeed a good idea, and, I think it should not be difficult for you."

Simon has not released many songs in recent years, but every capital is a classic.

On the singles sales chart of the Broadcast platform owned by Tincobal, songs such as "Young and Beautiful", "The Last Day of Bach", and "Blizzard" are still at the top of the list.

Therefore, Iger and Derek naturally felt that it would be the best choice to give Simon the theme song of "American Idol" to Simon.

Only the name of the creator of Simon Westero, after the song is released, it is enough to attract tens of millions of attention.

This matter is really simple for Simon.

Faced with the gaze that the two expected, Simon nodded quickly: "No problem, I will pay attention to this matter."

For his boss, of course, without saying too many words of thanks, Shane Derek couldn’t help but remind: “Boss, because he still needs to record MV, it’s best to get it done within a week.”

Simon just nodded again.

In fact, if you stay here for another ten or twenty minutes, the scene can be done.

It's just not necessary to show such shocking vulgarity.

After talking about this, the two left the later center, and Iger took Simon to the top floor of the red brick building of ABC headquarters. Here, an office was prepared for Simon.

Roughly seen, there is no dissatisfaction, sitting down in the reception area together, Iger directly talked about another thing: "I have contacted David Letterman, and he is happy to put "Great "Wright Letterman Late Night Show" moved to ABC, the problem now is salary, but this is not a big deal. The problem is still what we do with the original "Night Line"? Ted Koper has worked at ABC for decades Old staff, and has good prestige in the entire media circle. If you directly cut off the show, it may cause some criticism. Letterman also hinted me in private. ABC must deal with the "Night Line" first. It’s not like he’s undertaking the public accusation of taking away Koper’s job."

Simon and Iger discussed the issue of ABC late night program reform.

This is also a problem that Simon has noticed before acquiring MBC ABC Group.

The three old public TV networks, after the three-hour prime time in the evening, there will be late-night programs after 11 o'clock, the late-night programs featuring NBC and CBS are all talk shows, and ABC is a late-night news program "Night Line" .

Speaking of income only, NBC's "Jie Renault Late Night Show" can earn $150 million per year for the TV network, and CBS' "David Letterman Late Night Show" is slightly less popular, and can also earn 50 million for the TV network every year. In the US dollar, Simon knows that David Letterman’s late night show is currently less popular than Jay Reynolds. It’s only because of his lack of qualifications that Letterman’s late night show started two years ago. In memory, later as the popularity continued Rising, the two reality shows will gradually go hand in hand, as will the profitability.

Looking at "Night Line" again, it can only contribute $10 million in profits to ABC every year.

If that's the case, it's actually nothing.

Simon also valued the publicity function of the late night show.

Each guest who is a guest in each late-night show is actually promoting the listing of movies, TV, and books. It is precisely that the various businesses under Daenerys Entertainment need such a platform.

ABC's current "Night Line" obviously does not have this function.

Therefore, Simon will definitely create a late-night reality show, even if he can't dig Jay Leno and David Letterman, he will also create other late-night show.

At this point, after Iger finished talking, Simon asked, "What do you think should be done?"

Robert Iger said: "Nightline's broadcast time is 11 o'clock, and the duration is one hour. I think it may be possible to shorten the duration to half an hour. Both NBC and CBS late night shows are at 11:35. "Night Line" shortened after the broadcast began, and after David was dug, it happened to be the file.

"Can't you put "Night Line" after the late night show?"

"The duration of the late night show is one hour. If we do this, "Night Line" will be completely dispensable," Iger said with a bitter smile. "At that time, everyone can still see that we are intentional. He is forcing Koper to resign so that the "Night Line" can be cut off smoothly."

Simon probably understood Iger's thoughts.

In this circle, there are both human relations and public opinion factors. In many cases, it is actually unlikely to be wanton.

This is still a big deal.

Many large enterprises, as long as it is not related to their own vital interests, for some ills and ills, executives are often left alone.

Late night programs, broadcast at 11 o'clock and 12 o'clock, are actually two different concepts. Many people can stay up to 11 o'clock, but in the early morning, most people will force themselves to rest, so "Night Line" backwards After pushing for an hour, the already low ratings may collapse completely.

Without ratings, the show will surely fall into a loss, and it will soon lose its existence value.

This is indeed tantamount to forcing the old host who has been working at ABC for many years to resign.

As long as the big boss speaks, in the future, "Night Line" will not have too many people raise any objections. Of course, if you fall into a long-term loss, as the host, Ted Huppert will certainly bear considerable pressure, but This is already the best solution.As for reform, this is also inevitable.

After Daenerys took over the Metropolitan ABC Group, many things needed to change.