Hollywood Hunter

The projects in charge of Chen Qing are on the right track. It happened to use the Igreat IPO to make a sum of money. They began to look for new investments. They quickly selected China's fast-growing PC market and prepared a business carefully. The plan was handed to Simon.

In the past 1995, because of the continuous sharp price reductions of computer core components manufacturers such as processors and memory, there has also been a memory price crash such as "magnesium shock", coupled with the complete maturity of Microsoft's Windows system and the governments of the world The support for the information industry has generally increased, and various factors have combined to promote a major outbreak of PC sales worldwide.

In the past few years, global PC sales growth has been maintained at around 30%, and in the past 1995, only the first 10 months, global PC shipments have reached 79.5 million units. It is expected that in the whole year of 1995, the world’s PC Total shipments are expected to be between 95 million and 100 million units, compared with 54.05 million global shipments in 1994, the market growth rate is more than 75%.

On the other side of the ocean, there is a Chinese market with a population of 1 billion. Because the Chinese government has launched a series of heavy support policies to promote the development of the information industry, as of the end of October, China’s PC shipments reached 2.7 million units, which is close to 1994. It is four times the annual 700,000 units. It is estimated that in the whole year of 1995, China’s PC shipments are expected to reach 3.2 million units.

An obvious industry outlet.

Chen Qing has no ambitions for the PC market in North America and Europe, knowing that she can not enter, but in China, the girl feels that she can try.

The four daughters Chen Qing, Lin Su, Emmanuel Brandt and Charlotte Brittany are going to China together this time, mainly for other matters such as Backgammon, Scopper, Shuanghui, etc. One is to take Brittany for market research.When I came to San Francisco to suspend, I was connected to Emmanuel and Chen Qing wanted to ask Simon's opinion on his business plan.

Listening to Simon's words about her plan, Chen Qing was not lost, and patiently waited for the man to continue.

Simon recalled the business plan and related materials Chen Qing handed to him, saying: "The direction was wrong in the beginning. The result of your research is that at least half of China's PC sales this year are under policy support in order to promote informatization. Procurement of developed government departments, schools and state-owned enterprises, so you want to use this part of the market as a breakthrough, but have you considered the threshold of this part of the business, I mean, the implicit threshold?"

Purchasing by department is always the best business, and it is never a good business.

Chen Qing, however, nodded his head: "Boss, I know."

Simon glanced at the woman's bright black eyes in her arms and thought about her character. It wouldn't be too hard to do this kind of thing. The girl had already looked for the team in advance, which was basically a market dug from Chinese local companies. The backbone of the department.The Chinese computer industry began to develop in the 1980s, and these people were battling together, and they were sure to be familiar with any twists and turns.

With a smile, he took a spot somewhere on the girl, Simon said: "Well, I believe you can do it well, but if you just want to make quick money, this is no problem. If you want to be really long-term, you have to throw Take this short-cut idea."

Chen Qing blinked this time, slightly confused.

Simon said: "It's a small question to test you, just say the names of several top 500 American companies."

Chen Qing did not want to blurt out: "General Motors, Ford, Wal-Mart, Exxon Mobil, AT&T, General Electric, IBM, Freddie Mac, Fannie Mae... Well, of course, Daenerys, Iger Reiter, Cersei Capital can certainly count as one."

"So, can you find all of them, not to mention all of them, but it must be one thing most companies have in common?"

Chen Qing thought about it for a moment, and began to rubbed on Simon to be coquettish: "Boss, what?"

Simon held down the mischievous girl and turned to Lin Su on the other side: "How about you,

In fact, Lin Su, who had been listening to the conversation between the two, could only shake his head.

The three have been talking in Chinese all the time, and the other girls lying on the bed are confused, but they all pretend to listen very seriously.

The two women did not expect that Simon had to unravel the mystery, saying: "These companies, such as General Motors, Exxon Mobil, AT&T, etc., have one thing in common. They are all for the general public with the largest consumer base, because almost all People have demand for their products, and even they cannot do without their products, so these companies can become giants. Therefore, in my opinion, the business that can be faced with everyone is the best business. PC actually also Similarly, in China now, personal computers may still be only luxury goods, but under the consumption base of China’s 1 billion people, the economic accumulation over the years, the potential consumer groups are actually not small, and will only become larger in the future. So, Chen, you Do you know where you are wrong?"

Chen Qing nodded and couldn't help saying: "Boss, in fact, fighting for government procurement is just an entry point, and I will definitely not let go of the ordinary consumer market in the future."

Simon shook his head and said: "According to the materials you provided to me, there are currently 8 PC manufacturers with a market share of more than 5% in China, and more than 30 PC manufacturers have begun to pay attention to the market in the world. Do you want to be all-inclusive, will manufacturers who have considered these technologies, capital, contacts, etc. that are not worse than you agree? Chen, don’t treat anyone as a fool, China’s PC field seems to be a blue ocean with great potential The market, in fact, at the current level of competition under the market capacity, this is actually a very tragic Red Sea market. In addition, this is a very money-burning capital-intensive industry, just like the top two ASTs in China’s market share And Lenovo, due to factors such as this year’s memory price collapse resulting in inventory backlog and other factors, one of the two companies is expected to lose $97 million and one loses 190 million Hong Kong dollars, so how much do you plan to burn? Or, you can pack it with me 100% The ticket can be made, if you dare to guarantee and do it, I will give you how much investment you want."

Chen Qing finally fell silent.

Simon said: "Also, is the second problem you give in the plan, you want to imitate Dell's low-cost direct sales strategy, this seems to be a good idea, with the market target you are targeting, it seems that the plan is very Perfect. But first of all, do you think government procurement will care about price?"

Chen Qing nodded neither, nor shook her head.

The girl actually feels right. What she wants to imitate is the direct selling strategy of Dell. Low price is not a problem. However, this low price is a low price of manufacturing cost, but it is not a low price when it is sold.

It's just that these twists and turns are not suitable for telling my boss too much.

Simon actually saw through the girl’s thoughts, and did not mean in depth, saying: “In short, I will not agree with your plan. If you want to do it, you can use the money you earn, or you can go by yourself. Pull investment, you are at your own risk."

The man said this, Chen Qing was a little anxious this time. She got rid of the man beside her. She had never thought of it, and she went to Simon's side, and began to coquettishly: "Boss, I know I was wrong. According to your thinking, I will restart Is it amended?"

Lin Su on the other side listened to Chen Qing's greasy voice, and then had the idea of ​​trying to escape.

Too numb.

Simon also once again gave the girl a note, but it was loosely said: "The plan is completely redone, two suggestions: first, do not require big, start from a small age, invest a small amount of capital first, lock a provincial market, lock the consumer group, It is best to develop only one series seriously and copy Dell’s low-price strategy according to the specific conditions of the Chinese market, which can save costs and reduce risks to the greatest extent. Second, do price butchers and keep prices to a minimum, within the scope of the consumer population in a province Inside, let all other brands, even the lowest-cost Zanji manufacturers have no profit space, because you are small, in your cost line, other slightly larger competitors are definitely losing money and have to take the initiative to withdraw , And then you win. After a successful province, this model can be quickly copied, which step can be done in the end, or you can’t sustain it, it depends on your ability."

Chen Qing imagined a scene depicted by a man, his eyes lit up, but he quickly asked again: "But, boss, how do we make money?"

Simon said: "Before the company grows, don't think about making money, even if you have been losing some money. If this company grows to the top of the industry, you haven't thought about how to make money, it is your problem."

Chen Qing nodded in recognition. Suddenly felt that a guy was a big gold mine, so he continued: "Boss, say something more?"

Simon said: "In fact, the key to success of this plan is whether you can push the cost to the extreme. A few days ago, when Tinco Bayer's iCam just started selling, because of insufficient capacity, do you know how they did it? ?"

"The Columbia University, Lin and I just studied this case some time ago, hunger marketing. But, is this useful for driving down PC costs?"

"Think again."

"Um, oh, isn't it... time difference? The price of PC components changes rapidly, maybe another price after a month or a week?"

"Yes, if you can make good use of this time difference, such as adopting a pre-sale strategy on the ground of insufficient capacity, you will be able to regain some of the cost advantages. Moreover, the hunger marketing method also has the additional benefit of continuing to attract consumers' attention. Stimulate consumer demand, after all, the best you can't get."

Chen Qing took notes one by one, and discussed with Simon for a moment, then gently rubbed the man’s chest with a small hand and said: "Boss, if we start from a young age, because the purchase volume is relatively small, we have no bargaining advantage, Intel, or Can you say hello to Microsoft?"

Simon couldn't help but squeeze Chen Qing's face: "Do you think my face is so worthless?"

"Ah... no, ooh, I was wrong."

Simon let go and said, "I will not greet you. You should talk to the person in charge over there in China."

Chen Qing understood that this was the default of her boss. She could stubbornly pretend that she had changed her smile and nodded.

This is only a small thing, and of course Simon does not mind.

He can never be stingy for giving support to his men.

After all, there are very few people who really have nothing to do with self-made. Even in the early days of Microsoft's development, Bill Gates' first big business was that she was pulled from the blue giant as the mother of IBM directors.

It was only a temporary visit to Simon. The private jets were still waiting at the airport. The four girls stayed at the mountain villa in Woodside for less than an hour before leaving.

When Gulfstream V took off at San Francisco International Airport, the time was just over two o'clock in the afternoon on Saturday, November 25.

It is estimated that after about 12 hours of flight, plus the time difference, arrived in China, there is more than five o'clock in the afternoon on Sunday, one night off, just the new week to start work.

Until Gulfstream V flew smoothly in the stratosphere, Emmanuel Brandt still saw the fragrant scene in Woodside Mountain Villa.UU reading www.uukanshu.com

After taking a glass of red wine from the small bar at the back of the airport, Chen Qing and Charlotte Brenetta came to the front cabin to talk, and sat down next to Chen Qing, Emmanuel's casual tone Jokingly said: "You said, what is the big boss doing now?"

Some of the private topics of women are actually very dirty.

However, Emmanuel provoked the topic with enthusiasm, and neither Chen Qing nor Brittany seemed interested.

The main thing is that they have been close together more or less. The two women know that a man likes the eye-catching scene surrounded by vases. However, for men and women, they are actually not indulgent at all, but are very restrained.Some time ago Charlotte Britta was almost sent to the door. As a result, after staying in Ukraine for a few days, and even leaving Simon with the downwind of Simon, the man had never happened to her.

Woodside is actually the same.

If the man is really anxious, when the four women rush over together, it is not estimated that the man is watching the solo ballet scene.

Chen Qing also placed a laptop in front of him, and continued to skillfully modify the plan about the computer company directly in English, and smiled and said to Emmanuel: "Aiman, I advise you not to pay attention to the boss. You have also seen that there are so many women around the boss now that the name is already incomplete. You are so beautiful. Perhaps, in the boss's impression, it is probably, oh, that red-haired one."

Emmanuel Brandt was stunned by Chen Qing, and poked Chen Qing somewhat shamefully, but could not help saying: "Is that right, are you the black-haired?"

He said don't want it. In fact, among the two, Lin Su was the one who had a real feeling for a man, but, obviously, this kind of feeling is doomed to have no effect.