Hollywood Hunter

The continued marketing of Oscar Aura Plus film fans and fans actively promoted. The box office of "Batman vs. Superman: Dawn of Justice" achieved a 37% rebound in the week of the award ceremony from March 22 to March 28. The box office returned again in a week When it reached more than 10 million US dollars, it reached 11.49 million US dollars.

This is the 14th week of the film's release, with a cumulative box office of $632.2 million.

Friday, March 29.

The North American Easter period starts this week.

Daenerys Entertainment will launch two films in this Easter period, a new film by Kim Carrey, "Detective Aircraft Head 2", which will be released on March 29, and a new movie, "The Morgue 2 in the Morgue," which will be released on April 5 ".

After some unpleasant reluctance to strengthen the solution, Kim Carey returned and launched the third movie in collaboration with Daenerys Entertainment.

Compared with the unparalleled thunder in the original time and space, this time Kim Carey was almost completely hidden by Daenerys Entertainment, and he dare not dare to squeeze anything. After the two "Detective Aircraft Head" and "Disguised Geek" were sold The production cost of "Detective Aircraft Head 2" is still well controlled by the New World Films team at US$30 million, and the film has 2,652 screens.

In addition, there is also a "First Grade Fear" produced by Paramount.

This crime suspense film, which also costs $30 million, tells a twisted murder of the archbishop. The original film was starred by Richard Gere. Because of Simon’s big butterfly, Richard was very popular in the 1980s. Kiel missed "Wind Moon Beauty", and now has completely thumped the street, the film side chose the "Jurassic Park" series actor Sam Neal.

However, the most outstanding feature of the original film is actually the stunning performance of Edward Norton.

Because it was a Paramount project, Simon didn’t intervene deliberately, and Edward Norton still got his own role. It should be said that the gold will shine sooner or later.

The film opened with 1983 screens.

It is not difficult to see the obvious gap between the distribution strength of Hollywood's current studios and Daenerys Entertainment.For films of the same level, the scale of the opening screen is hundreds of blocks, the starting point is different, and the final box office can be imagined.

On the other hand, with the arrival of the Easter period, "Batman vs. Superman: Dawn of Justice", which has just returned from the Oscars, has remained quite popular.

According to the current box office trend, the two companies' announcement team predicts that after the Super Bat Wars is accepted in the two-week Easter period, the cumulative box office is expected to reach about 650 million US dollars, and the total local box office will exceed 650 million. It will be quite easy to recover another US$50 million from the long-term screening.

However, on the day of March 29, the most-watched news was the new year's new film launch of Tinkerbair at 2 o'clock in the afternoon.

This time, the venue for Tincobair’s new product launch was selected at a conference center in Mountain View’s Everett Park.

Simon arrived in San Francisco this morning, but did not attend the press conference again.

This did not affect the unprecedented grand occasion of this new product launch of Tin Kebail.

Compared with previous years, with the continuous enrichment of the product line, the biggest difference of Tincobair’s new product launch in 1996 is that the duration lasted for 3 hours, from two o'clock in the afternoon to five o'clock in the afternoon.Guests from the technology media, financial media and other parties from all over the world did not feel long or dull.

The three-hour press conference started the regular upgrade of iCam series, series and other products for an hour and a half. Although there was no breakthrough that made people shine, it was still remarkable.

The next one and a half hours is the main focus.

Tinkerbair privately prepared the digital camera product for more than two years to officially launch.

iRec-10.

Or, to be more precise, it is a complete set of software and hardware products and services around Tinkerbal iRec-10 series.

The first is iRec-10.

This digital video camera directly hits the highest video resolution standard of 360P, which is the biggest selling point of iRec-10. You should know that in this era, the resolution of traditional home film cameras was converted into digital signals, which is only 240P, which is also at this stage. The definition standard of TV program.

Although Simon, the latecomer's view, the 480*360 resolution format is still not enough, but this leap is equivalent to directly throwing away the traditional home film camera in one step.

This is also the main reason why the iRec series was delayed.

The prototype that Simon initially saw had a video resolution of only 240P.

The Dinkel Bayer team initially considered first launching a 240P standard digital video camera equivalent to a traditional home film camera, and then slowly upgrading. However, if you do so, the first iRec series will inevitably lack some stunning that can directly hit the market. Selling point.

In the end, I chose to directly sell the 360P standard. Of course, users can also adjust the shooting clarity.

Upgrading 240P to 360P is definitely not just a simple hardware upgrade, but a complete set of system engineering. In order to ensure the best quality video effects and the most optimized video compression ratio, it also needs to integrate cost factors, hundreds of hardware and software The engineering team has been busy for more than a year before calculating the final product that can be brought to market.

In addition to the highest definition standard of 360P, iRec-10 also provides 1G of standard micro hard disk storage space. If you record according to the 360P video standard, you can store 250 minutes of video, which is equivalent to more than 4 hours.

In addition, unlike iCam and this time, iRec can also replace the micro hard disk module after the storage space is exhausted. Tinkerbair also released standard iRec peripheral micro hard disk accessories with capacities of 1G and 2G. This is mainly In order to meet the user's long-term shooting needs such as traveling.

In fact, for the average family user, the 250-minute duration is basically enough, because this is actually a PC peripheral, once the capacity is used up, only need to import a personal computer.With the popularity of personal computer burning optical drives, even if the computer movie capacity is limited, users can burn the video as a CD disk for permanent storage.

As for the pricing that everyone is most concerned about, the iRec-10 series is also beyond the expectations of many people.

Prior to this, with the continuous release of the wind, it has been expected that Tinco Bayer will release a digital camera product this time. The media generally predicts that the price of this product will reach about 1,000 US dollars.

The C girl who introduced this product in person in person finally uncovered the mystery in the eyes of everyone.

USD 799.

This is $300 higher than the iCam and the two major series, but it is still lower than almost everyone expected.You should know that other electronic manufacturers that have released digital camera products in recent years, even for ordinary consumer groups, have prices seldom lower than US$3,000. Slightly more professional digital cameras directly rush to more than US$10,000.

The $799 pricing of iRec-10 is really beyond the expectations of many people.

Such pricing was also determined after repeated considerations and even internal disputes.

You should know that the hardware cost of iRec-10 has reached $600, the price is $799, and the gross profit margin is only 25%. This gross profit level is actually quite low in the field of electronic products. The gross profit margin of 50 reached 57%, and the gross profit margin of -10 was as high as 49%.

Therefore, the industry's initial price forecast of around $1,000 is actually the tendency of many people within Tinkerbal.

However, in recent years, the lowest selling price of personal computers in the North American market has reached hundreds of dollars. If iRec-10 is priced at $999, reaching the thousand yuan level, it may still be far less than Sony, Panasonic, Kodak and other manufacturers. Thousands of dollars of digital camera products, but as a consumer-grade digital camera for the public, such pricing is obviously a bit high.

I can always see the comparison of the media on how long the wages of various countries can buy Apple mobile phones and so on, and then make a simple judgment. Americans can buy several units a month, and the Chinese can only buy one for several months.

This is not the case.

Mainly the difference in lifestyle and consumption philosophy.

For example, an American with a monthly salary of $3,000, first of all, personal income tax, then, insurance pension, then, rent, water, electricity and communications, then, clothing, food, housing and transportation, and then basically no.So that the average American can't get 400 dollars in cash, Simon is not clear about the source, and why it is 400 dollars instead of 500 dollars or 1000 dollars, but it is true that ordinary Americans can't get much cash.

This is why the US government had to pay the residents directly during the epidemic.

The society shuts down, if there is no salary, if you don’t pay directly, you can’t even pay for basic household items, and your family may be starving.

Once a person is extremely hungry, everything can be done.

Therefore, Americans want to buy a $1,000 electronic product. In fact, like the Chinese, they need to make careful calculations, and may even have loan instalments.

All in all, $799 and $999 are definitely two concepts.

The final sales may differ by millions.

Moreover, this time pricing, there are more considerations for the layout of the entire Westeros system in the field of new technology.

In the final analysis, all the products of Tinkerbal are attached to the entire Internet ecosystem. All parties influence and promote each other, and the iRec series is an important part of Simon’s plan. Even if the hardware itself is less profitable, as long as the product is successful, What is driving the development of the entire Internet ecosystem.

In the second half of the press conference, which lasted an hour and a half, in addition to the core iRec-10, it was mainly carried out around the ecology of this product.

After iRec-10, the first is iCut video editing software.

This is the iRec series supporting software product launched by Tincobal, which is mainly used for the post-production of iRec video, providing functions such as video editing, letter editing, adding background music, etc., although it is compatible with Ygritte’s professional video software Ygritte The powerful function of the software is unmatched, and it is impossible to make various video special effects, but as a free software, iCut is enough for ordinary users.

Of course, professional users should naturally pay to switch to Ygritte.

And then, it is the video editing material library on the Broadcast platform, which provides users with free or chargeable background music or sound effect materials for video editing.Western society, which attaches great importance to copyright protection, Broadcast not only provides convenience for users, but also can avoid a large number of unnecessary legal proceedings.

Finally, Jeff Bezos of Igerett came to power and announced that Igreat’s YouTube video platform was officially revised and opened to all users.

Starting from 5 pm on March 29th, the newly launched YouTube website is no longer limited to officially authorized content users. Any user can upload their own created video.

Limited to the current network environment, ordinary users can only have 500M of content space. According to iRec-10’s 360P video standard, it is possible to upload two hours of video, and the duration of a single video is also limited to 10 minutes.

First of all, this service is also completely free.

Secondly, the content space of 500M cannot be changed, as long as the video clicks created by the user reach a certain level, the user level will increase, and the content space will also increase.

This is mainly to encourage users to create better quality content.

Moreover, this restriction is not without exception. Social celebrities with certain influence can directly apply for a VIP account. Of course, it is still free, but as long as the V is successfully added, these celebrities will not be subject to upload space, including the length of the video, nor the new version of YouTube. Will make restrictions again.

Users can easily find vulnerabilities.

If the space of an account is used up and the account has not been upgraded, I will not apply for another account.

No problem at all.

However, it's like playing a game. If you are willing to give up your 70-level account and start running in Novice Village again, starting from level 1, no one will object. It's just that the time and energy spent on your 70-level account will be forfeited.

In fact, the upgrade standard set by the YouTube platform is not too harsh. As long as you work hard, you will soon get the same authority as celebrity users. The main reason is that at this stage, network storage and bandwidth resources are not ample, so I hope users can take the initiative to create better. Video, and avoid watering.

Again, it is the heaviest point.

The YouTube platform will open advertising sharing to all content creation users.

There is no threshold, no special application is required, as long as it is an original video, the official will divide the default opening advertisement into.Not only that, the new version of the YouTube platform will also open a sponsorship function. If users like a video blogger very much, they can directly provide cash sponsorship. The official only deducts 30% of tax expenses, channel fees and other expenses, and the remaining 70% is owned by users.

Although the YouTube platform has not yet opened the upload function for individual users, the advertising sharing mode has been turned on.

Jeff Bezos gave a clear formula for calculating the revenue at the press conference. The average revenue per thousand clicks was between US$0.6 and US$1.8. In order to give users an intuitive experience, they also posted directly. Some content providers’ revenue maps include the revenue share of the three singles “Young and Beautiful”, “Blizzard” and “Bach’s Last Day” that their owner created Guinness records last year.

Among them is "YoungandBeautiful", which has accumulated 13.7 billion clicks, and the advertising revenue has reached 24.69 million US dollars.

For Simon, the current more than two million US dollars is not considered to be money at all.

However, for ordinary people, if they can complete such a phenomenal video, they can directly start to retire and enjoy life.

At the conference, in the face of Jeff Bezos's inflammatory explanation, even many celebrity guests who were invited to attend began to eagerly try, these people are very clear that Bezos seems not to mention the plus V account actually What kind of advantages can they bring to them? Needless to know, the official will definitely provide generous recommendation resources for these accounts.

The tens of millions of viewers who watched this conference through live video broadcast are even more tempted, and countless people have begun to launch the official release of iRec-10.