Hollywood Hunter

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After Simon returns from China, the North American summer program is about to open on May 10.

Because of the Atlanta Olympic Games, major film studios have deliberately avoided the 17-day period from July 19 to August 4 for this summer's summer season, and many movies have advanced or delayed the schedule.

This summer file will also be a potential watershed for Daenerys Entertainment.

Simon wants to control Hollywood to the fullest extent, but a packaged project cooperation plan to guide the capital is obviously not enough. The most direct method is to make the capital that intends to infect Hollywood feel unprofitable.

The method is actually very simple.

Hollywood's resources are limited.

Whether it is a schedule, a canvas, a promotional resource, etc., therefore, the more the Westero system occupies, the less it is left to other studios.

Simon has also been quietly implementing this strategy before, as is the case with other studios.Moreover, before this, in order to avoid triggering the overall rebound of other Hollywood competitors, Simon has been doing it carefully.After completing the annexation of the metropolitan ABC Group, coupled with the pattern that most other Hollywood studios are controlled by foreign capital, Simon now does not need to be too scrupulous.

Therefore, this summer, Daenerys Entertainment, or the entire Westeros system, will really go hand in hand in Hollywood.

Especially the three brands under Daenerys Entertainment.

Compared with the past few years, the summer file is mainly based on the core bomber of Daenerys Entertainment’s core brand, Daenerys Pictures, or large budget projects in cooperation with other studios. High Gate Pictures and New World The film industry did not move much during the summer. This time, the three brands no longer converged.

It also includes MGM Pictures, which is controlled by Australian capital such as Johnston Holdings, while the actual control is actually in the hands of Simon.

Taken together, this summer period, from the beginning of May to the end of August, for nearly four months, has a total of 14 projects related to Daenerys Entertainment, far more than other studios, more than four or five, and two or three. The number of movies released by the Ministry of Summer.

Of all the 14 films, 9 projects were produced and distributed independently by the brand of Daenerys Entertainment. There are 2 external cooperation projects and 3 closely related MGM.

Moreover, the 9 own projects this time are still based on Gaomen Pictures and New World Pictures. The independent project of Daenerys Pictures and its release is only one of the heavyweights directed by Tim Burton. The bomb movie "Broken Valley".Of course, if you count the two heavyweights of "Mummy" and "Mission Impossible 2" in foreign cooperation, Daenerys is not at all light.

MGM's three films are centered on the 18th 007 big movie "007 Ghost Party", which is also the opening chapter of the MGM agent film universe in Simon's plan.

Monday, May 6.

Malibu, Daenerys Studios.

Simon returned to Los Angeles on the first day of work to discuss the upcoming summer season with three brands under Daenerys Entertainment.

In chronological order, on May 10, the first project of Daenerys Entertainment's summer opening was the modern version of "Modern Edition" directed by Buzz Luman, starring Leonardo DiCaprio and Claire Dennis. Romeo and Juliet".

In time and space, the North American release of "Romeo and Juliet" actually made a big mistake.

Because it is only a low-cost movie with a production cost of more than 10 million US dollars, even if Buzz Luman's last work "Dancing Hero" is not bad at the box office in North America, the producer is 20th Century Fox Pictures The film is still released in the unpopular period of early November, and the publicity resources and screen size given are not satisfactory.

In such an unfavorable environment, this modern version of "Romeo and Juliet" still received more than 46 million US dollars at the local box office.

The 20th Century Fox, aware of the potential of the film, adjusted its strategy during the overseas distribution process,

As for the reason.

This is Romeo and Juliet.

If the westerner does not know this story, it is the same as the Chinese who do not know "Dream of Red Mansions".

In a popular vocabulary of the entertainment industry later, "Romeo and Juliet" is a full-name super IP. When this project is made, it can directly save tens of millions of dollars in advertising costs, because there is no need to declare at all. Everyone knows, oh, Romeo and Juliet.

Hollywood has always circulated a piece of talk.

Leonardo DiCaprio went to audition for "Titanic", the result attracted the entire building of women to watch, so the director James Cameron was completely determined to determine the other party as the actor.

Why does this happen?

Chinese fans should not have delved into it.

In fact, it is because of "Romeo and Juliet", and before this project, Xiao Lizi's most famous role was only the demented brother of Johnny Depp in "Different Sky", and it is obviously impossible to gather such popularity.

This actually indirectly illustrates the success of the modern version of Buzz Luman's "Romeo and Juliet".

This time, of course, Simon will not make Fox-like mistakes again.

On May 10, it may not be the prime time for the summer season, but it is far better than the original November time in the space and time. Moreover, based on the production cost of 15 million US dollars, the announcement of "Romeo and Juliet" also reached 1500 directly. Ten thousand dollars, 2107 screens opened.

Another thing I have to say is that on May 10, Warner Bros. produced Arnold Schwarzenegger starring the $100 million super blockbuster "Evaporation Secret Order".

In general, the two projects are simply not comparable.

However, Simon is more optimistic about "Romeo and Juliet" than "Evaporating Secret Order".

The original "Evaporation Secret Order" in space and time was a standard for Schwarzenegger's personal career from prosperity to decline. Later, Schwarzenegger can only maintain its popularity with the sequel of "Terminator" that continues to remake and fail, but in the "End" Outside of the "Zero" series, after "Evaporation Secret Order", Schwarzenegger has no masterpieces.

The lean camel is bigger than the horse.

In any case, in front of the behemoth "Evaporation Secret Order", "Romeo and Juliet" are too weak and can't help but wind up, it is not very wise to directly let the two confront each other.

However, it is inevitable to want to impact the summer file.

Want a better schedule and do not want to play against blockbuster, this good thing does not exist in the summer.

Compared to "Mummy", "Mission Impossible 2", "007 Ghost Party" and so on, "Evaporation Secret Order" is actually the weakest one, because the box office potential of this project is very clear.In the original time and space, it barely exceeded 100 million, just because there were no competitors. This time, although it also cost 100 million, but the balance of the changes, "Evaporation Secret Order" wants to break through 100 million, and hope is slim.

Instead, "Romeo and Juliet" is very promising to become the first black horse in the summer.

Because this romantic film with handsome men and beautiful women and backed by a full-name big IPO, it happens to be the main consumer of the summer season. Young students, think about the entire building in the sky and go to watch Xiao Lizi's beauty. Girls, they didn't run.

After "Romeo and Juliet", which opened on May 10th, May 17th was followed by "Mummy".

Putting this project on May 17 is also based on the premise that "Evaporation Secret Order" may be a soft persimmon. "Mummy" and "Evaporation Secret Order" are the most direct competitors, and they will not be too crowded. Press the living space of "Romeo and Juliet".

In several consecutive internal screenings, the new editions of Fang Kimer and Rachel Weizi's main "Mummy" are at least as good as Simon's in terms of quality as the Brandon Fischer version, and the Fox responsible for the release also regards this project as The focus of the summer program hit a budget of US$35 million. At the same time, with the support of Daenerys Entertainment, the number of screens for the film has also reached 2,986.

Then, on May 24, it was another movie worth mentioning: "Black Man".

That's right.

It's the "Black Man" starring Jet Lee.

Simon has been quietly promoting New World Pictures to introduce excellent Hong Kong films in recent years. In Hong Kong, "Hong Fan District" is a very successful one. The "Peak Moment" at the beginning of the Valentine's Day at the beginning of the year is regarded as one of Hong Kong stars' entry into Hollywood peak.And this "Black Man" was finalized before the release of "The Peak Hour".

The production cost of the film is as high as 60 million Hong Kong dollars, which is absolutely super bombshell level on the other side of the ocean, and the project was originally intended to enter Hollywood.

Compared to Jack Cheng’s fun kung fu, probably because of feelings, Simon prefers Jet Lee, and his big boss personally promoted it.However, the 60 million Hong Kong dollars on the other side of the ocean, converted into US dollars, is actually only 7 million, which suddenly became a small cost in Hollywood.

As a co-producer, New World Films has obtained the omni-channel distribution rights of "Black Man" with an investment of 2 million US dollars. This is actually the reason why Hong Kong's main purpose is to test the water. After all, during the discussion of the project, Jack Cheng After trying to hit Hollywood so many times, there is only one "Hong Fan District" that can be reached. Therefore, the most important thing there is still the Hong Kong Island and the Southeast Asian market, which is also the mainstay of Hong Kong movies.

Simon knows that "Black Man" has the same meaning to Jack Lee as "Red Fan District".

Jack Cheng filmed "Red Fan District". In order to enter the Western market, he also came to the United States specifically for shooting. Jet Lee completely caught Hollywood's attention with his own charm.

In the original space and time, after the release of "Black Man" in North America, it successfully achieved more than 12 million US dollars at the box office, far exceeding the production cost of 7 million US dollars. Not only that, the box office is even a small head, this kung fu movie from Hong Kong Island The videotape market has achieved greater success, but the cumulative revenue of videotape rentals and sales has exceeded US$50 million.

Because of the success of "Black Man", Jet Lee was also able to get Mel Gibson's "Lethal Weapon 4" to allow him to further enter a villain in Hollywood, and further triggered a very popular'waiting' Two hours' paragraph.

This time, as long as "Black Man" can succeed, Simon also plans to quietly plan for Jet Lee.

The time and space opened up the Hollywood situation. The batch of B-level films starred by Jet Lee were really unsatisfactory. As for the villains in "Fatal Weapon 4", don't mix it up this time.

In fact, there has been another better opportunity recently.

"Crouching Tiger, Hidden Dragon".

In the original space and time, the first actor considered by Crouching Tiger, Hidden Dragon was Jet Lee, who failed to reach cooperation for various reasons and was eventually taken over by Fa Ge.

Simon does not intend to change this time.

Basically, "Crouching Tiger, Hidden Dragon" prefers a literary martial arts, rather than an orthodox martial arts that really pursues visual effects, and in the film, the actor Li Mubai does not have much drama, but focuses on Yu Xiulian and Yu Jiaolong. Two women, according to Li An, this is a martial arts version of "Sentiment and Emotion", the core is still the story of two women.

Therefore, the brother is just right.

Forcibly putting Jet Li in this project may be counterproductive. After all, the audience will watch it in the future. Hey, the kind of neat fighting in "Black Man". Who wants to see you and Yu Xiulian talking about the realm of martial arts, we It depends on Kung Fu.

On the other hand, Simon also instinctively hopes to introduce more excellent Chinese actors to Hollywood.

The "Crouching Tiger, Hidden Dragon" was sent to the original version of the brother, is out of this consideration.

As long as everything goes well, in the next few years, Hollywood will have three well-known Chinese actors, Jack Cheng, Jet Li and Fa Ge.

There are actually two Chinese directors.

Li An, as well as the white pigeon Wu who directed "Mission Impossible 2" released on May 31, immediately after "Black Man".In fact, as long as you don’t talk about war epics such as "The Wind Whisperer" and "Chibi", the white pigeon Wu will definitely be able to stay longer in Hollywood.Of course, Simon will definitely not let Ang go to shoot "The Hulk", "Junior School" how good.

The original version of "Mission Impossible 2" was directed by White Pigeon Wu, and this time it is considered to be history.

On May 31, Paramount's "Mission Impossible 2".

On June 7th, the third project of New World Films this summer, Adam Sandler's "Overage Intermediate Students".This is Simon’s consideration for supporting a new generation of comedians, including Ben Stiller, who has joined the “Ghost of Horror” through auditions.

On June 14, MGM's "007 Ghost Party", the agent movie universe opened.This project does not have the funds to participate in Daenerys Entertainment. However, the subsequent agent movie universe began to cross merge and the situation will change.

June 21st, "Police Empire".

This James Mangold self-directed and directed crime film starring Sylvester Stallone originally considered the award season last year.After the film became a film, there were several internal screenings. Although the quality was not too much, the film critics who were senior executives of the high-end film industry and did not participate in the screening did not think that the film would win the Oscar. The competition is really fierce, and it was adjusted to the summer of this year.

It is intended to be released as a commercial.

Of course, I didn’t really expect much, so it was placed after "007 Ghost Party" on June 14 and before "Broken Valley" by Daenerys Pictures on June 28.However, the production cost of the film is only 10 million US dollars, even if it fails, it is actually nothing.What's more, with Stallone's appeal, after all, it is a summer file, and a little publicity can still attract a lot of attention.

On June 28, "Broken Head Valley", needless to say.

On July 4, the Day of the Independent Day, which is actually a Thursday, one day ahead of the normal box office week, another important project of MGM "Bird Cage" was released.

"Bird Cage" is a very different project, starring Robin Williams, with a budget of 30 million US dollars, but the production process is slightly overrun, reaching 31 million US dollars. The film tells the story of a gay club.

Yes.

Gay men.

This project is very different in Hollywood, so when the project was first established, MGM was concerned about it.

Or Simon intervened a little.

Because in Simon's memory, "Bird Cage" was the seventh place in the original box office in 1996. Only the local got 120 million US dollars at the box office, and it happened to be MGM.Although Simon hasn't been too cold after watching the script and filming, telling the truth, he prefers lesbians, well, Lily is king.

But as long as the audience likes it.

Who can make a living with money?

From May 10th to July 4th, for 9 consecutive weeks, 9 movies and important projects of Westeros system have basically been launched.

And then, there are five films, "Different Instincts", "Ice Blood Storm", "Inconsolable Farm", "Emma", and "Slaying a Dawn" scattered throughout the subsequent summer vacation period of the Olympic Games. It's not an unnamed pawn, but it's not a big box office, and, after all, it still has to leave some breathing space for other studios.