Hollywood Hunter

Want to know how profitable China's auto industry is in this era?

The famous Santana is the most typical case.

China's new generation Santana 2000, which just started mass production last year, has a standard price of 180,000 yuan, which does not include tax. Not to mention that because of the hot-sale channel price increase, there is no more than 200,000. Don't even want to mention the car.

Santana is based on the Passat model of the German Volkswagen.

The Santana 2000 was modified from the Passat B3 platform. In mass production, overseas B3 platforms have actually been eliminated. In 1996, the Volkswagen Passat B series has been developed to the B5 platform. So, what is the price of the latest Passat B5 model?

3000 to 5000 dollars!

At the current exchange rate of RMB 8.31 against the US dollar, even if the overseas market is calculated at a high rate of 5,000 US dollars, the price of this car is equivalent to RMB 40,000.

40,000 overseas and 180,000 domestic, the price difference is a full 4.5 times.

Because it is a joint venture brand, only some parts that need to be imported in Santana 2000 involve higher tariffs. According to public information, the current self-production rate of Shanghai Volkswagen’s Santana series parts has reached more than 60%. Even with low domestic manufacturing costs, even Counting the tariffs on imported parts, the cost of the domestically produced Santana 2000 will definitely not differ much from similar overseas models.

However, the price difference can be 4.5 times.

Can imagine the huge profits!

Such profiteering is obviously not something anyone can interfere with.At this stage, as in telecommunications and oil, the auto industry is basically monopolized by large state-owned enterprises.

Now that the market economy has been encouraged, it is not impossible for private enterprises to build cars, but there are thresholds.

Very clear threshold.

1.5 billion.

You can come up with 1.5 billion, I can consider giving you a car production license.

Gee!

At this stage of China, most enterprises cannot squeeze out 1.5 billion.

Therefore, until after the policy was gradually loosened after 2000, many Chinese domestic car brands, whether state-owned or private, were actually black cars with no “hukou”, and they quietly survived in the gray area of ​​local protection and policy. After all, the domestic auto industry The huge profits are really greedy.

Of course, less than ten survived in the end.

Geely is one of them.

Although Lin Su was entrusted with investment from his hometown, Chen Qing obviously did a lot of homework.

After Simon's veto, Lin Su no longer said much because of the men's dismissal. Chen Qing still wanted to fight: "Boss, we have carefully investigated, Geely's Li is a very capable person, you are not Having said, is it the most important thing to invest in China at this stage? Since the complete plan does not work, or we can invest less."

Simon smiled and asked, "How much do you think is appropriate?"

Chen Qingdao: "Geely's family is about 100 million yuan. We invested 10 million US dollars and should be able to get about 40% of the shares. Boss, this is a very cost-effective business."

Simon’s smile doesn’t change: “Then, whether it’s active or passive, the Westeros system will be tied up with this company, and the Chinese side will also find that I’m interested in getting involved in the automotive industry. Plus you are so restless, the result can be It's hard to predict."

Being bluntly disturbed by his own boss, Chen Qing was very injured, and said pitifully: "Boss, I am very obedient to you."

"Neither side is a good time to get involved in the automotive industry. Two conditions, waiting for China to enter the WTO and the next downturn in the automotive industry,

Chen Qing found that there was no negotiation and no entanglement, so he changed the Chinese language and said: "The first computer has started to warm up and promote, and the boss mentioned the running software, the team I hired in Silicon Valley has been developed, Internal testing is in progress, by the way, boss, do you want to name this software?"

The goblin apparently captured some of Simon's small preferences.

Name it.

Simon did not refuse. He thought for a moment and noticed a loli who was eating well across the table and said, "MiuMiu."

The girl immediately looked up and said, "Huh?"

Simon gestured towards the little girl and said to Chen Qing: "Just call MiuMiu, MiuMiu runs points."

When Ms. Liu heard that Simon was going to name her daughter’s new name for a piece of software, she subconsciously dissuaded: "Simon, is that bad?"

Chen Qing immediately said firmly: "It's Miu Miu, this is also a woman's name, an enterprise named after a woman in the Westeros system, Daenerys, Melisandre, Igret, etc. are all Very powerful, it is a good lottery."

Simon heard Chen Qing say this, only to realize that he accidentally'created' a woman again, smiled and said: "I suggest that you first release this software in North America and then turn to domestic. Of course, the main goal is China , Make no mistake about this."

Chen Qing nodded and bent her lips, smiling like a little fox: "Boss, I had planned to do this."

In the current domestic atmosphere, even a dozen or twenty years later, they are very superstitious about imported products.Since it is an American software, it must be very authoritative.

Who is against it?

After breakfast, Simon and his party drove to Manhattan by helicopter and continued to stay for one morning, then set off for Europe at two o'clock in the afternoon.

Mainly Ukrainian business.

In order to ensure the layout of the Westeros system in Ukraine and realize that some people are beginning to be restless, Simon has once again launched a'weeding' operation there.In addition, it is expected that the one-week trip will continue to Finland, Russia, Italy and other countries, and return next week.

New York.

After Simon left, the Guofeng Art Troupe girls who arrived last Friday quickly entered the right track from the new week. With the help of the Westeros family team, they began to prepare for the public performance half a year later.

And two programs have been basically set.

Simon's "Plucking Wei" and the solo dance "Jian Jia" performed by Wei Wei on Saturday.

Except Li Youhu.

Meeting with Ang on Monday morning, Li Youhu did not live up to Simon's expectations and was successfully caught by the director.

In Li An's view, the girl's own arrogance and arrogance are exactly the same as the Yu Jiaolong he envisioned.Moreover, although he has not received much professional training in performance, after all, he was born as a dancer, and his foundation is not zero, and he is also full of talent for performance.

Through the performance training in the next few months, Li An also believes that Li Youhu will have no problem in reaching the standard before shooting.

At the same time, the North American summer program continues.

May 24 to May 30.

Another box office week passed quickly.

In the third week of the summer season, "Mummy" which Daenerys and Fox collaborated easily won the weekly box office championship, and was released in the second week. Because there was no strong new film released, "Mummy" fell only 34% in the next week, and received another 41.93 million US dollars. .

In the two weeks of release, the most popular blockbuster in the summer season has easily broken through the box office, reaching 100.547 million US dollars.

The second place in the list is "Romeo and Juliet" which is both unexpected and reasonable.

In the third week of release, this modern romance film based on classic novels was again worth $18.83 million, and the decline control was even better than "Mummy", only 26%.In three weeks, the total box office of "Romeo and Juliet" with a total cost of only $30 million to produce and announce reached $75.74 million.

As of now, this romance is the darkest horse in the summer of 1996.

Arnold Schwarzenegger's "Evaporation Secret Order" barely held the third place on the list this week. Although the weekly decline has also narrowed to 27%, but in the case of a losing start and a sharp drop in the following week, " The box office at the third week of Evaporation Secrets was only $12.98 million.

Three weeks in total, this US$100 million super blockbuster movie has a total box office of only $67.19 million in North America.

Moreover, the most uncomfortable thing for the producer Warner Bros. is the overseas market performance of the Evaporation Secret Order.

Because of the impact of films such as "Mummy", "Romeo and Juliet" overseas, currently more than 30 overseas ticket warehouses are being painted, and the overseas box office of "Evaporation Secret Order" is not yet available for the same three weeks. 50 million US dollars, all parties generally predict that this super blockbuster in North America and overseas box office is basically the same, all around 80 million US dollars.

The total box office in the world is about 160 million.

Former Stallone, Schwarzenegger and other action stars have always had strong appeals at overseas box offices. Even if North America is not popular, they can often recover large box offices overseas to achieve profitability.This time, the "Evaporation Secret Order" no longer realized flowering outside the wall, completely breaking Warner's idea of ​​making up for losses from the global market.

In comparison, "Mummy", which was released a week later than "Evaporation Secret Order", the overseas box office was able to easily achieve 100 million in two weeks. This is still under the premise that some large ticket warehouses such as Japan and France have not been released.The local box office of "Mummy" is expected to be only about 150 million US dollars, but according to the performance at this time, the overseas box office of the film is likely to achieve Warner's expectation of "Evaporation Secret Order", reaching twice the local level, hitting a high of 300 million US dollars.

The fourth place is Leslie Nielsen's "Ultimate Detective". This medium-produced comedy movie follows "Evaporation Secret Order" and starts at $12.49 million at the box office seven days in the first week.

The box office gap between the two is less than $500,000.

Moreover, the production cost of "Ultimate Detective" is 18 million, and Sony's advertising costs are about 10 million US dollars.

The start of $12.49 million, the local should be between 20 million and 30 million US dollars, Leslie Nielsen has some box office appeal abroad, and it can certainly recover a lot, so this project is not considered to be the producer Sony Success, but not failure.

It can only be said to be tepid.

The fifth place is "Black Hero".

This Hong Kong film from the Western Ocean starring without a Western face accidentally squeezed out the "Ace Big Spy" who lost last week's start, occupying the fifth place on the weekly box office list.

After giving a little surprise three days on the first weekend, the complete first-week box office of "Black Man" finally reached $10.38 million.

Compared to Daenerys Entertainment's total investment of US$5 million in production and distribution, the issuer recovered the costs directly and began to make profits just one week after it was released.

In fact, until now, the media reputation of "Black Hero" is not good at all.

To be precise, it's a bit bad.

Even under the public relations operations of New World Pictures, the film's comprehensive media score was only 5.3, which did not reach the pass level.

Most of the criticism has focused on the weak storytelling and roughness of the film.

Both of these points are facts.

Because the North American release version was edited again, the text background introduction at the beginning of the Hong Kong version was directly deleted, leaving only an opening wedge, so the opening period was very long, and it was not clear to audiences who were not willing to use their brains. What the story is about.

As for the rough picture, it is quite justified.

After all, this film is equivalent to a production cost of only 7 million US dollars. If you want to compare it with the "evaporating secret order" that burned out 100 million US dollars, it is too difficult to be a little bit more human.

However, despite its poor reputation, the Xuanfa team's marketing has been too good.

It is also highly recommended by big cafes such as Jack Cheng and Quentin, and it is in contrast to "Evaporation Secret Order". The discussion on the online platform is more lively. In short, the potential viewers who have known this basically already know this movie. , I shouldn't know, I also heard the name "Black Man" intentionally or unintentionally.

So they bought tickets to enter the venue.

The end result is that this Hong Kong film, which was hardly anticipated by everyone in advance, accidentally squeezed into the top five of the popular summer box office.

Although the box office is only 10.38 million US dollars, according to 1276 screens, the first week of the "Black Man" paintings are up to 8137 US dollars, and the fourth 5 "The Ultimate Laughing" averaged 5466 US dollars.

Just in order to free up screen resources for the upcoming "Mission Impossible 2", Daenerys Entertainment's Easter season's "Detective Aircraft Head 2" and "Morrow Haunted 2" are painted this week together, giving enough resources to At the same time as "Mission Impossible 2", because of the excellent performance of "Black Man", the New World Pictures team also added more than 200 screens to the film in some areas with less previous resources, making the film the next week. The number reached 1534 blocks.

After all, the average of more than 8,000 US dollars is enough to meet the standard of increasing the screen.

Most of the time, the world is so wonderful.

The same movie.

Someone rejoices.

Someone is worried.

While "Black Man" was released in North America, Hong Kong Island on the other side of the ocean, the film was also opened at the same time. It also used the publicity gimmick of the film to successfully squeeze into the North American summer file.

It's a pity that for seven days after opening the painting, Hong Kong Island's box office for "Black Man" was only 3.79 million Hong Kong dollars.

Based on this opening calculation, the total box office of the film is likely to be only about 10 million Hong Kong dollars. Even if New World Pictures as a partner had undertaken 2 million US dollars in production costs, the capital invested by the Hong Kong production company still reached 45 million Hong Kong dollars.

The local government only recovers 10 million Hong Kong dollars. Even if the box office in Southeast Asia is two or three times that of the local government, the final loss may be as high as 30 million Hong Kong dollars.

Great loss.

Looking at North America, the first week of 10.38 million US dollars, according to the exchange rate of about 7.76 Hong Kong dollars to the US dollar at this time, the box office equivalent to more than 80 million Hong Kong dollars was recovered in one week.New World Pictures invested a total of only 5 million US dollars, and began to make profits in a week, and all will be profitable in the future.

All are profitable.

It is only issued by the North American theater. It is 10.38 million US dollars in the first week. The total box office is expected to increase again from the beginning. It is expected to reach about 25 million US dollars. According to the typical Hollywood split of 55%, this part of profits exceeds 8 million US dollars, which is equivalent to more than 60 million Hong Kong dollars.

This does not count as European distribution revenue.

This does not count as income from subsequent videotapes and TV broadcasts.

On one side is a loss of 30 million Hong Kong dollars, on the other side is a profit of 60 million Hong Kong dollars.

Moreover, according to the original investment agreement, the separation of interests on both sides was clear.

There is no possibility of finding supplements.

A big guy from the other side of the ocean who invested in the production of "Black Man" saw such a loss-gain comparison. Some wanted to vomit blood and had an urge to hack. It was Simon Westero, don’t let it I'll see you on Hong Kong Island!