Hollywood legendary director

Chapter 168 Propaganda (seeking subscription recommendation)

The market performance of "Bad Guy" is really hot. In the praise of many film critics and the recommendation of media and newspapers, the box office performance continued to rise steadily on the third day, and it received 33.54 million US dollars.The total box office in North America has reached more than 91 million US dollars.

Although this achievement still failed to break the single-day box office record set by "Spider-Man", it was the absolute overlord for the summer vacation schedule throughout May.

Several movies released at the same time, such as "Pool Love Murder", "Fatal Turn", "Sinking with Love", "Spy Family", including "The Matrix 2: Reloaded" and 23 The comedy movie "Fake God" starring Kim Kerry, Jennifer Aniston and other dramas that have just begun to be released are not the opponents of "Bad Guy", but they are barely a minor obstacle.

For example, a newcomer to the arena of "Counterfeit Gods" won 17.76 million US dollars on the day of its release.

And the one person I have to mention here is Kim Kerry.

If a medium-produced movie like "Fake Tenjin" can have such good market results, if the audience is not watching it in his name, I believe few people will agree.

After all, in the ranks of comedy, Kim Carey has always been a king of heaven.

It is a pity that the Hollywood comedy king is not satisfied on the path of seeking transformation, and his career has fallen sharply in the past two years.

To change people's inherent impression of him, compared to Tom Cruise, Kim Carrey can be described as hell-level difficulty.

And his method is also Chongao, wanting to broaden the play path with pure acting skills.

The closest to the Oscar was the 1999 biographical film "The Man on the Moon", which won the Golden Globe Award for Best Drama Movie, but who would have expected that the subsequent Oscars would not give any face, even the nomination. Never passed.

The following year, Kim Carey did not change his ambitions and took over the filming of a drama called "Film Life" which was said to be tailored specifically for him to re-occupy the Austrian. This movie was even worse. Not only did he fail to get the Golden Man Favored, but also ended up in the embarrassing situation of box office fiasco and poor reputation.

The audience and the market love the new and forget the old, and I am afraid that even Kim Carey himself does not want to wear the hat of "box office poison".

As a result, he soon chose to return to his comedy line, and "Fake God" was born under this helpless situation.

The results of the screening once again proved his absolute dominance in comedy, but for him, it was both a success and a failure.

After all, if he is willing to stick to the genre of comedy, he won't have to try to transform.

Moreover, he is not the only celebrity who is good at comedy performances and popular audiences, and the pressure of competition is also great-Robin Williams is both solemn and humorous; Adam Sandler is good at capturing the mentality of ordinary little people; Eddie Murphy Because of the talent of the black race, it can create a sense of joy in language, as well as the relaxation and naturalness of Ubi-Goldberg's performance.

As for Kim Carey, it is because of the rich facial expressions and exaggerated body movements that have created a very unique performance style, the interpretation is very funny and nonsensical...

Having said this, let's talk about the cinema.

Because of the expressiveness of "Bad Guy", on the third day of the release, another 7 percent of the film was scheduled, and a part of the screen originally belonging to "The Matrix 2: Reloaded" was added.

In other words, "Bad Guy" is currently being drawn by 3,025 theaters, and nearly 50% of the film is in battle.

Ranked second is "Counterfeit Tenshin" with 28%, and several other movies share the remaining 20%.

There is no doubt that the theaters have great expectations for "Bad Guy".

Of course, the cinema chain is optimistic, and there is nothing to be proud of. If the quality of the work is not good, it should be rushed.

There are countless precedents for this thing, such as "Cut Throat Island", "Cleopatra" and other works in the market.

However, "Bad Guy" is a word of mouth after all, and there is no reason why it will be worse after adding more films.

But even so, Paramount still did not take it lightly-in case the audience's enthusiasm for watching movies fades.

No matter how good the movie is, it doesn’t mean that no one will lose money.

Therefore, in order to be foolproof, it is necessary to strike while the iron is hot and step up publicity.

The advertisements on the Internet, TV stations and offline are actually almost the same. Almost all traditional publicity channels have already been put in place.

At this time, the most effective is of course the film's creative team to run the promotion.

Lehman is no exception. Since receiving a call from Shirley Lansing the day before yesterday, he immediately started a road show and variety show publicity model.

The first stop is naturally Los Angeles.

......

As the second largest city in the United States, Los Angeles has a developed regional economy and has always been the main ticket warehouse city in the American film market.

For every Lehman film, Los Angeles fans can contribute at least one sixth of the box office.

At this time, the box office market for Hollywood movies was basically concentrated in first- and second-tier cities.

No way, who has more theaters, and the people have more spare money to enjoy the fun of watching movies.

Therefore, the main concentration of running propaganda is actually around the major first-tier regions of the United States.

......

The event scene at Santa Monica Plaza.

Tom Cruise, Nicholas Cage and others responded to various questions in response to the host’s questions.

This commercial plaza is connected to Santa Monica Beach and is the most fashionable shopping destination in Hollywood. Many media or film promotional activities will be placed here. When the main creative members of "Bad Guy" appear on the temporary stage of the plaza, It also attracted the attention of many people.

Especially Tom Cruise, is the center point of the media reporters.

"Yes, when I saw this project, I decided to play. Lehman, who was the director, had some objections to this. Later, we met in person and I was successfully persuaded by him to cut my salary and join the crew."

In the interview area, Tom Cruise stood among the reporters and talked, while Lyman on the side also cooperated and said: "At that time, the crew set aside the actor's salary space was not enough, so that's it."

"Then are you satisfied with the choice at the time?" A reporter extended the microphone.

"Of course, I'm very satisfied. Tom Cruise is a good actor."

"Cage, can you tell me something interesting about the crew during the filming?"

"Once, I didn't take a shot five or six times, I was a little anxious..."

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