Hollywood legendary director

California, located at 100 Universal City Plaza Avenue between Burbank and Hollywood.

This address is the headquarters office building of Universal Pictures, Hollywood's second oldest film company.

As an established film manufacturer, with the resources and industry channels of the parent company Comcast, they once held the top spot among the six.

At the beginning of the new century, it worked closely with famous directors such as Steven Spielberg and George Lucas, and released global hits such as "Jaws", "ET Alien", and "Jurassic Park". Blockbuster.

In the 21st century, Universal Pictures has become Hollywood's best at developing sequel movies and comedy films.

But at this time, in a simply decorated office, the atmosphere is not quite right.

Ron Meyer, the CEO of Universal Pictures Film Distribution at the time, was smoking a cigarette, looking at the marketing assistant Adam Sunderland opposite, but Adam Sunderland lowered his head and aimed his eyes on the floor. Dare to look up.

The two didn't say a word, Ron Royale was like a cigarette tube and burned again, the cigarettes in his hand kept on, and the room quickly filled with the smell of nicotine and tar.

There was a "bang".

Ron Meyer’s hand slammed onto the desk, his five slightly thick fingers spread out, and he pressed a report tightly, and said in a low voice, "Such results, you let me How to report to the board."

Adam Sunderland was startled by the sudden burst of momentum, sweat dripped on his forehead, his head slightly lifted, and his mouth opened, but in the end he said nothing.

What does this make him say?

As mentioned earlier, due to the popularity of "Bad Guy" on the market, their work "Fake God" has always been in an embarrassing position. It has only been shown for three days, even if it is a working day, the box office A decline is a normal market reflection, but compared with the results of the first day, the decline is too fast, and it is even more misleading.

"We commissioned the company to do a street survey. Those with the most potential moviegoers (16 to 35 years old) prefer to watch "Bad Guy" together, which also diverts a lot of our movie audiences. If... .."

"I don't want to listen to this, I just want to ask if there is any way to make our box office go as expected."

Before Adam Sunderland could finish speaking, Ron Mayer quickly interrupted him.

He also has reason to be angry. The report showed a cliff-like performance ups and downs-it received 13.23 million U.S. dollars. If it continues to develop according to this momentum, "Fake Celestial" may not be able to recover its investment.

You must know that just asking Kim Carey to join this work, they paid a basic remuneration of 15 million US dollars plus 15% of the box office revenue in North America. It is really a failure. It may be how much Universal will lose. This has not been calculated. Use your own media resources to promote the cost of the movie (the money you receive is discounted, and there are some things that you can't buy with money.)

How to calculate this?

Just think about it, but Ron Meyer felt that his seat under his ass was a bit shaken-a big company like Universal would always benefit more than favors, even if he has been working here for 12 years, not to mention how hard it is. Impression points are not very useful for this.

Besides, it is still a movie starring Kim Carey, or a comedy, which can be lost. What do others think, what does the management think, can the board be happy?

Adam Sunderland was interrupted forcibly by a questioning, and he could also feel the bad mood of his boss.

As the saying goes, the boss is uncomfortable, and the people under his hands are even more uncomfortable. At this moment, the cold sweat drips down his back. He bit his head and said again: "The market performance of "Bad Guy" is still very good, and film critics continue to Touted the film in the newspapers, which has a great guiding effect on the audience, and on the Internet..."

"Didn't we spend money to ask film critics to praise it? Didn't the news newspaper report the news of "Fake God"? What good is it to say?" Ron Meyer's tone became worse.

"Then we need to write more articles on publicity, since word-of-mouth can't be better than..." Adam Sunderland's brain is running fast, thinking about solutions, facing his job at any time. He was also pressed for the risk of substitution, and suddenly he thought of something.

"We can discredit the lead actor, drive the rhythm, make the audience disgusted by someone's subconscious impression and don't want to enter the theater, and also stop those film critics from praising hard and reducing popularity."

"That's it, anyway, no matter what method you use, you can kill "Bad Guy" for me." Ron Meyer reignited a cigarette and continued: "I will report to the board of directors later and approve additional activity funds. You immediately inform Kim Carey, and Jennifer Aniston will follow along with the road show promotion. I don't believe that with Rachel's feelings of "Friends" and Kim Carey's fame in the comedy movie will lose to each other. "

"Okay, President, I'll do it right away." Adam Sunderland let out a sigh of relief.Fortunately, the job is temporarily saved.

On the other side, Lyman and others were in a very good mood.

As the box office continues to accumulate, most of the risk pressure brought about by huge investments has also dissipated.

Although the daily roadshow promotion schedule is still so tight, watching the results climb step by step, it can be regarded as painful and happy.

And because the follow-up box office trend of "Bad Guy" is still healthy, after discussing with the executives of Europa Pictures, Paramount Pictures also decided to increase the film's announcement fee again-from the original set of 20 million US dollars to 30 million US dollars, and now close to 40 million US dollars.

Such a big hand is obviously the prospects presented by the market has given them great confidence.

Indeed, the audience rating of over 85% of the audience's A-level praise rate is also worthy of them.

After all, the stronger the announcement, if the created momentum and word-of-mouth box office conversion rate are normal, the final box office of this movie will definitely be a terrifying number.

And if "Bad Guy" continues to sell at the box office, it is obviously not a scenario that some people in Universal Pictures would like to comment on.

After Ron Mayer successfully applied for funding, Adam Sunderland immediately took action.

On a sunny afternoon, he dialed a top public relations company in the Hollywood industry. On the phone, the spearhead pointed at Tom Cruise.

As for why the focus is on him, who makes him the most black material.

Although there is a suspicion of fried cold rice, the audience does not care about it.

As long as the cold meal is delicious enough, they still don’t mind being fed...

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