Hollywood legendary director

Just when Harvey Weinstein was depressed, as the smoother party, Paramount Pictures was very relaxed.

In the early morning, the hustle and bustle of Los Angeles has not yet awakened. In the spacious mansion, Shirley Lansing, who woke up early, sat on a chair on the balcony, enjoying a delicious and nutritious breakfast, while thinking about the next "Chain Saw The release and operation of Fright.

As a North American distributor of films, Paramount Pictures needs to make appropriate adjustments based on the daily trends of the film.

Moreover, the final result is likely to directly affect Paramount's performance this quarter-there are projects with substantial profit potential, each of which is extremely important to Paramount.

After all, sometimes, the amount of profit is not a percentage of the return, which is more beneficial to the stock.

I casually checked the time. The next day's screenings of "Chain Saw" in various parts of the United States should be counted. I called the assistant and asked her to print it out in the company and send it over.

About half an hour later, the assistant drove downstairs.

After the housekeeper opened the door, he went all the way to the balcony on the second floor, hurriedly, but there was a bit of joy in his eyebrows.

"Did the statistics come out?"

"Yeah." The assistant nodded, took out the document report from the briefcase and handed it over.

"A total of 4.93,000 US dollars, an increase of 30% year-on-year." The assistant said happily.

Shirley Lansing nodded, smiling at the corner of her mouth, but did not respond. She put down the report, got up and went into the room to take out a bottle of red wine and two wine glasses from the storage on the counter, and poured a glass for herself and the assistant.

The assistant quickly took it, feeling that her boss should be in a good mood-Shirley Lansing usually doesn't like drinking except socializing.

Shirley Lansing took a sip, put down the glass again, and said with emotion, "A young director has appeared again."

"Yes."

Relying on this increase, as long as it does not collapse, the market will explode properly.

"Notify the company's management, and hold a meeting at two o'clock in the afternoon to discuss the announcement." Shirley Lansing was ordering, and suddenly the phone rang, and it was Andrew David, one of the management of the propaganda department.

After answering the phone, Shirley Lansing smiled and said, "Good morning, David. Is there anything wrong?"

"Last night, in Chicago, a 17-year-old girl had a cardiac arrest and fainted while watching "Saw Cry."

Obviously a very serious matter, but Andrew David said it, but it seemed a little...happy?

Of course, Shirley Lansing also knows why she is delighted. After all, if such a news hype is good, it is the best promotional material and the most suitable hot news for scary movies.

"How is the person?"

"It's okay, after rushing to the hospital, I was rescued."

"Why fainting?"

"The girl herself had some problems with her left ventricle. She had undergone surgery and couldn't stand too much stimulation. Then when she was watching a movie, her heart beats too fast, causing breathing disorders and rapid breathing, and she lost her breath. ."

"That's it." Shirley Lansing thought carefully, wondering what could work.

As for Andrew David’s call, he naturally saw the propaganda value inside. Seeing that the president was still silent, he first stated his plan: "I have sent someone to contact the client, and then I will talk to the hospital. After discussing it well, we will find the media and TV stations to broadcast the news, and both parties will conceal the precondition of the heart problem. After all, a normal person who is scared when watching a movie is far more necessary to hype than someone who is not in good health."

"Well, just do as you say. I will seek approval from the board of directors to mobilize a batch of funds specifically for the fermentation and hype of this event. Oh, yes, and on the Internet, I also find a public relations company to drive the topic, just say "Chain Saw" is an excellent horror work comparable to "The Shining". It is not recommended for the general audience to watch it. If you must watch it, you must be psychologically prepared to be intimidated."

......

With a precise plan, large companies like Paramount are also very quick to act.

At around 3 pm that day, many tabloids first began to report that "Cry of the Chainsaw" almost murdered a legitimately youthful female audience. The content was also mixed, but most of them revolved around the main line of the matter. There are more and more standard lenses, without considering the audience's affordability.

Then, another TV station "actively" rushed to a community hospital in Chicago to interview the client.

The girl talked about the process in detail, and sang and played with the host. It was basically a movie, which was too sudden and scary, and how she felt when she fainted.

The attending physician also showed up to say that from a medical point of view, it proved that if the movie is too scary, it will indeed bring unnecessary physical load to the audience.

As for why these people cooperated so well, of course, Paramount’s "hush fee" was enough-1.5 million U.S. dollars, and also signed a related confidentiality contract. As long as you dare to leak it, you can sue your family every minute.

For the sake of money, it was just a simple unified rhetoric, which couldn't be more smooth.

After everything was prepared, it was the viral promotion of Hollywood's six major players.

After only two days, the newspapers and TV stations were all overwhelming news about "The Movie "The Fright of the Chainsaw" was almost terrifying.

The gossip souls of some melon-eating people were directly ignited. In an instant, in conjunction with the news media, this incident became a boast of gossip talk among many people.

Countless fans and audiences turned their attention, and what they couldn't avoid was the movie that happened in the incident of "Chain Saw".

For a time, there was a boom on the Internet.

The Yahoo community even set up a special discussion column on the homepage, which can be accessed with one click.

Many people ate melons and watched the numerous navy hidden in the middle arbitrarily taking the rhythm of the film discussion to expand their momentum.

The post was full of comments on "Chain Saw", saying that the sound of movie horror accounted for the vast majority.

For example: "It's really scary, I strongly recommend that if you are brave, you should go and see."

"I can understand that the girl was frightened. I took my girlfriend to see it. She fell over from the seat and was frightened."

"If you have a bad heart, never look at it. Serious warning."

......

Originally, there are still many passers-by audiences who did not pay attention to such films. Such publicity actually found it to be a challenge. They wanted to try their courage, but they were aroused to watch the movie.

Many people also bet with their friends or classmates, saying that whoever has the worst performance in watching movies will be the most timid.

As a result, more and more melon-eaters are going to the cinema to find out.