Hollywood legendary director

Spread a large sum of money, the effect of publicity can be described as immediate.

The box office of "Chain Saw" has been steadily rising for several days, and it has completely moved theater giants such as AMC.

It is a foregone conclusion to add museums for screenings, and the number of screening theaters soared to 1,300-for black cult films, this number is definitely considered important.

The consequence of the coordination of the publicity and the theater chain is to continuously squeeze the commercial value of the film.

"Chain Saw" actually set off a wave of movie watching in a rather "desolate" October.

The most affected by this is of course the competitors that were released in the same period, especially "Kill Bill", which had a very overlapping audience.

In one of Miramax's office, Harvey Weinstein was smoking a cigar while looking at the newly calculated market report.

"Kill Bill" had a good start, but it didn't happen. The situation has gradually become a little bad these days.

The box office on the first day was 3.12 million, and the attendance rate was close to 60%; the second day was better, with a daily box office of 3.5 million, and the average attendance rate reached 64%; on the third day, it continued to climb steadily, and the average attendance rate reached nearly 70%. , The three-day box office totaled 10.2 million; the fourth day’s attendance rate continued to rise, as high as 73%, and the four-day box office totaled 14.76 million US dollars; the fifth day was a rest day, and it ushered in an outbreak, with 7.32 million in daily box office , The total box office totaled 22.08 million in the five days.

But what about "Chain Saw"?The box office on the first day overwhelmed "Kill Bill". After the five-day screening, even if everyone increased the number of theaters, the attendance rate was still high, and there were even full shows. The total box office has been It came to 33.56 million US dollars.Not only is the total box office higher than "Kill Bill" by 10 million, the momentum is also different from "Kill Bill", which is gradually declining. Whether it is online or media terminals, the voice of discussion is still so hot.

And despite the fact that the attendance rate of "Kill Bill" has been rising, the trend of slowing down is clearly visible.This is only the first week. If the movie-watching base of movie fans declines, it is estimated that the rate of decline will be very fast-this is the reason why Harvey Weinstein's mood is not so good.As a veteran in the industry, some data is enough to make people not want to see the information through the surface feedback.

Now, many newspapers have begun to call "Chainsaw Fright" as a box office miracle.Although those reports have more or less traces of public relations behind Paramount Pictures’ money and effort, the terrifying box office growth of "Chain Saw" is an indisputable fact.

Two days later, it was another week. Harvey Weinstein's face grew gloomy. On the box office table, that annoying name still hangs high.

Also, because after a week of screenings, the total box office score of "Chain Saw" was finally fixed at 46.52 million.

The weekly box office performance of 46.52 million US dollars undoubtedly made "Chain Saw" the top of the North American weekly box office rankings (October 11-17); the second place is naturally one of the few. "Kill Bill", which can still be harvested at the box office, has a weekly box office of 33.22 million U.S. dollars; ranked third is the two-week youth campus film "Rock Campus", which has a weekly box office of 18.76 million U.S.

This kind of performance really makes many film companies envy, they can pay back in a week, and the rest is pure profit.It is a big dark horse no matter how you think.

As for Paramount Pictures, one of the parties involved, of course it is easier.

If it wasn't for the bad results of other films released by the company, they would all want to celebrate with an internal party.

After all, the market potential shown by "Chain Saw" is basically scheduled to sell.The only thing I don’t know is how much Paramount Pictures can gain from this movie?

Another week later, another veteran second-tier film company was depressed.

The movie "Texas Chainsaw Massacre", which was premiered by New Line Pictures on October 17th, was announced on the street.

Originally, their company was a good idea to fight snipes and clams, retreat for progress, and make a fortune from the heat.

The movie that was originally planned to be released in November was quickly uploaded to October 17, when "Chain Saw" became popular and "Kill Bill" was shown for a week, and the momentum slowly declined.

If you proceed as expected, the benefits are: First, "Chainsaw Cry" is hot, and because of the same cult film theme and similar name, it will drain a wave; the second is "Kill Bill" and the movies of the same period. Not very good. I was hung up and beaten by "Chain Saw" and went up by myself. It is very likely that I will take my place and become the second child to compete for market traffic.

However, New Line Pictures never expected that not only was "Chain Saw" as strong as ever, it was firmly seated as the box office champion of the week, and "Kill Bill" was also a freak. It didn't seem to work anymore. Received more than 30 million US dollars.

The market is so big, the two companies have won more than 80 million box office, and the result is that "Texas Chainsaw Massacre" was besieged.The day of the premiere was okay, the audience had a fresh meal, and the attendance rate was nearly 70%, but on the second day, if it didn't increase but decreased, New Line Pictures knew it was going to be bad.

Sure enough, the audience still voted with their feet, choosing to watch "Saw Cry" and "Kill Bill" even more.

After doing this, the market structure remained unchanged after the second week.

In the second week's weekly box office rankings (October 18-24), the champion and the top three still inherited their original positions. Instead, the new film "Texas Chainsaw Massacre" ranked fifth. It's worth 10 million dollars.

As soon as the data came out, it was like a thunder on the ground, and the entire Hollywood cult circle became a sensation.

why?

Because of the $55.37 million in the second week, Paramount Pictures officially announced that the box office of "Chain Saw" has exceeded 100 million.

Is breaking 100 million great?

Of course it's great, this kind of thing needs comparison.

On the film market, the box office performance is definitely dominated by mainstream commercial films, and the annual box office list is basically dominated by the so-called blockbusters. With the performance of "Chain Saw", it is hard to say whether it can enter the top 20 of the list.

But in terms of production cost and percentage return, "Chain Saw" is different.

With a production cost of 10 million U.S. dollars, which blockbuster film dare to compare with?

Also, Wen Ziren is a newcomer.Quentin Tarantino also spent many years in his career before he came out slowly. Before that, there were also good reputations like "Falling Water Dog" and "Pulp Fiction".

But now it's such a new director who is pressing Quentin's work, and the first box office is over 100 million.

Have you heard of this person in Hollywood before?

No, but now it is a hot new star in the circle.

Hollywood never hides the pursuit of success.

Even many film companies and directors have begun to study the success of the movie "Chain Saw".

Does it follow the trend? It's prevalent all over the world. In other words, this is called absorbing the successful experience of successful people?

Perhaps in their opinion, as long as the routines and tricks are correct, it is feasible to replicate this box office performance. The big deal, it is not bad to make a little less.

To be more precise, they believe that the film market has some changes in wind direction, and horror and thriller movies are about to come out.

Just like the "Spider-Man" fire, let everyone see the market value contained in the Super British movie again, maybe this time "Chain Saw" can become popular because the audience has fallen in love with this kind of theme again.

However, it is a pity that most of these people who are ready to follow suit are not thorough enough in their analysis.

"Smart" people like Xinxian Pictures have already suffered first.

If it is so easy to replicate successfully, it won't be Wen Ziren's turn to realize it, right?

What's more, the previous "Chain Saw Fright" actually did not have such a huge momentum, there was no big publicity, and no media resources in place for public relations. Relying on the audience's own choice, it was already the limit to win 50 million US dollars.

But now, backed by a giant like Paramount, the channel is not a problem, and the box office potential has been further developed. Although such results are somewhat beyond Lehman's expectations, it is not surprising.

Because, there is really no one who can play in the schedule. Apart from watching "Chain Saw", does the audience have other better choices?

The movie market is a winner takes all.

It's not worth talking about blindly watching movies. After all, if you don't look at the high-box office, should you still look at the "bad" ones?