Hollywood legendary director

In Paramount Pictures' internal theater, in addition to Shirley Lansing, Lyman, and a group of executives from the distribution department, there were a dozen people in the huge theater.

Among them are the three major theater oligarchs Regal (Royal Entertainment Group), AMC and Cinemark and other theater group executives.

The current North American film market has long entered a stock game period.

What does that mean?

That is to say, the market for American film screenings has been relatively stable. No one will easily build new theaters. Instead, they are actively acquiring and integrating other scattered theaters to expand the scale of their internal theaters.

There is a precedent for this.

Since 2001, Royal Entertainment Group has filed for bankruptcy protection due to a break in its capital chain due to excessive expansion. Investor Pierre Andus has turned the tide and carried out a large-scale stock market sweep on Regal. After obtaining a controlling stake, it has successively acquired two institutes. Line, three sub-brands, established a parent company-Emperor Entertainment Group.

After this time, many people with intentions have used big data analysis to conclude that the number of theaters in the United States has been relatively saturated, and it is not the era in which one can make a profit by establishing one.

By 2004, the total concentration of the three oligarchs had exceeded 50% and continued to increase, with market shares reaching 18.32%, 17% and 15.86% respectively.

In addition, there are also the directors of several large independent cinemas in the theater, such as Alberman, the manager of a private theater company owned by Paramount’s old owner Redstone.

Paramount was forced to abandon its cinema companies because of the existence of antitrust laws.

But Redstone still got a part of the large-scale cinema industry by controlling CBS (CBS) and viacom (viacom media group).

This private theater company can not only be used to show movies, but also often used as a venue for movie premieres, operas, star concerts, etc.

However, they only have 29 theaters distributed in various relatively prosperous states.

As for Albertman to come, it was still an invitation from Paramount.

They think "Micro Love" is very suitable to be shown in these luxurious theaters.

The main feature of the movie is being shown on the screen right in front. All of you present here are elderly people except Lehmann, but they can't help but smile at certain points.

"Micro Love" is different from "Bad Guy". The latter is rated as R, which naturally rejects some viewers, while "Micro Love" is pg-13 (normal level, children under 13 need to be accompanied by their parents to watch).

The main audience has been relaxed a lot, and teenagers can also buy tickets alone.

By the end of the film, Shirley Lansing took the lead and applauded, smiling all over his face: "Director Lyman's work is as good as ever, and it must be another good word of mouth this time."

"Where, where, thank Paramount for helping the movie." Lehmann looked polite.

Alberman took the lead and said: "Director Lehman's "Micro Love" is very good. We will use 20 theaters to show it."

As soon as the movie watching session ended and several other independent theaters expressed their support, the executives of Paramount's distribution department have led people to discuss with various theater companies to arrange the number of films and screens.

Lyman and Shirley Lansing went back to the office and waited patiently for the results.

......

"How? How many screens did Royal Entertainment Group give you?"

After the negotiation, many people left Paramount one after another. Ralph, the deputy director of the Los Angeles AMC branch, met Reagl's director of the selection department Pullman in the underground parking lot.

The two often participated in the previews of major film companies, and they were quite familiar.

Hearing this, Pullman shrugged and didn't intend to hide it.This kind of thing, anyway, on the first day of the movie's release, everyone can find, "480 theaters, 820 screens."

"You are so optimistic?"

"Why not?" Pullman continued: "Director Lehman's work has been successful 4 times, and Paramount has also said that it will give a lot of publicity. I can't figure out that the film is still good. , Who can stop it. Besides, there will be no more competitive movies after March."

Ralph also recognized this, but he still said: "Our company still plays "The Passion of the Christ" and will not call out too many theaters for the time being."

"Then how much do you plan to give?" Pullman asked.

"220 theaters, 540 screens, and the theater location is not the best batch."

There is actually very little competition in theaters. After all, everyone can show movies. There is no reason why I can’t show them if you show them. So Pullman also suggested: "I don’t think "The Passion of the Christ" can continue to be like this. The momentum, if it drops, you guys..."

Ralph also understood what Pullman meant. He reluctantly said: "This is the meaning of the headquarters above. I only have so many theaters that can be vacated. I have already given most of the "Micro Love" and a small part of " "Fifty First Loves". I think about it, the headquarters has also considered it. After all, no matter how good the quality of the film is, there is no precedent for failure."

He solemnly said: "Think about "Shawshank's Redemption" and "Batman and Robin". The former is touted by countless film critics and the latter is heatedly discussed by countless fans. How big is the momentum before the release? How big is the box office? awful?"

Pullman shook his head, "You are too conservative. If you always wait for the market to show and then adjust, you would have missed the first wave of dividends."

"That's better than gambling-style adventures."

The two people no longer thought in the same direction. After a few debates, the topic fell on another work, Colombia's "Fifty First Loves".

"Have you seen that movie?" Pullman asked.

"I didn't go to watch it, but someone from the company went. I heard that the story of the movie is very old and mature, and there are elements of love movies. It is not bad or good. If you analyze the market return alone, it is also It is very likely to be profitable, but the ceiling is not high."

“You’re right. Colombia didn’t have a high publicity budget. It must have been a consideration after watching the final film. In case the film does not perform well, the cost of publicity can be saved at least a little. To reduce the difficulty of profitability."

"Haha, too."

The two talked and laughed, and each drove into the car and left Paramount.

On the other side, Lehman also knew the number of theaters showing.

When Paramount executives reported to Shirley Lansing, they did not intend to evade, "Basically we have achieved our expected goal, including the three major theaters. This time, we won 3,220 screens in 2,562 theaters. The location of the theater is generally good."

"Increase publicity."

In the last week, the intensity will of course be increased.