Hollywood legendary director

If anyone has the sharpest market vision after the transition from an actor to a director, it must be Mel Gibson.

The second-tier actors who are entering Hollywood seem to have enough to reach the threshold of first-tier movie stars.

The age of 34 is also very suitable, but he chose to retreat behind the scenes, became a director, and founded an Aiken Films with one of his friends.

The subject of his debut test is the niche literary and artistic film "Man without a Face". It is self-directed and performed without much splash. It is mainly used to practice hands and be familiar with the shooting process.

The second play "Brave Heart" reflects the court politics of England. It coincides with about 95 years. The theme of epic costumes is popular. The plot arrangement is wonderful enough. The heroine Sophie Marceau has amazing looks and eye-catching Quite a few, the award chase really exploded.

With this theme, he won 10 Oscar nominations and won five awards including best picture and best director.

It is quite profitable.

He is really smart, perhaps because he has been an actor. He is very clear about what the audience likes to watch. Many plot developments are not necessary at all, but they are forcibly added in order to have a degree of appreciation.

For example, this "The Passion of the Christ".

He knew very well that the subject matter like Jesus didn't know how big the market was. As long as it was shot, he was not afraid that no one would pay the bill.

And it’s certainly not too bad to evaluate or something, just like "Brave Heart", with such a heavy subject, who is ashamed to say that the movie is bad?No awards?

Choosing the cast, or highlighting a good appearance, Maria asked Monica Bellucci to play, and Jesus looked for James Caviezel.

It also specifically marked that it clearly restored the story of Jesus' last 12 hours before his martyrdom.

The draft is also all about how true this movie is. Anyway, it just grabs the edge of religious beliefs and sells it vigorously.

Sure enough, the investment of 25 million yuan has also selected a non-competitive schedule such as mid-February. The right time and place are all in hand.

It took more than 100 million box offices in just one week.

Unfortunately, the controversy about the movie has not stopped since the day it was released.

Why?

To put it simply, from an artistic level, this film is no better than the "Gospel of Matthew" filmed by Pasolini of the same genre and subject. The plot is too Hollywood.

Although Mel Jebson is still a man of integrity, he didn't show off the business elements too much, otherwise he would be even worse.

This product not only chooses those vases, but the crucifixion of Jesus is a cult film supported by blood.

Peggy Scott, a 56-year-old woman from Kansas who believed in God and didn’t watch movies at all. She suffered a heart attack and died on the spot because she could not bear the scenes of Jesus being tortured. You would know , How bloody the lens is.

This time, Mel Jebson has more private goods than in "Brave Heart". The naked scenes reflect how cruel the human nature of the believers who betrayed Jesus is.

Unfortunately, he forgot that the subject of his filming was Jesus, whom countless believers can empathize with. He fell through the blood because of his blood. There was nothing to do in this part, but he chose the tortured part.Still focus on portraying.

Especially when many people watch the film with support, they find that the director is indulging in the unrestrained use of tyranny and blood to express the sacredness and sublime of Jesus, and the vulgarity has reached its extreme. What will happen to that feeling?

Countless people scolded Yahoo community, IMDB, Rotten Tomatoes, and other movie portals under the homepage of "The Passion of the Christ", and the score could not even go up to 7. This still accounts for the light of the subject matter content.

"American Overseas Chinese" also named it the 25 most controversial films, topping the list.

Even after it was released, it sparked a controversy between Catholics and Jews.

The reason is anti-Semitism.

But the more scolding the more controversial, the movie should make money or make money.

Then, Lyman's "Micro Love" was released.

Mel Gibson knew about Lehman. Of course he was not familiar with it. He only heard about it. After all, did the box office market buy it?

He also knew that it might be a threat, but he didn't expect that the consequences would be so great.

......

On March 20, the distribution department of Twentieth Century Fox.

At nine o'clock in the morning, a small internal meeting was held as usual.

Angel walked into the meeting room as usual, with a smile on his face.

"The Passion of the Christ" is the publishing work he is responsible for. Now the market is performing just right. Can you be unhappy?

In the conference room, a lot of people have already arrived, whispering about something.

The moment they saw Angel, these people stopped talking.

"What? What's the matter?" He sat in the first place, somewhat puzzled.

Although Angel is a deputy, in private, most of the publishing work is done by him.

"You don't know yet? Boss?"

"what do you know?"

"Our film "The Passion of the Christ" has been surpassed as the weekly box office champion."

"What?" He really didn't know about it. He slept a bit early last night, "What was the box office yesterday?"

"The "Micro Love" is 37.56 million US dollars, we only have 1632 US dollars."

Hearing this data, Angel couldn't sit still.

"Why is this happening? Didn't we still have more than 24 million yuan in revenue the day before yesterday? Why did it fall so fast?"

It is in line with the law of the market that the box office data of movies gradually declines with the time of the screening. The screening performance is not competitive with new films, which is normal, but this rate is also a bit surprising.

"Also, the people on the theater line said that we are going to reduce our number of films and screens."

The news is even worse.

Angel thought for a while, then a little distressed again.

Those theater owners are the most authentic group of people. If they weren't really performing poorly, they would certainly not make such plans.

But the facts are facts, and what we should fight for is to fight for.

"Contact them immediately and I will negotiate. Also, reduce publicity expenses."

Well, the issuing company is also realistic.

Seeing things you can't do, it's really amazing to think about it and work harder, and then find a way out.

And why did the theater have such a big reaction?

During the two days off, "Micro Love" directly won 35.52 million and 37.56 million.

In the four days it was released, the total box office of "Micro Love" in North America was more than 140 million.

Can you always remain unmoved with such performance and performance?

What's more, the people at Paramount won't wait.

As soon as the results were released, they directly contacted the theater to request additional screenings.

Although Paramount's relationship with Lyman has been somewhat strained recently, can't Franklin live up to it?

After all, for them, as long as they are pushed properly, they are simply lying down and making money, and they are full of motivation.

What I don’t know is how much we can earn from running "Micro Love".